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Deadspin Examines The Failure of “The Undefeated”

Jason Barrett

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Last month, The Atlantic published an 18,000-word article by Ta-Nehisi Coates called “The Black Family in the Age of Mass Incarceration.” It was the second epic piece in what appears to be a series in which Coates examines the toll of white supremacy as American policy on black life in the United States. The article was every bit as harrowing, illuminating, and infuriating as its famous predecessor, “The Case For Reparations,” which investigates the damage dealt to blacks through this country’s long tradition of housing discrimination.

Coates is one of the great social writers of our time, and singularly qualified to do work of this scale and ambition, which changes how Americans view their own history and how they view themselves. The Atlantic, for its part, is nearly singular in its willingness and ability to approve, finance, and publish this kind of work. As beautiful a writer as he is, what makes Coates’s writing so powerful and so radicalizing is his reporting and research. His telling of history is nauseating precisely because it amounts to no more than the arresting arrangement of iron facts. Even in a piece like “Reparations,” there is very little that can be described as controversial in his pieces. The only controversy comes in how Americans react to them.

Over the last 18 months, I’ve reported on what’s now known as The Undefeated, the black-interest site ESPN gifted to Jason Whitlock in August 2013, which still has yet to get off the ground. Pitched as a “Black Grantland,” The Undefeated was conceived in large part as a place where ESPN could address race in America with work like Coates’s. For 18 months, multiple ESPNers close to the site have excitedly or regretfully described an alternate reality or series of events in which Coates, employed by The Undefeated, would write something like “The Black Family in the Age of Incarceration” and publish it on ESPN.com. When Whitlock took over as editor in chief, he attempted to poach Coates from The Atlantic as a statement of intent, offering to triple his salary and “make [him] a star.” Coates, of course, declined.

After we published a story in April detailing Whitlock’s nightmarish, comical reign as the head of the site, Whitlock was removed, and I was told, again, that Coates was, again, an option to join the team. This has always struck me as no more than a delusion, because Coates’s sober writing on race is confrontational and uncompromising and unlike anything that ever has been or can be published at the Worldwide Leader. Coates’s work would never appear at The Undefeated for the same reason Whitlock was chosen to run the site in the first place, and for the same reason that even with him now out of the picture, The Undefeated remains a dead letter. From the day Whitlock was hired, the site has been at odds with itself, its actions belying its own premise and purpose. The Undefeated, like the Worldwide Leader itself, was not designed to engage with the truth.

To understand how badly Jason Whitlock failed ESPN and his handpicked team at The Undefeated, consider this: he was removed as editor of The Undefeated in June and the site is still a smoldering heap, no more than a single webpage with links to 19 articles written by the staff over the last 27 months. No women have published a piece; no one on staff under 45 has published more than three. There are talented young writers and editors at the site who have had their careers stifled—potentially even ruined—by Whitlock. Undefeated articles that appear on ESPN.com do so without any announcement, and there is no continuity between them that would suggest an ethos, an identity, or a point of view.

“They’re just putting out branded content,” an ESPNer close to the site says. “Just some stories about black people.”

It’s worse once you consider how important this year was for black people, and for black history. March marked the 50th anniversary of the protest march from Selma to Montgomery. In early April, Walter Scott was shot in the back by a police officer in North Charleston, S.C. Two weeks later, Freddie Gray died after his spine was nearly severed while in police custody. In June, Dylann Roof walked into Charleston, S.C.’s Emanuel African Methodist Episcopal Church, and shot nine people to death in the name of white supremacy. Sandra Bland died in police custody in July. Eric Garner was choked to death in July 2o14, and Michael Brown was shot dead a month later. The Watts Riots took place 50 years ago, from Aug. 11-17. Late August marked the 10th anniversary of Hurricane Katrina. There’s Serena, Bernie, #BlackLivesMatter, and Viola Davis. This year was the perfect time for a well-funded black-interest site written and edited by blacks, and yet no site exists.

“This is a colossal missed opportunity,” says a source.

The only news to break about The Undefeated since Whitlock left came in late July, when we reported that ESPN wanted Howard Bryant to oversee the site’s reboot in an “editor-at-large” role. There was immediate interest from black personalities within ESPN who wanted to be part of a black project but wanted nothing to do with Whitlock.

There was outside interest, as well. Names Deadspin heard linked to the Bryant reboot included Roxane Gay, Claudia Rankine, Jamil Smith, Spike Lee, and—speculatively—Coates.

These are legitimate stars, but there’s a world of difference between names coming up and anything happening, and for now, nothing is happening. Leon Carter—The Undefeated’s interim editor and Whitlock’s former right hand—will almost surely get booted. Bryant wants the gig and seemed an obvious pick, but won’t get a shot. There has been almost no communication between ESPN executives and Bryant regarding the site in months. The little momentum the site had after cutting Whitlock out has died out.

One theory is that Whitlock’s failure is to blame for Bryant’s misfortune. In order to make a splash, ESPN appointed Whitlock as editor-in-chief. Whitlock has spent his entire career alone, though, churning out 800-word columns from the comfort of his own home. He’s never been anyone’s boss; he’s never managed anyone; and due to his personality and nearly two decades of writing in isolation, he is breathtakingly paranoid. He saw enemies—challengers to his authority who would steal his legacy from under him—in the very faces of the staff he hired. Whitlock was more concerned with keeping power than utilizing it. He didn’t know what the fuck he was doing.

