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Massaro Finds His Niche As Nascar Broadcaster

Jason Barrett

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When Mike Massaro graduated from Emerson College in 1992, he wanted to be a local sports anchor.

That never materialized, but a family’s love of motor sports sent him in a different direction.

This week, with NASCAR closing in on crowning its 2015 Sprint Cup Series champion, Massaro will be on pit road at Phoenix International Raceway Sunday holding a microphone for NBC Sports as one of the most recognizable faces in NASCAR broadcasting.

Massaro, of Ellington, works for NBC Sports as a pit reporter for their coverage of Sprint Cup Series and XFINITY Series events. He also serves as a studio host and feature contributor for NBC’s NASCAR Across America.

“I had a career path that I was thinking about when I got out of school, but it was not racing,” Massaro, 45, said. “In my mind’s eye, I wanted to be a local sports anchor. The guy that did the two- or three-minute sportscast on the local news every night. That was I wanted to do, or thought I wanted to do.”

Massaro’s father, Tom, had been involved as a crew member for years helping local modified racing teams at the short tracks of Connecticut and the Northeast. So Mike was around tracks as a kid growing up in Manchester.

“I got out of school and it was so difficult to find a job,” Massaro said. “My dad, in his speech to me, said, ‘Look, you’re trying to do this mainstream sportscasting, but you know stuff that others don’t that might help get an advantage. You know racing, you’ve been around it your whole life. Why don’t you pursue that?’ He said it worked for Jack Arute Jr., it worked for [Windsor native and longtime Fox broadcaster] Mike Joy; they started at Stafford and went on to big things in television.

“My dad, he talked in a manner that really convinced me that maybe it was a good idea.”

After a year spent bartending after college, Massaro approached Jack Arute Jr., the son of then Stafford Motor Speedway owner Jack Arute Sr.

At that point Jack Arute Jr. was considered one of the most recognizable names in motor sports broadcasting for his longtime work covering IndyCar racing and NASCAR.

“I walked up to Jack right after the driver’s meeting at the Spring Sizzler and I told him I had just graduated from Emerson College and that I wanted to become a sportscaster and I’d love to volunteer at Stafford as an announcer. Jack didn’t even hesitate one breath. He said ‘Can you start Friday?’ I was kind of blown away by that. I started that next Friday and I remember being as nervous as I’ve ever been in my life driving to the track that night, and I was probably that nervous for the rest of the season.”

Said Jack Arute Jr.: “When he showed up, I looked at it and related it the same way to when I called [legendary motor sports broadcaster] Ken Squier out of the blue to start my broadcasting career. I think it’s easy to say that guys like me and Mike, we always wanted to remember that someone helped us and we had an obligation to help someone in the next generation.”

 

After volunteering for a year at Stafford, Massaro became the track’s public relations coordinator in 1995. In 1996 he got his first opportunity working national NASCAR radio broadcasts for the Motor Racing Network.

In June 1999 Massaro moved to Charlotte, N.C., for his first full-time opportunity in television, working as a reporter for Inside NASCAR on the old The Nashville Network.

“While I was working for [the Motor Racing Network] I became friendly with [Rhode Island native and longtime NASCAR broadcaster] Allen Bestwick. He had been working in television in Charlotte for quite some time. He asked me to send a video reel to a production company in Charlotte that was producing a show for TNN called Inside NASCAR.

“I put together this really rough tape. I didn’t hear anything from anybody for while. One day I came home from work and there was a message from a producer in Charlotte saying they saw my tape and they liked it and they needed a reporter. I called them back and he asked me if I could start the next week. I lived in Connecticut at the time. I didn’t want to say no. I said yes. I’d been married to my wife [Kristin] a couple years and we were living in an apartment. I looked at my wife and she knew what I wanted to do, and she said ‘Why not just go?’ I packed up my little Acura Integra, I threw as many clothes in there as I possibly could and I moved down to Charlotte by myself and lived in Allen Bestwick’s house for a week before I found my own apartment.

“I lived down there for a month and a half by myself before my wife moved down. That’s how it started on that show, Inside NASCAR. Later in 1999, as a product of Allen’s recommendation, I got my first pit reporting job, with NBC. I was doing NBC’s first Sprint Cup race, which was a Winston Cup race then [at Homestead-Miami Speedway]. I was on their first broadcast and that’s how I met a lot of the NBC people.”

But a full-time opportunity with NBC Sports would have to wait.

As NBC prepared for its first full year covering NASCAR in 2001, it stocked its broadcast lineup with personalities from across the networks already covering the sport. That led to Massaro’s landing at ESPN.

“NBC hired a lot of the ESPN people and ESPN had a lot of holes to fill and they called on me to be a reporter for RPM2Night,” Massaro said. “So I started with that, also doing reports for SportsCenter.”

Massaro remained at ESPN until late last year. At ESPN, Massaro worked in all facets of the network’s NASCAR coverage, from being a reporter to pit reporting and show hosting. After last season, ESPN no longer was a NASCAR event broadcasting partner. NBC returned to the sport, and Massaro joined the coverage.

