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Warriors Delivering Big Numbers For CSN Bay Area

Jason Barrett

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CSN Bay Area, the home of “Authentic Bay Area Sports,” has registered multiple viewership milestones and streaming records for its Golden State Warriors telecasts during the first half of the 2015-16 NBA season.

Highlights from the first half of the season include:

  • Year-to-date, Warriors average household ratings on CSN Bay Area are 8.43 (approximately 209,486 households, San Francisco DMA – San Francisco/Oakland/San Jose), up +124% from the 2014-15 championship season viewership and is on pace to be the highest rated season ever for the team;
  • Ratings in key ad demos registered increased numbers, including Adults 18-49 (+103%), Adults 25-54 (+111%), Men 18-49 (+75%), Men 25-54 (+87%), Women 18-49 (+156%) and Women 25-54 (+161%);
  • CSN Bay Area posted its highest-rated game telecast in the history of the network – a 16.08 household rating for its coverage of the Jan. 25th Warriors-San Antonio Spurs game. The telecast averaged approximately 399,508 households for the entire game and posted a 17.24 peak rating (approximately 428,303 households). The previous rating high was the Oct. 3, 2010 San Francisco Giants’ NL West clinch game against the San Diego Padres (11.83);
  • Year-to-date, Warriors 2015-16 average household ratings on CSN Bay Area are up compared to the team’s previous playoff years: +427% vs. 2006-07; +195% vs. 2012-13; +160% vs. 2013-14; and +124% vs. 2014-15;
  • CSN Bay Area’s signature shows Warriors Pregame Live (+96%) and Warriors Postgame Live (+159%) have posted impressive households gains compared to last season. Warriors Postgame Live is delivering a household rating average of a 5.23 (approximately 129,954 households);
  • CSN Bay Area Digital set a network record with 2.9 million minutes streamed and 66K live starts for the Jan. 25th  Warriors-Spurs game.  Through 45 games, fans have consumed 50.91 million minutes of Warriors game on CSNBayArea.com and via NBC Sports Live Extra.  Warriors streaming numbers are +447% compared to the same point in the 2014-15 season;
  • CSN Bay Area has out-delivered all nine ESPN and TNT simulcasts head-to-head in the local market by an average of 150% in total audience;
  • CSN Bay Area’s top 10 highest-rated Warriors games of all-time occurred during the first half of the 2015-16 season:

Date

Day of Week

GAME

TIME

HH RTGS

1/25/2016

Mon

Warriors-Spurs

7:30 p – 10:00 p

16.08

12/16/2015

Wed

Warriors-Suns

7:30 p – 10:00 p

11.42

1/5/2016

Tue

Warriors-Lakers

7:30 p – 9:45 p

11.15

12/18/2015

Fri

Warriors-Bucks

7:30 p – 10:00 p

11.14

12/11/2015

Fri

Warriors-Celtics

4:30 p – 7:45 p

11.07

1/2/2016

Sat

Warriors-Nuggets

7:30 p – 10:00 p

10.59

1/11/2016

Mon

Warriors-Heat

7:30 p – 10:00 p

10.22

1/4/2016

Mon

Warriors-Hornets

7:30 p – 9:45 p

10.06

12/23/2015

Wed

Warriors-Jazz

7:30 p – 9:45 p

9.98

12/12/2015

Sat

Warriors-Bucks

5:30 p – 7:45 p

9.96

Sports TV News

Chris Berman Says NBC Offered To Triple His Salary In 1989 to Leave ESPN

“(NBC) put an offer out there that was times three or four, which — ok — that took a while to get resolved.”

Jordan Bondurant

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Chris Berman has always felt like ESPN was home for him.

There have been a couple of instances throughout his more than four-decade career at The Worldwide Leader where Berman was entertaining offers to leave. But Berman told Jimmy Traina on the Sports Illustrated Media Podcast he always knew ESPN was where he needed to be.

