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Are You Recharging Your Batteries?

Jason Barrett




Back in 2005 while I was working for ESPN Radio, I listened to my former boss Bruce Gilbert conduct a staff meeting and talk to the staff about the importance of having a strong work-life balance. I specifically recall one producer talking about how he’d put in an 8-9 hour day and then shut down. He’d turn off his phone, not check email and if it had to do with work, he’d wait until the next day to handle it.

I was 31 at this time and viewed the opportunity at ESPN as “my shot” so to hear someone talk about enjoying time off and relaxing when I was grinding away 7 days a week was insane. I thought to myself at that time “how the heck can he afford to work like that and tell every manager in the building that he operates that way when everyone in the room is gunning for their chance to break through and ascend to where he is“.

back-to-workIt seemed insane at the time and was one of the rare times when I wasn’t sure I agreed with Bruce or that particular producer but now sitting here 10 years later, I realize why having that separation for some people is critical. I’m heading back to work today following a 2-week vacation and while my time away isn’t fully 100% spent away from the job, I’ve learned over the years how important it is to mentally break away for a bit. As intense as the job can be for a radio station programmer, if you don’t allow some form of mental relaxation into your world, it will ultimately come back to bite you later on.

This is coming from someone who used to pride himself on putting in a 16 hour day and setting the example for his crew of what hard work looked like. I’d listen to my favorite NFL Head Coach Bill Parcells and MLB HOF Manager Tony LaRussa talk about how intensely they coached their teams and how much time they put into their professions that I assumed that to reach that level of success, this was how it had to be done.

What I didn’t take into account was how many times they could be ineffective, worn out, sleeping or just passing time in the building. I also didn’t think about the other approaches that other coaches took which were different in structure yet led to the same results.

hardorsmartAs the years have passed, I’ve discovered that it’s more critical to maximize the time you spend in your place of employment and use your time away to clear your mind so you can be fresh and productive. These days I’m more likely to log 10-12 hours at work and do a few extra hours at home just so I can balance out the day and my environment.

If the task at hand requires a 16-18 hour day I’ve still got it in me to go get it done but luckily I’ve hired some great people and have gained enough confidence in them that I know that the job will get done even if I’m not physically standing in the room.

As you’re coming up the ranks in this industry, it’s inevitable to feel like you have to invest every minute of time in your life in the job. Let’s face it, this is a competitive environment and if you want to stand out and succeed at it, you better be head and shoulders above the others who do the same job. On the other hand, not every individual is wired the same.

4-16-11-6 AZAUTISM01For some, they need to be buried in the job 7 days per week. For others, they need to clear their minds and get mentally fresh for the next day. It’s not about who punches the clock and logs more hours, it’s about who utilizes their time the best, accomplishes the most and makes others around them better. While those who’ve worked for me will tell you I’m demanding and have high expectations, I’m a big believer that you do what’s necessary for yourself to be effective and get the job done.

I’m no expert on mentally disconnecting but I have worked at it and I find that as I’ve taken on bigger challenges in my professional life that it’s necessary for me to wipe the slate clean 2-3 x per year. I’ve also started to value and appreciate the time with my family much more as I’ve grown older whereas when I was in my twenties and early thirties I was so focused on my career that I got sucked into a bubble where the only thing that was important was being successful. I felt at that time that I’d lose out on opportunities if I didn’t out work everyone in my building, let alone anywhere else and while that mentality was beneficial to me in moving up the ladder (still is to some degree) I’ve also found that  if I didn’t adjust and allow for some peace of mind a few times per year that I’d likely have burnt out by now.

jacksonIronically I was reading Phil Jackson’s book “Eleven Rings” where he talks about the need in his life for meditation and how he’d have his players with the Bulls and Lakers sit in silence in the locker room before games to help them with freeing their minds and while I used to think the “zen master” got off on being viewed as a bizarre individual, I can now see the value of the approach. Creating an environment where a performer is able to get their mind right, prior to taking on the task at hand is often necessary for success.

