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Is Radio Still Willing To Pay For Premium Talent?

Jason Barrett

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If you haven’t heard Mike Francesa’s interview with Katie Nolan you need to stop what you’re doing and listen to it. It is fascinating and one of the most refreshing one-hour conversations I’ve listened to in a long time.

Why might you ask?

Because it not only covers every single subject that would be of interest to Mike’s audience, but his unfiltered responses remind us of why he’s been one of the most dominant forces of all-time in this industry. I give a ton of credit to Katie for being well prepared and doing a great job of listening and guiding the discussion into the right locations.

When it comes to Mike, he has a large amount of fans and critics. That’s to be expected when you perform up to thirty hours per week on the air for nearly three decades in the nation’s number one media market.

mikef2Some take jabs at him for being wrong with some of his predictions. Others point out how he once fell asleep on the air for nearly fifteen seconds while interviewing Sweeny Murti. Countless others criticize the fact that he’s not active in the social media space, relies heavily on phone calls, and is a beneficiary of getting into the format early.

Say what you will about “The Pope of New York Sports” but his resume of success is unmatched. When you build the type of brand that Mike has, it’s common to have others poking holes in your performance.

The reality in life is that most people like to see David upset Goliath. It’s why teams like the New York Yankees, Dallas Cowboys, and the Los Angeles Lakers draw the amount of attention that they do. Legions of fans recognize and appreciate their greatness but many love to see them crash and burn.

I grew up listening to “Mike and the Mad Dog” and the show inspired me to pursue working in this industry. I was fortunate to live in New York and watch as the format took off and morphed into the juggernaut that it has become today. WFAN played a strong role in sports radio’s growth because they did a masterful job of making New York listeners feel like they were a big part of the experience.

WFANWhen you listened to WFAN, it felt big and important. The personalities seemed larger than life and when you called in and became a part of the show by sharing your opinion with the hosts, there was a sense that your voice mattered and the local teams took notice. It felt as if the radio station’s airwaves were the place you’d turn to for holding hold players, coaches, teams and executives accountable for their actions and/or performance.

Truth be told, before I ever considered working in in this business I preferred to listen, but after sitting on the sidelines observing for eight years, I finally took the bait and called in one day after the Knicks defeated the Bulls and Phil Jackson was whining about the referees. I thought I had a good angle and when I presented it to Francesa he absolutely crushed me. Just thinking about it still makes me smile.

As the year’s have passed, the radio station has remained one of the best in the business. They’ve dealt with additional competition, changes in ratings methodology, and a loss of some of the industry’s most iconic broadcasters and play-by-play partnerships, but through it all they’ve remained highly successful.

Whether you care for Francesa’s style and show though isn’t what we’re here to discuss today. Instead I want to focus on some of the key points he made during his conversation with Nolan because they touch on a scary reality that is facing our business.

mikechrisWhen asked about the possibility of a “Mike and the Mad Dog” permanent reunion, Mike said “I don’t think we would be the obstacle. I think the business is the obstacle. They don’t want guys like me in this business anymore. They don’t want stars. They don’t want guys who are making a lot of money. They want a bunch of cookie cutter people who they can control that aren’t any trouble. They want a bunch of nameless faceless guys. They want the events and rights fees to carry the day and make the sportscasters interchangeable. That makes it a tough business.”

Let that sink in for a second.

The top performer in the #1 media market in the country who has delivered big ratings for nearly thirty years believes operators are less interested in paying for major brands and top talent.

Is he right? To a certain degree I think he is.

We’ve all heard the phrase “you get what you pay for” and in radio’s case, the future is going to be very unforgiving if the best performers aren’t available to be heard. There are many content options out there now, and new media companies will pay high profile talent and offer them a stage to perform on if they can help them grow their business.

sternDon’t believe me? Just take a look at the way Netflix, Amazon, iTunes, Pandora, Spotify, YouTube, Facebook and Twitter have blossomed. Just last month before Howard Stern signed a new deal with SiriusXM, there was talk that Apple/iTunes was considering making a run at him.

