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WIP and The Fanatic In Tight Ratings Battle

Jason Barrett

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In the bitter ratings battle between Sportsradio 94.1 WIP’s Josh Innes and 97.5 The Fanatic’s Mike Missanelli, the new fight appears to be over digital listeners.

According to numbers obtained by Philly.com, Innes and co-hosts Spike Eskin and Hollis Thomas beat Missanelli during the October ratings period (Sept. 10 to Oct. 7), finishing 2nd overall in the market with an 8.4 share in the coveted men-25-54 demographic. Missanelli ended up in 3rd place with a 8.1 share.

But Missanelli was able to duplicate the high ratings from digital listeners he received last month, earning an impressive 1.8 share, dwarfing the 0.2 share Innes earned. Combining the two numbers would make put Missanelli in first place among all listeners in the demographic for his time slot.

“More people chose to listen to us. It’s that simple,” Missanelli said. “The people have spoken.”

Traditionally, radio stations only count the terrestrial ratings numbers to determine things like advertising rates and bonus offers. But the growth in online radio is quickly changing the market, and audience trends clearly point to listeners who increasingly want control of when and how they listen to programs.

“Advertisers are after an audience, and they see digital radio as a platform that reaches an engaged user who can be precisely targeted by geography, demographics, social connections, listening behavior and other critical metrics,” was the conclusion of a report by market research firm eMarketer.

Innes doesn’t disagree that digital listeners are important, but thinks streaming ratings estimates are usless.

“You can see how many people listen to a stream at a given time. You don’t need an estimate,” Innes said. “I’m beating him using the same system he used to beat the previous show. He is reaching. Will he hold up his promise to quit if he’s still losing to me after the season?

The Fanatic was able to sustain their impressive digital ratings from last month for all three of their daytime slots, making the ratings battle a closer fight.

For instance, WIP’s Angelo Cataldi earned a 7.9 share during the 6-10 a.m. time slot, good enough for 2nd place in the market. The Fanatic’s Anthony Gargano came in third with a 6.9 share.

But Gargano also earned a 1.0 digital share, compared to Cataldi’s 0.1. So if you combine the two numbers, Gargano is neck-and-neck with Cataldi in terms of overall ratings, giving the ratings champ his first serious challenge during his 20-year tenure at WIP.

Credit to Philly.com who originally published this article

Sports Radio News

16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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