On Tuesday, December 1st, 1010XL Jax Sports Radio presented its 8th annual Tom Coughlin Jay Fund Radiothon raising $91,800 for the charity. The total set a new record for the Radiothon, breaking the mark of $73,000 set in 2014.
The mission of the Jay Fund is helping families tackle childhood cancer by providing comprehensive financial, emotional and practical support. From diagnosis to recovery and beyond, the Jay Fund is part of the team, allowing parents to solely focus on their child’s well-being. The goal of the Jay Fund is to BE THERE for parents facing the unthinkable so they can be there for their families.
“Thank you doesn’t seem like a big enough word to express our gratitude to everyone at 1010XL for the embracing the work of the Tom Coughlin Jay Fund and helping to tell our families stories to your generous listeners,” Keli Coughlin Joyce, Executive Director of the Tom Coughlin Jay Fund said. “Many (1010XL employees) also gave personally to support the families tackling childhood cancer in Jacksonville and that was so touching and meaningful as well. 1010XL cultivated an environment where generosity was celebrated! We treasure the partnership with 1010XL and we are indeed thankful. I assure you that we will make a significant impact on local kids and their families thanks to the Radiothon!”
Between 6AM and 10PM 1010XL personalities spoke on-air with individuals impacted by childhood cancer and the Tom Coughlin Jay Fund – children who survived childhood cancer, parents of those children and parents of children lost to childhood cancer as well. Through the sharing of these stories listeners were encouraged to donate $96, in honor of the 96 Jacksonville families fighting childhood cancer.
“Jacksonville heard the on-air staff give their heart and soul to the day, keeping their composure during gut-wrenching stories and compelling listeners to give,” 1010XL President and General Manager Steve Griffin said.
“Each air talent gave an exceptional, unguarded performance,” 1010XL’s Tom Champion, coordinator of the station’s Jay Fund efforts, said. “A broadcast only works this well when you let your guard down and show your scars and your soul. Everyone did, and it was powerful. I was moved by (their) passion and compassion, and I am proud to say I work with them and call them friends.”
16.9% of All Sports Radio Listeners Are Streaming
The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.