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The Ticket Leads The Present; The Fan Looks To The Future

Jason Barrett

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If you only look at what appears on the surface, sometimes you can miss developing trends. In Dallas, there are some signs to keep an eye on that could impact the landscape of the ratings race in the future.

At this time though, The Ticket is on a roll with Men 25-54. That’s especially evident in mornings where The Musers continue to deliver double digit ratings and one of the best performances in the format across the country. What Jeff Catlin and his team have done to perform at an elite level over a consistent period is very impressive.

However, as we’ve seen over the past few months, the ratings can turn quickly in the Metroplex. It was only this past fall and last summer when The Fan was in front.

If you’re inside the offices of The Ticket, you’d attribute The Fan’s success to play by play. Being the radio partner of the Dallas Cowboys, and Texas Rangers certainly has its ratings benefits. You’d also remind advertisers of how the two stations measure up during prime time programs when play by play isn’t a central part of the conversation. The winter ratings would seem to support The Ticket’s case.

But with baseball back in full swing, that’s a positive for The Fan. As I’ve said before, there’s no reason for them to apologize for providing games that local fans want to hear. With the Rangers expected to be in contention, that local enthusiasm and interest should carry over to the radio station’s weekday programs.

Despite the play by play details, I was curious to see how Men 18-34 were responding to The Fan, and what the radio station’s performance looked like over the past three years. The reason that’s important is that the competition between the two top sports radio brands has become stronger over the past few years, and The Fan skews younger with its weekday shows.

To become a premier brand in a market takes a lot of time, and persistence. By endearing the brand and its personalities to younger listeners, Gavin Spittle is counting on a long-term play for his brand.

If there’s a positive for the radio station to hang their hat on, it’s that they’ve been the preferred sports radio option among Males 18-34 for the past 14 months. That should give the brand great confidence about its future.

Additionally, when you look at the past three years among Men 25-54, The Fan has grown from a 2.6 (16th) in March of 2014, to a 2.8 (14th) in March of 2015, to a 3.6 (9th) in March 2016. That shows that they’re making strides.

It’s customary to want to win each ratings book, but if you’re inside the halls at The Fan, you have to acknowledge that The Ticket is a dominant force and they’re going to enjoy some wins. To knock them down to #2 status on a regular basis is going to be a very difficult task. They’ve established a strong brand and lineup, and have more than two decades of success in the format.

That’s why The Fan’s connection to the younger demo is important. If they can grow with the younger demographic and remain healthy in the current environment, that bodes well for their future. A Rangers world series and Cowboys Super Bowl probably wouldn’t hurt either!

Although the signs for The Fan are strong with their younger audience, and the consistent growth during the past three years has to make them feel like they’re headed in the right direction, the one area that can’t be overlooked is the powerful performance of The Ticket among Men 25-54. What The Musers, Hardline, Norm Hitzges and Donovan Lewis have produced this month, and during the first quarter of 2016 is worthy of a tip of the cap.

Sometimes when you compete head to head, it’s difficult to acknowledge a competitor’s success. But, just as The Ticket had to accept the fact that they were knocked from the top spot last summer and fall, The Fan has to do the same this month.

The beauty of it is that this is last month’s performance. It’s already forgotten. All eyes now will turn towards the April book.

If you’re at The Ticket, you’re looking to keep the momentum building during the weekday shows, and hoping that the lead you’ve built over the past three months is strong enough to sustain the return of Rangers baseball. The Ticket has won in the spring and summer in the past despite the challenge, and I’m sure they expect to do the same this time around.

For The Fan, you’re counting on a great lift from the Rangers, continued quality and consistency from your talk shows, and the return of the Cowboys this summer/fall. When all of those things are clicking, the radio station gets a big ratings boost, and that makes the competition a close one. It’s even helped them ascend to the top of the mountain.