When Bill Simmons and ESPN split up in 2015, many thought he’d have lesser options but then HBO entered the picture. When Colin Cowherd’s run with ESPN was coming to a close, he had conversations with MSNBC before agreeing to a deal with Fox Sports 1.

Years ago Blockbuster and Hollywood Video, record companies, and the entire newspaper industry thought they were untouchable but once the internet took off and new media outlets started to emerge and invest in content, talent, and a better experience, things changed quickly.

I could be wrong but when Mike says he doesn’t think a reunion with Chris would be possible based on economics, he’s right as it applies to radio. But if digital media or television enter the picture that could be a different story.

And that’s a shame because few have possessed the ability in radio to draw in listeners the way Mike and Chris did. When you add up their talent, chemistry and ability to inform and entertain, it makes for an incredible program which can make a brand a LOT of money.

rushWould a company prefer to spend less? Of course. I’m sure SiriusXM wishes they didn’t have to pay Stern a king’s ransom. The same holds true for Premiere Radio Networks with Rush Limbaugh, and any great television network which spends big money for top flight personalities who attract a large number of eyeballs.

But if you add up the expenses for any of those shows and compare them to what they generate for ratings and revenue, I guarantee you they’re making money off of their investments. Media companies don’t stay in the business of spending millions of dollars on talent unless they’re making millions more themselves.

The other part of the conversation that I want to examine is the part where Mike discussed how important the ratings are to him. It’s a lesson for every single talent to pay attention to.

rickyWhen asked about the ratings game and how it affects his show’s content, he said that he doesn’t let it change his overall approach but that he does make tweaks and is always aware of how the show is being consumed. His mindset going into his program each month is that they have one job to do – finish first! Not second, third, fourth or fifth which most others would consider a big success, first! When I heard him say that I couldn’t help but think about that classic Talladega Night’s line “If you ain’t first, you’re last“.

But I digress!

That’s a lot of pressure to put on one’s shoulders especially in a market like New York City. Mike mentioned to Katie that he once received a phone call from an executive who told him “I pay you to finish first” after he came in second. It didn’t make him happy but he understood the point.

winningFrom where I sit, I love hearing that. It’s exhilarating to know that regardless of the challenges with PPM and the countless distractions and media options that are available to listeners to pull them away from the show, that Mike makes no excuses and approaches his craft with the expectation of being the best. We need more of that in our industry. Even if you don’t hit #1, that should be the goal every time you grab a microphone and broadcast.

As a matter of fact, you can apply this to every single aspect of your life. If you’re playing sports in school or on a professional level, you should be driven to win the game and be the best player on the field. If you’re in sales, you should want to generate the most amount of money and be seen as the company’s best salesperson.

I can identify with him on this subject because I’m wired the same way. Those who know me well will attest to that.

When I played little league baseball, I won two MVP awards and went to five consecutive All-Star games because all I did was practice and play. Nothing mattered besides being the best baseball player on the field.

lars2As I aged and became more interested in music, I wanted to be the best drummer on the planet and gain a record deal. I’d listen to Lars Ulrich of Metallica, John Bonham of Led Zeppelin, and Neil Peart of Rush and picture myself surpassing them on the list of the best of all-time. I’d practice for hours each day and if I was off on a beat or drum fill, I’d do it again and again until I had it right.

I learned later that you can be the best drummer in the world but you’re not going to land a record deal unless you and the other 3-4 members of your band share the same goal, so when I gave up the chase of becoming a professional musician to work in radio, I once again pushed myself to be the very best I could be.

Throughout the years I’ve been fortunate to have that approach pay off for me. I grew from an intern to News Anchor to Sports Talk Show Host to Producer to Program Director and during that time landed five different programming jobs and produced one of the best national radio programs in the country.

Although I’d like to believe that my talent came into play at some point during each of those processes, I know that my drive and passion to win stood out.

