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The Rams Impact On STL Media

Jason Barrett



101 ESPN has been the St. Louis Rams flagship radio station since the station adopted the sports format in 2009. The Rams are its anchor property and drive conversation on many of its talk shows. The Rams’ presence also leads to a considerable amount of ancillary content, including pregame and postgame programs plus coach Jeff Fisher’s weekly show.

“It’s important to have a big NFL local team,” said John Kijowski, who has run the station since its inception.“There’s an expectation the Rams are on 101 ESPN. That would hurt” if they move.”

“We are truly having a terrific financial year. That will be three in a row. However, we are more financially successful with Rams than without Rams.

“As far as revenue this year, we actually are at par with last year and in fact will end up with more Rams revenue due to the additions of new advertisers.”


Kijowski remains hopeful that the Rams stay in St. Louis. But is realistic, too, and has a plan for next season if the team is gone.

“We will go to a Plan B for Sunday entertainment and content,” Kijowski said. “Which is, we would take on two NFL games on Sunday. We are poised for coverage of the NFL now actually” he said, noting that the station carries Monday and Thursday night games and will carry postseason contests, including the Super Bowl.

If the Rams leave, history says they won’t be gone on the St. Louis airwaves.The football Cardinals moved from St. Louis to Arizona following the 1987 season but their broadcasts remained on locally for years.

KMOX (1120 AM) was on their radio network for the team’s first four seasons in the desert. And their first 42 regular-season games after leaving were televised in St. Louis, primarily on KMOV (Channel 4). KSDK (Channel 5) finally cut the cord late in the 1990 season, when it carried a Chiefs-Raiders game with playoff implications instead of a contest between last-place teams Arizona and New England.

But the “better” game performed poorly in the ratings compared to what the Cards had done, and they were back on St. Louis TV the next week. It wasn’t until late in 1992 — nearly five full seasons after they had fled — that the Cardinals finally were off local television on a regular basis.

Then there was the Warner Factor, when KTVI (Channel 2) showed New York Giants games whenever possible in 2004 because popular former Ram Kurt Warner was their quarterback in his first season since leaving St. Louis. Channel 2 was rewarded with strong ratings.

So would KTVI and WXOS follow suit with the Rams?

“We carried Kurt Warner when he went to the New York Giants, I don’t see why we wouldn’t carry the Los Angeles Rams in St. Louis,” KTVI’s Spencer Koch said. “But a lot of that is taking the temperature of the viewership.”

Kijowski, meanwhile, was playful about the situation but did not rule out becoming a Los Angeles Rams radio affiliate.

“Don’t say that!” he said, laughing at that possibility. “I’m not hearing that. Goodbye.”

To read the full article visit the STL Post Dispatch where this story was originally published


Sports Radio News

Doug Gottlieb Details Interviewing For College Basketball Head Coaching Vacancy

“I’ve told people that for the radio element to — for the right thing — I’d give it up. The (podcast), I’m not giving it up.”





Fox Sports Radio host Doug Gottlieb recently interviewed for the vacant head coaching job at Wisconsin-Green Bay and detailed the experience on his podcast.

“I got a chance to talk to (Wisconsin-Green Bay AD) Josh Moon several times during the year after they had made their coaching job available and my approach to how I’ve done these things — and this is not the first time I’ve gone down this path, but this was a different path,” Gottlieb said on his All Ball podcast.

“This is a low-major, mid-major job, and there’s no connection there. I’ve told people that for the radio element to — for the right thing — I’d give it up. The (podcast), I’m not giving it up. I love doing it and I think there’s a very smart world where if I’m coaching I can still do this podcast and still do it with basketball people all over the country and the world, and it’s kind of like a cheat code.”

He continued by saying that seeing Shaka Smart be successful at Marquette has motivated him to continue to search for the right fit as a college basketball coach.

“That’s what I want to do. And last year when I was coaching in Israel, that also continued to invigorate me…this is something that I would really like to do. It has to be the right thing. It has to be the right AD who hits the right message.”

He continued by saying that a sticking point of negotiations was he wasn’t willing to give up his nationally syndicated radio program for the job. He was willing to take less money for his assistants pool, but also to continue doing his radio show.

