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MLB Delivers Big Prime Time Ratings In Local Markets

Jason Barrett

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Television ratings for baseball games on regional sports networks saw ratings increase in 2015, based on information from Nielsen for the 29 domestic clubs in Major League Baseball.

To add, 25 of the 29 rated #1 on cable while one-third of the league ranked #1 across all networks during the season in prime time, making baseball the key summer content for advertisers.

Leading the way were the Kansas City Royals with a whopping 12.98 ratings average on FOX Sports Kansas City for the season, up 82% from the 7.15 average they posted last season. It is the highest local ratings in baseball over the past 13 seasons. Ratings increase were driven by their World Series appearance last year, and following up with an outstanding 2015 regular season going 95-67. They were followed by the St. Louis Cardinals who saw a 10.86 average rating on FOX Sports Midwest up 32% from last year when they ranked 3rd in all the league. Coming in third were the Pittsburgh Pirates who finished with the 3rd best record in all of baseball. They posted a 9.15 on ROOT Sports, up 8% from the 8.49 in 2014.

The largest increase in ratings came by way of the NL Wild Card winning Chicago Cubs who saw a 3.6 ratings average, up from 1.54 last season on CSN Chicago.

On the downside, the disappointing season by the Detroit Tigers were reflective in the ratings. The club held the top ratings at the local level last season but dropped to 4th in the league posting a 6.42 rating on FOX Sports Detroit down 25% from the 8.58 rating last year.

Putting the most significant drag on substantial ratings increases for the league was the Chicago White Sox. The club from the South Side of Chicago rated last in the ratings in 2014 and did so again this season, just in more dramatic fashion. Ratings on CSN Chicago were down 28%, making them the only club to see ratings below a 1 household rating. That’s saying something considering the Dodgers pulled a 1.03 with carriage only on Time Warner and Charter in the Los Angeles area. The White Sox could only muster the 7th highest ratings on cable in the Chicago area for CSN Chicago, and 17th across all of television.

Other highlights:

    • Despite a lackluster season in the standings, the San Diego Padres saw ratings increase 24% on FOX Sports San Diego.
    • While they continue to be abysmal with their attendance, the Tampa Bay Rays ranked 11th in the ratings.
    • The New York Yankees made the playoffs after missing them for two consecutive seasons. The Bronx Bombers were competitive most of the season, and yet ratings dropped on YES Network from a 3.41 in 2014 to 3.06 in 2015.
    • The Mets stormed the NL East after the trade deadline and ran away with the Division. If fans were less impressed with the Yankees that certainly wasn’t the case for the Mets. Ratings were up a whopping 63% over last season pulling a 2.84 rating on SNY compared to a 1.74 last season.
    • While we didn’t have ratings for last season for the Houston Astros on CSN Houston, getting their TV deal sorted out on ROOT Sports has helped them as the team won the AL Wild Card. While the Astros ranked 23 in the league by U.S. clubs, they posted a 2.42 HH rating. That was ahead of the Atlanta Braves who saw a 37% drop in the ratings.

To see the ratings for each market, visit Forbes where this article was originally published

Sports TV News

Pedro Martinez: ‘Never Imagined’ TV Career

“And the reason I’m here, it’s not because of the camera, it’s actually because it gives me an opportunity to remain linked to the game, remain linked to what’s going on, the different changes the game is offering right now, adjusting to different things.”

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As the Major League Baseball season comes to a close and preparations for the playoffs begin, MLB Network and TNT analyst Pedro Martinez joined The Press Box podcast to discuss his time as a television analyst.

When asked what he liked about working in television, Martinez didn’t hesitate with his answer.

“I think it’s a platform and the opportunity I have to bring to the audience what I know, what I think, what I understand and broadcasting gives me the opportunity to continue to have that communication with the people, the young athletes and fans. At the same time, I’m able to continue to learn and transmit some of the things that I would love to show everybody by playing but my body doesn’t allow me, but my mind does.

“This is a great way to bring the right information to the people, but I take advantage of the platform to communicate with my fanbase, the player’s fanbase, and the voice behind the players and the situations that come up, I can actually teach the audience some of the things that I understand from my point of view.”

A media career was never in the cards for Martinez. At least that’s what he thought during his playing career.

