Morning host Jason Bailey is out and former 790/The Zone afternoon host Mike Bell is in at 92.9/The Game.
Bell came on air at 3 p.m. today to announce his arrival. Starting Monday, Bell officially joins Carl Dukes and the show time will add an extra hour, ending at 7 p.m. instead of 6 p.m. The show will air from 2 to 7 p.m.
Up to this point, 92.9/The Game has failed to – or resisted – hiring any talent from 790/The Zone. (The 2 Live Stewsanybody?)
Bell – who was on the Zone for 15 years until it dumped local programming in May – has been under contract with the station until December, 2015.
His agent Norm Schrutt was able to convince Zone owner Lincoln Financial to let Bell out of his non-compete clause in exchange for not having to pay him fully for another 17-plus months. “Lincoln was very fair,” Schrutt said. “It took awhile but it works out well.” (Schrutt also represents Carl Dukes.)
On air, Bell today discussed with Dukes about how the Braves’ Dan Uggla was finally released. “We both got paid to do nothing!” Bell cracked. The show took calls from very excited, very happy callers, asking him to do signature voices such as the late Cubs announcer Harry Carey and wrestler Dusty Rhodes.
Bailey, who was there for just a year, will be replaced by Marc James, the new afternoon guy with Dukes the past two months since the Game hired James and Mark Zinno for nights at about the same time. (Zinno’s show will run from 7 to 10 p.m. instead of 6 to 10 p.m.)
Bailey came from Florida last year, hoping his self-assured persona would click with the Atlanta audience. His bossTerry Foxx last fall said he hired Bailey because he’s not just a sports guy – he’s an entertainer first and foremost. “He’s not a traditional host,” Foxx said at the time. “He kind of lives on the edge.”
Although the Game’s ratings overall have been disappointing, you can’t necessarily blame Bailey. Listenership for the morning show among 25 to 54 year olds is actually up 47 percent year over year. The previous show featuring Rick Kimla (now in mid days) with Randy Crossaveraged a 0.75 rating over the first six months of 2013. Bailey with Cross helped improve that to a 1.1 rating for the first half of this year.
Besides Jamie Dukes, Randy Cross, CJ Simpson (since gone) and Mitch Evans, 92.9/The Game to date has largely hired on-air broadcasters with no Atlanta ties since it debuted in October, 2012. It has tried to differentiate itself by being live and local 24/7 and providing outsider perspectives. Unfortunately, this has failed to generate powerful ratings given its powerful 64,000 watt signaland remains behind dominant No. 1 sports talk station 680/The Fan, also heard on 93.7 on the FM dial.
But the station is making progress closing the gap with the Fan. As a whole, the Game averaged a 0.75 in overall listeners the first half of 2013 and is now up to a 1.1. I can’t report the ratings for the Fan because they are not subscribers to Nielsen Audio but I can say that their ratings dropped by about the same amount. They still hold a decent lead over the Game.
The battle is by no means over between the two stations.
For the rest of this story visit the Atlanta Journal Constitution where it was originally published
Jason Barrett is the owner and operator of Barrett Sports Media. Prior to launching BSM he served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco and 101 ESPN in St. Louis. He has also produced national shows for ESPN Radio including GameNight and the Dan Patrick Show. You can find him on Twitter @SportsRadioPD or reach him by email at JBarrett@sportsradiopd.com.
Brent Dougherty Signs New Deal At 104.5 The Zone
“I am so excited to have the opportunity to commit long term, again, to continue to help make 104.5 The Zone the best radio station in the country.”
Things are going very well for 104.5 The Zone. The Cumulus station is coming off of a strong Fall ratings book, and now it has secured the future of its signature show Brent Dougherty has a new deal that will keep the 3HL host on the station for the foreseeable future.
“I am blessed to be able to work with the most talented people in radio, both on and off the air,” Dougherty told BSM. “I am so excited to have the opportunity to commit long term, again, to continue to help make 104.5 The Zone the best radio station in the country.”
