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Congrats, Now Train Your Replacement

Jason Barrett

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Working in the sports radio industry is a privilege that some of us often take for granted. We get to play in the toy department of life and engage in spirited discussions that are often referred to by industry types as “soap opera for men” and have access to people that most of our friends would pay large sums of money to spend 2 minutes with. We’re not digging ditches or ripping shingles off of roofs and we’re not heading home after each shift talking about how much we dislike our jobs. Face it, we’re pretty lucky….and we get paid to do this!

jblarussaOver the past 10 years of my career I’ve taken road trips with Dan Patrick, talked about coaching and motivating people with Tony LaRussa and Rick Venturi, attended a barbecue at Steve Spagnuolo’s house, sat with Billy Beane and listened to his views on the business of baseball and shared a stage with former Raiders Head Coach Dennis Allen. To say I’ve been treated to some special experiences would be a massive understatement but that’s what you become accustomed to when you work in this industry.

While all of that may be fine and dandy and it showcases the extra perks of working in this industry, it’s not as rewarding as making an impact on the people you work with every day. Sure it looks sexy and it sounds cool when starting a conversation with your friends but in the grand scheme of things, does it really matter? Not really.

achieveIn my opinion, one thing that matters a great deal is something that not everyone is willing to do – pushing people to get better and to take on bigger career challenges! Not every relationship will be positive but I try to make sure that wherever I work, I leave behind more people who felt like they learned something from me than those who didn’t. If a few friendships are made along the way, that’s icing on the cake.

I’m aware that my personality and style isn’t everyone’s cup of tea and every strong leader with strong opinions is going to have critics and fans. I don’t worry about whether or not I’m liked or disliked or if people care to have beers with me outside the work place. My job is to coach people, make them better, deliver results, make sure they’re prepared for the next step in their careers, fight for the brands I represent and by doing that it often leads to earning the respect and trust of those I lead. When I head home each day, that’s what matters to me.

In this industry so many of us are conditioned to compete and it becomes very easy to fall into the trap of worrying about ourselves. We worry first about our own needs, our own paychecks, our ratings, meeting our sales budgets and how we’ll personally be impacted if something around us changes. It’s much harder to think about a co-worker and how we can play a larger role in helping them take the next step in their career.

jbdpCase in point, when I left the Dan Patrick Show to become the first Program Director for SportsTalk 950 in Philadelphia (now 97.5 The Fanatic), Dan wasn’t initially excited for me. He was concerned about how my departure would impact his show and I didn’t blame him. He had a very successful program on the biggest sports radio network in the country and as a team we were starting to gel. Once the smoke cleared and Dan saw that everything would be fine (and probably better, haha) he was able to genuinely wish me well.

That reaction out of people is natural but I believe that each of us sometimes need to be reminded of the bigger picture and how important it is to help someone take steps in their career rather than focus negative energy on how it may impact our own situations. If we’re good at what we do, we’ll be fine regardless of who’s around us. If we use our talents to grow those around us, it speaks even higher volumes about what you stand for as a professional and more importantly as a person.

scottcarlinThat leads me to the headline of this column and how I personally relate to it. In 2002 I was working in Poughkeepsie, NY paying my dues for radio station 1340/1390 ESPN Radio. We had one local afternoon show and I was producing and doing updates on it for about a year. I was making strides inside the workplace and enjoying my role and it led to my Operations Manager Scott Carlin and General Manager Bill Palmeri taking a liking to me.

One day I was called up to Scott’s office and he wanted to talk to me about how we could improve the radio station. Our PD/Afternoon Host had been let go earlier in the day and Scott was of the opinion that if I took on the PD role and afternoon host position we’d get better. I was honored that he and Bill believed in me enough to trust me leading the radio station and I saw it as a great growth step for my career and I gladly accepted the opportunity.

Right after Scott informed me of the salary and shook my hand, he uttered the following words “congratulations, now start training your replacement“. I was confused and asked him if he was referring to making sure we had a new producer and update guy in place to fill my old spot. He smiled and said “No. Make sure you get the next Programmer ready for us“.

jbwpdhConsidering I had worked hard to earn this position and had just been offered the job, I wasn’t thinking straight and the thought of getting someone else ready to do the job wasn’t sitting well. Scott then explained his rationale and once he spoke his piece it all made perfect sense. He told me he knew I’d one day go on to do bigger things and when that opportunity comes my way, it’ll be important for me to make sure that the place I leave behind is in capable hands. The building in Poughkeepsie wasn’t going to change locations so it was my responsibility to prepare others for future opportunities with the company.

