Sports Radio News
How Steve Baker Became Voice of the Redhawks

Published
8 years agoon
With less than two hours remaining before kickoff, the busiest person at Yager Stadium isn’t wearing pads or holding a whistle.
That designation belongs to Miami University’s fire-eating music man of a play-by-play announcer whose voice has appeared on stage and in Oscar-winning films.
For almost three decades, Steve Baker has served as the “Voice of the RedHawks,” primarily calling Miami football and men’s basketball. He’s also been Miami’s broadcasting director since 2001, overseeing all media production for the athletic department.
“I like the chaos,” said Baker. “It puts a lot of stress on you, but it’s what makes the job fun.”
Before uttering a word over the loudspeaker, Baker sets up the stadium’s PA system, checks all video equipment and hosts a donor function in the parking lot. It’s a daunting schedule. This Saturday, he’ll oversee a volleyball production after the football game against Akron University.
This multi-faceted role falls in line with a broadcasting career that was completely unexpected.
“I got into radio totally by accident,” said Baker. “I do enjoy it because I like painting that picture for people.”
Baker left his hometown of Brookville, Ind. in 1977 to become a music instructor. He entered Miami as a 30 instrument-playing singer, but his college experience was short-lived. After eight weeks on campus, his mother fell ill and lost her leg, and Baker returned home to his family.
He began working at WOXY-FM, an Oxford station that was making little impression as an automated Top 40 station in a college community.
“The owner of the station said it had a negative 10 rating,” said Baker. “Nobody listened and 10 people hated it.”
The station’s staff surveyed Miami’s campus and began crafting a playlist that reflected the students’ tastes, leading to 97X, one of America’s first modern rock stations.
“Our first core artists were Madonna, Prince, U2,” said Baker. “There were literally hundreds of bands that we broke. It was a sound that caught on.”
The format went on to earn national accolades, including four placements on Rolling Stone’s reader poll of best American radio stations. It also led to Baker’s 15 seconds of national fame when actor Dustin Hoffman imitated Baker’s 97X station ID in 1988’s highest-grossing film, Rain Man.
97X’s broadcasting deal with Miami athletics allowed Baker to develop a sports broadcasting career that began in the early 1980s with high school sports in Indiana, Virginia and Florida. Starting as an audio engineer, Baker rose to football and basketball announcing by the late 1980s and held the role until 1997, when Miami took over production of radio broadcasts and hired another announcer.
This led to a seven-year absence from announcing that was born out of Baker’s loyalty to 97X.
“I didn’t feel like it was honest to the radio station to work there and then go announce,” Baker said.
To read the rest of this article visit The Miami Student which is where it was originally published

Jason Barrett is the owner and operator of Barrett Sports Media. Prior to launching BSM he served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco and 101 ESPN in St. Louis. He has also produced national shows for ESPN Radio including GameNight and the Dan Patrick Show. You can find him on Twitter @SportsRadioPD or reach him by email at JBarrett@sportsradiopd.com.
Sports Radio News
Chase McCabe Named Director of Operations & Sports Programming at Cromwell
“Our owner, Bud Walters, opened the door for me almost 12 years ago as an intern and I’m honored to continue to be a key member of the Nashville leadership team.”

Published
7 hours agoon
June 2, 2023By
BSM Staff
Congratulations are in order for Chase McCabe. He is adding a new title to his already full plate at Cromwell Media in Nashville. He has been promoted to Director of Operations & Sports Programming at the company.
“I’m very fortunate to have been to be able to grow into this opportunity under one roof,” McCabe said in a press release. “Our owner, Bud Walters, opened the door for me almost 12 years ago as an intern and I’m honored to continue to be a key member of the Nashville leadership team. I am forever grateful, but none of this could have happened without the great group of people we have here at Cromwell Media.”
McCabe has spent his whole career with 102.5 The Game and its sister station, now called 94.9 The Fan. He was named Program Director and Brand Manager of the stations in January of last year. He has maintained an on-air presence as well. He hosts Chase & Michelle weekdays at 9 AM on The Game.