The point of this column isn’t to direct you to utilize more vacation time or reinforce that you should be grinding harder to be successful, it’s to make you examine whether or not you have enough of a blend between who you are as a professional and who you are as an individual. Yes this job is exciting and a lot of fun and for many of us, we’re fortunate that we get paid to pursue our passions but it is still work at the end of the day.

For a programmer or personality that may seem impossible given that every piece of feedback on the radio station ends up in your email, text, facebook and twitter accounts but believe it or not, the building will still be there when you return from your break. When you’re confident in what you do and your results demonstrate that you’re effective at your position, you no longer need to worry about who will be sitting in your chair when you get back. Even if someone is in it, if you’re talented enough, someone else will want you occupying one of their chairs.

showI’ve often loved to use the quote “Graveyards are full of indispensable men” because it’s very true. All we can control is the effort given and the results we create and if we hold up our end of the bargain, the rest takes care of itself. To feel like you can’t clear your mind or it’ll result in sending a bad message or leading to a change, means you either don’t work for a great employer, haven’t delivered on what was expected or you haven’t done a strong enough job in delegating and putting people in position to have success while you’re away. I was guilty of not delegating well earlier in my career but luckily I’ve gotten better at it.

Spending time with loved ones, reading, discovering hobbies and investing your personal time in things that help you grow as an individual is just as important as spending your time doing that one extra task as crazy as that may sound. Maybe the corporate execs won’t want to hear that but I’d rather have an energized and focused individual running through a wall for me to get the job done as opposed to a tired and mentally distracted employee who thinks that by occupying space they’ve fulfilled their obligation to the radio station.

Remember, sports is what we talk about and for many of us it’s something we love watching, discussing and learning more of and while I understand it’s a large part of what we do, it’s also not the only thing we’re defined by. At least not by those who are close to us and looking for a way to be more involved in our lives and successes.

The job is important and for many of us, the thrill of performing and the ability to beat the competition fuels us. But you’ll be amazed at how much stronger, sharper and energized you’ll be with a little mental escape every now and then.

Go figure, it only took me ten years to discover that what Bruce Gilbert was teaching in 2005 had some merit after all 🙂

Barrett Blogs

Jeff Catlin, John Mamola, Gordy Rush & Maggie Clifton Join The 2023 BSM Summit Lineup

Jason Barrett




We’re less than two months away from the 2023 BSM Summit in Los Angeles. This year’s conference takes place on March 21-22, 2023 at the Founders Room inside of the Galen Center at USC. Many industry professionals are set to attend but sports media folks tend to be a last minute crowd whether it’s buying a ticket, reserving a room or committing to be a sponsor. Yes, tickets, rooms, and a select few sponsorships are still available, but the longer you wait, the more you risk not being in the room, featured as a partner, and paying higher prices for travel. To make sure you have a seat and a place to stay, log on to For sponsorship inquiries, email Stephanie at

I am really excited about this year’s Summit. The venue is tremendous, the agenda is coming together nicely, and there’s no doubt we’ll have great weather when we gather in LA. Some have asked me why I don’t reveal the full schedule of sessions months in advance, and it’s because I believe in swinging for the fences and trying to do big things. To do that, you’ve got to be willing to invest time and explore every opportunity that can be impactful. It’d be much easier to fill the schedule and be done with everything but if it’s going to take a little longer to deliver the best speakers, discussions and experiences for all in the room, then that’s what I’m going to do.

Those involved in the creation of this conference know that I set a very high standard for it. We’ve run some great events over the years, and it’s because we put everything we have into making sure each session is valuable to a different segment of the industry. My goal each year is to present an action packed agenda that helps people learn, gain access to information to improve themselves and/or their brands, and create a few connections and memorable moments to justify it being worth a few days away out of the office or studio. If we can do that, it makes the sacrifices worthwhile. If we can’t execute at a high level, then I’d probably pass on doing it.

