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Mason’s Loyalty and Work Ethic Stand Out At KHTK

Jason Barrett

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Dave Mason is sitting in front of his microphone at Sports 1140 KHTK in Sacramento, finishing his final segment of the morning show, where he, co-host Carmichael Dave and producer Morgan Ragan have been on the air since 6 a.m.

When the 9 o’clock hour hits, Mason is off the clock, but not off the job.

“I was a kid that was worried about money when I was 5 years old,” Mason explains. “I was stressed out about the situation I was in, and sports was like an escape … a lot of people use sports as an escape from reality.”

Distraction may be an ironic term to describe Mason’s relationship with both sports and KHTK. The 27-year-old Roseville resident has been anything but since his teenage years, when he shared a bedroom with his step-sister and step-brother, inside an apartment that held two bedrooms and one parent. He was also dealing with his father being in and out of jail.

During broadcasts of Sacramento Kings games, the voices of KHTK kept Mason company. Sitting in his bunk bed with a headset, the future morning-show personality engaged the station with enough focus to allow him to later work inside its walls.

In 2006, Mason began screening phone calls as an intern for KHTK during Friday night shifts. He was a junior in high school. He spent the next five years working his way up the proverbial ladder before leaving with the station’s old morning crew for San Fransisco.

Jason Ross, a mid-day show host who has worked with Mason in the past, says his former partner’s passion for radio is amplified by his personal connection to KHTK, enabling him to approach his work differently than many peers.

“He’s really good about finding different angles of stories,” Ross explains. “If we have three local shows on, maybe a couple are always taking the same kind of general approach. He’s really good at finding different stories or maybe finding that same big story — but attacking it at a different angle.”

Such remarks on Mason’s work ethic are not unique. However, his colleagues also reference a lot more than the cliché of a young man resisting the hardship of his upbringing when they discuss what drives him.

“I think he lives, breathes, eats, sleeps sports and radio,” says Ragan, who claims to have learned everything she knows about her profession from Mason. “This kid listens to podcasts and other radio shows just to see what they’re doing so he can get better at his work … to say that he has made KHTK his world is right. He’s the most loyal person to this station.”

That loyalty brought Mason back from the Bay Area in 2012.

Coworkers say Mason continues to take a huge level of ownership in the place that employs him. Indeed, Mason likely spends more time at the radio station than he did in the old apartment from which he used to listen in.

To continue reading the rest of this article visit the Roseville-Press Tribune where it was originally published

Sports Radio News

16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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