In his new role, Chase McCabe becomes the number two man in Cromwell’s Nashville building. Shawn Fort was recently named the cluster’s general manager.
“Chase and I have developed a great working relationship in the two and half years since I’ve joined Cromwell Media,” Fort said. “We share similar visions on how to create compelling sports programming all while driving revenue growth. I’m excited to have Chase as my right-hand man as we move forward together with this new chapter of leadership at Cromwell Media Nashville.”
Sports Radio News
Mark Schlereth: People Outside of Denver Aren’t Paying Attention to NBA Finals
“There was not one group of people – they’re all in there together – that was paying attention to the NBA Finals.”

Published
9 hours agoon
June 2, 2023By
BSM Staff
The Denver Nuggets took to the National Basketball Association’s largest stage on Thursday night as they defeated the Miami Heat for the organization’s first-ever NBA Finals victory. Early reports reveal that the game had a 2.21 demographic rating between people ages 18-49, attracting a total of 7.62 million viewers on ABC. The figure is considerably lower than the audience for Game 1 between the Boston Celtics and Golden State Warriors last year – which averaged 11.9 million figures across ABC and ESPN2. Ratings for the alternate NBA in Stephen A’s World broadcast Thursday night on ESPN2 have not yet been released by Nielsen Media Research.
Sports fans in the Denver market have felt as if the play of the Nuggets was largely being neglected by the national media throughout these playoffs. Now that the team is the last one standing in the Western Conference, there is no one else to focus on and their play is beginning to be realized by basketball fans throughout the country. It is a narrative that Denver Sports 104.3 The Fan’s Mark Schlereth and Mike Evans felt was especially obvious by watching the press conferences after the game. The duo was able to deduce as such through the questions posed to Nuggets players and head coach Michael Malone by members of the media cohort.
“The national media – it’s like, ‘Oh, wow. We’re just kind of becoming aware of how these guys play,’ and they keep asking the Nuggets about their unselfishness and how everybody is willing to share the ball,” Evans said. “Nikola Jokić [is] being asked about not taking a lot of shots, and they’re all just kind of shrugging their shoulders like, ‘Yeah, this is who we are. We’ve been doing this for a long time.’
Schlereth was curious to find out the ratings from the game last night because he watched the game from a sports bar in Chicago. He is away from Denver, Colo. to help his son’s family move there for the summer and surmises there were about 50 people in the bar with him. What he noticed was that their interest was fixated elsewhere.
“I’m the only person that was watching the Nuggets,” Schlereth said. “There was not one group of people – they’re all in there together – that was paying attention to the NBA Finals.”
“Their loss,” Evans pithily replied.
Denver ranks 19th on Nielsen Media Research’s metropolitan market size list, but the Nuggets have been a contending team for the last five seasons. Most media analysts expect diminished ratings for the NBA Finals this year because of the lack of a storied franchise, even with the Miami Heat as the team’s opponent.
Sports Radio News
Nielsen Releases List of Markets Where Most People Use AM Radio
“In a recent survey, Nielsen Media Research found that AM radio still reaches over 82.3 million Americans on a monthly basis”

Published
10 hours agoon
June 2, 2023By
BSM Staff
Amid concerns regarding the future of AM radio, Nielsen Media Research has unveiled a list of 141 markets where at least 20% of consumers regularly listen to programming on the medium. The list is reflective of the percentage of monthly total radio listening being funneled to AM as opposed to total radio listening as a whole. The top three markets are all in the Great Lakes region, and Westwood One has found large proportions of these listeners are derived from the upper Midwest.
Buffalo-Niagara Falls leads the list with 56% of its audience tuning into AM radio in a month. It is a figure that makes sense based on the variety of AM stations, including leading news talk outlet WBEN and leading sports outlet WGR. The city of Chicago is ranked second, complete with 670 The Score, WGN and WLS. Nearby Milwaukee, Wis. ranks third on the list, another city with various AM stations such as WTMJ and WISN.
