Connect with us
BSM Summit
blank

BSM Podcast

PASR17: Rick Scott

Jason Barrett

Published

on

itunesitunessticher

 

“The way that he knew he a had a good talent: if a guy came in for the interview and after he left the office, he felt like he had been entertained.” – Rick Scott

There have been a few names that have been uttered more than a single time in this podcast’s short history.  Rick Scott is one of those names. He’s, arguably, the person who has touched the most radio stations, networks, program directors and hosts across the entire country.

Rick is the President/CEO of Rick Scott & Associates–a sports radio programming and marketing consultation firm that has helped hundreds of stations and hosts improve their sound and image over the years.  He stops by to talk about how this business came about, the future of the radio medium, what he calls the mistakes program directors are making these days and much more.

Check out more of the show notes below to get a feel for what you will hear in this edition of The PASR. I hope you enjoy and, as always, leave a comment to get out anything that this podcast had you thinking along the way.

INSIDE THIS EPISODE…

  • Rick on how he got the bug for radio. [3:49]
  • Rick talks about the first station he ever flipped to the sports format. [4:43]
  • Rick compares the early days of the sports radio format to now. [6:59]
  • Rick talks about how sports radio consulting became a business for him. [8:45]
  • Rick on the most common mistakes program directors are making. [11:10]
  • Rick on the most common opportunity hosts are missing. [12:57]
  • Rick on the common denominator in all ‘great’ hosts. [13:38]
  • Rick on the ‘perfect host.’ [14:50]
  • Rick on what program directors look for in out-of-market talent. [17:43]
  • Rick talks about what makes a guest air-worthy. [19:46]
  • Rick talks about the characteristics of those few markets that are most different from the rest. [21:09]

LINKS AND RESOURCES MENTIONED IN THIS EPISODE…

FROM THE GUEST

FROM ZACH

  • Audible: I know you love audio.  So I teamed up with Audible and if you haven’t already, you can grab an awesome audiobook from their enormous library of over 180,000 titles for FREE. Go to aboutsportsradio.com/audible.**

BONUS AUDIO

BSM Podcast

Sports Talkers Podcast: LaVar Arrington, FOX Sports Radio

Avatar photo

Published

on

blank

LaVar Arrington went from the NFL to local radio to television to national radio to podcast mogul.

iTunes: https://buff.ly/3xYq3Oe

Spotify: https://buff.ly/3JVYgDp

iHeart: https://buff.ly/3JWPFQS

Google: https://buff.ly/3w9RBzX

Amazon: https://buff.ly/3psPDGZ

Continue Reading

BSM Podcast

Producers Podcast: Ashton Rotman, ESPN Milwaukee

Brady Farkas

Published

on

blank

We close out the year in producers with a conversation with Ashton Rotman, a guy who wears a lot of hats for Good Karma Brands in Milwaukee.

iTunes: https://buff.ly/3A7FJ4a

Spotify: https://buff.ly/3bZ7NgG

iHeart: https://buff.ly/3dB4FrO

Google: https://buff.ly/3JVC5NG

Amazon: https://buff.ly/3STupzF

Continue Reading

BSM Podcast

Jason Barrett Podcast: Fred Jacobs, Jacobs Media

Jason Barrett

Published

on

blank

The disappearance of the AM band, the new realities of audience reporting, our relationship with social media. The future of radio is a bit of a mystery and Fred Jacobs tries to help make some sense of it.

iTunes: https://buff.ly/3nTJC5K 

Spotify: https://buff.ly/3z9hErM

iHeart: https://buff.ly/3oyi0U0

Google: https://buff.ly/3vh7Tqu

Amazon: https://buff.ly/3w9hqAh

Continue Reading
Advertisement

blank

Barrett Media Writers

Copyright © 2023 Barrett Media.