Now let’s take a closer look at the head to head comparisons for March:

M-F 6a-10a:

  • The Ticket = 10.6 (1st)
  • ESPN 103.3 = 4.0 (6th)
  • The Fan = 3.5 (7th)

*** The Musers remain the highest rated sports program in the market and perform higher than the two other morning shows combined. Even scarier is that the show picked up a half a ratings point between February and March. For Shan and RJ, they’ve closed the gap on Mike and Mike. Their show also added a half of a point and climbed from 8th to 7th. Mike and Mike meanwhile gained one tenth but dropped from 5th to 6th. Overall, three sports morning shows in the Top 7 is really impressive, and speaks to the Dallas market’s appetite for sports radio content during the morning commute.

M-F 10a-3p:

  • The Ticket = 6.9 (2nd)
  • The Fan = 3.3 (10th)
  • ESPN 103.3 = 1.3 (26th)

*** Norm Hitzges and Donovan Lewis are on a roll and gained three tenths of a point and rose from 3rd to 2nd. G-Bag Nation did return back to the Top 10 thanks to adding eight tenths of a point. ESPN 103.3 continues to lag far behind. They were down two tenths and lost two ranking positions.

M-F 3p-7p:

  • The Ticket = 8.1 (1st)
  • The Fan = 4.6 (5th)
  • ESPN 103.3 = 2.0 (22nd)

*** The Ticket took the top spot again, but were flat. Given that they’re turning in an 8 share, I’m sure they don’t mind. For Ben and Skin, this was a great month. The show returned to the Top 5, and grew from a 3.2 to 4.6. That was the best improvement month to month out of any of the key weekday 6a-7p shows. For ESPN 103.3 they’re down one tenth and two ranking positions.

M-F 7p-11p:

  • The Fan = 7.1 (1st)
  • The Ticket = 2.1 (20th)
  • ESPN 103.3 = 2.1 (20th)

*** The Fan has to feel great about this. K&C Masterpiece finished 1st and were ahead of The Ticket and ESPN 103.3 by five full points. The Ticket doesn’t put a lot of stock in their evening programming, but there does remain interest in evening listening in the market, and K&C have tapped into that and deserve credit for seizing the opportunity.

M-F 6a-7p:

  • The Ticket = 8.4 (1st)
  • The Fan = 3.8 (7th)
  • ESPN 103.3 = 2.4 (16th)

*** A big month again for The Ticket. That’s now back to back months in 1st place. They’ve started the year with nothing less than a 2nd place finish which has to give the talent and sales team a lot of confidence heading into the spring, summer and fall. On the other hand, The Fan has to feel good about gaining nine tenths of a point month to month. That’s a positive sign heading into the April book. ESPN 103.3 was flat month to month but lost one ranking position. 

M-SU 6a-Mid:

  • The Ticket = 6.4 (2nd)
  • The Fan = 3.6 (9th)
  • ESPN 103.3 = 2.2 (19th)

*** The Ticket has finished 3rd, 2nd and 2nd over the past three months, and are comfortably ahead in this matchup. The real question will be, how does The Fan cut into that lead with the return of baseball? If the Rangers perform well, their play by play should help The Fan close the gap. That said, the radio station still grew by eight tenths during the past month so that’s great news entering the spring book. Last but not least, ESPN 103.3 had their worst performance of the quarter, losing six tenths month to month.

Sports Radio News

Jonathan Zaslow No Longer With WQAM

An attempt to reach out to Zaslow for comment went unanswered.

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WQAM midday host Jonathan Zaslow is no longer with WQAM in Miami.

The radio station has removed his show from the website and references to him and his normal 10a-2p ET midday timeslot program have been scrubbed from the station website.

Zaslow tweeted at 5:19p ET confirming the news.

Whether or not this has any effect on his involvement with the Miami Heat broadcasts is unknown as of now.

Barry Jackson, a veteran journalist with the Miami Herald, reports that 790 The Ticket morning hosts Brendan Tobin and Leroy Hoard will move to that 10 a.m. to 2 p.m. WQAM slot during the week of Oct. 3.

