Declaring a winner in September in the bitter ratings battle between Sportsradio 94.1 WIP’s Josh Innes and 97.5 The Fanatic’s Mike Missanelli depends on how important you consider digital streaming to be.
According to numbers obtained by Philly.com, Innes and new co-hosts Spike Eskin and Hollis Thomas earned an 8.4 share among traditional radio listeners during the September ratings period (Aug. 13 to Sept. 19) from 2-6 p.m., good enough for first place in the coveted men 25-54 demographic. Missanelli came in second place with an 8.0 share.
But that only tells part of the story.
Missanelli also nabbed enough local listeners from the streaming option on The Fanatic’s website to earn a 1.6 share, which dwarfs the 0.1 share Innes received from streaming listeners. Combining the two numbers would make Missanelli tops in the market among all listeners in the sought-after demographic.
That 1.6 digital share is a huge number for the Philadelphia market and could be a game-changer for Missanelli if he sustains it, especially thought the popular Eagles season. Radio stations sell advertising on radio and streaming seperately, and a growing digital audience could open up new revenue potential for The Fanatic.
But Innes isn’t buying that conclusion.
“Mike can cling to whatever metric he wants. The reality is that my show has never lost to him in the only metric that matters,” Innes said. “We won with Tony. We are winning with Tank and Spike. Why has Mike never brought up streaming before? Including the streaming is a desperate attempt to skew reality.”
For the month, The Fanatic had impressive local online streaming ratings for all three of their daytime programs among men 25-54. From 6-10 a.m., Anthony Gargano brought in a 0.9 share, compared to Angelo Cataldi’s 0.2 share. Rob Ellis earned an impressive 1.9 share from streaming listeners between 10 a.m. and 2 p.m., while midday competitors Michael Barkann and Ike Reese brought in a 0.3 share.
The Fanatic’s streaming ratings for the previous two months were on par with WIP, so it remains to be seen if September’s numbers are sustainable or just an aberration. It is important to note the ratings have improved since the station overhauled their website and noticeably improved the audio quality of the stream.
Despite the streaming numbers, Innes topped Missanelli in the market for the second straight quarter among men 25-54 during the summer ratings book (June 18 to Sept. 9), one of four quarterly measurements of a show’s popularity that usually determines a host’s bonus. For the quarter, Innes earned an 8.2 share, placing him second in the market behind 93.3 WMMR. Missanelli finished just behind him in third place with a 7.4 share.
In other ratings news, The Fanatic’s Gargano kept things close with WIP’s Cataldi, though both were out on vacation a significant numbers of days during the ratings period. Cataldi finished the month with a 7.1 share, good enough for second among men between the ages of 25 and 54 from 6-10 a.m. Gargano finished just behind him in third with a 6.4 share, but if you add the streaming numbers both hosts would be tied with a 7.3 share.
Gargano has been narrowing the ratings gap in the morning between The Fanatic and WIP, so all eyes will be on next month’s ratings, with both hosts going head-to-head during Eagles season.
Credit to Philly.com who originally published this article
Jason Barrett is the owner and operator of Barrett Sports Media. Prior to launching BSM he served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco and 101 ESPN in St. Louis. He has also produced national shows for ESPN Radio including GameNight and the Dan Patrick Show. You can find him on Twitter @SportsRadioPD or reach him by email at JBarrett@sportsradiopd.com.
1010XL Jay Fund Radiothon Raises Nearly $250,000 For Pediatric Cancer Research
“In the 15 year history of the radiothon, the station has raised just under $1.6 billion for the Jay Fund.”
Jacksonville’s 1010XL used its airwaves to raise money for the Jay Fund for the fifteenth year earlier this week. The radiothon was a smashing success, raising $249,784 to fight pediatric cancer.
This year’s total is a new record for the event. In the 15 year history of the radiothon, the station has raised just under $1.6 million for the Jay Fund.
“I’m truly amazed at the generosity of the 1010 XL listeners in times when a carton of eggs cost six dollars,” said General Manager Steven Griffin, “and equally amazed how the hosts, producers, radio staff and volunteers come together with a singular focus to year-after-year produce these results in one broadcast day.”
Former Jacksonville Jaguars and New York Giants coach Tom Coughlin started the Jay Fund in memory of Jay McGillis, who developed leukemia while playing for Coughlin at Boston College. The organization has helped over 5,000 families and given away over $16 million in grants in Northeast Florida and the New York/New Jersey Metropolitan Area.
Parkins & Spiegel Wonder If Trent Dilfer Will Still Appear On Their Show After Taking UAB Job
“I will just say that his status with the show and the station is uncertain.”
Former ESPN NFL analyst Trent Dilfer has been hired as the new head coach at UAB. However, Danny Parkins and Matt Spiegel wondered if that meant Dilfer would no longer be making his weekly appearances on Parkins & Spiegel on 670 The Score.
“Our guy is no longer gonna do a radio show out of Chicago?” Parkins joked, referencing an incident last month where Dilfer failed to say “Parkins & Spiegel“ during an appearance on The Herd with Colin Cowherd.
“I don’t know that that’s the case,” Spiegel replied.
“We don’t know that yet,” producer Shane Riordan said. “We have only shared a couple of text message — Trent and I — this morning and I will just say that his status with the show and the station is uncertain.”
Later in the show, Parkins and Spiegel jokingly wondered what jobs they could have on UAB’s staff, with Parkins balking at being a sports information director. He did say he would welcome being the offensive player caller, but believed that job might fall under the purview of Dilfer.
Mike Milbury: Jack Edwards Is ‘Awkward’ and ‘A Different Breed’
“Like him or love him, I’m not gonna judge him. As a guy that’s been cancelled, I have no right anymore.”
Boston Bruins television play-by-play announcer Jack Edwards has come under fire for recent comments he made about Tampa Bay Lightning forward Pat Maroon and his weight. In turn, Maroon donated money in Edwards’ name to a mental health organization. On The Greg Hill Show Thursday, former NHL on NBC analyst Mike Milbury both slammed and defended Edwards.
“Jack Edwards. Who’s Jack Edwards? He went through all of junior high school being picked on and bullied,” Milbury said. “Now he’s trying to get even. Wouldn’t you want to smack that guy, Wiggy? Skinny, scrawny, mouthy son of a bitch.”
“Jack is screaming at the TV all the time,” he continued. “I gotta turn it down half the time.”
When asked by Courtney Cox if it was appropriate for Edwards to make comments about Maroon’s weight, noting that the comments were “awkward”, Milbury said Edwards is a divisive presence.
“Jack is awkward. I think half of Boston hates him and half of Boston loves him. He certainly loves the Bruins and is passionate about it but he’s a different breed of cat. Like him or love him, I’m not gonna judge him. As a guy that’s been cancelled, I have no right anymore.”
Milbury was “cancelled” after saying NHL players in the league’s playoff “bubble” weren’t being distracted by their wives and girlfriends being present. He was dropped by the NHL on NBC after the comments and has not resurfaced on a major network.
The comments and questions to Milbury came after Cox and co-host Jermaine Wiggins disagreed about whether Edwards’ comments were warranted.
Wiggins said he “thought hockey players were supposed to be tough”, adding “he’s got a few extra LBs. It’s a joke.”
Cox countered by saying “it’s not a joke. No one should be talking about it. Jack Edwards went on for like five minutes about it. It wasn’t funny.”
Hill said when Wiggins was in the NFL, nobody cared what television broadcasters said about them. Cox argued by saying “in your day, nobody talked to a therapist, either”.