In a recent survey, Nielsen Media Research found that AM radio still reaches over 82.3 million Americans on a monthly basis – a measurement that equates to one-third of AM/FM radio listeners as a whole. Fifty-seven percent of the audience listens to stations in the news and/or talk format, utilizing the public service the outlets provide to learn of breaking news and other concerns.
There is a wide variety in market size represented throughout the list, but a trend of markets with undulating topographies tends to have larger shares of AM listeners because of the challenges the landscape presents to FM signals.
The full list compiled by Nielsen Media Research can be found below:
Metro market rank | Market name | Percentage of radio audience that listens to AM radio |
---|---|---|
59 | Buffalo-Niagara Falls, NY | 56% |
3 | Chicago, IL [PPM] | 48% |
43 | Milwaukee-Racine, WI [PPM] | 48% |
245 | Sheboygan, WI | 45% |
253 | Grand Forks, ND-MN | 45% |
241 | Bismarck, ND | 44% |
39 | San Jose, CA [PPM] | 43% |
33 | Cincinnati, OH [PPM] | 42% |
11 | Seattle-Tacoma, WA [PPM] | 42% |
192 | Fargo-Moorhead, ND-MN | 41% |
187 | St. Cloud, MN | 41% |
160 | Lincoln, NE | 40% |
130 | Macon, GA | 40% |
196 | Danbury, CT | 39% |
75 | Omaha-Council Bluffs, NE-IA | 39% |
4 | San Francisco, CA [PPM] | 39% |
137 | Youngstown-Warren, OH | 38% |
244 | Sioux City, IA | 38% |
83 | Boise, ID | 38% |
25 | San Antonio, TX [PPM] | 38% |
7 | Atlanta, GA [PPM] | 38% |
60 | Rochester, NY | 37% |
186 | Columbus, GA | 36% |
65 | Dayton, OH | 36% |
176 | Wausau-Stevens Pt (Centrl WI), WI | 36% |
114 | Johnson City-Kingspt-Brstl, TN-VA | 36% |
62 | Tucson, AZ | 36% |
159 | Rockford, IL | 36% |
55 | Louisville, KY | 36% |
27 | Salt Lake City-Ogden-Provo [PPM] | 36% |
202 | Cedar Rapids, IA | 35% |
34 | Kansas City, KS-MO [PPM] | 35% |
70 | Albuquerque, NM | 35% |
88 | Spokane, WA | 35% |
16 | Puerto Rico | 35% |
67 | Albany-Schenectady-Troy, NY | 34% |
124 | Morristown, NJ | 34% |
204 | Duluth-Superior, MN-WI | 34% |
71 | Des Moines, IA | 34% |
53 | Richmond, VA | 33% |
145 | Eugene-Springfield, OR | 33% |
252 | Jackson, TN | 33% |
149 | Shreveport, LA | 33% |
52 | Monmouth-Ocean, NJ | 33% |
73 | Metro Fairfield County, CT | 33% |
231 | Waterloo-Cedar Falls, IA | 32% |
13 | Phoenix, AZ [PPM] | 32% |
12 | Miami-Ft Lauderdale-Hollywood [PPM] | 32% |
9 | Philadelphia, PA [PPM] | 32% |
96 | Reno, NV | 32% |
28 | Sacramento, CA [PPM] | 32% |
209 | Rochester, MN | 32% |
15 | Minneapolis-St. Paul, MN [PPM] | 31% |
178 | Anchorage, AK | 31% |
199 | Salina-Manhattan, KS | 31% |
2 | Los Angeles, CA [PPM] | 31% |
89 | Madison, WI | 31% |
