Connect with us
BSM Summit
blank

Sports Radio News

Is KFWB Ready For Beast Mode?

Jason Barrett

Published

on

blank

Southern California proper probably needs another all-sports radio station like the ozone layer needs another hole.

That said, go fetch an umbrella. The unbearable barometric conditions could get weird again. Cloudy with a chance of more meatball opinions pelting down upon us.

Even if KFWB-AM (980) continues to position itself for a morph into what would be the fourth sports-centric station in these parts starting Sept. 1, that shouldn’t translate that into a situation where the sky is falling. The residual effect of this potential hybrid national lineup from the CBS and NBC sports radio networks is that Jim Rome stands to finally have an L.A. radio base again.

It’s been some 20 months since Rome left his weekday show on the Premier Radio Network, carried locally as part of Fox Sports Radio on KLAC-AM (570), and joined the new CBS Radio lineup. After giving his 9 a.m.-to-noon spot to comedian Jay Mohr, Rome has been virtually unheard since except for those who track him down through online streaming or standing in an updraft of San Diego’s 1090-AM.

Rome had already made CBS Sports Net his weekday afternoon TV home, as well as the monthly Showtime curse-words-and-all program that has been the highlight to date with his career diversion. But circling back to an L.A. listener base that has been with him from the start his career back at XTRA-AM 690 in the 1990s is what a station like KFWB needs to find some relevancy again as it has floundered in a format funk and ownership purgatory for the last several years.

Diane Sutter, the point person in the KFWB Asset Trust set up when CBS had to attempt to sell off the station because of FCC regulations about owning too many media assets in one city, told the KFWB staffers recently that the all-sports format change was coming. The KFWB Twitter account had a post last week about how the “new AM 980 shakes up the #LA #sports scene in September.”

It was also disclosed that KFWB had taken out website domains such as 980TheBeast.com and FeedTheBeast980.com in preparation for its new marketing approach. Think of “The Beast” as putting the “B” into a new KFWB.

It also has ownership of the names 980Fan.com and TheFanLA.com from two years ago.

KFWB, an historic station on the L.A. scene since the 1920s, but one that still seems to struggle with its 5,000-watt signal coming out of East L.A., has already been carrying the NBC Radio Sports shows “Going Deep” with Amani Toomer and Dan Schwartzman in the 7-to-10 p.m. slot as well as “Eric Kuselias Show” from 3-to-5 a.m.

Local sports updates from long-time KFWB voices Bill Seward, Ted Sobel and Bob Harvey, whose jobs are contracted through another company called the Total Traffic & Weather Network, are left wondering if their services will be carried on through the all-sports change.

The station has the groundwork laid by already having claimed the Clippers’ radio rights the last few years and keeping them as an anchor tenant through 2015. Too bad it didn’t also scoop up the Stanley Cup championship Kings, who recently cut a deal with KABC-AM (790) after years of buying time on KTLK-AM (1150).

A wise move by the station would be to partner with KLAA-AM (830) and add the Angels’ and Ducks’ simulcast games, giving it year-around live sports programming. It may not provide a huge boost to the ratings, but from an advertising sales strategy it would makes for a better product when trying to match up against a KLAC or KSPN with its own menu of live games.

Smart, too, would be to cultivate a live, local sports show from 6-to-9 a.m. leading into Rome, in an attempt to draw L.A.-centric listeners.

The bottom line is that KFWB has an opportunity to make some inroads on the local sports landscape with some creative networking. The sky may not be the limit, but there always seems to be ad revenue to be generated in this medium from hair loss, freezing fat, credit card consolidation, child custody lawyers or some sort of male-part dysfunction.

For the rest of this article visit the LA Daily News where it was originally published

Sports Radio News

Jonathan Peterlin Takes Over Night Show On 92.3 The Fan

“”Being the guy that you turn on after a day of listening to Ken and Anthony or Andy and Jeff or Nick and Dustin is truly an honor and a privilege. I won’t take that for granted.””