I then told him I’d do my best to make sure we had great depth at the radio station and I’d focus my efforts on making sure I made those around me better. That conversation that day made a major impact on me because it taught me that what you leave behind matters and it also influences how people measure you and talk about you long after you’ve left a situation.

giffordSince that day, I have taken great pride in trying to help people advance their careers. When I worked at ESPN Radio as a Producer, I pushed my intern Amanda Gifford to become great. She had natural talent and a great way of communicating with people and she loved being challenged. While she was new to the business I wasn’t going to let that be an excuse to not make an impact. Because she worked her tail off and impressed those around her, she kept moving up the ladder. Today she’s a Program Director for ESPN Radio Network.

jbhossIn St. Louis, I spent 5 years working with Chris “Hoss” Neupert at two different radio stations. I challenged him to showcase his creativity and manage people and collaborated with him on numerous events and ideas. When I left 590 The Fan, KFNS he was named as my replacement and when I left 101 ESPN he wasn’t initially put in as PD but he’s in that position now and nothing makes me happier than seeing him kick ass and take names and knowing I played a small part in helping him reach that level.

jbcrowe2In San Francisco when we launched 95.7 The Game, I knew I needed a partner who understood my way of doing radio and had the passion and desire to run a station in the future. I convinced my former ESPN Radio colleague Jeremiah Crowe to leave Bristol and join me as the radio station’s Executive Producer. Over the next 4 years I challenged him again and again and it helped put him in position to earn a promotion to Assistant Program Director. He’s now ready to become a Program Director either here in San Francisco or somewhere else in the country.

smearAdditionally, some of my former producers have made great strides professionally. John Semar who worked for me at 101 ESPN in St. Louis and 95.7 The Game in San Francisco is now the Executive Producer of CBS Sports 920 in St. Louis. Ben Boyd who produced for me at 101 ESPN is the Executive Producer for KMOX in St. Louis. And my former afternoon producer at 95.7 The Game Kyle Englehart, now holds the Executive Producer title at XTRA Sports 1360 in San Diego.

benboydIn each of their cases, I’ve pushed for them to take on bigger challenges. When Ben came to me at 101 ESPN and asked what he should do when Sirius XM put a bigger opportunity on the table, I told him to take it, even if it meant leaving us where he’d done remarkable work. As it turned out, the Sirius XM situation didn’t last but Ben gained valuable experience from it, and that combined with his strong track record in St. Louis earned him a bigger role with KMOX.

In John’s case, I not only encouraged him to leave St. Louis and join me in San Francisco to take on the challenge of a different show and market, but when he decided St. Louis was where he wanted to live and work and his current boss Tim McKernan asked my advice on hiring him, I told Tim he’d be improving his company immediately by adding John. Tim elected to take my advice and hire John and their partnership has turned out to be very positive.

jbkyleWhen my fellow PD and good friend Brian Long reached out and asked for suggestions on strong candidates to become his right hand man in San Diego, I suggested Kyle without hesitation. Kyle was surprised when I called him to my office to tell him I recommended him for a job back home in San Diego and he was very appreciative that I had done so. While selfishly it would have benefited my station and afternoon show to have him stay, I had to think about what was best for his career. I had faith in my own abilities to create a solution that would keep the station and show in strong shape while allowing Kyle to take the next step in his career and everything has since worked out great for both parties.

parcellstreeSome of my staffs have heard me use the line “graveyards are full of irreplaceable men” and whether that’s ignorance or cockiness on my part can certainly be debated but I believe in the “next person up” mentality. You hear it often in pro football and I believe it translates to radio too. Find me an organization without depth and talented people ready to step up and I’ll show you a losing organization.

louholtztreeNobody is impossible to replace. However, you’ve got to develop your key people and your bench because if you don’t then you’ll never be your best and you won’t help your people reach their full potential. I can accept losing an employee to another company because they did great work and were presented with a growth opportunity. What I dislike is having to part ways with someone because they either didn’t get the job done or conducted themselves unprofessionally.

bryancoxI remember when I covered the NY Jets early in my career and I had a chat with Bryan Cox who told me that Bill Parcells was dogging him after he had an outstanding game. Parcells walked on to the practice field with two gas cans, one which was full and one which was empty. Bill told Bryan “you started as one of these, now you’re the other one, you figure out which one you are“.