In more station movement, Joe Rose’s WQAM morning show with Zach Krantz now will be simulcast on The Ticket, replacing the Tobin/Hoard program. Audacy, which owns both WQAM and The Ticket, also simulcast Marc Hochman’s and Channing Crowder’s afternoon show.

Zaslow had been with 790 the Ticket since 2004. He was transitioned from Audacy-owned 790 to sister station AM 560 Sports WQAM last October. During his tenure he has worked with a number of established local voices including Joy Taylor, Amber Wilson, Brett Romberg, and Brendan Tobin amongst others.

WQAM has gone thru a number of changes, including a rebranding effort to call the station “560 The Joe”. That ended last year with the station returning to the AM 560 Sports WQAM brand listeners were more familiar with. What they have planned next in Zaslow’s timeslot is unclear but local listeners will likely get some answers next week.

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Sports Radio News

Vanessa Richardson Named Houston Rockets Sideline Reporter, Paul Gallant to Host Solo on ESPN 97.5

Vanessa Richardson will be on the sidelines for the Houston Rockets and Paul Gallant will host solo show on ESPN 97.5.

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Vanessa and Gallant

Changes are taking place in Houston sports media. First, the Houston Rockets will have a new television sideline reporter this season, and she’s a familiar name to Houston sports fans.

Vanessa Richardson, the now former co-host of ESPN 97.5’s Vanessa and Gallant, revealed that she will be on the sidelines for the NBA franchise covering the team for AT&T SportsNet Southwest.

She tweeted the news saying, “Elated to be the new Houston Rockets sideline reporter! I can’t wait to travel the country & share the stories of this dynamic team during 80+ games on AT&T SportsNet Southwest. I’ll continue to fill-in as a host/reporter for Astros broadcasts as well.”

Richardson’s co-host, Paul Gallant, tweeted that with Richardson leaving the show for the Rockets sideline gig, Vanessa and Gallant will become the Paul Gallant Show. The solo show led by Gallant begins Monday September 26th.

“We’re excited to have Paul host his own show”, said Todd Farquharson, General Manager of ESPN 97.5 & 92.5.  “He’s super creative, energetic, and likeable.  He’ll get the audience involved and have fun.”

Paul commented, “You know what I’ve always loved about sports talk radio?  That it’s interactive.  Whether through a phone call, text message, tweet or on Twitch, it’s the best place for sports fans to come together and celebrate…or vent.  And that’s what The Paul Gallant Show is going to be…Houston’s platform to talk about its teams. THE most interactive sports talk show in Houston.”

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Sports Radio News

Ken Carman: Al Michaels ‘Feels Untethered’ On Amazon Prime Video

“The thing that stuck out was Kirk Herbstreit ripping the elf,” said Carman. “Don’t be ripping Brownie the Elf, man.”

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The Cleveland Browns defeated the Pittsburgh Steelers during Thursday Night Football on Amazon Prime Video. 92.3 The Fan morning host Ken Carman applauded Al Michaels for his performance during the presentation.

“Al Michaels feels untethered for the first time. He’s not network television anymore and he can say whatever he wants. We interviewed him on the pregame show and I was nervous,” Carman said.

“He’s a legend,” co-host Anthony Lima added.

During the final play of the game, the Steelers fumbled a lateral into the endzone which the Browns recovered to make the final score 29-17. Michaels said “that may be meaningful to some of you. And you know who I mean”, alluding to people who had placed wagers on the game.

Carman, who hosts two-hours of pre-game coverage on the Browns Radio Network, continued to discuss how nervous he was interviewing Michaels. He also discussed how impressive Amazon’s behind-the-scenes production was, pointing out the only football broadcast with more cameras is the Super Bowl. More than 400 people work behind the scenes for Amazon Prime Video.

“The thing that stuck out was Kirk Herbstreit ripping the elf,” said Carman. “Don’t be ripping Brownie the Elf, man.”

Carman later said people angry that Michaels misspoke by saying the Pro Football Hall of Fame is “down I-71” instead of I-77 were unreasonable, and joked “Al Michaels hasn’t been on a highway in 20 years”.

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