Gottlieb did not get the position with the Phoenix, noting that he was a finalist but was never offered the job. The position ultimately went to Wyoming assistant coach Sundance Wicks. Wicks had previous head coaching experience and had worked with Green Bay athletic director Josh Moon at Division II Northern State. He admitted he wasn’t necessarily “all-in” on the job due to the current ages of his children and whether the timing was right to uproot his family to move to Northeastern Wisconsin.

The Fox Sports Radio host does have coaching experience. He has worked as a coach for the U.S. men’s basketball team at the Maccabiah Games, sometimes referred to as the Jewish Olympics.

Gottlieb’s father — Bob — was the head men’s basketball coach at Wisconsin-Milwaukee from 1975-1980, compiling a 97-91 record.

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Sports Radio News

Waddle & Silvy: Scott Hanson Told Us to Lose His Number

“We didn’t call him back, so he set out what he wanted to do.”





Aaron Rodgers took immense pride in the fact that he told ESPN NFL Insider Adam Schefter to “lose his number” while discussing his future earlier this week on The Pat McAfee Show. ESPN 1000’s Waddle & Silvy said they’ve experienced similar treatment from guests on their radio show.

While discussing the Rodgers interview with McAfee, the pair admitted that NFL RedZone host Scott Hanson once told their producer to stop trying to book him for interviews on the program.

“I believe the presentation was ‘Do me a favor: lose my number after this interview’,” Tom Waddle said. “So he tried to do it politely. Scott Hanson did. Get out of here. That concept is foreign to me. How about ‘Hey, next time you text me, my schedule is full. I can’t do it, but thanks for thinking of me’. ‘Lose my number?’ You ain’t the President, for Christ’s sake. I’m saying that to anyone who would say that. ‘Lose my number?’ We’re all in the communication business. I just don’t know — why be rude like that to people? What does that accomplish? You know what it accomplished? We didn’t call him back, so he set out what he wanted to do.”

Co-host Mark Silverman then mentioned that the show once tried to book Hansen and NFL Red Zone host Andrew Siciliano together in the same block, with the idea of doing a trivia game to see who the supreme Red Zone host was. Siciliano agreed, but Hansen declined.

The pair also confirmed that an NFL Network personality had told them to lose their number, but couldn’t remember if it was Rich Eisen or not.

Silverman later joked that maybe Hanson was getting a new phone with a new number, and was politely sharing with the producer that he could lose the current phone number because he would share his new number in short order.

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Sports Radio News

Seth Payne: Aaron Rodgers ‘Makes Gross Inaccuracies’ When Calling Out Media

“This is where Rodgers does this thing where he, in calling out reporters for their inaccuracies, makes gross inaccuracies in his accusations.”




Aaron Rodgers

Aaron Rodgers is always mad at the media for the inaccurate things he says they report, but according to Sports Radio 610 morning man Seth Payne, no one is more inaccurate than the quarterback himself.

Friday morning, Payne and his partner Sean Pendergast played audio of Aaron Rodgers responding to a question about a list of players he provided to the Jets demanding they sign. Rodgers called the idea that he would make demands “so stupid” and chastised ESPN reporter Dianna Russini, who was the first to report it.

“Now to be clear, Dianna Russini didn’t say demands in her tweet. She said wishlist,” Pendergast clarified.

They also played a clip of Russini responding to Rodgers on NFL Live saying that she stands by her reporting and it is her job to reach out to confirm that it is true.

“This is where Rodgers does this thing where he, in calling out reporters for their inaccuracies, makes gross inaccuracies in his accusations,” Seth Payne said.

He added that if Rodgers is being serious, he is doing some serious nitpicking. He claims that he didn’t give the Jets a list, but that he spoke glowingly about former teammates and told the Jets executives that he met with who he enjoyed playing with during his career.

Payne joked that maybe he wrote down the names in a circle pattern so that it was not a list. Pendergast added that he could have had Fat Head stickers on his wall that he pointed to instead of writing anything at all.

In Payne’s mind, this is a case of Russini catching stray frustration. Neither in her initial tweet nor in any subsequent media appearance did she use the phrase “demands”.

“What he’s actually responding to in that instance is Pat McAfee is the one that described it as a list of demands,” Seth Payne said.

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