Before I tell you about the four people we’re adding to our speaker lineup, I do want to remind you that we recently announced a contest for California college students. We’re giving away ten (10) FREE tickets to the show courtesy of Steve Kamer Voiceovers. If you know a student in California please let them know about this. If they’re not in California but want to attend the event, we’ve created a special college rate to make it affordable for young people. Everything is listed on

Now, for the new additions to the lineup.

I’m excited to welcome Jeff Catlin of The Ticket in Dallas to the Summit. This will be Jeff’s first Summit visit, and I appreciate him making time to share his programming wisdom with the rest of the room. Jeff will be part of a programming panel that kicks off day #2. That panel will include Jimmy Powers of 97.1 The Ticket in Detroit, Raj Sharan of Denver’s Sports Station 104.3 The Fan, and our next addition, John Mamola of WDAE. John has been at all of our events dating back to our first test event in Chicago. I’m looking forward to giving him an opportunity to offer his programming insights alongside this talented group.

Also joining the Summit lineup is Maggie Clifton, Blue Wire’s Senior Vice President of Business Development. Maggie has played a vital role in growing Blue Wire’s revenue, and I’m looking forward to having her join Barstool Sports’ SVP, Head of Sales Matt Berger, and Magellan AI’s Chief Revenue Officer John Goforth on a panel that focuses on digital monetization.

Guiding that conversation will be Guaranty Media’s Gordy Rush. The Baton Rouge Vice President and General Manager who doubles as LSU’s sideline reporter on football broadcasts is well versed in monetizing content, and understanding the opportunities and challenges broadcasters face. I’m confident those in the room charged with maximizing digital revenue for their brands will gain great value from these four professionals.

There’s much more in the works that I’m looking forward to announcing in the coming weeks. Whether you own a company, manage a cluster as a GM, lead a sales team, host or produce a podcast or radio/TV show, buy advertising, oversee a brand’s social media strategy or program a network or local outlet, there’s something for every sports media professional at the BSM Summit. I invite you to come see for yourself. To do so, visit

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Barrett Blogs

Jimmy Powers to Receive The Mark Chernoff Award at the 2023 BSM Summit

“Jimmy received the most votes from our industry panel to become our third recipient of the Mark Chernoff Award.”

Jason Barrett




As a former programmer turned consultant, I pay more attention than most to those who lead brands, manage talent, and create consistent success. When you look across the country at the hundreds of stations delivering sports radio content, and analyze who operates at a high level, there’s maybe ten to twenty who are changing the game, and others who are rising and hoping to become a bigger part of the conversation.

What makes this annual award special in addition to having Mark Chernoff’s name on it, is that it’s voted on by eighteen industry heavyweights. These are folks tasked with overseeing radio companies, major networks, and having exceptional track records of broadcasting success. So when they vote and an individual earns an honor, it means a little more.

If you’re in the business and follow sports radio, then you’re aware of Mark Chernoff’s accomplishments as a program director. He was one of the true architects and consistent winners, and his ability to excel as a sports radio manager has influenced and shaped many careers. Mark graciously agreed to be part of our awards ceremony a few years ago when I approached him with the idea in New York City. I’m thrilled to share that although he doesn’t attend many industry conferences on the west coast, he will be with us at the 2023 BSM Summit in Los Angeles for the ceremony.

Which brings me to this year’s winner.

It is my honor to congratulate the leader of 97.1 The Ticket in Detroit, Jimmy Powers. Jimmy received the most votes from our industry panel to become our third recipient of the Mark Chernoff Award. He follows Rick Radzik of 98.5 The Sports Hub in Boston, and Mitch Rosen of 670 The Score in Chicago. Jimmy will be in attendance at the Summit to pick up the award, and will take part in a program director panel at the show. Further details on that to be shared next week.

“It’s such a great honor not only to be mentioned in the same breath with Mark Chernoff, but to receive the ‘Mark Chernoff Award’ is really, really cool” shared 97.1 The Ticket Program Director Jimmy Powers. “With so many great program directors across the country who are deserving of this award, I truly appreciate the recognition.”

