SiriusXM will provide listeners nationwide with comprehensive coverage of the 2016 NFL Draft, with live coverage of every selection from every round, as well as four days of special programming – across several channels – live from Chicago.
From the first round on Thursday, April 28, through the final round on Saturday, April 30, SiriusXM NFL Radio (channel 88) will broadcast live from the 2016 NFL Draft as it happens at Chicago’s Auditorium Theatre of Roosevelt University (coverage airs Thursday and Friday from 6:00 pm – midnight ET; Saturday from noon – 7:00 pm ET). Listeners will hear the live announcements of all 32 teams’ selections through all seven rounds, as well as interviews with NFL Commissioner Roger Goodell and dozens of draftees, general managers and coaches.
SiriusXM NFL Radio’s on-site broadcast team in the Auditorium Theatre will feature:
- Gil Brandt, former longtime player personnel executive for the Dallas Cowboys
- Pat Kirwan, former NFL scout, coach and front-office executive
- Jim Miller, former veteran NFL quarterback
- Phil Savage, former college coach and NFL general manager
- Jason Horowitz, lead host for SiriusXM’s Draft coverage
From Wednesday, April 27 through Saturday, April 30, SiriusXM will supplement its NFL Draft coverage with several special programs originating live from Chicago:
- Chicago native Jenny McCarthy will host her SiriusXM show, Dirty, Sexy, Funny with Jenny McCarthy from Draft-Town in Grant Park on Thursday (5:00 to 7:00 pm ET; the show will air on SiriusXM Stars, channel 109, on Friday, April 29 at 10:00 am ET). Jim Miller, who played quarterback for the Bears from 1998 through 2002, will join McCarthy on the show.
- On Wednesday, Jim Miller and Pat Kirwan will broadcast from NFL Play 60 in Grant Park (11:00 am – 1:00 pm ET on SiriusXM NFL Radio). Later that night, Gil Brandt and Alex Marvez will host live (8:00 – 11:00 pm ET on SiriusXM NFL Radio) from the NFL Draft Eve Party. Both broadcasts will feature interviews with NFL legends, current players and prospects in attendance.
- On Thursday and Friday, Miller and Kirwan will host their daily SiriusXM NFL Radio show, Movin’ the Chains, from Grant Park starting at 3:00 pm ET and leading into each day’s Draft coverage.
- On Saturday former Tennessee Titans lineman Brad Hopkins, who was that franchise’s first round pick in 1993, and Alex Marvez will host a special NFL Draft-focused show live from Grant Park (2:00 to 4:00 pm ET on Mad Dog Sports Radio, channel 82).
- SiriusXM Fantasy Sports Radio (XM channel 87 and Sirius channel 210) will also be in Chicago, broadcasting live from Grant Park all three days of the Draft. The channel’s coverage will air Thursday (8:00 pm to midnight ET), Friday (7:00 to 11:00 pm ET) and Saturday (noon to 7:00 pm ET) featuring pick by pick analysis from a fantasy football perspective. Hosts John Hansen, Jeff Mans, Mike Dempsey, Bob Harris, Pilar Lastra, Brandon Marianne Lee and Jeff Ratcliffe will all be part of the coverage, airing live in front of the fans at Draft-Town.
16.9% of All Sports Radio Listeners Are Streaming
The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.