Jordan Bondurant

Published

on

blank

92.3 The Fan in Cleveland now has a permanent host for its nightly show in Jonathan Peterlin.

Peterlin wrote in a post for the Audacy station’s website on Tuesday that his show will be called Overtime with Jonathan Peterlin and will air each night starting at 7 p.m.

“This is a dream job,” he said. “Being the guy that you turn on after a day of listening to Ken and Anthony or Andy and Jeff or Nick and Dustin is truly an honor and a privilege. I won’t take that for granted.”

Peterlin had been the afternoon update anchor at 92.3 The Fan since 2016, even hosting on weekends and on a fill-in basis. Prior to that, he spent three years in a similar role at Yahoo Sports Radio.

He wrote that listeners in Cleveland will not need an introduction or reintroduction to who he is.

“You know me and I know you,” he said. “We’ve spent the past nearly 7 years getting to know each other on a daily basis…We were there for each other. Along the way I hope that I’ve earned your trust. Through the good times and the bad, the ups and the downs.”

Continue Reading

Sports Radio News

Layoffs Hit Pro Football Focus

“The reduction in workforce comes less than 18 months after securing a $50 million investment from Silver Lake.”

Jordan Bondurant

Published

on

blank

Pro Football Focus has laid off 16 employees, according to a report from Front Office Sports.

The reduction in workforce comes less than 18 months after securing a $50 million investment from Silver Lake.

The company, which Sunday Night Football analyst Cris Collinsworth owns a majority, still employs just over 200 people.

NFL reporter Doug Kyed was among the layoffs. Kyed had been at PFF since July 2021.

Additionally, 11 interns were also let go.

While PFF remains popular and profitable from a football analytics perspective, there had been a shift since the Silver Lake investment into attracting more sports betting and fantasy football customers. The FOS report indicated a chunk of the $50 million funding was used to develop an iPhone app.

Continue Reading

Sports Radio News

Laurence Holmes: Tim Jenkins Twitter Beef With Mike North Proves The Score Has Gotten Smarter

“Where now every show has a film guy. Like we’re not just out here just guessing. To a certain extent we are, but we go get confirmation and information from people who are smarter than us.”

Jordan Bondurant

Published

on

blank

Former NFL quarterback Tim Jenkins had an interesting back and forth on Twitter with former 670 The Score host Mike North over Bears quarterback Justin Fields. Jenkins broke down a piece of film from Chicago’s game against Green Bay on Sunday, saying he didn’t agree with the notion that Fields doesn’t go through his progressions and is more of a runner.

North disagreed, saying wide receiver Dante Pettis was wide open on that particular play, and that Fields missed him.

Jenkins responded, saying North’s take was “not intellectually honest.”

In his weekly appearance on Bernstein & Holmes on The Score, Jenkins talked about the exchange not knowing North’s connection to the station.

“There’s a radio guy up there, Mike North, he was real mad,” Jenkins said. “And I tried to handle it gently because like listen, the first thing in his bio was he was born in 1952. And if my grand-pappy is on Twitter roasting somebody, I hope to handle them gently. And I tried to.”

Host Laurence Holmes said it was truly a meta moment for their show and the station. He talked about how having access to a guy like Jenkins is a sign the station, like many others have done across the country, have grown with the game.

“It speaks to the evolution of this radio station,” Holmes said. “Where now every show has a film guy. Like we’re not just out here just guessing. To a certain extent we are, but we go get confirmation and information from people who are smarter than us.”

The discussion turned to the evolution of the quarterback position in the NFL, and Holmes noted that there are some who just don’t recognize that the game has changed and called for a quarterback to be able to throw accurately but pick up yards and keep plays going with their legs.

“I’m here for the nuance, but people continue to ignore what is a trend,” Holmes said. “And I don’t mean that as a pejorative. The trend in the NFL is dual-threat quarterbacks. Look up and down the rosters.”

Continue Reading
Advertisement

blank

Advertisement blank

Barrett Media Writers

Copyright © 2022 Barrett Media.