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KILT Continues To Lead The Pack In Houston

Jason Barrett

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After several months of reasonably routine numbers, there were some new developments in the Nielsen Audio reports for Houston radio for the October ratings book.

For the first time that I can recall, KILT (610 AM) hit the board with its webstream simulcast of its over-the-air talk shows among men 25-54, the key demo for sports talk radio. I’ve seen streaming numbers in the past for some of the music stations, but never for a sports station.

It’s not much, ranging from a 0.2 share for the Nick Wright-John Lopez morning show to 0.4 for the midday Mike Meltser-Seth Payne program and 0.1 for the Rich Lord-Sean Pendergast-Ted Johnson show in afternoon drive, but at a time when stations are trying to scrape up any digital-driven revenue they can, it’s a promising report.

This monthly rundown on the Nielsen Audio ratings for Houston sports radio covers the period Sept. 10-Oct. 7, including the first weeks of what has been thus far a woeful Texans season plus the final tightrope weeks of Astros season.

As always, we start with 6 a.m. to midnight (Monday through Sunday) among men 25-54. KILT built its lead, arguably with the help of Texans games and programming. However, we’re also starting to see some sports stations with declines from a year ago, which has not been the case for most of 2015.

Stations                  October           September         October 2014

KILT (610 AM)     4.0 (10th)         3.4 (14th)        3.9 (T11th)

KFNC (97.5 FM)    1.7 (23rd)         1.5 (23rd)        1.6 (T21st)

KBME (790 AM)     1.6 (24th)         2.3 (20th)        2.0 (20th)

KGOW (1560 AM)    0.1 (T37th)       0.1 (T35th)       0.7 (T27th)

KILT has the edge in morning drive (6-10 a.m.) over KBME (790 AM), which is showing a sharp decline from a year ago, and KFNC (97.5 FM), which moved into second place among the sports stations.

Stations                  October           September         October 2014

KILT (610 AM)     3.9 (1th)         3.6 (12th)        3.1 (12th)

KFNC (97.5 FM)    2.2 (18th)         1.7 (21st)        2.3 (T16th)

KBME (790 AM)     2.2 (18th)         2.7 (T16th)       4.0 (8th)

KGOW (1560 AM)    0.1 (38th)         0.1 (T35th)       0.6 (T29th)

KILT is up in middays (10 a.m.-3 p.m.), and KBME is sharply down.

Stations                  October           September         October 2014

KILT (610 AM)     4.6 (8th)          4.0 (10th)        4.3 (8th)

KFNC  (97.5 FM)   1.7 (22nd)         1.7 (22nd)        1.4 (21st)

KBME  (790 AM)    0.7 (27th)         1.7 (T20th)       2.4 (16th)

KGOW (1560 AM)    0.0 (T38th)       0.0 (T39th)       1.2 (23rd)

KILT still leads in afternoon drive time (3-7 p.m.) but was down from a year ago. KFNC and KBME show year-to-year growth.

Stations                  October           September         October 2014

KILT (610 AM)     3.9 (T11th)       3.7 (12th)        4.9 (6th)

KFNC  (97.5 FM)   2.2 (18th)         2.5 (22nd)        1.9 (20th)

KBME  (790 AM)    1.3 (25th)         1.5 (T23rd)       1.2 (26th)

KGOW (1560 AM)    0.3 (T34th)       0.3 (T31st)       0.8 (27th)

Texans programming helped KILT from 7 p.m. until midnight weekdays, and KBME is sliding with the end of baseball season.

Stations                  October           September         October 2014

KILT  (610 AM)    4.1 (T10th)       2.8 (T16th)       4.1 (12th)

KBME  (790 AM)    3.5 (12th)         5.5 (T4th)        1.4 (21st)

KFNC  (97.5 FM)   0.8 (T26th)       0.7 (T27th)       1.1 (T22nd)

KGOW (1560 AM)    0.0 (T38th)       0.0 (T38th)       0.1 (T32nd)

Let’s now turn to show-by-show comparisons. All these numbers are over the air only, not including streaming numbers for KILT. It also reflects schedule changes last month on KFNC.

Show hosts/stations/time slots                                                             Oct.  Sept. Aug.

Paul Gallant/Brien Straw/Texans (7-11 p.m., KILT)                    4.4   2.9   2.4

Nick Wright/John Lopez/Texans (6-10 a.m., KILT)                   3.9   3.6   3.4

Rich Lord/Sean Pendergast/Ted Johnson (2-7 p.m., KILT)      3.9   3.8   3.3

Mike Meltser/Seth Payne/Texans (10 a.m.-2 p.m., KILT)         3.8   4.0   4.0

Fred Faour/A.J. Hoffman (4-7 p.m., KFNC)                                 2.5   2.7   3.1

Adam Clanton/Lance Zierlein (6-9 a.m., KBME)                        2.3   2.9   2.1

Sean Salisbury-John Granato (noon-2 p.m., KFNC)                 2.3   N/A   N/A

Barry Warner-Dylan Gwinn (9-10 a.m., KFNC)                         1.4   N/A   N/A

Greg Koch/N.D. Kalu (9-11 a.m., KBME)                                    1.3   2.0   1.9

John Granato-Raheel Ramzanali (10 a.m.-noon, KFNC)          1.2   N/A   N/A

Charlie Pallilo (2-6 p.m., KBME)                                                    1.1   1.7   2.0

Matt Thomas (11 a.m.-2 p.m., KBME)                                           0.7   1.5   1.9

Steve Bunin/Sean Salisbury (4-7 p.m., KGOW)                        0.3   N/A   N/A

Steve Bunin/Sean Salisbury (Noon-2 p.m., KFNC)                   N/A   2.3   2.2

John Granato/Sean Salisbury (4-7 p.m., KGOW)                      N/A   0.3   0.0

Read the rest of the article by visiting the Houston Chronicle where it was originally published

Sports Radio News

SURVEY: 16.9% of All Sports Radio Listeners Are Streaming

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, All Sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in its latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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