Cox was pissed because he was coming off of a great game but the trick worked because he went out that Sunday and played a great game and the Jets won. The following week Bryan told Bill he could kiss him where the sun didn’t shine for suggesting he was on empty and Parcells loved it because he knew he had pushed his player to perform. However, he also gave Bryan some words of wisdom that stuck with me and I use when developing my radio teams.

coxHe told Bryan “never lose sight of the fact that every single day you’re competing for your spot. What you did last game doesn’t guarantee a strong result in the next one. If a day comes and I think your backup, his backup, another teams starter or another teams backup can do the job better than you, you’re not on this field. It’s your job to make sure you bring it every day and give me no reason to look for other alternatives“.

The point of those examples above isn’t to showcase how they’ve each had success in their careers nor is it to pat myself on the back for helping them. It’s to emphasize the importance of looking out for what’s best for your people and doing your part to help them be their very best, even if it means having to lose them at some point. I believe that when you do that and you show people that you care about them and their future, you get more respect and buy in from them. It also sends a strong message to the rest of your employees and other professionals that you’re the type of person worth going through a wall for.

relationshipsWe sometimes forget that people in this business go to work for other people, not companies. Life decisions are made based on who we like, trust, respect and feel we will gain something from. It isn’t just about money, although that sometimes blinds us when accepting positions. When someone comes to work for me, they enter into a partnership with me and the radio station I oversee. Yes the company has certain standards that need to be met and they issue a paycheck and benefits but the day to day decision making comes from the person you work for. That relationship normally dictates how long you stay in a position and whether or not you enjoy the experience.

Not everything I’ve done over the years has been endorsed by the companies I’ve worked for but the majority of my employers have respected and trusted my approach and I’ve been lucky more times than not to work for good companies and good people who empower me to make decisions. It’s then my job as a manager to make smart choices that are best for the brand and our people. I take both of those priorities very seriously and I treat them equally important.

jbburwellEven when I’ve parted ways with people in this business, it’s never personal unless someone wants it to be that way. In many cases I’ve worked with people multiple times. Case in point, the late and great Bryan Burwell worked for me twice in St. Louis. Bob Ramsey, Chris Neupert and Sara Dayley did as well. In San Francisco the same holds true for Mychael Urban, Dan Dibley, Drew Hoffar and Matt Steinmetz. If I believe someone can help the organization and they’ve conducted themselves professionally, regardless of the prior situation it’s my job to do what’s best for the radio station. If I think they can help us get better, I don’t hesitate to re-open the door.

strongpeepsIf there’s something to take away from this article it’s that I hope if you work in this industry that you recognize how important it is to make lasting impressions on people and lift them up to your level (and hopefully beyond it) rather than keeping them stagnant. A disruption is never ideal and maybe the solution won’t be as good but it’s not the end of the world or your career. If you’re smart, talented, willing to put the work in and help people improve, you’ll be just fine!

If you value those around you and challenge them to get better, they will. When they do, they’ll likely get scooped up or they’ll rise inside your company. Their job is to make sure they’ve prepared their replacement. Because as I learned in 2002, the building doesn’t relocate!

Barrett Blogs

Jeff Catlin, John Mamola, Gordy Rush & Maggie Clifton Join The 2023 BSM Summit Lineup

Jason Barrett

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We’re less than two months away from the 2023 BSM Summit in Los Angeles. This year’s conference takes place on March 21-22, 2023 at the Founders Room inside of the Galen Center at USC. Many industry professionals are set to attend but sports media folks tend to be a last minute crowd whether it’s buying a ticket, reserving a room or committing to be a sponsor. Yes, tickets, rooms, and a select few sponsorships are still available, but the longer you wait, the more you risk not being in the room, featured as a partner, and paying higher prices for travel. To make sure you have a seat and a place to stay, log on to BSMSummit.com. For sponsorship inquiries, email Stephanie at Sales@BarrettSportsMedia.com.