When I was being considered for an opportunity at ESPN Radio, one manager mentioned that I hadn’t had enough major market experience and they weren’t sure if I could handle making the transition from a small market to the big stage. Their point was valid. I couldn’t do anything to change the fact that I lived and performed where I was raised so I decided to put my passion into my pitch and explain why I deserved a look.

parcellsI still have the email I sent and in it I said “Many people were critical when the NY Giants selected a Head Coach named Bill Parcells because he didn’t have any experience and was an unknown commodity. A few years later when he was winning Super Bowl’s they looked like an organization of geniuses. Your next Bill Parcells is right here and waiting to make a difference for ESPN Radio”.

Was it ballsy? Definitely. But I believed in myself and knew I could win for them and I wasn’t going to let a situation beyond my control cost me an opportunity. If they didn’t think I was good enough I could’ve accepted that but I wasn’t accepting rejection over my location.

Luckily I landed the job and produced at ESPN Radio for 2 years. Week after week I pushed everyone involved to make “GameNight” as great as it possibly could be, and in doing so I earned the respect of my peers and my bosses. When a bigger opportunity came up to produce “The Dan Patrick Show” just 13 months later, I was given the promotion.

That same mindset helped me when I interviewed for programming opportunities in Philadelphia, San Francisco and St. Louis. In each situation, I entered the process determined to beat the competition and land the job. I had no idea who I was up against, and in many cases I had no local market connection, but what I did have was vision, passion, and an “I won’t lose” attitude. I focused on articulating my vision, asking questions, and selling my love and passion for coaching and creating great sports radio. By focusing on the things I could control, I was able to gain a few fans and win over a few rooms.

I don’t bring up these examples to showcase my resume. I mention them because they help to reinforce Mike’s point. Winning starts with your mindset. You can’t perform as an elite talent or lead a brand to incredible heights if you don’t set your own bar extremely high.

valueWhen I see brands sitting in 20th to 30th place and just floundering in their markets it frustrates me. It tells me that there isn’t a big focus on the radio station. Why be in the format and spend any amount of money on a product if you’re not going to maximize its potential? I get that not every city has the budget to pay a Mike Francesa but there are tons of great broadcasters out there and if you want to build an audience, attract advertisers, and make money in this industry, you’ve got to invest in on-air people who are worth listening to.

To bring this back full circle to what we originally started with, once you have great talent, it’s your job to find a way to keep them. I had a former boss of mine in San Francisco once tell me “we will pay for performers but nobody is breaking the bank until they prove it”. That’s a fair statement but unfortunately not every broadcast group subscribes to this theory.

During the past few months I’ve talked to a lot of talent and in three different cases, hosts took over timeslots in different cities and led their stations to double digit ratings and/or double to triple the previous ratings performance, only to be told when contract time rolled around that they weren’t due a raise or were only worth a minimal 1-2% increase.

I’ve also watched as some talented people I know have had to take on responsibilities selling their own shows to make extra money, and a few groups in particular have chosen to only hire talent who sell or pay for their air time. Delivering ratings and a quality product matters little in comparison to inflating the bottom line.

imptIn some of these instances it might be necessary to operate that way. If a company isn’t making money you can’t blame them for not being able to do better. But if that’s the case, there are other ways to show your appreciation for someone who has performed and is helping do their part to grow the business. Whether it’s an extra week of vacation, sales trade, a bump in ratings bonuses, a higher endorsement rate, a guarantee number of appearances, or an extra weekend shift to make additional dollars, all of those things tell a talent “we want you to make more money and you’re important to us”.

When you don’t treat your best people with that respect, you end up losing the pieces that are most vital to your operation. Music formats can get away with it more because they can play songs and tell a DJ that the artists are the stars, but when a personality talks 45 minutes per hour, and is the main reason why people come to your radio station on a daily basis, losing them over a handful of dollars isn’t smart business.

That said, this also is an industry that has compensated a lot of talented people well throughout the course of their careers. The format’s top talent wouldn’t be sticking around for decades if the paychecks and additional revenue streams weren’t attractive.

mikefI’ve heard Francesa say that he’s done with WFAN at the end of 2017, and he says it’s not a negotiating ploy. I don’t know him personally to know if it is or it isn’t but it sounds as if he knows a pay cut awaits him in the future and given his performance and place in the industry, I can see why that doesn’t have a lot of appeal to him. That said, WFAN pays him extremely well so we’re not talking about a couple of nickels and dimes in this situation.

