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USC Football Reveals Radio Plans

Jason Barrett

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Radio and online coverage of USC’s 2014 football games will be the school’s most wide-ranging ever, including comprehensive pre- and post-game shows.

Game broadcasts will again be on ESPNLA 710 Radio and will begin with a pre-game show four hours prior to kickoff, with longtime Trojan voice Pete Arbogast joined by Steve Mason and Harvey Hyde for the first half of the show and then Mason, former USC football/baseball Academic All-American John Jackson and Trojan social media director Jordan Moore taking over until kickoff. Arbogast (play-by-play), Jackson (analyst) and Moore (sideline) will handle the game broadcast, as they did last season. For two hours after the game, locker room interviews with head coach Steve Sarkisian and various players will be followed by a post-game show hosted by a pair of former Trojan standouts new to the USC broadcast this year: football All-AmericanShaun Cody and volleyballer Kelli Tennant.

For USC home games, the pre- and post-game shows will originate from the America’s Tire Stage outside the Coliseum peristyle and will feature special guests, former players and coaches, and fan interaction. USC men’s basketball play-by-play announcer Chris Fisher will fill in for Tennant when she has broadcasting conflicts, while Ron Pivo will substitute on the pre-game show for Arbogast during road games.

The ESPNLA 710 Radio game broadcast also can be heard live on six other stations on the Trojan Radio Network–KSPA-AM 1510 in Ontario/San Bernardino County/Inland Empire, KXPS-AM 1010 in Palm Springs, KSZL-AM 1230 in Barstow, KSHP-AM 1400 in Las Vegas, KALZ-FM 96.7 in Fresno and KRZR-AM 1400 in Visalia–as well as on USCTrojans.com and ESPNLA.com, and on SiriusXM satellite radio. Fans also can use the TuneIn Radio app to listen to the live broadcast on their mobile, desktop or home devices.

All USC home games except the Colorado contest also will air live on ESPN Radio on up to 280 ESPN affiliates nationally, with the announcers to be named.

At 8 a.m. on Sundays following football games, ESPNLA 710 Radio will air the two-hour “Trojan Brunch” show, hosted by Arbogast and Hyde.

Also, the popular “Trojans Live” show returns for its second season on the new All-Sports KFWB 980 radio station, with Jackson and Moore as the hosts. The hour-long program airs Tuesdays at 6 p.m. from The Lab gastropub across the street from USC and features weekly in-season interviews with Sarkisian, as well as with coaches and student-athletes from various Trojan teams. It also streams live on USCTrojans.com, KFWB.com and FOXSportsWest.com, can be heard via the TuneIn app and is archived on YouTube.com/USCAthletics.

USC’s innovative online TunnelVision pre-game show, which emanates from the base of the Coliseum tunnel and features pre-game analysis, coach and player interviews and special featurettes, will run during the hour prior to kickoff. It will air live on USCTrojans.com and also will be shown live on the Coliseum videoboard. Hosts Katie Boggs and Danny Page will be joined on an alternating basis by three members of USC’s 2004 national championship team: Cody, Lawrence Jackson and Thomas Williams.

“We are pleased to continue our valued partnerships with both ESPNLA 710 and KFWB 980,” said Dan Shell, general manager/vice president of USC Sports Properties. “We have added compelling, behind-the-scenes content for Trojan fans tuning in to our games on the radio and online, with an exceptional lineup of broadcast talent complementing the shows.”

This story was published on the USC Trojans website

Sports Radio News

16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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