With the addition of Kent Sterling as host of CBS Sports Radio’s afternoon show at WXNT-AM 1430, there are now three local sports-talk shows on during afternoon drive time in Indianapolis.
Sterling, who replaced the nationally syndicated Doug Gottlieb Show, will face The Drive with JMV on WFNI-AM 1070 and the Query and Schultz Show on WNDE-AM 1260.
The competition for Sterling will be stiff. The show hosted by John Gliva—better known as JMV—is the runaway sports-talk ratings leader during the afternoon drive-time slot, and Query and Schultz have built a growing following among listeners and advertisers.
WXNT launched The Kent Sterling Show with little fanfare June 16. Now that the show has found its voice, Sterling said a marketing campaign including social media, press releases and on-site broadcasts at the Tilted Kilt downtown will kick off in the coming weeks.
“Driving traffic to a show that wasn’t necessarily ready, I mean we didn’t know what it was going to sound like, wasn’t very appealing to me,” Sterling said. “Now we’ve better determined what the show is going to be. We’re getting great guests and great content.”
Sterling, 50, is no stranger to the local market. He has resided in Indianapolis most of his life, graduating from Indiana University with a journalism degree in 1986.
For nearly 17 years, he worked for Emmis Communication Corp.’s Indianapolis radio cluster, helping launch WFNI, better known as 1070 The Fan, in 2007.
After a management change at Emmis in early 2010, Sterling was shown the door. After a two-year stint working in sports-talk for Hubbard Broadcasting in St. Louis, he returned to Indianapolis.
Until now, Sterling has primarily worked in radio management. He said he’s more than ready to leave management for an on-air job.
“I’ve always wanted to be on-air, but somehow got pushed into management,” said Sterling, who spent the early 1990s as an on-stage performer for The Second City in Chicago. “You can only sit in so many meetings where increasing efficiencies are talked about and derive joy from it.”
So how will Sterling differentiate his show in the crowded market place?
“We talk about sports and nothing but sports,” Sterling explained. “The [market’s] other [sports-talk] shows during that time slot are all over the place. I think there’s an opening we can exploit.”
There’s been much discussion about the market’s demand for three sports-talk stations. In December, 2007, 1070 The Fan joined WNDE and WXLW-AM 950 as the market’s third sports-talk station.
“I don’t know if this market is big enough for three sports-talk stations,” he said. “But it’s big enough for this station to survive. We are well-positioned in sports. I think this show can build an audience quickly in a market that is not served by a show that just talks about sports in this [afternoon drive-time timeslot.]”
Sterling will continue to produce his web site covering topics involving the media and sports, but said his primary focus will be his new radio show.
“I get up in the morning thinking about this radio show and I go to bed at night thinking about this radio show,” Sterling said. “I’m driven to do whatever it takes to make it a success.”
For the unedited version of the article visit the Indianapolis Business Journal where it was originally published
Jason Barrett is the owner and operator of Barrett Sports Media. Prior to launching BSM he served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco and 101 ESPN in St. Louis. He has also produced national shows for ESPN Radio including GameNight and the Dan Patrick Show. You can find him on Twitter @SportsRadioPD or reach him by email at JBarrett@sportsradiopd.com.
Doug Gottlieb: Nobody Cares About World Cup Once USA’s Eliminated
“I’m sure people in the soccer world are still talking about the World Cup. But zero people I know in real life are talking about the World Cup today.”
The United States has been eliminated from the 2022 World Cup, and FOX Sports Radio host Doug Gottlieb believes that will return the sport back to its usual place inside the sports media landscape.
“I’m sure people in the soccer world are still talking about the World Cup,” Gottlieb said on his In The Bonus podcast Monday. “But zero people I know in real life are talking about the World Cup today.
“You can tell me how big soccer is in the world — and I’m not gonna dispute it — and you can tell me we’re doing better in the world than we’ve ever done — and I’m not gonna dispute it, it’s fine — but the fact is that as soon as that match was over we went from a couple of hours of soccer guy, or writer guy who’s really a soccer guy at heart, talking about should we change coaches, tactics, players, or whatever, and then it’s over. I don’t know who won and I don’t care.”
Gottlieb later added that soccer has been “the sport of the future” for his entire life, but added that college basketball is going on right now, and it isn’t on the national sports radar, either.
Jon Marks Working Without At Contract at WIP
WIP is currently in the midst of changes to its lineup due to the upcoming departure of legendary morning host Angelo Cataldi.
94WIP afternoon host Jon Marks has revealed he is working without a contract.
A report from CrossingBroad.com claims Marks mentioned the development on the air two weeks ago, and Marks confirmed the news when the outlet asked him for comment.
He did not, however, wish to say much more about the situation. WIP is currently in the midst of changes to its lineup due to the upcoming departure of legendary morning host Angelo Cataldi.
In late October, the station announced the current midday show of Joe DeCamara and Jon Ritchie would replace Cataldi in the mornings. Longtime morning co-host Al Morganti will remain with the station but will no longer be heard in mornings once DeCamara and Ritchie take over. Anchor Rhea Hughes will stay in the morning timeslot.
The station has yet to name a new midday show to replace DeCamara and Ritchie. Marks is currently teamed with former NFL linebacker Ike Reese from 2:00-6:00 PM. The two were paired together in 2017.
Boomer Esiason Wonders If Joe Buck Was Criticized Before Energetic Monday Night Football Open
“Maybe he was doing that emphatically because somebody criticized him as flat or something.”
Monday Night Football got off to an energetic start last night, with the usually reserved Joe Buck showcasing an exuberant attitude while discussing the weather and the fact that the calendar has already flipped to December. WFAN morning host Boomer Esiason wondered if there was an ulterior motive to Buck’s raucous start.
In addition to the energy exuded by the Monday Night Football announcer, Buck nearly howeld in excitement as the network showcased Tom Brady’s usual scream of “Let’s F—ing Go!”, by shouting “Yeah! Let’s go! I can’t say one of those words!”
The excitement was noticed by Boomer & Gio update anchor Jerry Recco who played the audio for the show, with Boomer Esiason wondering if Buck was proving a point to someone.
“Maybe somebody told him he was too downcast the previous broadcast,” Esiason wondered. “Maybe he was doing that emphatically because somebody criticized him as flat or something.”