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The Ticket Edges The Fan In Dallas’ November Book

Jason Barrett

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The November ratings are in, and in the all-important category of Men 25-54, The Ticket has finished slightly ahead of The Fan in Dallas. The Ticket produced a 5.3 rating. The Fan did a 5.2 and ESPN 103.3 was in third with a 2.8.

Monday through Friday during the prime hours of 6A-7P when talk shows occupy the majority of air time, The Ticket was even stronger with a 6.5. Much of that success comes from The Musers who were once again delivering double digits in morning drive. The Fan finished with a 5.2 during prime and ESPN 103.3 turned in a 2.9.

Supporters of The Ticket suggest that The Fan is only within striking distance because the station holds the rights to the Rangers and Cowboys. That is a flawed argument though considering the station’s midday and afternoon shows win the head to head battle and the majority of leading sports stations around the country largely feature the same mix of great talk shows and play by play deals. If anything, they deserve credit for landing those partnerships.

That said, The Ticket gets the nod for November, and their morning show is performing on a different level right now than the rest of the market. One thing to be aware of, The Fan sits #1 overall with Men 18-34. How that impacts future ratings battles remains to be seen.

Individual Show Ratings For November:

The Musers (Ticket), 6-10 a.m. – 10.4

Ben & Skin (Fan), 3-7 p.m. – 6.7

The Hardline (Ticket), 3-7 p.m. – 5.2

G-Bag Nation (Fan), 10 a.m.-3 p.m. – 5.0

BaD Radio (Ticket), noon-3 p.m. – 4.3

Norm & Donovan (Ticket), 10 a.m.-noon – 4.1

Mike & Mike (ESPN 103.3), 5-9 a.m. – 4.0

Shan & R.J. (Fan), 6-10 a.m. – 3.8

Cowlishaw & Mosley (ESPN 103.3), 3-6 p.m. – 2.6

Dennis & Friedo (ESPN 103.3) 11 a.m.-3 p.m. – 2.2

Dan Le Batard (ESPN 103.3), 9-11 a.m. – 1.8

Credit to the Dallas News who originally provided much of this information

Sports Radio News

SURVEY: 16.9% of All Sports Radio Listeners Are Streaming

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, All Sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in its latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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