I am really excited about this year’s Summit. The venue is tremendous, the agenda is coming together nicely, and there’s no doubt we’ll have great weather when we gather in LA. Some have asked me why I don’t reveal the full schedule of sessions months in advance, and it’s because I believe in swinging for the fences and trying to do big things. To do that, you’ve got to be willing to invest time and explore every opportunity that can be impactful. It’d be much easier to fill the schedule and be done with everything but if it’s going to take a little longer to deliver the best speakers, discussions and experiences for all in the room, then that’s what I’m going to do.

Those involved in the creation of this conference know that I set a very high standard for it. We’ve run some great events over the years, and it’s because we put everything we have into making sure each session is valuable to a different segment of the industry. My goal each year is to present an action packed agenda that helps people learn, gain access to information to improve themselves and/or their brands, and create a few connections and memorable moments to justify it being worth a few days away out of the office or studio. If we can do that, it makes the sacrifices worthwhile. If we can’t execute at a high level, then I’d probably pass on doing it.

Before I tell you about the four people we’re adding to our speaker lineup, I do want to remind you that we recently announced a contest for California college students. We’re giving away ten (10) FREE tickets to the show courtesy of Steve Kamer Voiceovers. If you know a student in California please let them know about this. If they’re not in California but want to attend the event, we’ve created a special college rate to make it affordable for young people. Everything is listed on BSMSummit.com.

Now, for the new additions to the lineup.

I’m excited to welcome Jeff Catlin of The Ticket in Dallas to the Summit. This will be Jeff’s first Summit visit, and I appreciate him making time to share his programming wisdom with the rest of the room. Jeff will be part of a programming panel that kicks off day #2. That panel will include Jimmy Powers of 97.1 The Ticket in Detroit, Raj Sharan of Denver’s Sports Station 104.3 The Fan, and our next addition, John Mamola of WDAE. John has been at all of our events dating back to our first test event in Chicago. I’m looking forward to giving him an opportunity to offer his programming insights alongside this talented group.

Also joining the Summit lineup is Maggie Clifton, Blue Wire’s Senior Vice President of Business Development. Maggie has played a vital role in growing Blue Wire’s revenue, and I’m looking forward to having her join Barstool Sports’ SVP, Head of Sales Matt Berger, and Magellan AI’s Chief Revenue Officer John Goforth on a panel that focuses on digital monetization.

Guiding that conversation will be Guaranty Media’s Gordy Rush. The Baton Rouge Vice President and General Manager who doubles as LSU’s sideline reporter on football broadcasts is well versed in monetizing content, and understanding the opportunities and challenges broadcasters face. I’m confident those in the room charged with maximizing digital revenue for their brands will gain great value from these four professionals.

There’s much more in the works that I’m looking forward to announcing in the coming weeks. Whether you own a company, manage a cluster as a GM, lead a sales team, host or produce a podcast or radio/TV show, buy advertising, oversee a brand’s social media strategy or program a network or local outlet, there’s something for every sports media professional at the BSM Summit. I invite you to come see for yourself. To do so, visit BSMSummit.com.

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Jimmy Powers to Receive The Mark Chernoff Award at the 2023 BSM Summit

“Jimmy received the most votes from our industry panel to become our third recipient of the Mark Chernoff Award.”

Jason Barrett

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As a former programmer turned consultant, I pay more attention than most to those who lead brands, manage talent, and create consistent success. When you look across the country at the hundreds of stations delivering sports radio content, and analyze who operates at a high level, there’s maybe ten to twenty who are changing the game, and others who are rising and hoping to become a bigger part of the conversation.

What makes this annual award special in addition to having Mark Chernoff’s name on it, is that it’s voted on by eighteen industry heavyweights. These are folks tasked with overseeing radio companies, major networks, and having exceptional track records of broadcasting success. So when they vote and an individual earns an honor, it means a little more.

If you’re in the business and follow sports radio, then you’re aware of Mark Chernoff’s accomplishments as a program director. He was one of the true architects and consistent winners, and his ability to excel as a sports radio manager has influenced and shaped many careers. Mark graciously agreed to be part of our awards ceremony a few years ago when I approached him with the idea in New York City. I’m thrilled to share that although he doesn’t attend many industry conferences on the west coast, he will be with us at the 2023 BSM Summit in Los Angeles for the ceremony.

Which brings me to this year’s winner.

