Mike Krzyzewski, head coach of the defending national champion Duke University Blue Devils and the USA Basketball Men’s National Team, will host the season premiere of his weekly SiriusXM show, Basketball and Beyond with Coach K, tonight, October 20 (6:00 pm ET) on SiriusXM College Sports Nation.
Coach K’s guests on the season debut will be Major League Baseball Commissioner Rob Manfred and Big Ten Conference Commissioner Jim Delany.
After this week’s debut and throughout the season, a new edition of Basketball and Beyond will air every Thursday (6:00 pm ET) on SiriusXM College Sports Nation, which is available nationwide on satellite radios (channel 84) and on smartphones via the SiriusXM app. Episodes are also available to subscribers through SiriusXM On Demand.
Basketball and Beyond is entering its 11th season on SiriusXM and features Coach K and co-host Dave Sims interviewing successful people from many different walks of life, including sports, pop culture, politics and more. Some of the high profile guests who have joined Krzyzewski on the program over the years include NBA Commissioner Adam Silver, General Martin Dempsey, actor Rob Lowe, fellow coaching greats Bob Knight, John Madden, Pat Summitt, Joe Torre, Bill Belichick and many others.
“We are excited for another great season of Basketball and Beyond with Coach K on SiriusXM,” said Scott Greenstein, SiriusXM’s President and Chief Content Officer. “Every year, all season long, Mike draws interesting guests and delivers insightful and entertaining radio to our listeners. This week, when he talks with two leaders of the pro and college games, will be another fine example.”
Over 40 years as a head basketball coach, 35 of them at Duke University, Coach K has built one of the most extraordinary coaching resumes in sports history. He is the all-time winningest head coach in NCAA Men’s Division I basketball history with 1018 victories and he led Duke to its fifth NCAA Championship title last season. Under Coach K’s tutelage, the Blue Devils have won 13 ACC Tournament championships, made 12 Final Four appearances, and have achieved the #1 national ranking in an NCAA-record 16 seasons. He was inducted into the Naismith Basketball Hall of Fame in 2001.
Krzyzewski has been involved with USA Basketball as a coach on and off since 1979, when he started out as an assistant to Bob Knight. Over that time he has helped lead the U.S. to 10 gold medals, two silver medals and two bronze medals.
16.9% of All Sports Radio Listeners Are Streaming
The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.