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Browns Experience Ratings Decline Due To Terrible Season

Jason Barrett

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The Browns’ nightmare of a season, in addition to the usual round of firings, resulted in fewer people buying tickets, more no-shows from those who purchased seats and a sizable hit to the local television ratings for the team’s broadcasts.

According to an industry source, the average rating in the Cleveland designated market for the Browns’ 16 regular-season games dropped 11.7% in 2015. Also telling is the ratings drop was most significant for the younger demographic — adults 18-49.

For all adults 18-49, the average rating for Browns broadcasts on WOIO, WJW and WKYC slipped 10.1%. For men 18-49, the drop was 8.4%.

Before we dive into more numbers, a quick caveat: The ratings are still monstrous — a 30.2 average. By comparison, a typical regular-season Cavs broadcast on Fox Sports Ohio generates a 9.3 rating this season. (The ratings norm for the Cavs’ six NBA Finals broadcasts on WEWS last year was 43.7.)

A few more Browns 2015 ratings tidbits:

• The ratings average for 2014, when the Browns were 7-9, was 34.2.

• In the 18-49 demo, the rating dropped from 20.7 in 2014 to 18.6 this season. For men 18-49, the ratings norm decreased from 27.4 to 25.1.

• Ratings in the older demographic — a group that has more vivid memories of good Browns teams — were also down, but the margin wasn’t nearly as steep. The average rating for adults in the 25-54 demo was 23, down 3.8% from a 23.9 norm in 2014. For men 25-54, the average rating slipped only 2%, from 30.6 to 30.

• The most impressive Browns rating numbers: The games that were broadcast on WOIO actually drew more eyeballs in the 25-54 demo. The average WOIO rating for all adults 25-54 increased from 23.2 to 23.9. For men 25-54, the WOIO ratings norm jumped from 29.7 in 2014 to 31.1 in ’15.

Attendance at FirstEnergy Stadium was down 1.8% in 2015. The average crowd of 66,186 was a drop of 1,239 per game from 2014.

The two-year renovation of FES, which was completed prior to the 2015 campaign, decreased capacity at the stadium to about 68,000.

Several games didn’t sell out, and a sizable number of young people chose not to watch the games on TV.

Finally, fiercely loyal Browns fans seem to be getting tired of all the losing.

To read the rest of the article visit Crain’s Cleveland Business where it was originally published

Sports TV News

ESPN Sees Larger Than Average Audience For Big City Greens Classic

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ESPN aired Tuesday night’s New York Rangers and Washington Capitals game. DisneyXD and Disney Channel aired an alternate broadcast that included players being 3D animated to resemble the cast of Disney Channel’s popular cartoon Big City Greens. It turned into a ratings win for the networks.

The alternate broadcast featured players animated in real time to mimic what was happening on the Madison Square Garden ice. Players were equipped with special chips in the padding to aid the animation, and special pucks were used to ensure a smooth transition from video to computer-animated graphics.

An average of 589,000 viewers tuned into the game on ESPN. Meanwhile, nearly 175,000 watched the broadcast between Disney Channel and DisneyXD.

The figure for ESPN represents its largest NHL broadcast since a November 1st broadcast featuring the Pittsburgh Penguins and Boston Bruins.

The combined total for the broadcast — 765,000 — outdrew the World Baseball Classic broadcasts but did not top the NCAA Tournament’s First Four round that was broadcast on truTV.

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Greg Gumbel: I’m Lucky That I’ve Never Been Fired

“I worked for some people who didn’t like me, I’ve worked for some people I didn’t like. It’s a strange business, there’s no doubt.”

Ricky Keeler

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Greg Gumbel

This week, it was announced that Greg Gumbel will no longer be a play-by-play announcer for the NFL on CBS after working on CBS’s NFL coverage every year since 1998. Gumbel has had an illustrious career and he takes pride in the fact that one thing has never happened to him.

Gumbel was a guest on the Tell Me A Story I Don’t Know podcast with George Ofman (Part 2 from an interview back in September) and he told Ofman that while he has never been fired before, but he doesn’t think broadcasters should be embarrassed when they get fired because of what the business is.

“It’s the nature of the business. I honestly think I’ve been extremely fortunate in that I’ve never been fired in a business that is known for firings. Being fired in this business is no shame, no embarrassment because it’s a subjective business. Because this guy at this network likes my work, it doesn’t mean that this guy at that network does. It’s extremely subjective and if you can buy that and understand it the way it is, then it shouldn’t bother you at all.

“It’s never happened to me. If it had, it would not have surprised me. I worked for some people who didn’t like me, I’ve worked for some people I didn’t like. It’s a strange business, there’s no doubt.”

Gumbel has been the host of CBS’s NCAA Tournament coverage for the last 25 years and he knows it’s a job that he is very grateful to have.

“I know there are people who would give their right arm to be sitting there next to Clark Kellogg and Seth Davis on Selection Sunday or sitting next to Kellogg, Kenny Smith, and Charles Barkley when the tournament begins to talk about what we’ve just seen or what we are going to see. I am never, ever going to take for granted the fact that I have been very fortunate to be able to do that.”

One thing Gumbel tries to avoid whenever he is on air is the mispronunciation of someone’s name because he knows how it feels to have his name distorted accidentally by some people.

“Pronunciations are important to me. There’s been a lifetime of people who may not completely mispronounce my name, but distorting it a little bit from time to time. I never want to do that to an athlete. If I ever mispronounce an athlete’s name, I hear it from his family, I hear it from the school or the team and I apologize for it as soon as I can. I don’t think that is something light or should be taken for granted.”

Toward the end of the interview, Gumbel was asked by Ofman when he will know it will be time to end his career.

“Other people have given it more thought than I have. I think when that time comes around, it will hit me over the head more than I will think about it. There are people who ask me why I still do what I do. The very bottom line is I love it, I enjoy it.”

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Diamond Sports Group Misses Arizona Diamondbacks Rights Payment

It is believed that the missed rights payment by Bally Sports Arizona triggers a clause in the contract that reverts the television rights back to the Diamondbacks and Major League Baseball.

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Last week, Diamond Sports Group — operator of the Bally Sports-branded regional sports networks — claimed it had paid every rights fee it was contractually obligated, except for the Arizona Diamondbacks.

At the time, the company said it had a grace period until it needed to make a payment. That payment was due by Thursday, March 16th at 11:59 PM. That time has come and gone, and the company failed to deliver its fee.

It is believed that the missed rights payment by Bally Sports Arizona triggers a clause in the contract that reverts the television rights back to the Diamondbacks and Major League Baseball.

The Diamondbacks are not the only team affected by the situation. Bally Sports — which filed for Chapter 11 bankruptcy earlier this week — has also reportedly entered a grace period with the San Diego Padres. According to a report from Sports Business Journal, that grace period ends on March 30th, baseball’s Opening Day.

Previous reporting claims that contract is one the network hopes to get out from under. The company loses a reported $20 million per season on its television deal with the Padres. The Cincinnati Reds and Cleveland Guardians are the other two baseball franchises the network holds the rights to that it hopes to terminate deals for.

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