It’s a tough spot for both sides to be in because from the operator’s standpoint, you’re paying millions for a host during a time when salaries are declining and no matter how much you love the performer, there has to be a limit to what you’ll invest.

On the flip side, how do you tell your top talent that you’ll pay them one fee to finish 1st, and then when they do, offer half or even less on their next deal? Is the radio station going to sell ads for less and accept making less money during the duration of the talent’s agreement? Heck no! So why should they take less when they’ve performed and helped the company make a lot of money?

Everyone gets their feelings hurt once it’s time to talk business because the offer (or lack thereof) tells an employee what the company thinks they’re worth. Personalities expect to be paid for hitting their target and companies expect to grow their bottom line and reap the rewards of making significant investments.

When talent though start getting treated as if they’re expendable, and the product becomes less appealing to the audience, you’ve got to ask yourself “is saving the money truly worth it if it means losing your most valuable commodity and having your audience and advertiser numbers decline”?

The challenge of course is to keep your listeners tuned in, your advertisers spending the same or more, and hire new talent for less than the previous host made but at a number that they feel comfortable with. While that sounds great, it doesn’t always work out like that. It’s even more of a risk when it involves a top talent with a lengthy track record and loyal following.

espn2Mike made the point that SportsCenter isn’t what it used to be and most people couldn’t name the anchors on the show today like they once did. The show was once a must-watch and the hosts were household brand names. Today the stars have become the highlights, the games, and the packages, and the talent have become nameless and faceless.

In this case, he’s not wrong. I spent my 20’s and early 30’s fully invested in watching SportsCenter each night. Now, it’s become background noise and a show I can live without.

Which brings me back to the question I previously asked “is losing your best talent and damaging your brand in exchange for eliminating expenses really worth it”?

When you have a superstar talent on your airwaves, delivering an impact, and it’s helping you make money, you continue investing and riding that horse as far as they’ll take you. If you choose to get off the ride when you’re on top of the mountain, understand that the next one could leave you face down in the dirt.

Barrett Blogs

BSM’s Black Friday SALE on BSM Summit Tickets is Underway!

Jason Barrett

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Each year I’m asked if there are ways to save money on tickets to the 2023 BSM Summit. I always answer yes but not everyone takes advantage of it. For those interested in doing so, here’s your shot.

For TODAY ONLY, individual tickets to the 2023 BSM Summit are reduced by $50.00. Two ticket and four ticket packages are also lowered at $50 per ticket. To secure your seat at a discounted price, just log on to BSMSummit.com. This sale ends tonight at 11:59pm ET.

If you’re flying to Los Angeles for the event, be sure to reserve your hotel room. Our hotel partner this year is the USC Hotel. It’s walking distance of our venue. Full details on hotel rooms can also be found via the conference website.

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Barrett Blogs

Mina Kimes, Bruce Gilbert, Mitch Rosen, and Stacey Kauffman Join the 2023 BSM Summit

“By the time we get to March, we should have somewhere between 40-60 participants involved in the conference.”

Jason Barrett

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The 2023 BSM Summit is returning to Los Angeles on March 21-22, 2023, live from the Founders Club at the Galen Center at the campus of the University of Southern California. Information on tickets and hotel rooms can be found at BSMSummit.com.

We’ve previously announced sixteen participants for our upcoming show, and I’m excited today to confirm the additions of four more more smart, successful professionals to be part of the event. Before I do that, I’d like to thank The Volume for signing on as our Badge sponsor, the Motor Racing Network for securing the gift bag sponsorship, and Bonneville International for coming on board as a Session sponsor. We do have some opportunities available but things are moving fast this year, so if you’re interested in being involved, email Stephanie Eads at Sales@BarrettSportsMedia.com.

Now let’s talk about a few of the speaker additions for the show.

