The NBA will receive about twice as much in fees as the prior contracts, said the people, who asked not to be identified because the terms are private. Time Warner’s TNT and Disney’s ESPN and ABC networks currently pay the NBA about $930 million a year combined in a deal that was set to expire at the end of 2015-2016 season.
Disney and Time Warner took advantage of an exclusive window to negotiate a new deal, locking in a key contract that represented the last major U.S. sports rights that were up for grabs until 2021. Live sporting events like the NBA are ratings gold mines, helping the networks boost viewership and licensing fees from cable and satellite-TV distributors. The deal is crucial to Time Warner Chief Executive Officer Jeff Bewkes’ plan to turn around Turner Broadcasting, which includes TNT, and increase its fees.
“It’s good to be the NBA,” said Lee Berke, president of LHB Sports Entertainment & Media Inc., a firm that advises professional sports leagues and universities on media rights. “They’ve hit the media marketplace at just the right time, with growing viewership, substantial multi-platform programming and multiple competitors for their rights.”
The NBA and ESPN are planning a new online video service that will show live games and also be available to customers who don’t pay for cable or satellite-TV, the Wall Street Journal reported, citing unidentified sources.
Mike Bass, a spokesman for the NBA, declined to comment, as did Chris LaPlaca a spokesman for ESPN. A representative for Turner didn’t immediately respond to a request for comment.
Some players, including LeBron James, have signed shorter contract in anticipation of more TV money down the road. James, the league’s four-time Most Valuable Player, limited his new $42.1 million agreement with the Cleveland Cavaliers to two years to let him negotiate a new deal for the 2016-17 season, when the new TV rights will boost contract values.
Bloomberg reported in July, citing people familiar with the matter, that the NBA was seeking to double its rates over the prior contract. Bloomberg also reported at the time that 21st Century Fox Inc., the Rupert Murdoch-controlled company that tried to buy Time Warner this year, was interested in pursuing the NBA rights.
The current arrangement gives Time Warner rights to air 52 regular-season games and up to 52 playoff games. Disney’s rights have included 75 regular season games and as many as 29 playoff games.
The NBA opens the 2014-2015 season on Oct. 28. The league has scheduled a press conference for 10 a.m. New York time tomorrow to discuss new media partnerships.
Credit to Bloomberg.com who originally published this article
Jason Barrett is the owner and operator of Barrett Sports Media. Prior to launching BSM he served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco and 101 ESPN in St. Louis. He has also produced national shows for ESPN Radio including GameNight and the Dan Patrick Show. You can find him on Twitter @SportsRadioPD or reach him by email at JBarrett@sportsradiopd.com.
ESPN Radio 94.1 Sells Station Naming Rights To Priority Automotive Group
“The programming on the station does not change.”
Max Media has found an interesting new revenue stream in Virginia Beach. ESPN Radio 94.1 has sold its naming rights. The station has rebranded as Priority Auto Sports Radio 94.1 ESPN.
“This is an important partnership for us,” said Priority Automotive COO Matt Elmer. “At Priority Automotive we think sports ties everyone together, so this is a great opportunity for us to be a voice in the community and partner with the number one voice for sports in Hampton Roads, ESPN 94.1.”
The programming on the station does not change. Listeners in the 757 will still hear the nationally syndicated ESPN Radio lineup except for in afternoon drive when The Tim Donnelly Show is on the air.
“The partnership between ESPN 94.1 and Priority Automotive is a natural evolution for both companies,” President and Market Manager Keith Barton added. “From the many youth organizations to college teams, Priority Automotive Has been dedicated to sports in Hampton Roads for decades. Max Media is incredibly proud to be partnered with such a class organization.”
Priority Automotive owns 17 car dealerships across Virginia.
SiriusXM Plots Super Bowl LVII Coverage
“SiriusXM will deliver fans around the country the unique mix of sports, music and entertainment programming that you can only find on SiriusXM.”
SiriusXM has announced its extensive plans for coverage of Super Bowl LVII and the events leading up to the big game.
A dedicated Super Bowl pop-up channel on SiriusXM Channel 104 will be just one of the avenues SiriusXM plans to cover the event. Amber Theoharis will conduct interviews with players, and personalities making their way through Radio Row throughout the week that will air on the pop-up channel.
Mad Dog Sports Radio will have a large presence on Radio Row, with shows hosted by Chris “Mad Dog” Russo, Adam Schein, Dusty Dvoracek, Danny Kanell, and Steve Torre all airing live on location in Arizona. Former NFL All-Pro wide receiver Brandon Marshall will be on hand to host I Am Athlete Tonight from the event, as well.
“With all eyes and ears focused on Phoenix for Super Bowl Week, SiriusXM will deliver fans around the country the unique mix of sports, music and entertainment programming that you can only find on SiriusXM,” said SiriusXM President and Chief Content Officer Scott Greenstein.
“With multiple game broadcasts, several channels in Phoenix covering the latest news and providing expert analysis on the teams, interviews with many of the celebrities in town for the game, and our exclusive concert with Luke Combs, our subscribers will have exceptional access throughout the biggest week on the NFL calendar.”
ESPNU Radio hosts Colt McCoy, Rick Neuheisel, and Max Starks will also be in Arizona on Radio Row, in addition to Dusty and Danny hosting their shows each day from Radio Row.
Fantasy football expert Jeff Mans and SportsGrid Radio host Scott Ferrall will also originate content from Radio Row.
SiriusXM will offer four different game broadcasts of Super Bowl LVII. The Kansas City Chiefs and Philadelphia Eagles home broadcasts will each air, as will the national Westwood One call. Additionally, a Spanish-language broadcast will also be provided. Listeners will also be able to hear the halftime show — performed by pop star Rihanna — on Sirius XM Hits 1, The Heat, and Super Bowl LVII Radio.
BetQL Network Going to Arizona for Super Bowl Week
“Three shows will be at the BetMGM Sportsbook in Glendale.”
BetQL is headed to Radio Row. Audacy’s sports betting radio network will be in Arizona ahead of Super Bowl LVII.
Three shows will be at the BetMGM Sportsbook in Glendale. BetQL Daily and You Better You Bet will be live Monday through Friday. BetMGM Tonight will be live Monday through Thursday.
The network’s hosts will stay busy in the desert. BetQL is producing 52 hours of live audio and video content. Hosts are also scheduled to make 25 live appearances across other Audacy radio stations and digital channels.