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Appreciating The Legacy of Mike and Mike

Jason Barrett



If you missed the announcement this morning on ESPN Radio and television, Mike Greenberg and Mike Golic confirmed that they have been selected to enter the NAB Hall of Fame in 2016. The duo learned of the honor two weeks ago but wanted to hold off on publicly announcing it until ESPN President John Skipper was able to make the announcement with them.

MikeMike“Mike and Mike” have been a staple of sports radio since 1998 and they are more than deserving of this honor. The show has been serving listeners across the country for over 15 years, and regardless of your personal style preferences, few would deny they have a strong ability to entertain and inform. They also are very topical with their content and feature as good of a guest list as there is in radio.

In sports, if you perform at a high level, are the face of your franchise, and win multiple championships, you eventually get your name called to join the elite in the Hall of Fame. In broadcasting it’s sort of similar but the results that everyone delivers are usually very secretive so knowing the impact a show has on a local or national scale isn’t always easy to recognize.

None the less, if you’re the face of the ESPN Radio franchise for as long as “Mike and Mike” have been, clearly you’re doing something well.

Having been in this business as long as I have, I’ve seen how they operate. I was a colleague of theirs at ESPN Radio and I ran 101 ESPN in St. Louis when the station signed on and they were our morning show.

SW - JB and GolicFirst, as a colleague, they were very invested in their show and staff. Both were very approachable, although Golic was the more likely of the two to extend a hallway conversation. This was during a time when they both did TV later in the day. Greeny would contribute as a SportsCenter anchor and Golic as an Analyst on various shows. To say that they were being overextended would be an understatement.

A typical day would include hosting a 4 and a half hour (they were on from 5:30a-10a back then) morning show, showing up an hour or two before it to get ready, having a post-show conversation, discussing the next day’s plan, recording a look ahead promo for the network, and then reading liners and endorsements for local stations. After that they’d get a break, grab something to eat, maybe make a phone call or two and then it was on to preparing for the next ESPN assignment.

As the years have progressed they’ve reduced their workload but I remember how hard these guys worked for ESPN and I always respected it. We often say in radio that the top performers should lead by example, and “Mike and Mike” set a good one.

mmMore impressive to me though was how Greeny and Golic communicated with me once I was running a local station which featured them as our morning show. They cared about the success of the radio station, and although they were 1500 miles away and unable to be physically present around the brand, that didn’t stop them from doing extra things to help out. I could alert the guys of something by text or email and they’d follow up. I probably benefitted because they knew me a little but they didn’t have to. Their extra effort stood out.

One major misconception industry folks have about network programs on their airwaves is that the show is part of some other company and not connected to the radio station. That’s inaccurate. You can prefer to carry a local show, and most operators do and I happen to lean that way myself, but very few in this business would disagree that if they could hire “Mike and Mike” to do a locally focused show, they’d sign up for it in an instant. The issue was never their talent, more so the national image and topic structure.

blankRegardless though of where the content originates from, it’s coming through the speakers of your radio station. If it’s going to appear on your airwaves, then it’s up to the programmer, the air staff, the sales staff and the production department to make it sound connected to everything else the radio station does.

I’d write personality promos for the guys that offered a local twist, we’d use clips from their show in recorded show promos that focused on issues of importance to the local audience, we’d play soundbites from their shows that touched on local subjects and have our other local shows discuss them, and we’d have the guys call into our local programs occasionally plus voice commercials for local clients.

We even had them in town for a LIVE broadcast around the All-Star game and got them to do a video piece to recap their in-market visit. By the way, the girl at the end of the video was not staged. It happened organically and couldn’t have worked out any better.

Not every national host works this way but Greeny and Golic understood that by supporting us, it made it easier to support them. No business relationship works without a mutual commitment. Despite St. Louis being a provincial town which cares deeply about local issues and less about national topics, the program was consistently rated in the top 5 and was as high as #3 while I was there.


Funny enough, the show almost never made the air. The original plan in St. Louis wasn’t to put them on 101 ESPN. Instead the plan was to go local in mornings and carry Colin Cowherd. I love Colin’s show and being local in morning drive presented more business opportunities for the brand than middays, but as we sized up situations and analyzed what would be best to generate ratings, the plan got changed. I’m thankful it did because it worked.