It is my honor to congratulate the leader of 97.1 The Ticket in Detroit, Jimmy Powers. Jimmy received the most votes from our industry panel to become our third recipient of the Mark Chernoff Award. He follows Rick Radzik of 98.5 The Sports Hub in Boston, and Mitch Rosen of 670 The Score in Chicago. Jimmy will be in attendance at the Summit to pick up the award, and will take part in a program director panel at the show. Further details on that to be shared next week.

“It’s such a great honor not only to be mentioned in the same breath with Mark Chernoff, but to receive the ‘Mark Chernoff Award’ is really, really cool” shared 97.1 The Ticket Program Director Jimmy Powers. “With so many great program directors across the country who are deserving of this award, I truly appreciate the recognition.”

Since late 2009, Powers has led the Detroit sports radio station to unmatched local success. Brought in to build upon what was created by the late great Tom Bigby, he’s helped The Ticket become one of the format’s best examples of success. The station has consistently dominated the Male 25-54 demo, while also becoming a ratings force with Persons 12+ and Adults 25-54.

“Jimmy has done an amazing job over the years running 97.1 the Ticket,” said legendary sports radio programmer Mark Chernoff. “He knows how to work with talent, and maintain balance while managing relationships with the Lions, Tigers, Red Wings and Pistons, which is not an easy job. The ratings remain high, and the Ticket continues to be one of America’s top sports stations, which reflects the great work Jimmy has done as the station’s program director.”

In addition to delivering double digit shares, quarterly ratings wins, and presenting a star studded lineup and Michigan’s top sports franchises, The Ticket has taken home plenty of hardware too. The station has won the Marconi award for best sports station in 2016 and 2022. And now, they can add the 2023 Mark Chernoff Award to their trophy case.

“2022 was another big year for The Ticket, and many in Detroit deserve credit for the brand’s consistent success, but none more so than their exceptional brand leader, Jimmy Powers,” added BSM President Jason Barrett. “Jimmy has been a staple of consistency, guiding one of the crown jewels of sports radio, managing top personalities, important play by play partnerships, and helping the brand generate large revenues. I’m thrilled that our industry voters took notice of the fantastic work Jimmy has done and look forward to celebrating his career and accomplishments in Los Angeles this March.”

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California College Students Earn Chance to Win 10 Free Tickets to the 2023 BSM Summit Thanks to Steve Kamer Voiceovers

“In order to win tickets to attend the Summit, students must submit a 2-minute video by email explaining why they’d like to be in attendance and what they hope to learn at the event.”

Jason Barrett

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With a new year comes renewed energy and optimism for the sports media business. Yours truly is looking forward to showcasing the best our business has to offer when we gather the industry in Los Angeles, CA at the 2023 BSM Summit at the Founders Club at the University of Southern California on March 21-22, 2023. Our conference is returning to the west coast for the first time since 2019. We’ve announced some super talented speakers. We’ve got additional things in the works and I plan to make additional announcements in the next few weeks.

People often ask me what the biggest challenge is putting this event together. My answer is always the same, it’s getting people to leave the comfort of their office and spend two days in a room together learning and discussing ways to grow the business. We have great sponsorship support and exceptional people on stage and are fortunate to have a lot of folks already set to attend. Our venue this year has extra space though, so I’m hoping a few more of you make time to join us. If you haven’t bought a ticket or reserved your hotel room, visit BSMSummit.com to make sure you’re all set.

If there’s one thing our industry could get better at it’s opening our minds to new ideas and information. There’s more than one path to success. Just because you’re in good shape today doesn’t mean you will be tomorrow. Building brands, growing audiences, increasing revenue, and examining new opportunities is an ongoing process. There are many shifts along the way. We may not solve every business challenge during our two-days together but you’ll leave the room more connected and informed than when you entered it.

Each year I’ll get two or three emails from folks sharing that they learned more about the industry in two-days at the Summit than they have in ___ years inside of their building. That’s truly gratifying and what I strive to achieve when I put this event together. I remember when conferences like this didn’t exist for format folks and I take the risk and invest the time and resources to create it because I love the sports media industry and believe I can help it thrive. I see great value in gathering professionals to share ideas, information, and meet others who can help them grow their business, and if we do our part, I’m confident some will want to work with us too. That’s how we benefit over the long haul.