“The NBC opportunity was incredible,” Massaro said. “To be back on pit road, to be a full-time pit reporter, was something that I had wanted to do for a long, long time. At ESPN I wasn’t a full-time pit reporter. I was kind of a part-time pit reporter, part-time host and jack of all trades for the last five years. What NBC offered me was an incredible opportunity to do what I really wanted to do, which was be on pit road and be part of the varsity team. They’ve allowed me to do that.

Read the rest of the article at the Hartford Courant where it was originally published

 

Sports TV News

The NFL Still Considering Multiple Offers For Sunday Ticket

The NFL has had the respective bids of Disney, Apple and Amazon for weeks now. DirecTV has not bid for the package but has stated it is willing to partner with the new rightsholder for a potential deal.

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Sunday Ticket Negotiations

DirecTV currently has the rights to Sunday Ticket. That deal expires at the end of this upcoming football season. The NFL is expected to make a boatload of cash when they decide which media organization gets the next rights to the package. The only question is… who will that be?

Alex Sherman of CNBC reports that the NFL has had the respective bids of Disney, Apple and Amazon for weeks now. DirecTV has decided not bid for the package. However, they are interested in partnering with the new rightsholder for a potential deal. DirecTV knows that Sunday Ticket is a staple in bars and restaurants and is interested in maintaining those relationships.

Outside of the bar/restaurant industry, success has been limited for the satellite provider with the football package. Fewer than two million subscribers signed up for Sunday Ticket each year which made the package a money-loser for the satellite TV provider.

According to the report, the NFL wants more than $2 billion for the rights and a stake in NFL Media, which is being packaged with Sunday Ticket. Also on the table is the NFL’s mobile rights. The league’s previous mobile agreement with Verizon has ended.

An interesting piece of the negotiations is Sunday Ticket price. According to the report, a buyer would have limited flexibility on pricing. The NFL signed contracts with CBS and Fox and within the framework of those deals, language mandates Sunday Ticket have a premium price. That’s to prevent loss of viewers from the networks that feature local market Sunday afternoon games. So essentially, the price is the price for the consumer.

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Sports TV News

F1 Renews With ESPN For U.S. Media Rights

ESPN was reportedly in a three-way bidding battle with Amazon and Comcast. According to the report, F1 told both Amazon and Comcast on Friday that they had decline to accept either one’s offer.

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F1 ESPN

The racing series F1 has decided to stick with ESPN through 2025.

ESPN was reportedly in a three-way bidding battle with Amazon and Comcast. According to the report, F1 told both Amazon and Comcast on Friday that they had decline to accept either one’s offer.

The reported value of the three-year contract is set to pay F1 $75-90M per year for the U.S. media rights. Amazon had offered to pay roughly $100M per year, with the right to sublicense to a linear broadcast network. Comcast’s offer was similar to ESPN’s in terms of value and the structure. They also wanted to put select races on it’s streaming service, Peacock.

Netflix was in on the negotiations, as well. The makers of Drive to Survive, the streaming series that many credit with the sport’s explosion in popularity in recent years, wasn’t close on on their financial offer. Also, it seems F1 executives were not ready to put all of its races on a streaming service just yet.

Currently, F1 receives $5M per year for ESPN to broadcast it’s races. ESPN has grabbed about 1.0 million viewers per race. That makes F1 a more than viable option for the network to invest into again. ESPN will be able to put a small number of races on its ESPN+ streaming service exclusively. The vast majority being on ABC or ESPN.

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Sports TV News

Skip Bayless Says He And Stephen A. Smith ‘Sorted Out’ Their Disagreement

“Brothers fight. We have fought before. I’m assuming we will fight again.”

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Skip Bayless

Stephen A. Smith and Skip Bayless were locked in a war of words last week following the First Take host’s appearance on JJ Redick’s Old Man and the Three podcast.

The origins of their partnership were discussed and Bayless admitted he did not like the way Smith characterized the state of First Take before he arrived on set. Smith insisted that Bayless simply misunderstood what he meant by saying that he was told the show needed him.

Over the weekend, Skip Bayless says he and Stephen A. Smith got together at the Bayless home in California to talk things out in private.

“He was in LA, he came over, we sat by the pool,” he said on the latest episode of The Skip Bayless Show. “It wasn’t the easiest conversation for a while, but we slowly but surely sorted it out. We got through it, and we have been through so much together.”

Bayless reiterated that he considers Smith a brother. They love each other. That doesn’t mean they are always going to remember events the same way or see eye-to-eye all the time.

“Brothers fight. We have fought before. I’m assuming we will fight again.”

Fighting doesn’t mean the relationship is fractured. In fact, Skip Bayless was adamant that he remains closer to Smith than he is to most people in his life.

“I don’t trust easily because of the way I was raised, but I do trust Stephen Anthony Smith. Trust him with my life. Always have and always will. I trust he will always be there for me, and you better believe I will always be there for him.”

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