And that’s probably the best way I can describe “Mike and Mike” to someone who asks about their morning show – it just works.

twasThe show has become a big part of the sports radio format’s growth over the past fifteen years, and that speaks to their ability to not only have outstanding talent, but also evolve with the times. People don’t realize that Golic has had a longer career in broadcasting than football, and he’s been gone from the NFL for 22 years. What worked on-air in the late 90’s and early 2000’s is different than what works now, but yet they keep finding their way into good content. Social media also didn’t exist back then yet both guys are present and active in the space.

Two final things stand out to me in evaluating the legacy of “Mike and Mike”.

First, their success validates ESPN’s decision to build the radio network profile around them. In the mid-2000’s, the network was seen as the playground for Tony Kornheiser and Dan Patrick. Bruce Gilbert and the higher ups had a different vision and wanted to showcase Greeny and Golic more. Before too long the television simulcast was born and TV promos became heavily present on all ESPN programming showcasing the differences between the two men.

The campaign connected with everyday people, and as more people flocked to the show, “Mike and Mike” did a good job of keeping them around. Throughout the years they’ve continued to use television marketing to grow the awareness of the “Mike and Mike” brand, taking on different messaging along the way, and once again, it has resonated.

Despite the show’s awareness being sky high and the product itself maintaining a level of excellence for more than fifteen years, there have been concerns with the show in recent times. Last year Cris Carter was often a third member of the show during the football season, and the network announced plans this past May to add Molly Qerim as a permanent part of the program.

Except it never happened. And I believe that’s a good thing.

Here’s the deal, if you don’t like what “Mike and Mike” bring to the table, that’s fine. I’ve never once heard anyone say the show lacked chemistry or ability and I find that those who reject the show, usually do so because they prefer local programming or more opinionated personalities like Colin Cowherd and Jim Rome.

mikemikeBut that’s not who they are or claim to be and to expect them to be something different is asking them to not be authentic. Sure the show can be corny at times and I’ve heard people tell me they feel like the show serves as the “protector of the mouse” but they also deliver excellent interviews, their topic selection is elite, and you can tune in during any 20-30 minute portion of the show and feel like you’ve caught up on what you missed last night. They inform and entertain in a way that they are comfortable with and no amount of industry or social media backlash is going to change that. Nor should it.

Can you imagine if social media was around in the 60’s and 70’s? Shows like “The Odd Couple”, “The Honeymooners”, “Different Strokes”, “Dukes of Hazzard” and “All In The Family” would have been crippled because of it.

I can see the tweet already, “Daisy Duke is being held back by Bo and Luke. She needs her own show“. As feedback pours in, executives react and the next thing you know, one of the great shows you grew up on gets altered simply because of the fear of negative commentary.

“Mike and Mike” may not be perfect, but they’ve stood the test of time, continue to excel and make adjustments, and they’ve led the charge for ESPN Radio for almost two decades. They deserve to enjoy this journey together for however long it will last, without anyone trying to occupy the middle seat. It’s the least they deserve for what they’ve contributed to the success of the world’s largest sports network.

As we see with so many great performers who displays their skills for a long period of time, we’re going to recognize and point out their flaws and question whether they’ve still got it. But when you add it all up, Greeny and Golic are still going strong and aren’t even close to being finished. Sometimes we stop appreciating what we have in front of us. In this case, we may have done it with a program that’s of Hall of Fame caliber.

Barrett Blogs

California College Students Earn Chance to Win 10 Free Tickets to the 2023 BSM Summit Thanks to Steve Kamer Voiceovers

“In order to win tickets to attend the Summit, students must submit a 2-minute video by email explaining why they’d like to be in attendance and what they hope to learn at the event.”

Jason Barrett




With a new year comes renewed energy and optimism for the sports media business. Yours truly is looking forward to showcasing the best our business has to offer when we gather the industry in Los Angeles, CA at the 2023 BSM Summit at the Founders Club at the University of Southern California on March 21-22, 2023. Our conference is returning to the west coast for the first time since 2019. We’ve announced some super talented speakers. We’ve got additional things in the works and I plan to make additional announcements in the next few weeks.

People often ask me what the biggest challenge is putting this event together. My answer is always the same, it’s getting people to leave the comfort of their office and spend two days in a room together learning and discussing ways to grow the business. We have great sponsorship support and exceptional people on stage and are fortunate to have a lot of folks already set to attend. Our venue this year has extra space though, so I’m hoping a few more of you make time to join us. If you haven’t bought a ticket or reserved your hotel room, visit to make sure you’re all set.