First, I am thrilled to welcome ESPN’s Mina Kimes to the Summit for her first appearance. Mina and I had the pleasure recently of connecting on a podcast (go listen to it) and I’ve been a fan of her work for years. Her intellect, wit, football acumen, and likeability have served her well on television, podcasts, and in print. She’s excelled as an analyst on NFL Live and Rams preseason football games, as a former host of the ESPN Daily podcast, and her appearances on Around The Horn and previously on Highly Questionable and the Dan Le Batard Show were always entertaining. I’m looking forward to having Mina join FS1’s Joy Taylor and ESPN LA 710 PD Amanda Brown for an insightful conversation about the industry.

Next is another newcomer. I’m looking forward to having Audacy San Francisco and Sacramento Regional Vice President Stacey Kauffman in the building for our 2023 show. In addition to overseeing a number of music brands, Stacey also oversees a dominant news/talk outlet, and two sports radio brands. Among them are my former station 95.7 The Game in San Francisco, and ESPN 1320 in Sacramento. I’m looking forward to having her participate in our GM panel with Good Karma’s Sam Pines, iHeart’s Don Martin, and led by Bonneville’s Executive Vice President Scott Sutherland.

From there, it’s time to welcome back two of the sharpest sports radio minds in the business. Bruce Gilbert is the SVP of Sports for Westwood One and Cumulus Media. He’s seen and done it all on the local and national level and anytime he’s in the room to share his programming knowledge with attendees, everyone leaves the room smarter. I’m anticipating another great conversation on the state of sports radio, which FOX Sports Radio VP of programming Scott Shapiro will be a part of.

Another student of the game and one of the top programmers in the format today is 670 The Score in Chicago PD, Mitch Rosen. The former Mark Chernoff Award recipient and recently appointed VP of the BetQL Network juggles managing a top 3 market sports brand while being charged with moving an emerging sports betting network forward. Count on Mr. Rosen to offer his insights and opinions during another of our branding and programming discussions.

By the time we get to March, we should have somewhere between 40-60 participants involved in the conference. My focus now is on finalizing our business and digital sessions, research, tech and sports betting panels, securing our locations and sponsorships for the After Party and Kickoff Party, plus working out the details for a few high-profile executive appearances and a couple of surprises.

For those looking to attend and save a few dollars on tickets, we’ll be holding a special Black Friday Sale this Friday November 25th. Just log on to BSMSummit.com that day to save $50 on individual tickets. In addition, thanks to the generosity of voice talent extraordinaire Steve Kamer, we’ll be giving away 10 tickets leading up to the conference. Stay tuned for details on the giveaway in the months ahead.

Still to come is an announcement about our special ticket rate for college students looking to attend the show and learn. We also do an annual contest for college kids to attend the event for free which I’m hoping to have ready in the next few weeks. It’s also likely we’ll give away a few tickets to industry professionals leading up to Christmas, so keep an eye out.

If you work in the sports media industry and value making connections, celebrating those who create an impact, and learning about the business from folks who have experienced success, failure, and everything in between, the Summit is worth your time. I’m excited to have Mina, Bruce, Mitch and Stacey join us for the show, and look forward to spending a few days with the industry’s best and brightest this March! Hope to see you there.

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Barrett Blogs

Barrett Media is Making Changes To Better Serve Our Sports and News Media Readers

“We had the right plan of attack in 2020, but poor timing. So we’re learning from the past and adjusting for the future.”

Jason Barrett

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When I launched this website all I wanted to do was share news, insight and stories about broadcasters and brands. My love, passion and respect for this business is strong, and I know many of you reading this feel similar. I spent two great decades in radio watching how little attention was paid to those who played a big part in their audiences lives. The occasional clickbait story and contract drama would find their way into the newspapers but rarely did you learn about the twists and turns of a broadcaster’s career, their approach to content or the tactics and strategies needed to succeed in the industry. When personal reasons led me home to NY in 2015, I decided I was going to try my best to change that.

Since launching this brand, we’ve done a good job informing and entertaining media industry professionals, while also helping consulting clients and advertising partners improve their businesses. We’ve earned respect from the industry’s top stars, programming minds and mainstream media outlets, growing traffic from 50K per month to 500K and monthly social impressions from a few thousand to a few million. Along the way we’ve added conferences, rankings, podcasts, a member directory, and as I’ve said before, this is the best and most important work I’ve ever done, and I’m not interested in doing anything else.

