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Comcast Adds Breakfast on Broad

Jason Barrett

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The Comcast Network is preparing to launch something new for local television starting on April 6: a sports talk morning show, called Breakfast on Broad. The show is set to have a conversational tone and will include morning news staples like traffic and weather.

Breakfast on Broad is a new foray into original programming for the Comcast Network, rebranded from CN8 in 2009. Currently, the network is best known for hosting games of local sports teams — in place of its sister station, Comcast SportsNet — when the Phillies, Flyers and/or Sixers play at the same time.

The show, which will air from 6 to 8 a.m. weekdays and repeat on Comcast SportsNet from 11 a.m. to 1 p.m., is to be hosted by Rob Ellis, who on Tuesday night announced he was leaving his job as a host on Sportsradio 94WIP. He’ll be joined by Sarah Baicker, currently a Flyers reporter and digital producer at Comcast SportsNet; Jillian Mele, who has been a traffic reporter at NBC10; and former Eagles offensive lineman and Comcast SportsNet contributor Barrett Brooks.

Breakfast on Broad aims to avoid the straight-news feel of SportsNet Central, the current Comcast SportsNet local morning news show, which will continue to air. The intent of the new program is to favor opinion and discussion, sometimes centering on the softer side of local sports, including what athletes are doing off the field, and what they are saying on Twitter.

Brian Monihan, general manager of Comcast SportsNet Philadelphia, sees the two shows as complements to each other. SportsNet Central is what happened in last night’s game, he said, while Breakfast on Broad is about  “why and what others think about it.”

Ellis sees the show as an extension of his previous work at WIP. “It’s like radio on television because of the opinion-driven content,” Ellis said. He noted that he wanted to return to the Comcast SportsNet family after years of producing Daily News Live and that factors including his changing schedule at WIP contributed to his decision to make the change, which he made clear on his final broadcast, saying “I’m not thrilled about some of the things that have gone down [at the station].” Brian Haddad will replace Ellis on WIP until the Phillies return, according to Marc Rayfield, senior vice president/market manager for CBS Radio/Philadelphia.

The focus on the off-the-field interests of athletes — Baicker threw out references to an Eagle who hangs out at music venue Union Transfer (such as linebacker Connor Barwin) or a Flyer who likes to go to Old City bars — reflects a change in sports media as a whole.

“People can see players off the field more so than ever [through their social media feeds],” said Brooks, a 12-year NFL veteran who retired from the Pittsburgh Steelers in 2006. “You now can’t go to a restaurant and not have someone tweet that you were there or take a selfie with you. That’s not something I needed to go through, and I’m kind of glad I didn’t.”

The media has followed suit on the way they cover athletes.

“TMZ Sports has broken a number of stories that have really been, I wouldn’t say earth shattering, but have made the traditional sports media sit up and take notice,” said Karen Weaver, associate clinical professor and interim program director of sports management at Drexel University. “The celebritization of our culture is merging sports and entertainment.”

While there are a few original shows on the Comcast Network currently, including one about the Philadelphia Union, Breakfast on Broad is the first major step to return original programming to the Comcast Network.

“At first you have to succeed,” Monihan said about whether this be followed by more original programming on the station. “We feel like we have everything pointed in the right direction. We have a lot more assets than we had before. With Comcast SportsNet, we have access to NBC10, we have more resources and opportunities to do programming that would make sense.”

Credit to Philly.com who originally published this article

Sports Radio News

ESPN Radio 94.1 Sells Station Naming Rights To Priority Automotive Group

“The programming on the station does not change.”

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Max Media has found an interesting new revenue stream in Virginia Beach. ESPN Radio 94.1 has sold its naming rights. The station has rebranded as Priority Auto Sports Radio 94.1.

“This is an important partnership for us,” said Priority Automotive COO Matt Elmer. “At Priority Automotive we think sports ties everyone together, so this is a great opportunity for us to be a voice in the community and partner with the number one voice for sports in Hampton Roads, ESPN 94.1.”

The programming on the station does not change. Listeners in the 757 will still hear the nationally syndicated ESPN Radio lineup except for in afternoon drive when The Tim Donnelly Show is on the air.

“The partnership between ESPN 94.1 and Priority Automotive is a natural evolution for both companies,” President and Market Manager Keith Barton added. “From the many youth organizations to college teams, Priority Automotive Has been dedicated to sports in Hampton Roads for decades. Max Media is incredibly proud to be partnered with such a class organization.”

Priority Automotive owns 17 car dealerships across Virginia.

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Sports Radio News

SiriusXM Plots Super Bowl LVII Coverage

“SiriusXM will deliver fans around the country the unique mix of sports, music and entertainment programming that you can only find on SiriusXM.”

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SiriusXM has announced its extensive plans for coverage of Super Bowl LVII and the events leading up to the big game.

A dedicated Super Bowl pop-up channel on SiriusXM Channel 104 will be just one of the avenues SiriusXM plans to cover the event. Amber Theoharis will conduct interviews with players, and personalities making their way through Radio Row throughout the week that will air on the pop-up channel.

Mad Dog Sports Radio will have a large presence on Radio Row, with shows hosted by Chris “Mad Dog” Russo, Adam Schein, Dusty Dvoracek, Danny Kanell, and Steve Torre all airing live on location in Arizona. Former NFL All-Pro wide receiver Brandon Marshall will be on hand to host I Am Athlete Tonight from the event, as well.

“With all eyes and ears focused on Phoenix for Super Bowl Week, SiriusXM will deliver fans around the country the unique mix of sports, music and entertainment programming that you can only find on SiriusXM,” said SiriusXM President and Chief Content Officer Scott Greenstein.

“With multiple game broadcasts, several channels in Phoenix covering the latest news and providing expert analysis on the teams, interviews with many of the celebrities in town for the game, and our exclusive concert with Luke Combs, our subscribers will have exceptional access throughout the biggest week on the NFL calendar.”

ESPNU Radio hosts Colt McCoy, Rick Neuheisel, and Max Starks will also be in Arizona on Radio Row, in addition to Dusty and Danny hosting their shows each day from Radio Row.

Fantasy football expert Jeff Mans and SportsGrid Radio host Scott Ferrall will also originate content from Radio Row.

SiriusXM will offer four different game broadcasts of Super Bowl LVII. The Kansas City Chiefs and Philadelphia Eagles home broadcasts will each air, as will the national Westwood One call. Additionally, a Spanish-language broadcast will also be provided. Listeners will also be able to hear the halftime show — performed by pop star Rihanna — on Sirius XM Hits 1, The Heat, and Super Bowl LVII Radio.

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Sports Radio News

BetQL Network Going to Arizona for Super Bowl Week

“Three shows will be at the BetMGM Sportsbook in Glendale.”

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BetQL is headed to Radio Row. Audacy’s sports betting radio network will be in Arizona ahead of Super Bowl LVII. 

Three shows will be at the BetMGM Sportsbook in Glendale. BetQL Daily and You Better You Bet will be live Monday through Friday. BetMGM Tonight will be live Monday through Thursday.

The network’s hosts will stay busy in the desert. BetQL is producing 52 hours of live audio and video content. Hosts are also scheduled to make 25 live appearances across other Audacy radio stations and digital channels.

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