If there’s one thing our industry could get better at it’s opening our minds to new ideas and information. There’s more than one path to success. Just because you’re in good shape today doesn’t mean you will be tomorrow. Building brands, growing audiences, increasing revenue, and examining new opportunities is an ongoing process. There are many shifts along the way. We may not solve every business challenge during our two-days together but you’ll leave the room more connected and informed than when you entered it.

Each year I’ll get two or three emails from folks sharing that they learned more about the industry in two-days at the Summit than they have in ___ years inside of their building. That’s truly gratifying and what I strive to achieve when I put this event together. I remember when conferences like this didn’t exist for format folks and I take the risk and invest the time and resources to create it because I love the sports media industry and believe I can help it thrive. I see great value in gathering professionals to share ideas, information, and meet others who can help them grow their business, and if we do our part, I’m confident some will want to work with us too. That’s how we benefit over the long haul.

But as much as I focus on serving the professional crowd, I also think we have a responsibility to educate young people who are interested, passionate, and taking steps to be a part of our business in the future. The BSM website is visited by hundreds of thousands of people each month and it’s become a valuable resource for folks who enjoy sports radio and television. I think it’s vital to use our platform, influence and two-day event to connect generations and I’m happy to announce that we will once again welcome college students at this year’s Summit.

Most of us who’ve been in this line of work for two or three decades learned the business without podcasts, YouTube, social media, the web or conferences delivering two full days of sessions that taught you more about the business than what’s available inside of a class room. We learned by doing, and hoping we were right. Then we copied others who had success. Some of that still exists, and that’s not a bad thing. But where our business goes in the future is going to be drastically different.

I’d like to see the difference makers in our format remembered for years to come, and practices that have stood the test of time remain valued down the line. Change is inevitable in every business and I’m excited about the road that lies ahead especially some of the technological advancements that are now available or will soon become a bigger part of our industry. I think we can embrace the future while enjoying the present and celebrating the past. The best way to do that is by bringing together everyone who is and is hoping to be a part of the sports media universe.

So here’s two things we’re doing to make sure future broadcasters have an opportunity to learn with us.

First, I want to send a HUGE thank you to Steve Kamer Voiceovers. Thanks to Steve’s generosity, TEN (10) college students will be given FREE tickets to attend the 2023 BSM Summit in March. Steve is a USC graduate (Class of 1985) and he bought the ten tickets to help young people learn about the industry, save money and make valuable connections. When I first received his order, I thought he hit the wrong button. I reached out to tell him a mistake was made and I needed to refund him. That’s when he told me what he wanted to do for students who were pursuing their broadcasting dreams just as we both did years ago. A very classy gesture on his part.

As it pertains to the contest, here’s how it’s going to work.

To win tickets to attend the Summit, students must submit a 2-minute video by email to explaining why they’d like to be in attendance and what they hope to learn at the event. Included in your email should be a list of steps that you’ve taken or are pursuing to explore opportunities in the media industry. If you want to pass along a resume and audio or video clips too to showcase your work and experience, that’s fine as well. BSM will accept submissions until February 17th. The winners will be announced on Friday February 24th.

Helping me select the winners will be an exceptional panel of media executives. Each of these folks below will choose one person to attend our L.A. event. The final two will be picked by Steve Kamer and myself.

  • Scott Shapiro – Senior Vice President, FOX Sports Radio
  • Justin Craig – Senior Program Director, ESPN Radio
  • Jeff Sottolano – Executive Vice President, Programming, Audacy
  • Bruce Gilbert – Senior Vice President of Sports, Cumulus Media & Westwood One
  • Amanda Gifford – Vice President, Content Strategy & Audio, ESPN
  • Jacob Ullman – Senior Vice President, Production and Talent Development, FOX Sports
  • Greg Strassell – Senior Vice President, Programming, Hubbard Radio
  • Scott Sutherland – Executive Vice President, Bonneville International

To qualify for the BSM Summit College Contest, students must be enrolled in college in the state of California, pursuing a degree that involves course work either in radio, television, print or the digital business. Those attending local trade schools with a focus on broadcasting are also welcome to participate. You must be able to take care of your own transportation and/or lodging.

This is a contest I enjoy running. We’ve had great participation during our prior two shows in New York City but haven’t done it before on the west coast. I’m hoping it’s helpful to California students and look forward to hearing from many of them during the next month.