If I’ve learned anything over seven years of operating a digital content company it’s that you need skill, strategy, passion, differentiating content, and good people to create impact. You also need luck, support, curiosity and an understanding of when to double down, cut bait or pivot. It’s why I added Stephanie Eads as our Director of Sales and hired additional editors, columnists and features reporters earlier this year. To run a brand like ours properly, time and investment are needed. We’ve consistently grown and continue to invest in our future, and it’s my hope that more groups will recognize the value we provide, and give greater consideration to marketing with us in the future.

But with growth comes challenges. Sometimes you can have the right idea but bad timing. I learned that when we launched Barrett News Media.

We introduced BNM in September 2020, two months before the election when emotions were high and COVID was a daily discussion. I wasn’t comfortable then of blending BNM and BSM content because I knew we’d built a trusted sports media resource, and I didn’t want to shrink one audience while trying to grow another. Given how personal the election and COVID became for folks, I knew the content mix would look and feel awkward on our site.

So we made the decision to start BNM with its own website. We ran the two brands independently and had the right plan of attack, but discovered that our timing wasn’t great.

The first nine months readership was light, which I expected since we were new and trying to build an audience from scratch. I believed in the long-term mission, which was why I stuck with it through all of the growing pains, but I also felt a responsibility to make sure our BNM writing team and the advertising partners we forged relationships with were being seen by as many people as possible. We continued with the original plan until May 2021 when after a number of back and forth debates, I finally agreed to merge the two sites. I figured if WFAN could thrive with Imus in the Morning and Mike and the Mad Dog in the afternoon, and the NY Times, LA Times, KOA, KMOX and numerous other newspaper and radio brands could find a way to blend sports and news/talk, then so could we.

And it worked.

We dove in and started to showcase both formats, building social channels and groups for each, growing newsletter databases, and with the addition of a few top notch writers, BNM began making bigger strides. Now featured under the BSM roof, the site looked bigger, the supply of daily content became massive, and our people were enjoying the increased attention.

Except now we had other issues. Too many stories meant many weren’t being read and more mistakes were slipping through the cracks. None of our crew strive to misspell a word or write a sloppy headline but when the staff and workload doubles and you’re trying to focus on two different formats, things can get missed. Hey, we’re all human.

Then a few other things happened that forced a larger discussion with my editors.

First, I thought about how much original material we were creating for BSM from our podcast network, Summit, Countdown to Coverage series, Meet the Market Managers, BSM Top 20, and began to ask myself ‘if we’re doing all of this for sports readers, what does that tell folks who read us for news?’ We then ran a survey to learn what people valued about our brand and though most of the feedback was excellent, I saw how strong the response was to our sports content, and how news had grown but felt second fiddle to those offering feedback.

Then, Andy Bloom wrote an interesting column explaining why radio hosts would be wise to stop talking about Donald Trump. It was the type of piece that should’ve been front and center on a news site all day but with 3 featured slots on the site and 7 original columns coming in that day, they couldn’t all be highlighted the way they sometimes should be. We’re actually going through that again today. That said, Andy’s column cut through. A few sports media folks didn’t like seeing it on the site, which wasn’t a surprise since Trump is a polarizing personality, but the content resonated well with the news/talk crowd.

National talk radio host Mike Gallagher was among the folks to see Andy’s piece, and he spent time on his show talking about the column. Mike’s segment was excellent, and when he referenced the article, he did the professional thing and credited our website – Barrett SPORTS Media. I was appreciative of Mike spending time on his program discussing our content but it was a reminder that we had news living under a sports roof and it deserved better than that.

I then read some of Pete Mundo, Doug Pucci and Rick Schultz’s columns and Jim Cryns’ features on Chris Ruddy, Phil Boyce, and David Santrella, and knew we were doing a lot of quality work but each time we produced stories, folks were reminded that it lived on a SPORTS site. I met a few folks who valued the site, recognized the increased focus we put on our news/talk coverage, and hoped we had plans to do more. Jim also received feedback along the lines of “good to see you guys finally in the news space, hope there’s more to come.”

