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Simmons Podcast Hits 4 Million Downloads

Jason Barrett

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Bill Simmons’ podcast may no longer have the promotional muscle of ESPN behind it, but that doesn’t mean Simmons is struggling now that he’s on his own.

Simmons debuted his new podcast, “The Bill Simmons Show” on October 1 and has since been on a tear. By October 16, the show’s 10 episodes had been downloaded nearly 4 million times, according to Simmons. It’s quickly become the top podcast in the iTunes sports category and the 14th most-popular podcast overall.

“It’s not earth-shaking, but it is an impressive start ,” said Norm Pattiz, CEO of Podcast Network Podcast One. “You have to assume that a lot of his existing audience has followed him to this new platform.”

Assuming an industry average CPM of $25, Simmons’ show has likely pulled in around $350,000 since its debut, according to Pattiz. That number is almost certainly even higher considering the strength of Simmons’ brand and the scarcity of ad spots available to advertisers trying to get on his show, which pushes prices up.

Previous estimated pegged the annual revenue of Simmons’ podcast at $5 million — nearly the entire yearly revenue of the ESPN-owned Grantland, where he was formerly editor-in-chief.

Simmons stands to earn more with his current deal than he did while working with ESPN, where he was paid a salary, not based on how much revenue his podcast made. Simmons, then, has even more reason to attract as many new listeners as possible. He regularly promotes the new show on Twitter, where he has 4.7 million followers, and is likely to promote it further once the HBO show he is slated to host airs next year.

“This system works because all the parties are incentivized in the right way,” said Adam Sachs, CEO of podcast network Midroll Media, which scored the ad sales rights for Simmons’ show. “It’s a lucrative situation.”

Simmons, a skillful podcast host, has proven to be equally adept at making his show’s mid-roll and post-roll ad spots genuinely enjoyable to listen to — or at the very least not annoying — which is largely what attracts advertisers to podcasts to begin with. A back-and-forth about upcoming football matchups last week slid almost seamlessly into an ad for MeUndies: “You know what, Sal? This is such a good game that I think you need you know about the feeling of great-feeling underwear that’s two times softer than cotton,” and so on.

It’s too early to say how big “The Bill Simmons Show” will ultimately get, but it’s certain to top the success of Simmon’s “B.S. Podcast,” which was downloaded 32 million times in 2013.

Credit to Digiday who originally published this article

Sports Radio News

Jonathan Zaslow No Longer With WQAM

An attempt to reach out to Zaslow for comment went unanswered.

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WQAM midday host Jonathan Zaslow is no longer with WQAM in Miami.

The radio station has removed his show from the website and references to him and his normal 10a-2p ET midday timeslot program have been scrubbed from the station website.

Zaslow tweeted at 5:19p ET confirming the news.

Whether or not this has any effect on his involvement with the Miami Heat broadcasts is unknown as of now.

Barry Jackson, a veteran journalist with the Miami Herald, reports that 790 The Ticket morning hosts Brendan Tobin and Leroy Hoard will move to that 10 a.m. to 2 p.m. WQAM slot during the week of Oct. 3.

In more station movement, Joe Rose’s WQAM morning show with Zach Krantz now will be simulcast on The Ticket, replacing the Tobin/Hoard program. Audacy, which owns both WQAM and The Ticket, also simulcast Marc Hochman’s and Channing Crowder’s afternoon show.

Zaslow had been with 790 the Ticket since 2004. He was transitioned from Audacy-owned 790 to sister station AM 560 Sports WQAM last October. During his tenure he has worked with a number of established local voices including Joy Taylor, Amber Wilson, Brett Romberg, and Brendan Tobin amongst others.

WQAM has gone thru a number of changes, including a rebranding effort to call the station “560 The Joe”. That ended last year with the station returning to the AM 560 Sports WQAM brand listeners were more familiar with. What they have planned next in Zaslow’s timeslot is unclear but local listeners will likely get some answers next week.

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Sports Radio News

Vanessa Richardson Named Houston Rockets Sideline Reporter, Paul Gallant to Host Solo on ESPN 97.5

Vanessa Richardson will be on the sidelines for the Houston Rockets and Paul Gallant will host solo show on ESPN 97.5.

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Vanessa and Gallant

Changes are taking place in Houston sports media. First, the Houston Rockets will have a new television sideline reporter this season, and she’s a familiar name to Houston sports fans.

Vanessa Richardson, the now former co-host of ESPN 97.5’s Vanessa and Gallant, revealed that she will be on the sidelines for the NBA franchise covering the team for AT&T SportsNet Southwest.

She tweeted the news saying, “Elated to be the new Houston Rockets sideline reporter! I can’t wait to travel the country & share the stories of this dynamic team during 80+ games on AT&T SportsNet Southwest. I’ll continue to fill-in as a host/reporter for Astros broadcasts as well.”

Richardson’s co-host, Paul Gallant, tweeted that with Richardson leaving the show for the Rockets sideline gig, Vanessa and Gallant will become the Paul Gallant Show. The solo show led by Gallant begins Monday September 26th.

“We’re excited to have Paul host his own show”, said Todd Farquharson, General Manager of ESPN 97.5 & 92.5.  “He’s super creative, energetic, and likeable.  He’ll get the audience involved and have fun.”

Paul commented, “You know what I’ve always loved about sports talk radio?  That it’s interactive.  Whether through a phone call, text message, tweet or on Twitch, it’s the best place for sports fans to come together and celebrate…or vent.  And that’s what The Paul Gallant Show is going to be…Houston’s platform to talk about its teams. THE most interactive sports talk show in Houston.”

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Sports Radio News

Ken Carman: Al Michaels ‘Feels Untethered’ On Amazon Prime Video

“The thing that stuck out was Kirk Herbstreit ripping the elf,” said Carman. “Don’t be ripping Brownie the Elf, man.”

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The Cleveland Browns defeated the Pittsburgh Steelers during Thursday Night Football on Amazon Prime Video. 92.3 The Fan morning host Ken Carman applauded Al Michaels for his performance during the presentation.

“Al Michaels feels untethered for the first time. He’s not network television anymore and he can say whatever he wants. We interviewed him on the pregame show and I was nervous,” Carman said.

“He’s a legend,” co-host Anthony Lima added.

During the final play of the game, the Steelers fumbled a lateral into the endzone which the Browns recovered to make the final score 29-17. Michaels said “that may be meaningful to some of you. And you know who I mean”, alluding to people who had placed wagers on the game.

Carman, who hosts two-hours of pre-game coverage on the Browns Radio Network, continued to discuss how nervous he was interviewing Michaels. He also discussed how impressive Amazon’s behind-the-scenes production was, pointing out the only football broadcast with more cameras is the Super Bowl. More than 400 people work behind the scenes for Amazon Prime Video.

“The thing that stuck out was Kirk Herbstreit ripping the elf,” said Carman. “Don’t be ripping Brownie the Elf, man.”

Carman later said people angry that Michaels misspoke by saying the Pro Football Hall of Fame is “down I-71” instead of I-77 were unreasonable, and joked “Al Michaels hasn’t been on a highway in 20 years”.

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