Over time, ESPN president John Skipper has learned that writing is a vastly different skill than editing, which is completely removed from managing people. Whitlock was ousted a month after Skipper publicly executed Grantland editor-in-chief Bill Simmons. Simmons, a writer, was a great and beloved boss who could manage people, and knew enough to hire a capable team of editors around him and let them do their work. But as an ESPN employee, he was notoriously petulant and needy. Grantland has an enormous budget, and many in its staff of over 50 writers, editors, and contributors have comically lucrative salaries relative to industry norms, all without Grantland making a profit or boasting a very large readership. Still, in an interview with Re/Code, Simmons said he needed more.

“The problem with Bill was Bill asked for the world,” an ESPN employee says. “He always needed more after they gave him everything. Pulitzer Prize winners, Charlie Pierce, everything.”

As EICs, Simmons and Whitlock were polar opposites, but both of their problems stemmed from hubris. They were both writers—what ESPN calls “talent”—and so Skipper decreed that ESPN would no longer permit talent to run Grantland or The Undefeated. Bryant is a columnist for ESPN: The Magazine—talent—and so he’s disqualified from the EIC post regardless of his potential. (Multiple sources have told Deadspin that one man Skipper is pursuing for the role is Kevin Merida, managing editor ofThe Washington Post. Merida is interested; he met with Skipper in Los Angeles last month, and according to a source, he’s been quietly asking if some of his favorite Post employees would be open to following him to ESPN.)

A second prevailing theory, though, is much simpler.

It’s easy to say now that Whitlock was destined to fail at The Undefeated, but that’s a harsh reading of events. Whitlock is an unsophisticated thinker on race who wrote his belief in black pathology into the The Undefeated’s DNA, and whose ideas about respectability politics bled into each piece he edited before he was tossed aside. His ideology was formed over 20 years of writing opinions on race that were largely inaccurate, but, more importantly, firmly aligned with the opinions of many whites. Though he’d alienated many blacks along the way, including talented ESPN colleagues, his readings of American history were agreeable to an enormous portion of ESPN’s audience. He was decidedly safe and unchallenging. Through this lens, Whitlock was, in theory at least, theperfect choice to run the site.

To read the rest of this fascinating article visit Deadspin where it was originally published

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ESPN Unveils New NBA Graphics Package, Theme Song

The network unveiled a new scorebug, with colors for each team corresponding to what uniform they are wearing.

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As ESPN prepares for the upcoming NBA season, the network unveiled a new graphics package and theme song Tuesday.

The network unveiled a new scorebug, with colors for each team corresponding to what uniform they are wearing.

“Leading creative initiatives like this one are exactly what we envisioned when we created ESPN’s groundbreaking in-house Creative Studio almost two years ago,” said Carrie Brzezinski-Hsu, Vice President, ESPN Creative Studio. “We take sports from game to experience. It takes a dynamic collective of creative capabilities and storytellers to make fans feel like they are part of the game.”

“Like everything involving the NBA on ESPN, this has been a total team effort,” said Tim Corrigan, Vice President, Production. “We were thrilled to collaborate with our ESPN Creative Studio group to bring this new look and feel to life. It’s big, bold and contemporary and we can’t wait for fans to see it.”

The network has also unveiled new theme music for the upcoming season.

ESPN partnered with Made Music Studios for “the next evolution” of the NBA on ESPN’s sound.  The network says “Made Music created a hip hop-based concept with the power and energy synonymous with ESPN’s NBA Productions”.

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ESPN Accused Of Data Sharing Without Consent In Class Action Lawsuit

The proposed suit alleges these are violations of the Video Privacy Protection Act.

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According to a potential class action lawsuit, user data from ESPN.com and ESPN+ has been allegedly shared with Meta Platforms without users consent.

Corrado Rizzi of ClassAction.org has proposed the suit, alleging that ESPN “uses a pixel installed on the back end of its website to track when website and app users take certain actions, such as clicking on an ad or viewing video content”. That “pixel” is used by Facebook to capture “a subscriber’s Facebook ID, with which anyone can ‘quickly and easily’ locate, access, and identify a particular Facebook account and a file containing details of a watched video and its corresponding URL.”

Rizzi adds that ESPN.com and ESPN+ subscribers aren’t told their data could be shared. He also shares that while ESPN could create its website to information isn’t immediately shared with Facebook, it benefits financially from utilizing the “pixel” on its website.

The proposed suit alleges these are violations of the Video Privacy Protection Act. The VPAA, according to ClassAction.org, “prohibits ‘video tape service providers’ from knowingly disclosing without consent consumers’ personally identifiable information, including that which identifies someone as having requested or obtained specific video materials”.

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Pat McAfee Feels Good About His College Football MegaCast Debut

“I feel good going into the next one. I feel like we’ve learned from this first one,” he said.

Jordan Bondurant

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The College Football MegaCast featuring Pat McAfee and his daily YouTube show’s cast debuted on ESPN2 over the weekend, and McAfee is looking forward to the next edition.

On his show Monday, McAfee told co-host A.J. Hawk that he felt good about how the show went considering it was uncharted territory to be in.

“We had no idea how successful it would be,” McAfee said. “Like this is the first time we’re being judged in a different fashion. I don’t think we marketed it much, you know, because I don’t think we knew how it was gonna go.”

The alternate feed is being produced for ESPN by Omaha Productions, which is also responsible for the ManningCast which runs alongside the traditional Monday Night Football broadcast.

McAfee said this first show turned out to be a learning experience and that they started off on the right foot.

“I feel good going into the next one. I feel like we’ve learned from this first one,” he said. “We had no idea, it was very much of a roll of the dice. Going into the next one I think we’re gonna try and make it even grander and bigger, and I’m very excited for it.”

As for the style in which they covered the Clemson/N.C. State game, McAfee added that the giveaways and guest interactions added a lot of value.

“I think it’s the right way to watch a game, and to be honest I think it’s keeping us all invested as much and even more,” he said.

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