But as much as I focus on serving the professional crowd, I also think we have a responsibility to educate young people who are interested, passionate, and taking steps to be a part of our business in the future. The BSM website is visited by hundreds of thousands of people each month and it’s become a valuable resource for folks who enjoy sports radio and television. I think it’s vital to use our platform, influence and two-day event to connect generations and I’m happy to announce that we will once again welcome college students at this year’s Summit.

Most of us who’ve been in this line of work for two or three decades learned the business without podcasts, YouTube, social media, the web or conferences delivering two full days of sessions that taught you more about the business than what’s available inside of a class room. We learned by doing, and hoping we were right. Then we copied others who had success. Some of that still exists, and that’s not a bad thing. But where our business goes in the future is going to be drastically different.

I’d like to see the difference makers in our format remembered for years to come, and practices that have stood the test of time remain valued down the line. Change is inevitable in every business and I’m excited about the road that lies ahead especially some of the technological advancements that are now available or will soon become a bigger part of our industry. I think we can embrace the future while enjoying the present and celebrating the past. The best way to do that is by bringing together everyone who is and is hoping to be a part of the sports media universe.

So here’s two things we’re doing to make sure future broadcasters have an opportunity to learn with us.

First, I want to send a HUGE thank you to Steve Kamer Voiceovers. Thanks to Steve’s generosity, TEN (10) college students will be given FREE tickets to attend the 2023 BSM Summit in March. Steve is a USC graduate (Class of 1985) and he bought the ten tickets to help young people learn about the industry, save money and make valuable connections. When I first received his order, I thought he hit the wrong button. I reached out to tell him a mistake was made and I needed to refund him. That’s when he told me what he wanted to do for students who were pursuing their broadcasting dreams just as we both did years ago. A very classy gesture on his part.

As it pertains to the contest, here’s how it’s going to work.

To win tickets to attend the Summit, students must submit a 2-minute video by email to JBarrett@sportsradiopd.com explaining why they’d like to be in attendance and what they hope to learn at the event. Included in your email should be a list of steps that you’ve taken or are pursuing to explore opportunities in the media industry. If you want to pass along a resume and audio or video clips too to showcase your work and experience, that’s fine as well. BSM will accept submissions until February 17th. The winners will be announced on Friday February 24th.

Helping me select the winners will be an exceptional panel of media executives. Each of these folks below will choose one person to attend our L.A. event. The final two will be picked by Steve Kamer and myself.

  • Scott Shapiro – Senior Vice President, FOX Sports Radio
  • Justin Craig – Senior Program Director, ESPN Radio
  • Jeff Sottolano – Executive Vice President, Programming, Audacy
  • Bruce Gilbert – Senior Vice President of Sports, Cumulus Media & Westwood One
  • Amanda Gifford – Vice President, Content Strategy & Audio, ESPN
  • Jacob Ullman – Senior Vice President, Production and Talent Development, FOX Sports
  • Greg Strassell – Senior Vice President, Programming, Hubbard Radio
  • Scott Sutherland – Executive Vice President, Bonneville International

To qualify for the BSM Summit College Contest, students must be enrolled in college in the state of California, pursuing a degree that involves course work either in radio, television, print or the digital business. Those attending local trade schools with a focus on broadcasting are also welcome to participate. You must be able to take care of your own transportation and/or lodging.

This is a contest I enjoy running. We’ve had great participation during our prior two shows in New York City but haven’t done it before on the west coast. I’m hoping it’s helpful to California students and look forward to hearing from many of them during the next month.

For students who live out of state and wish to attend or those enrolled at local universities who enter the contest but aren’t lucky enough to win one of the ten free tickets from Steve Kamer Voiceovers, we are introducing a special two-day college ticket for just $124.99. You must provide proof that you’re currently in school to take advantage of the offer. This ticket gives you access to all of our sessions inside the Founders Club. College tickets will be limited to forty (40) seats so take advantage of the opportunity before it expires.

The 2023 BSM Summit will feature award ceremonies with Emmis Communication CEO Jeff Smulyan and legendary WFAN program director Mark Chernoff, sessions with influential on-air talent such as Colin Cowherd, Jim Rome, Joy Taylor, and Mina Kimes, big picture business conversations with executives from groups such as Audacy, iHeart, Bonneville, Good Karma Brands, Barstool, The Volume, Omaha Productions and more. For details on tickets and hotel rooms visit BSMsummit.com.

I look forward to seeing you in March in Los Angeles!

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