Since late 2009, Powers has led the Detroit sports radio station to unmatched local success. Brought in to build upon what was created by the late great Tom Bigby, he’s helped The Ticket become one of the format’s best examples of success. The station has consistently dominated the Male 25-54 demo, while also becoming a ratings force with Persons 12+ and Adults 25-54.

“Jimmy has done an amazing job over the years running 97.1 the Ticket,” said legendary sports radio programmer Mark Chernoff. “He knows how to work with talent, and maintain balance while managing relationships with the Lions, Tigers, Red Wings and Pistons, which is not an easy job. The ratings remain high, and the Ticket continues to be one of America’s top sports stations, which reflects the great work Jimmy has done as the station’s program director.”

In addition to delivering double digit shares, quarterly ratings wins, and presenting a star studded lineup and Michigan’s top sports franchises, The Ticket has taken home plenty of hardware too. The station has won the Marconi award for best sports station in 2016 and 2022. And now, they can add the 2023 Mark Chernoff Award to their trophy case.

“2022 was another big year for The Ticket, and many in Detroit deserve credit for the brand’s consistent success, but none more so than their exceptional brand leader, Jimmy Powers,” added BSM President Jason Barrett. “Jimmy has been a staple of consistency, guiding one of the crown jewels of sports radio, managing top personalities, important play by play partnerships, and helping the brand generate large revenues. I’m thrilled that our industry voters took notice of the fantastic work Jimmy has done and look forward to celebrating his career and accomplishments in Los Angeles this March.”

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Barrett Blogs

California College Students Earn Chance to Win 10 Free Tickets to the 2023 BSM Summit Thanks to Steve Kamer Voiceovers

“In order to win tickets to attend the Summit, students must submit a 2-minute video by email explaining why they’d like to be in attendance and what they hope to learn at the event.”

Jason Barrett




With a new year comes renewed energy and optimism for the sports media business. Yours truly is looking forward to showcasing the best our business has to offer when we gather the industry in Los Angeles, CA at the 2023 BSM Summit at the Founders Club at the University of Southern California on March 21-22, 2023. Our conference is returning to the west coast for the first time since 2019. We’ve announced some super talented speakers. We’ve got additional things in the works and I plan to make additional announcements in the next few weeks.

People often ask me what the biggest challenge is putting this event together. My answer is always the same, it’s getting people to leave the comfort of their office and spend two days in a room together learning and discussing ways to grow the business. We have great sponsorship support and exceptional people on stage and are fortunate to have a lot of folks already set to attend. Our venue this year has extra space though, so I’m hoping a few more of you make time to join us. If you haven’t bought a ticket or reserved your hotel room, visit to make sure you’re all set.

If there’s one thing our industry could get better at it’s opening our minds to new ideas and information. There’s more than one path to success. Just because you’re in good shape today doesn’t mean you will be tomorrow. Building brands, growing audiences, increasing revenue, and examining new opportunities is an ongoing process. There are many shifts along the way. We may not solve every business challenge during our two-days together but you’ll leave the room more connected and informed than when you entered it.

Each year I’ll get two or three emails from folks sharing that they learned more about the industry in two-days at the Summit than they have in ___ years inside of their building. That’s truly gratifying and what I strive to achieve when I put this event together. I remember when conferences like this didn’t exist for format folks and I take the risk and invest the time and resources to create it because I love the sports media industry and believe I can help it thrive. I see great value in gathering professionals to share ideas, information, and meet others who can help them grow their business, and if we do our part, I’m confident some will want to work with us too. That’s how we benefit over the long haul.

But as much as I focus on serving the professional crowd, I also think we have a responsibility to educate young people who are interested, passionate, and taking steps to be a part of our business in the future. The BSM website is visited by hundreds of thousands of people each month and it’s become a valuable resource for folks who enjoy sports radio and television. I think it’s vital to use our platform, influence and two-day event to connect generations and I’m happy to announce that we will once again welcome college students at this year’s Summit.

