Connect with us
blank

Sports TV News

What Is In ESPN’s Future?

Jason Barrett

Published

on

If you imagine the world of traditional television as a fortress on a mountaintop, one whose walls are crumbling due to heavy fire from players like Netflix NFLX 4.47% and HBO and Amazon Prime, then the seemingly impregnable tower at the center of the fortress would have to be ESPN. Why? Because the Disney-owned channel has the one thing that has managed to maintain its value while everything else gets completely obliterated: Namely, exclusive rights to a world of sports content. But is that enough—and if so, for how long?

You can tell that this kind of concern is weighing on the minds of Disney DIS -9.72% investors, because the stock dropped by close to 10% following the release of the company’s quarterly financial report, despite the fact that the overall numbers for the entertainment conglomerate were pretty good. Almost every questionon the earnings conference call was about ESPN and the ongoing loss of both subscribers and profits.

In a nutshell, the big fear is that the network’s lucrative stranglehold on sports is disintegrating, pulled apart by a combination of cord cutting, streaming via digital services and competitive pressures from all sides. There have already been rumors of cost-cutting and the channel has shed a number of high-profile (and expensive) personalities such as Grantland founder Bill Simmons, now at HBO.

Disney CEO Bob Iger spent much of his time on the earnings call talking about ESPN, and about how he doesn’t see much impact from cord cutting for at least the next five years or so—an estimate that at least some analysts think is absurdly optimistic. Iger also reiterated comments he has made in the past to the effect that if ESPN wanted to, it could come up with its own over-the-top service similar to HBO Now, and that a substantial number of subscribers would likely pay for it.

The Disney CEO also noted that 83% of all multichannel households turned to ESPN in the first quarter of this year, and that 96% of all sports programming is watched live, which he called “particularly valuable in today’s rapidly changing advertising marketplace.” And here are some media-industry analysts who agree with Iger that the existing “moat” around ESPN’s content is still pretty wide.

Ben Thompson, an analyst who writes the subscription newsletter Stratechery, said in a recent update that “ESPN is far better positioned for a world where they must go over the top to consumers than people give them credit for.” Even if ESPN was to charge more than $30 a month per subscriber—as a recent analysis said they would, in order to maintain their existing revenue — Thompson called that “a very realistic target.”

Not everyone is quite as sanguine, however. Analyst Eric Jackson said the channel might be able to engineer a transition to an over-the-top digital version of its existing service, but there are still some large question marks associated with that transition. As he put it:

“What if OTT and any new digital format is one-tenth as profitable as the Euro-socialist cable bundle? If you trade analog dollars for digital dimes, how do you wave your hands and chance basic economics?”

One of the things that makes ESPN very different from other streaming success stories such as HBO and Netflix is that the sports broadcaster’s content has an extremely short half-life. Netflix may not mind paying hundreds of millions of dollars for a TV show because it knows it can rebroadcast and license that content forever, but ESPN’s library consists of things that only have value for a few hours.

On the one hand, this short life-span is the channel’s biggest strength: When a major sporting event is taking place, people want to see it right away, and they are willing to pay handsomely for that ability. But if competitive pressure continues to increase, that life-span could become a serious weakness.

 

One potential source of competition for ESPN, ironically, is the very sports leagues and franchises that it relies on for its livelihood. Major League Baseball’s internal streaming and mobile technology operation, known as BAM, has quietly become a powerhouse in that part of the market, and now it has signed a deal to do all of the broadcasting for the NHL as well. Thompson argues that most leagues will opt for the broader reach of ESPN rather than go direct, but it’s unclear how many will feel that way, or for how long.

ESPN has signed expensive long-term contracts with most of the leagues it deals with, but if more and more of them start to pursue their own over-the-top deals via providers like BAM or even Yahoo and other outlets, then ESPN’s iron grip on live sports could continue to weaken.

If you’re an investor in Disney because of its ESPN stake, these are some of the questions you probably want to ask yourself: How much value do those existing contracts have as the TV market continues to implode? What could potential competitors, including the leagues themselves, do to ESPN’s margins? And if it decides to (or is compelled to) offer its own over-the-top service, how many people would likely subscribe to it directly, and how much would they be willing to pay?

Credit to Fortune who originally published this article

Sports TV News

ESPN Sees Larger Than Average Audience For Big City Greens Classic

blank

Published

on

blank

ESPN aired Tuesday night’s New York Rangers and Washington Capitals game. DisneyXD and Disney Channel aired an alternate broadcast that included players being 3D animated to resemble the cast of Disney Channel’s popular cartoon Big City Greens. It turned into a ratings win for the networks.

