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Fewer Fans Are Watching The NCAA Tournament

Jason Barrett

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A year ago, 28.3 million viewers watched the men’s basketball tournament championship game on TV, according to the NCAA. It was an increase of 33% over the previous year, and the highest total in viewership in nearly two decades.

The upcoming 2016 championship game, on Monday, April 4, doesn’t have a prayer of topping last year’s ratings, and it’s not because Duke is already out of the tournament.

This year, for the first time in decades, neither the pair of Final Four games on Saturday night, nor the championship game on Monday, will be televised on a free broadcast network. Instead, according to a lucrative TV deal signed by the NCAA, Turner pay TV channels TBS, TNT, and truTV have exclusive rights to air the games—meaning a pay TV package is required to tune in.

While most fans are aware of the broadcasting schedule and have cable or satellite TV service with access to these channels, there are plenty of casual viewers who will be frustrated in searches for the games on TV. For them, March Madness will take on a different meaning.

It’s easy to understand why sports agree to deals with pay TV channels: They pull in billions in revenues. The problem is that such agreements are doing serious damage to fan relationships. And perhaps even worse, they hurt the sport down the road, leaving countless would-be fans in the dust because it’s impossible for them to get hooked on a game they can’t watch on TV.

In all likelihood, the ratings for the games coming this weekend on pay TV channels will break records for cable and yet be poor in comparison to games aired on one of the free major networks. And the NCAA has no one to blame but itself for fewer fans watching all of the action.

To read the full article visit Time where it was originally published

Sports TV News

FanDuel TV Strikes Deal With ONE Championship Martial Arts

“We’ve long respected the content the ONE Championship team is producing and are looking forward to bringing their action to our audience through FanDuel TV and FanDuel+.”

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FanDuel TV and ONE Championship Martial Arts have struck a deal that will see the MMA, Muay Thai, kickboxing, and submission grappling series air weekly events on the newly launched channel.

“We’re eager to continue expanding the variety of content we’re offering at FanDuel TV to introduce our audience to emerging sports,” said FanDuel Chief Commercial Officer Mike Raffensperger. “We’ve long respected the content the ONE Championship team is producing and are looking forward to bringing their action to our audience through FanDuel TV and FanDuel+.”

ONE Championship is a top-five global sports property for digital viewership and engagement according to Nielsen measurements.

“We are thrilled to join the FanDuel TV lineup and give our passionate U.S. audience yet another way to engage with ONE Championship,” said ONE Championship Chairman and CEO Chatri Sityodtong. “Having a quality partner in FanDuel will help raise the profile of our company in the region and provide their viewers with action-packed martial arts events like they have never seen before.”

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Bob Costas Re-Lives First Announcing Assignment For NBC

“My biography usually says I began with them in 1980, but technically the first time I was on the air with them was in December 1979.”

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Legendary sports broadcaster Bob Costas appeared on KNBR’s Tolbert & Copes Thursday to discuss the death of Baseball Hall of Famer Gaylord Perry. But before the conversation turned to the recently departed pitcher, the show asked Costas about what he has announced that would surprise someone. He reminisced about his first time on the air for NBC.

“My very first assignment for NBC, my biography usually says I began with them in 1980, but technically the first time I was on the air with them was in December 1979,” Costas recounted. “There was a program on NBC then called Sports World. It was an anthology series that was their answer to the gold standard, ABC’s Wide World of Sports.

“So they traveled the globe, like Wide World of Sports did. So they sent me, wearing a red NBC jacket, to Tokyo to cover a sumo wrestling tournament with seven-time world power-lifting champion Larry Pacifico as my color man. Now, this is all the Japanese I learned as we came on the air: ‘Minasan kon’nichwa watashinoamaeha Bob Costas’, which means ‘Hello everyone, my name is Bob Costas’. If ever there was typecasting, when they sat and looked at their roster of announcers and went ‘Who should we send to the sumo wrestling? It’s gotta be Costas, who’s entire body weight would constitute one meal for the sumo wrestling champion.”

Costas departed NBC Sports in 2019 after 40 years with the network, announcing MLB, NBA, and the Olympics, in addition to his work with the network’s sumo wrestling coverage.

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Matt Leinart, Alex Smith Make Wager Over Pac-12 Championship Game

“I gotta be honest with you: I’m not that nervous. I know that sounds kind of arrogant and confident.”

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FOX Sports analyst Matt Leinart and ESPN analyst Alex Smith have made a friendly wager over the upcoming Pac-12 Championship Game.

USC, Leinart’s alma mater, is slated to play Utah, where Smith attended, in the game Friday evening on FOX from Las Vegas.

The two agreed to don the other player’s jersey. “At least it will be 11,” Smith said, noting he and Leinart both wore the number during their playing days.

“I gotta be honest with you: I’m not that nervous,” Leinart said when presented with the offer. “I know that sounds kind of arrogant and confident.” Smith jokingly responded by calling USC “Free Agent University”. He added he would overnight Leinart a jersey to ensure he had one if the Utes were victorious.

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