For students who live out of state and wish to attend or those enrolled at local universities who enter the contest but aren’t lucky enough to win one of the ten free tickets from Steve Kamer Voiceovers, we are introducing a special two-day college ticket for just $124.99. You must provide proof that you’re currently in school to take advantage of the offer. This ticket gives you access to all of our sessions inside the Founders Club. College tickets will be limited to forty (40) seats so take advantage of the opportunity before it expires.

The 2023 BSM Summit will feature award ceremonies with Emmis Communication CEO Jeff Smulyan and legendary WFAN program director Mark Chernoff, sessions with influential on-air talent such as Colin Cowherd, Jim Rome, Joy Taylor, and Mina Kimes, big picture business conversations with executives from groups such as Audacy, iHeart, Bonneville, Good Karma Brands, Barstool, The Volume, Omaha Productions and more. For details on tickets and hotel rooms visit

I look forward to seeing you in March in Los Angeles!

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Barrett Blogs

Barrett News Media To Gather The Industry in Nashville in September 2023

“I’ve been lucky enough to play a key role in bringing the sports media industry together on an annual basis, and in 2023 we’re going to attempt to do the same for news/talk media professionals.”

Jason Barrett




One of the best parts about working in the media business is that you’re afforded an opportunity to use your creativity, take risks, and learn if an audience or advertisers will support your ideas. Sometimes you hit a homerun, other times you strike out, but regardless of the outcome, you keep on swinging.

I’ve tried to do that since launching a digital publishing and radio consulting company in 2015. Fortunately, we’ve delivered more hits than misses.

When I added news media industry coverage to our brand in September 2020, I knew it’d be a huge undertaking. The news/talk format is two and a half times larger than sports, many of its brands are powered by national shows, and the content itself is more personal and divisive. I wanted our focus and attention on news media stories, not politics and news, and though there have been times when the lines got blurred, we’ve tried to be consistent in serving industry professionals relevant content .

What made the move into news media more challenging was that I’d spent less time in it. That meant it’d take longer to find the right writers, and it required putting more time into building relationships, trust, respect, and support. Though we still have more ground to cover, we’ve made nice strides. That was reflected by the participation we received when we rolled out the BNM Top 20 of 2022 the past two weeks. Hopefully you checked out the lists. Demetri Ravanos and I will be hosting a video chat today at 1pm ET on BNM’s Facebook and Twitter accounts, and through Barrett Media’s YouTube page discussing the series, as well as this article.

It’s because of that growing support, trust, and confidence in what we’re doing that I’m taking a risk yet again. I’ve been lucky enough to play a key role in bringing the sports media industry together on an annual basis, and in 2023 we’re going to attempt to do the same for news/talk media professionals.

I am excited to share the news that Barrett News Media will host its first ever BNM Summit on Thursday September 14, 2023 in Nashville, TN. Our one-day conference will take place at Vanderbilt University’s Student Life Center Ballroom. The venue we’ve selected is tremendous and I’m eager to spend a day with news/talk professionals to examine ways to further grow the format and industry.

If you’re wondering why we chose Nashville, here’s why.

First, the city itself is awesome. The access to great restaurants, bars, entertainment, hotels, and famous landmarks is unlimited, and when you’re traveling to a city for a business conference, those things matter. Being in a city that’s easy for folks across the country to get to also doesn’t hurt.

Secondly, a conference is harder to pull off if you can’t involve successful on-air people in it. If you look at Nashville’s growth in the talk media space over the past decade, it’s remarkable. Many notable talents now live and broadcast locally, major brands have created a local footprint in the area, and that opens the door to future possibilities. I have no idea who we’ll include in the show, and I haven’t sent out one request yet because I wanted to keep this quiet until we were sure it made sense. I’m sure we’ll have plenty of interest in participating and I can’t promise we’ll be able to accommodate all requests but if you have interest in being involved, send an email to

Third, finding the right venue is always difficult. We looked at a bunch of great venues in Nashville during our vacation this past summer, and when we stepped on to the campus at Vanderbilt University and walked through the SLC Ballroom, we knew it was the right fit. It had the space we needed, the right tech support, access to private parking, a green room for guests, and it was within walking distance of a few hotels, restaurants, and the Parthenon.

As I went through the process of deciding if this event was right for BNM, a few folks I trust mentioned that by creating a Summit for news/media folks, it could create a competitive situation. I don’t see it that way. I view it as a responsibility. I think we need more people coming together to grow the industry rather than trying to tear each other down. I hear this far too often in radio. We worry about what one station is doing rather than strengthening our own brand and preparing to compete with all audio options.