The alternate broadcast featured players animated in real time to mimic what was happening on the Madison Square Garden ice. Players were equipped with special chips in the padding to aid the animation, and special pucks were used to ensure a smooth transition from video to computer-animated graphics.

An average of 589,000 viewers tuned into the game on ESPN. Meanwhile, nearly 175,000 watched the broadcast between Disney Channel and DisneyXD.

The figure for ESPN represents its largest NHL broadcast since a November 1st broadcast featuring the Pittsburgh Penguins and Boston Bruins.

The combined total for the broadcast — 765,000 — outdrew the World Baseball Classic broadcasts but did not top the NCAA Tournament’s First Four round that was broadcast on truTV.

Continue Reading

Sports TV News

Greg Gumbel: I’m Lucky That I’ve Never Been Fired

“I worked for some people who didn’t like me, I’ve worked for some people I didn’t like. It’s a strange business, there’s no doubt.”

Ricky Keeler

Published

on

Greg Gumbel

This week, it was announced that Greg Gumbel will no longer be a play-by-play announcer for the NFL on CBS after working on CBS’s NFL coverage every year since 1998. Gumbel has had an illustrious career and he takes pride in the fact that one thing has never happened to him.

Gumbel was a guest on the Tell Me A Story I Don’t Know podcast with George Ofman (Part 2 from an interview back in September) and he told Ofman that while he has never been fired before, but he doesn’t think broadcasters should be embarrassed when they get fired because of what the business is.

“It’s the nature of the business. I honestly think I’ve been extremely fortunate in that I’ve never been fired in a business that is known for firings. Being fired in this business is no shame, no embarrassment because it’s a subjective business. Because this guy at this network likes my work, it doesn’t mean that this guy at that network does. It’s extremely subjective and if you can buy that and understand it the way it is, then it shouldn’t bother you at all.

“It’s never happened to me. If it had, it would not have surprised me. I worked for some people who didn’t like me, I’ve worked for some people I didn’t like. It’s a strange business, there’s no doubt.”

Gumbel has been the host of CBS’s NCAA Tournament coverage for the last 25 years and he knows it’s a job that he is very grateful to have.

“I know there are people who would give their right arm to be sitting there next to Clark Kellogg and Seth Davis on Selection Sunday or sitting next to Kellogg, Kenny Smith, and Charles Barkley when the tournament begins to talk about what we’ve just seen or what we are going to see. I am never, ever going to take for granted the fact that I have been very fortunate to be able to do that.”

One thing Gumbel tries to avoid whenever he is on air is the mispronunciation of someone’s name because he knows how it feels to have his name distorted accidentally by some people.

“Pronunciations are important to me. There’s been a lifetime of people who may not completely mispronounce my name, but distorting it a little bit from time to time. I never want to do that to an athlete. If I ever mispronounce an athlete’s name, I hear it from his family, I hear it from the school or the team and I apologize for it as soon as I can. I don’t think that is something light or should be taken for granted.”

Toward the end of the interview, Gumbel was asked by Ofman when he will know it will be time to end his career.

“Other people have given it more thought than I have. I think when that time comes around, it will hit me over the head more than I will think about it. There are people who ask me why I still do what I do. The very bottom line is I love it, I enjoy it.”

Continue Reading

Sports TV News

Diamond Sports Group Misses Arizona Diamondbacks Rights Payment

It is believed that the missed rights payment by Bally Sports Arizona triggers a clause in the contract that reverts the television rights back to the Diamondbacks and Major League Baseball.

blank

Published

on

blank

Last week, Diamond Sports Group — operator of the Bally Sports-branded regional sports networks — claimed it had paid every rights fee it was contractually obligated, except for the Arizona Diamondbacks.

At the time, the company said it had a grace period until it needed to make a payment. That payment was due by Thursday, March 16th at 11:59 PM. That time has come and gone, and the company failed to deliver its fee.

It is believed that the missed rights payment by Bally Sports Arizona triggers a clause in the contract that reverts the television rights back to the Diamondbacks and Major League Baseball.

The Diamondbacks are not the only team affected by the situation. Bally Sports — which filed for Chapter 11 bankruptcy earlier this week — has also reportedly entered a grace period with the San Diego Padres. According to a report from Sports Business Journal, that grace period ends on March 30th, baseball’s Opening Day.

Previous reporting claims that contract is one the network hopes to get out from under. The company loses a reported $20 million per season on its television deal with the Padres. The Cincinnati Reds and Cleveland Guardians are the other two baseball franchises the network holds the rights to that it hopes to terminate deals for.

Continue Reading
Advertisement

blank

Barrett Media Writers

Copyright © 2023 Barrett Media.