Most of us who’ve been in this line of work for two or three decades learned the business without podcasts, YouTube, social media, the web or conferences delivering two full days of sessions that taught you more about the business than what’s available inside of a class room. We learned by doing, and hoping we were right. Then we copied others who had success. Some of that still exists, and that’s not a bad thing. But where our business goes in the future is going to be drastically different.

I’d like to see the difference makers in our format remembered for years to come, and practices that have stood the test of time remain valued down the line. Change is inevitable in every business and I’m excited about the road that lies ahead especially some of the technological advancements that are now available or will soon become a bigger part of our industry. I think we can embrace the future while enjoying the present and celebrating the past. The best way to do that is by bringing together everyone who is and is hoping to be a part of the sports media universe.

So here’s two things we’re doing to make sure future broadcasters have an opportunity to learn with us.

First, I want to send a HUGE thank you to Steve Kamer Voiceovers. Thanks to Steve’s generosity, TEN (10) college students will be given FREE tickets to attend the 2023 BSM Summit in March. Steve is a USC graduate (Class of 1985) and he bought the ten tickets to help young people learn about the industry, save money and make valuable connections. When I first received his order, I thought he hit the wrong button. I reached out to tell him a mistake was made and I needed to refund him. That’s when he told me what he wanted to do for students who were pursuing their broadcasting dreams just as we both did years ago. A very classy gesture on his part.

As it pertains to the contest, here’s how it’s going to work.

To win tickets to attend the Summit, students must submit a 2-minute video by email to explaining why they’d like to be in attendance and what they hope to learn at the event. Included in your email should be a list of steps that you’ve taken or are pursuing to explore opportunities in the media industry. If you want to pass along a resume and audio or video clips too to showcase your work and experience, that’s fine as well. BSM will accept submissions until February 17th. The winners will be announced on Friday February 24th.

Helping me select the winners will be an exceptional panel of media executives. Each of these folks below will choose one person to attend our L.A. event. The final two will be picked by Steve Kamer and myself.

  • Scott Shapiro – Senior Vice President, FOX Sports Radio
  • Justin Craig – Senior Program Director, ESPN Radio
  • Jeff Sottolano – Executive Vice President, Programming, Audacy
  • Bruce Gilbert – Senior Vice President of Sports, Cumulus Media & Westwood One
  • Amanda Gifford – Vice President, Content Strategy & Audio, ESPN
  • Jacob Ullman – Senior Vice President, Production and Talent Development, FOX Sports
  • Greg Strassell – Senior Vice President, Programming, Hubbard Radio
  • Scott Sutherland – Executive Vice President, Bonneville International

To qualify for the BSM Summit College Contest, students must be enrolled in college in the state of California, pursuing a degree that involves course work either in radio, television, print or the digital business. Those attending local trade schools with a focus on broadcasting are also welcome to participate. You must be able to take care of your own transportation and/or lodging.

This is a contest I enjoy running. We’ve had great participation during our prior two shows in New York City but haven’t done it before on the west coast. I’m hoping it’s helpful to California students and look forward to hearing from many of them during the next month.

For students who live out of state and wish to attend or those enrolled at local universities who enter the contest but aren’t lucky enough to win one of the ten free tickets from Steve Kamer Voiceovers, we are introducing a special two-day college ticket for just $124.99. You must provide proof that you’re currently in school to take advantage of the offer. This ticket gives you access to all of our sessions inside the Founders Club. College tickets will be limited to forty (40) seats so take advantage of the opportunity before it expires.

The 2023 BSM Summit will feature award ceremonies with Emmis Communication CEO Jeff Smulyan and legendary WFAN program director Mark Chernoff, sessions with influential on-air talent such as Colin Cowherd, Jim Rome, Joy Taylor, and Mina Kimes, big picture business conversations with executives from groups such as Audacy, iHeart, Bonneville, Good Karma Brands, Barstool, The Volume, Omaha Productions and more. For details on tickets and hotel rooms visit

I look forward to seeing you in March in Los Angeles!

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