One instance came in 1989 when ESPN was still somewhat a single fledgling sports channel. Berman at the time was weighing leaving Bristol for NBC.

“ESPN was a different place,” Berman said. “We were only one channel then, remember.”

“(NBC) put an offer out there that was times three or four,” he added. “Which — ok — that took a while to get resolved.”

Berman said in terms of his career, deciding to remain at ESPN turned out to be the right choice.

“My God it’s the greatest move I never made,” he said. “At the time I was gonna be the number two guy behind Bob Costas doing football.

“Just job-wise, forget money and this – I’m not in it for that anyway,” Berman added. “I started at 16 thousand bucks.”

Chris talked about the coverage the potential move received. He said the decision was about something bigger than money. He loved getting to cover sports every day.

“That was not the point,” he said. “I wasn’t leveraging anything, and again thank God I’ve been here 43 years.”

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Sports TV News

ESPN, ESPN2 To Air 5 Hour NBA Trade Deadline Special Thursday

Jordan Bondurant

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The NBA trade deadline is this week, and ESPN is going all-in on coverage.

ESPN announced Monday that it will air a five-hour special across ESPN and ESPN2 making sure every deal leading up to the deadline is covered.

The NBA Today Trade Deadline Special will air starting at 1:00 PM on Thursday on ESPN, and the final two hours leading up to the official deadline will air on ESPN 2.

From Los Angeles, Malika Andrews will host. She will be joined by Jalen Rose, Zach Lowe, Chiney Ogwumike, Kendrick Perkins, Richard Jefferson, Ramona Shelburne, Brian Windhorst, and Vince Carter.

Adrian Wojnarowski will be breaking news from Bristol alongside Tim Legler and Bobby Marks. Meanwhile, Stephen A. Smith and Michael Wilbon will be weighing in from Scottsdale, Arizona from ESPN’s Super Bowl set.

Several other ESPN NBA reporters will also be contributing coverage throughout the afternoon.

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Sports TV News

Tom Brady: I’ll Join FOX in 2024

“Even in the future, I wanna be great at what I do. That takes time strategizing, and learning, and evolving.”

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Many have questioned whether Tom Brady will actually join FOX Sports’ top NFL booth after he retires. Today, we have that answer.

During an appearance on The Herd with Colin Cowherd, Brady confirmed he will indeed join Kevin Burkhardt in the network’s top NFL booth, but not until the 2024 season.

“Decompression is important,” Brady said, noting he’ll join the network’s NFL coverage after a year off from the game. “You’re on this kind of really crazy treadmill/hamster wheel, loving the moment, loving the journey, (but) at the same time there’s a daily fight. I have an appreciation to those who are so committed to showing up every day and putting in their max effort to their life and their career.

“I think — for me — I want to be great at what I do. So last week, talking with the people at FOX Sports and the leadership there allowing me to start my FOX opportunity in the fall of 2024 is something that’s great for me.”

Brady added he needs time to absorb a new career before jumping in head first.

“Take some time to really learn, become great at what I want to do, become great at thinking about the opportunity, and make sure I don’t rush into anything. Even in the future, I wanna be great at what I do. That takes time strategizing, and learning, and evolving, and I have so many people to rely on that can support me in that growth, too.”

The seven-time Super Bowl winning quarterback concluded by saying there are other aspects of his life outside of football that “need some catching up and energy”. He went through a high-profile divorce from supermodel Gisele Bündchen, reportedly stemming from his refusal to retire after the 2021 NFL season.

Brady signed a reported 10-year, $375 million contract with FOX Sports to join the network’s top NFL announcing crew, and serve as a brand ambassador in May of last year.

The addition of Brady to the FOX Sports booth creates a potential log jam in the analyst role. Current FOX Sports top NFL analyst Greg Olsen has received high praise from many both inside and outside the industry for his work with Burkhardt. Olsen hasn’t been shy about his wish to remain in the network’s top booth, saying that while the situation “sucks”, he is a “big boy” and “knows what he signed up for”.

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