5 | Dallas-Ft. Worth, TX [PPM] | 31% |
68 | Grand Rapids, MI | 31% |
223 | Eau Claire, WI | 30% |
74 | Allentown-Bethlehem, PA | 30% |
86 | Harrisburg-Lebanon-Carlisle, PA | 30% |
20 | Nassau-Suffolk (Long Island) [PPM] | 30% |
249 | Brunswick, GA | 30% |
139 | Appleton-Oshkosh, WI | 29% |
14 | Detroit, MI [PPM] | 29% |
239 | Harrisonburg, VA | 29% |
30 | Orlando, FL [PPM] | 29% |
10 | Boston, MA [PPM] | 29% |
189 | Bryan-College Station, TX | 29% |
106 | Lexington-Fayette, KY | 28% |
154 | Montgomery, AL | 28% |
136 | Reading, PA | 28% |
18 | Denver-Boulder, CO [PPM] | 28% |
188 | Kalamazoo, MI | 28% |
41 | Hudson Valley, NY | 28% |
17 | Tampa-St Petersburg-Clearwater [PPM] | 28% |
228 | Pueblo, CO | 27% |
230 | Monroe, LA | 27% |
116 | Ft. Wayne, IN | 27% |
35 | Cleveland, OH [PPM] | 27% |
22 | Portland, OR [PPM] | 27% |
183 | Green Bay, WI | 27% |
227 | Bloomington, IL | 26% |
190 | Waco, TX | 26% |
6 | Houston-Galveston, TX [PPM] | 26% |
193 | Binghamton, NY | 26% |
201 | Topeka, KS | 26% |
81 | Stockton, CA | 26% |
54 | Hartford-New Britain-Middletown [PPM] | 26% |
200 | Tuscaloosa, AL | 26% |
175 | Sioux Falls, SD | 25% |
100 | Syracuse, NY | 25% |
44 | Providence-Warwick-Pawtucket [PPM] | 25% |
195 | Manchester, NH | 25% |
180 | Lima-Van Wert, OH | 25% |
1 | New York, NY [PPM] | 25% |
119 | Corpus Christi, TX | 25% |
237 | Grand Island-Kearney-Hastngs, NE | 25% |
51 | Memphis, TN [PPM] | 25% |
142 | Canton, OH | 25% |
151 | Ann Arbor, MI | 24% |
90 | Columbia, SC | 24% |
208 | Las Cruces-Deming, NM | 24% |
178 | Traverse City-Petoskey, MI | 24% |
111 | York, PA | 24% |
87 | Colorado Springs, CO | 24% |
218 | Columbia, MO | 24% |
140 | Savannah, GA | 23% |
163 | Evansville, IN | 23% |
121 | Portsmouth-Dover-Rochester, NH | 23% |
247 | Williamsport, PA | 23% |
221 | Joplin, MO | 22% |
197 | Charleston, WV | 22% |
126 | New Haven, CT | 22% |
120 | Modesto, CA | 22% |
234 | Sussex, NJ | 22% |
69 | Sarasota-Bradenton, FL | 22% |
79 | Wilkes Barre-Scranton, PA | 22% |
29 | Austin, TX [PPM] | 22% |
24 | St. Louis, MO [PPM] | 22% |
23 | Baltimore, MD [PPM] | 22% |
127 | Jackson, MS | 22% |
77 | Baton Rouge, LA | 21% |
66 | Fresno, CA | 21% |
206 | Chico, CA | 21% |
104 | Huntsville, AL | 21% |
205 | Santa Barbara, CA | 21% |
166 | Poughkeepsie, NY | 21% |
157 | Peoria, IL | 21% |
224 | Muskegon, MI | 20% |
63 | Honolulu, HI | 20% |
50 | New Orleans, LA | 20% |
19 | San Diego, CA [PPM] | 20% |
236 | Parkersburg-Marietta, WV-OH | 20% |
32 | Las Vegas, NV [PPM] | 20% |
37 | Raleigh-Durham, NC [PPM] | 20% |
115 | Worcester, MA | 20% |
207 | Laurel-Hattiesburg, MS | 20% |
95 | Akron, OH | 20% |
117 | Lancaster, PA | 20% |