Brent Dougherty has been part of The Zone since 2008. He was well-known to Nashville sports fans long before that, having previously served as the Sports Director at 1510 WLAC.
Dougherty announced his new deal last week on Twitter. On Monday, he told Barrett Sports Media that re-signing was a no-brainer, given his teammates.
“I’m so fortunate to be able to work with Dawn Davenport, Ron Slay, and Joe Hunk on a day-to-day basis. We know that there is always room to grow. We’ve worked hard to get where we are and will continue to do that every day. Win every day – always and always.”
While all of the teams currently in Nashville were already there when 3HL launched in 2010, Dougherty knows the landscape is so much different now with a population boom and the changing options for sports media. He says that he is optimistic that both the show and 104.5 The Zone will play a prominent role in shaping sports fans’ conversations in Middle Tennessee for years to come.
“We as a radio station have tried to grow with Nashville hand-in-hand. 104.5 The Zone is the voice of Nashville sports. It was that way when I came to work at this radio station in 2008. We are blessed to have such loyal and passionate listeners and are so thankful for their participation and their desire to take ownership over what we do.”
David Schultz Out At 105.5 WNSP
“I had a blast covering the Jaguars, Tide & Tigers, Saints, and high school sports and then sharing my opinions.”
WNSP is looking for a new afternoon show. A source tells Barrett Sports Media that David Schultz has been let go.
Schultz served as the Program Director as well as the host of The Game Plan in afternoon drive. Michael Brauner has been his co-host since last April.
David Schultz came to Mobile in August of 2019, replacing Creg Stephenson and Randy Kennedy, who is now heard on crosstown rival Sports Talk 99.5. Before coming to Alabama, Schultz hosted mornings on 103.7 The Game in Lafayette, Louisiana. He is also a former contributor to WQAM in Miami.
“To the listeners of WNSP, it has been my honor and pleasure driving you home from work since August of 2019,” he wrote on Twitter. “I had a blast covering the Jaguars, Tide & Tigers, Saints, and high school sports and then sharing my opinions. I appreciated your patience as it took this ‘yankee’ a bit to get used to his surroundings. Thank you very much for bringing me into your homes, cars, and phones.”
The station’s permanent afternoon plans are far from solidified. BSM has learned that Mark Heim — who currently hosts The Opening Kickoff on the station — will cover the shift in the interim.
Audacy, New York Mets Announce Addition of Keith Raad, Pat McCarthy
“The Mets are excited to have Keith and Pat join WCBS 880 as part of the Mets broadcast.”
Raad joins the crew after spending last season announcing games for the Brooklyn Cyclones, the Mets single-A affiliate in the South Atlantic League. He has also been the voice of Wagner University football and women’s basketball since 2017.
McCarthy — the son of Philadelphia Phillies television voice Tom McCarthy — has served as the voice of the Lehigh Valley IronPigs, the AAA-affiliate of the Phillies. He has filled in on Phillies broadcasts during the past two seasons, in addition to working as a football, and men’s/women’s basketball announcer for Princeton and St. Joseph’s Universities.
“The Mets are excited to have Keith and Pat join WCBS 880 as part of the Mets broadcast,” said Andy Goldberg, Executive Vice President, and Chief Marketing Officer, New York Mets. “Having Keith called up from Brooklyn, and being a local New Yorker to keep it in the family is what the Mets are all about.”
Raad will serve as the play-by-play and color commentator on the club’s broadcasts, while McCarthy will host the pregame and postgame shows, and step into the play-by-play role held by Howie Rose during select broadcasts.
“As we round the bases towards Spring Training, we’re proud to officially welcome Keith Raad and Pat McCarthy to our popular coverage of Mets baseball alongside Mets Hall of Famer Howie Rose,” said Chris Oliviero, Market President, Audacy New York. “Once again, the Mets offseason has created anticipation and optimism for the 2023 Amazins’ and we’re looking forward to being the audio home for every moment on-air and digitally.”