Wanting to better understand our opportunities and challenges, I reviewed our workflow, looked at which content was hitting and missing the mark, thought about the increased relationships we’d worked hard to develop, and the short-term and long-term goals for BNM. I knew it was time to choose a path. Did I want to think short-term and keep everything under one roof to protect our current traffic and avoid disrupting people or was it smarter to look at the big picture and create a destination where news/talk media content could be prioritized rather than treated as BSM’s step-child?

Though I spent most of my career in sports media and established BSM first, it’s important to me to serve the news/talk media industry our very best. I want every news/talk executive, host, programmer, market manager, agent, producer, seller and advertiser to know this format matters to us. Hopefully you’ve seen that in the content we’ve created over the past two years. My goal is to deliver for news media professionals what we have for sports media folks and though that may be a tall order, we’re going to bust our asses to make it happen. To prove that this isn’t just lip service, here’s what we’re going to do.

Starting next Monday November 28th, we are relaunching BarrettNewsMedia.com. ALL new content produced by the BNM writing team will be available daily under that URL. For the first 70-days we will display news media columns from our BNM writers on both sites and support them with promotion across both of our brands social channels. The goal is to have the two sites running independent of each other by February 6, 2023.

Also starting on Monday November 28th, we will begin distributing the BNM Rundown newsletter 5 days per week. We’ve been sending out the Rundown every M-W-F since October 2021, but the time has come for us to send it out daily. With increased distribution comes two small adjustments. We will reduce our daily story count from 10 to 8 and make it a goal to deliver it to your inbox each day by 3pm ET. If you haven’t signed up to receive the Rundown, please do. You can click here to register. Be sure to scroll down past the 8@8 area.

Additionally, Barrett News Media is going to release its first edition of the BNM Top 20 of 2022. This will come out December 12-16 and 19-20. The category winners will be decided by more than 50 news/talk radio program directors and executives. Among the categories to be featured will be best Major/Mid Market Local morning, midday, and afternoon show, best Local News/Talk PD, best Local News/Talk Station, best National Talk Radio Show, and best Original Digital Show. The voting process with format decision makers begins today and will continue for two weeks. I’ve already got a number of people involved but if you work in an executive or programming role in the news/talk format and wish to be part of it, send an email to me at JBarrett@sportsradiopd.com.

We have one other big thing coming to Barrett News Media in 2023, which I will announce right after the BNM Top 20 on Wednesday December 21st. I’m sure news/talk professionals will like what we have planned but for now, it’ll have to be a month long tease. I promise though to pay it off.

Additionally, I’m always looking for industry folks who know and love the business and enjoy writing about it. If you’ve programmed, hosted, sold or reported in the news/talk world and have something to offer, email me. Also, if you’re a host, producer, programmer, executive, promotions or PR person and think something from your brand warrants coverage on our site, send it along. Most of what we write comes from listening to stations and digging across the web and social media. Receiving your press releases and getting a heads up on things you’re doing always helps.

If you’re a fan of BSM, this won’t affect you much. The only difference you’ll notice in the coming months is a gradual reduction of news media content on the BSM website and our social accounts sharing a little about both formats over the next two months until we’re officially split in February. We are also going to dabble a little more in marketing, research and tech content that serves both formats. If you’re a reader who enjoys both forms of our content, you’ll soon have BarrettSportsMedia.com for sports, and BarrettNewsMedia.com for news.

Our first two years in the news/talk space have been very productive but we’ve only scratched the surface. Starting November 28th, news takes center stage on BarrettNewsMedia.com and sports gets less crowded on BarrettSportsMedia.com. We had the right plan of attack in 2020, but poor timing. So we’re learning from the past and adjusting for the future. If we can count on you to remember two URL’s (add them to your bookmarks) and sign up for our newsletters, then you can count on us to continue delivering exceptional coverage of the industry you love. As always, thanks for the continued support. It makes everything we do worthwhile.

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