“I swear to god, it’s the only thing I never imagined. I never thought I would like being in front of a camera,” Martinez said. “And the reason I’m here, it’s not because of the camera, it’s actually because it gives me an opportunity to remain linked to the game, remain linked to what’s going on, the different changes the game is offering right now, adjusting to different things.

“You learn so much just by having access to information, having access to so many other different things. A lot of people would be surprised how much you can dig into and I think for everybody else, if they knew the kind of information we have access to, they’d be intrigued to come do what we do.”

He then said one of the things he would have never picked up on was how many pitchers tip their pitches, but due to all of the information, video, and relationships broadcasters have make that information readily available. He added his work in television has enabled more relationships with baseball players from his home country, the Dominican Republic.

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Stephen A. Smith and Malika Andrews Get Heated Over Ime Udoka Coverage

“Excuse me, excuse me, excuse me, I listened to you,” Smith interjected, “you’re the one telling me to stop on my show. It ain’t happening.”

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Stephen A. Smith, Malika Andrews

On Friday’s First Take, Stephen A. Smith continued his stance regarding the public leaking of information surrounding Celtics’ Head Coach Ime Udoka relationship with a team staffer. He also went further by sharing his dismay that Udoka was seemingly the only person punished for the violation of company policy.

“Only he is in violation of the company policy?” Smith asked. “The woman who elected to have a consensual relationship with him is not in violation?” 

Before the end of the show, ESPN NBA Today host Malika Andrews called in the program and wanted to address Smith’s comments.

“Stephen A., with all do respect, this is not about pointing the finger. Stop,” Andrews said. “The fact that we are sitting here debating whether somebody else should have been suspended or not, we are not here, Stephen A., to further blame women.”

Smith would replay saying that his intention was not blame anyone outside of the Celtics coach.

“First of all, let me be very clear, I don’t appreciate where you’re going with that, I’m not blaming anybody but Ime Udoka,” Smith stated. “The fact of the matter is, he deserves to be fired if they were going to fire him. If you’re not going to fire him, then don’t fire him. My issue is all of this being publicized.”

Andrews tried to jump back in for further commentary but Smith stopped that and noted he didn’t appreciate being interrupted on “my show”.

“Excuse me, excuse me, excuse me, I listened to you,” Smith interjected, “you’re the one telling me to stop on my show. It ain’t happening.”

Andrews did thank Smith for clarifying his stance at the end of the segment. ESPN has removed access to the video from its YouTube channel by making it private.

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Rich Eisen on Tom Brady Joining FOX: ‘I Gotta See It to Believe It’

“I think what Peyton Manning has done with his post-playing career is more of a blueprint that I would think Brady would follow.”

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Is 2023 the year we see Tom Brady in the broadcast booth for FOX? Rich Eisen isn’t so sure.

“I still gotta see it to believe it, I’ll be honest with you, man. I know it’s a great chunk of change and it’s a lot of money. I don’t know,” the NFL Network icon said on the most recent edition of the Sports Illustrated Media Podcast.

Tom Brady has taken his foot off the gas in 2022 in a more public way than fans are used to. He voluntarily missed eleven days of training camp and has announced that he will not be available to the Tampa Bay Buccaneers on Wednesdays during the season.

Eisen says if Brady is looking for a less demanding career, broadcasting isn’t the best option.

“It is a lot of work. And I’m not saying Brady’s not up for it, but if he’s been grinding for 23, 24 years, it’s still a grind in its own way.”

FOX signed Brady to a ten-year deal reportedly worth $375 million to start after he retires. He will be in the network’s top broadcast booth and also serve as an ambassador for the network’s coverage of the NFL.

Eisen says there is a much better model for Brady’s media career in his old rival Peyton Manning.

“I think what Peyton Manning has done with his post-playing career is more of a blueprint that I would think Brady would follow,” Eisen said. “Peyton Manning could be making that much money in the booth himself, right? Instead, he’s got his own production company and he’s doing the games, but not all of them, only 10 of them. And he’s doing them from his basement and he’s got the rights to the games!”

He added that Tom Brady “write his own ticket like that” if he chose to do something similar to what Manning has done with Omaha Productions.

Brady has not had much to say about his deal with FOX since the news became public. In June, he told Dan Patrick that he knows his first season in the booth will come with a lot of growing pains.

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