95.7 The Game (KGMZ-FM), The Bay Area’s New Sound for Sports, today announced a new morning show, Flight 957 with Chad Doing, Joe Fortenbaugh and former All-Pro NFL Fullback Lorenzo Neal. The show debuts on Monday, December 8, 2014 from 6:00 a.m. to 10:00 a.m.
“We are changing the sound of Bay Area sports radio with the launch of this exciting new morning show,” said Jason Barrett, Program Director for 95.7 The Game. “Expect Flight 957 with Chad, Joe & Lo to deliver a fresh, irreverent, and energetic spin to sports talk. The new show is the latest example of our commitment to bringing The GAME’s growing audience the best possible listening experience.”
Doing is a sports radio veteran. Most recently, Doing has worked at KXTG in Portland and was previously the host of afternoon drive program Flight 750 with Chad Doing weekdays from 3:00 p.m. to 7:00 p.m.
“I’m thrilled to work with such dynamic personalities like Joe and Lorenzo,” said Doing. “We have already developed a fantastic working relationship that I believe will showcase our passion for sports.”
Joe Fortenbaugh co-founded the website National Football Post.com in 2008 where he has been writing ever since, covering topics ranging from fantasy football to sports betting in Las Vegas. Fortenbaugh has freelanced for USA Today, ESPN.com, SportsIllustrated.com and VegasChatter.com, where he wrote golf course reviews and covered Las Vegas title fights from 2012-2014. Most recently, Fortenbaugh co-hosting the television program “Fantasy Sports Today–Live from Las Vegas” on the Fantasy Sports Network.
“It’s awesome to be part of this new program and deliver a one-of-a-kind experience to our listeners,” said Fortenbaugh. “I can’t wait to stir it up with the guys and the audience.”
Lorenzo Neal was the preeminent fullback in the NFL for 16 seasons. He was a four-time Pro Bowler and played for the New York Jets, Tampa Bay Buccaneers, Tennessee Titans, Cincinnati Bengals, San Diego Chargers, Baltimore Ravens and Oakland Raiders. He was voted a first team All-Pro twice, a second team All-Pro once, and selected to the NFL’s and Sporting News’ All-Decade team for the 2000’s. He graduated from Fresno State University.
“I’m truly excited to join 95.7 The GAME,” said Neal. “I’m looking forward to delivering that on-the-field, inside the huddle perspective listeners expect from a leading radio station. I’m grateful to be a part of such a strong team and talk Bay Area sports every morning.”
Current morning anchor Chris Townsend moves to evenings where he’ll team up with 95.7 The Game personality Zakariah from 7 to 11 p.m. Townsend will also become the full time voice for Oakland A’s pre- and post-game shows.
95.7 The GAME is the flagship radio station for the Oakland Athletics and Oakland Raiders. Effective December 8, 2014, The GAME’s new lineup will be:
- 6:00 a.m.-10:00 a.m. Flight 957 with Chad, Joe, and Lo
- 10:00 a.m.-12:00 p.m. Haberman & Middlekauff
- 12:00-3:00 p.m. The Wheelhousewith John Lund & Greg Papa
- 3:00 p.m.-7:00 p.m. The Damon Bruce Show
- 7:00 p.m. – 11:00 p.m. Towny & Zakariah
SURVEY: 16.9% of All Sports Radio Listeners Are Streaming
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, All Sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in its latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.