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PASR70: Mike Wickett – 105.7 The Fan

Jason Barrett

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“If you’re good to your teammates and the sales team, you provide ratings, and you’re not a bull in a china shop, you can stick around in this business.” – Mike Wickett

Mike Wickett has always loved radio. In a previous life, his goal was to spin tunes and be a Top 40 DJ. Until that one time when he came a sports radio call screener.

The rest is history.

Now Wickett is part of one of the most popular morning shows in all of Wisconsin, regardless of format.  Milwaukee’s “Chuck and Wickett” on 105.7 The Fan is as popular for their off-the-board segments as they are with their “Green And Gold” Mondays in Packer Country.

Wickett, a decade-long mainstay in Milwaukee now (originally from Michigan), talks about how tough it is to breakthrough in a non-hometown market, the differences in sports radio now compared to when he began, his biggest turn offs about the sports radio industry and much more in this edition of The PASR.

INSIDE THIS EPISODE

  • Going to broadcasting school and wanting to become a DJ
  • Having a desire to work in radio starting in 7th grade
  • Getting a chance to screen calls for Doug Karsch and Dennis Fithian
  • When he realized that his job in sports radio had turned into a career
  • How his relationship with Ryan Maguire led him from Michigan to Milwaukee
  • Why he believes he’s been able to last more than a decade in his current spot
  • What makes his show unique and how it’s perceived by local listeners
  • How sports radio has changed since he got started in the business
  • The areas in the radio industry today that he believes are lacking
  • Why he feels social media is critical in today’s sports radio business
  • Incorporating guy talk into his program and why it works with the audience
  • Different outside the box ideas that have been popular on his program
  • Including phone calls in his show and how he views their importance
  • What his Program Director Tom Parker would say his show can do better
  • The various things a host can do to endear themselves to a new market
  • Still playing SEGA and Nintendo games and the songs he used to intro as a DJ

FROM THE GUEST

FROM ZACH

The Podcast About Sports Radio is proud to partner with Barrett Sports Media. For the latest sports radio news around the country, as well as insights and opinions from Jason Barrett and some of the brightest minds in sports media, visit the sports radio industry’s premier website barrettsportsmedia.com.

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Demetri is joined by Derek Futterman and Garrett Searight this week as Media Noise does a deep dive into ESPN Radio’s lineup change, taking both a national and New York-centric view.

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Tim Brando is a signature voice of college sports in America. In this episode, he talks to Stephen Strom about changing networks, his family, and why Spencer Tillman is so important to him.

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Producers Podcast: Anthony Pagnotta, WFNZ

Brady Farkas

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WFNZ listeners better know Anthony Pagnotta as Flounder. He explains how he got the name and why it is good to be the butt of the jokes sometimes.

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