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It’s Official: Cubs Move To 670 The Score

Jason Barrett

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Cubs fans will soon hear all 162 of their favorite baseball team’s regular-season games on Chicago’s longest running all-sports radio station. CBS Radio’s WSCR-AM 670 The Score and the Chicago Cubs announced Wednesday the station has been named as the team’s new flagship radio station, beginning with the 2016 season. Chicago’s original all-sports station will broadcast all regular and postseason games, as well as select spring training contests.

This past season, WBBM Newsradio 780 AM and 105.9 FM broadcast Cubs games as part of a multi-year sports and entertainment agreement signed with CBS RADIO in 2014. WBBM is also home to the Chicago Bears since 2000.

“We had an outstanding 2015 with the Cubs and couldn’t be prouder to be aligned with such a great partner,” said Rod Zimmerman, senior vice president and market manager of CBS Radio Chicago. “Today’s announcement provides a year round platform for the city’s beloved sports franchise on Chicago’s heritage all-sports radio station. With the Bears on WBBM and the Cubs among our portfolio, we can offer fans the best in sports play-by-play while still delivering the news and information most impactful to the local community.”

“We are excited to continue our partnership with CBS Radio and join Chicago’s top sports station,” Cubs president of business operations Crane Kenney said. “With the broadcast team continuing to deliver great coverage, our first year with CBS was outstanding, and we look forward to many more to come on WSCR.”

In addition to Cubs games being broadcast on WSCR-AM, The Score will also feature weekly segments with manager Joe Maddon during the Spiegel and Goff Show (weekdays 9 a.m.-1 p.m.), the Cubs manager’s show before every regular season game, live broadcasts from Wrigley Field and the surrounding neighborhood, several joint promotional initiatives, exclusive coverage of the team throughout the season, as well as interviews with Cubs players, coaches and front office management.

Pat Hughes will continue as play-by-play man with Ron Coomer as an analyst on broadcasts, Kenney said. Mark Grote will continue to handle pregame and postgame hosting duties, he added.

To read more visit CBS Chicago where this article was originally published

Sports Radio News

16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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