For years I’ve attended conferences hosted by Radio Ink, NAB, Talkers, and Conclave. I’ve even spoken at a few and welcomed folks who operate in the consulting space to speak at my shows. I’ll continue to support those events, read various trade sites, and invite speakers who work in a similar field because they’re good people who care about helping the industry. I believe BNM and BSM add value to the media business through its websites and conferences, and though there may be a detractor or two, I’ll focus on why we’re doing this and who it’s for, and let the chips fall where they may.

I know juggling two conferences in one year is likely going to make me crazy at times, but I welcome the challenge. In the months ahead I’ll start lining up speakers, sponsors, building the conference website, and analyzing every detail to make sure we hold up our end of the bargain and deliver an informative and professionally beneficial event. The news/talk media industry is massive and making sure it stays healthy is critically important. I think we can play a small role in helping the business grow, and I look forward to finding out on September 14th in Nashville at Vanderbilt University.

Hope to see you there!

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Barrett Blogs

Jimmy Powers, Raj Sharan, Matt Berger and John Goforth Added to 2023 BSM Summit Lineup

“BSM is having a special Holiday SALE this week. Individual tickets are reduced to $224.99 until Friday night December 23rd at 11:59pm ET.

Jason Barrett




In less than a hundred days, the BSM Summit will return to Los Angeles for two-days of networking, learning, laughing, and celebrating. The conference hasn’t been held on the west coast since 2019, and we’re looking forward to returning to the city of angels on March 21-22, 2023, and bringing together sports media professionals at the Founders Club, located inside the Galen Center at the University of Southern California.

For those of you who haven’t purchased your ticket(s) yet, BSM is having a special Holiday SALE this week. From today (Monday) through Friday 11:59pm ET, individual tickets are reduced to $224.99. If you’re planning to come, and want to make sure you’re in the room, take advantage of the extra savings and secure your seat. To buy tickets, reserve your hotel room, and learn more about the Summit’s speakers, click here.

We’ve previously announced twenty one (21) participants who will join us on stage at the 2023 BSM Summit. Today, we’re excited to expand our lineup by welcoming four (4) more additions to March’s industry spectacular.

First, BSM is thrilled to have two accomplished sports radio programmers contributing to the event. Jimmy Powers of 97.1 The Ticket in Detroit will make his Summit debut in L.A.. Fresh off of a Marconi victory earlier this fall, The Ticket’s brand manager will share his insights on the present and future of sports radio on one of our programming panels. Also taking part in that panel will be the leader of 104.3 The Fan in Denver, Raj Sharan. Raj appeared on stage at the 2022 BSM Summit in NYC, and we look forward to having him return to lend his voice to an important sports radio programming discussion.

But programming won’t be the only thing we invest time in out west. Growing a business, more specifically, a digital business will be part of our conference agenda as well.

When it comes to maximizing digital revenue, few brands understand the space better than Barstool Sports. Charged with growing the brand’s revenue is Senior Vice President and Head of Sales Matt Berger, and we’re looking forward to having Matt join us for a conversation that will focus on monetizing digital opportunities. Before joining Barstool, Matt sold for Bleacher Report/House of Highlights. He’s also worked for Warner Brothers and the Walt Disney Company. We’re excited to have him share his wisdom with the room.

Also taking part in our digital sales panel will be John Goforth of Magellan AI. John knows the radio business well from having served previously as a sales manager and salesperson. Since leaving traditional media and joining Magellan AI, John has studied the podcasting advertising space and learned who the top spenders are, who’s making big moves with their podcast advertising budgets, and which publishers are best positioned to benefit. Having his expertise on stage will help many in the room with trying to better understand the digital sales space.

There are other speaker announcements still to come. We have some big things planned, which I’m hoping to reveal in January and February. I want to thank ESPN Radio, FOX Sports, Showtime, and Point to Point Marketing for coming on board as partners of the 2023 BSM Summit. The support we’ve received heading into Los Angeles has been tremendous, and we greatly appreciate it. If you’re looking to be associated with the Summit as an event partner, email Stephanie Eads at

That’s all for now, but be sure to take advantage of the Summit Holiday Sale. You have until Friday night December 23rd at 11:59pm ET to take advantage of discounted tickets. Happy Holidays!

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