Connect with us
BSM Summit
blank

Barrett Blogs

Takeaways From The Podcast Movement Conference

Jason Barrett

Published

on

Chicago is a fascinating city with incredible views and strong spirit. It’s one of my favorite places to travel to in the country. So when I learned that the Podcast Movement Conference was being held there, I knew it was a trip I had to make. The feedback on last year’s event was positive and as the world’s appetite for audio grows on a daily basis, I figured there’d be some valuable lessons to learn.

FullSizeRender (17)Although the windy city was transformed for a few days into the home for heat and humidity, that didn’t temper the enthusiasm inside the halls and rooms of the Hyatt Hotel. People were genuinely excited to be in town for the event and many of them were relatively inexperienced in the podcasting space but hungry to learn more.

From session to session content creators and podcasting executives discussed the benefits of storytelling, passion, artistry, self-expression, and engagement. Observers listened and asked questions geared towards helping them produce better content to further connect with audiences and advertisers. There was even a stronger showing of support from the radio industry which many who I spoke to considered a positive step for the podcasting industry.

Much of the credit for the event’s success belongs to Dan Franks and his staff. The sound quality was excellent, the speaker’s were great, the light displays and stage structures looked sharp, and the materials given to those who attended were helpful. Even the sign in process was smooth. They say preparation is half the battle in delivering a great event and the organizers of the conference had their act together.

FullSizeRender (18)However, there were a few things that I believe can still be improved, specifically in the sports radio universe. Did you know that of all the attendees at this year’s conference, only 4% came from the sports and recreation field? If myself and wrestler Colt Cabana didn’t attend I wonder if that number would’ve been 2% or lower. Aside from the weak showing by sports attendees, there were a few other items that caught my attention. Some were positive, some were not. Here are some of those key takeaways.

Attendance/Enthusiasm – One of my favorite parts of this experience was simply observing how invested people were in the conference. There were nearly two thousand people in attendance and a genuine joy was felt throughout the room. Attendees were eager to listen, ask questions and take the knowledge back home and apply it. Some of that is the result of inexperience but it also reminded me that the passion for creating and listening to audio programming remains alive and well.

pmc2Compared to most radio conferences I’ve attended, this one had a better energy in each room. People valued the advice being provided by each expert, and seemed proud to be associated with the event. It felt like a three day celebration for a family of podcasters.

This is an issue for many current radio conferences. Industry folks attend them with preconceived notions of what will take place and they leave without being surprised. The same old cliches are offered repeatedly (content is king, distribution is queen, play the hits, radio is a thriving business, etc.) and it’s debatable whether the majority of people are excited to be there or view it as an opportunity to get away from home for a few days and reconnect with industry friends outside of each session.

Networking is certainly important but a better presentation on-stage featuring some new names, faces, and voices might keep people a little more interested.

PMC4Speakers and Panels – Upon entering this conference I knew only one of the featured speakers – Kevin Smith. His performance alone is worthy of an entire column but that will have to wait for now. I didn’t get to hear everyone, but I did walk away impressed by Smith, Glynn Washington, Alex Blumberg, and Anna Sale. Each focused on something unique and important to them and gave those in attendance a lot of information worth using and sharing.

Sale, hosts a podcast called “Death, Sex, and Money” and focused on the similarities between creating a podcast and having a baby. She shared advice on starting a show, building a community, developing a brand, and improving the content. Her point about each host needing a good editor and being willing to share their messy drafts and accept critical feedback was on point because it’s exactly what a good talk show host does when working with a producer. If you think a producer’s there simply to screen calls, dial up the guest and fetch you coffee, then you’re missing out on the benefits of their involvement.

Washington meanwhile, hosts a podcast called “Snap Judgment” and instantly got my attention when he uttered the line “I don’t care about podcasting….I care about stories“. Given that we were at a podcasting conference, the room quickly took notice. He focused his time on the power of storytelling and shared details of his personal experiences while providing a few interesting video samples. One in particular of storyteller Josh Healey really stood out. You can watch it by clicking here.

glynnWhat I loved about Washington’s speech was that it was deep, authentic, and powerful. He dove into the troubles happening in the world and described how storytelling can help in the healing process and influence change. He compared telling a story to picking scabs, and reminded the room that the best stories are developed from smaller events.

Then came my personal favorite, Kevin Smith. The filmmaker and actor took the stage to explain why he loves podcasting and how he got started. From the second he took the microphone to his final word, he had the audience on the edge of their seats. Smith was passionate, informative, funny and unfiltered and caused many to laugh, listen, and even cringe as he worked in at least one F-bomb every 5-10 words. His swearing was so over the top that attendees took to Twitter to engage in dialogue with others in the room about how many curse words he’d deliver by the end of his session.

Tossing out F-bombs doesn’t make a speech unique, but his style and insight was refreshing. Kevin talked about his enthusiasm for the podcasting platform and related his success at it to the way he navigated through a successful filmmaking career. He offered a lot of life advice and memorable quotes that could have easily filled up the walls of many NFL locker rooms.

ks4Along the way Smith served up some doozies including ‘failure is just success training‘, ‘there are two paths, creation and destruction‘, and ‘the first step to self-expression is losing the fear‘. He encouraged people to not be afraid to create a podcast and reminded them that the beauty of doing it is that it doesn’t require talent. As many wondered aloud how that could be, Smith brought it home by adding ‘it takes talent to build the walls inside this room and get stuff not to fall down, but it doesn’t take talent to have a conversation…it doesn’t even take talent to stand on a movie set and play Batman. Ben Affleck f’ing did it.’

Blumberg closed things out by discussing the future of podcasting, the reasons people seek out audio content, and the buzz words that are part of a successful podcast. His line “The first golden age of audio was radio, the second is podcast” drew a strong response and it was clear that he’s very optimistic about where the podcasting business is headed.

I particularly enjoyed his discussion on the power of empathy and how audio/radio can be an agent of empathy and understanding to help the world heal. He highlighted audio’s ability to provide stronger narrative and companionship than any other form of media and his mixture of humor and intelligence struck the right balance and perfect tone for closing out a successful three day event.

FullSizeRender (22)Too Much Quantity Not Enough Quality – It’s no secret that the word ‘podcast‘ has become trendy in audio circles. Everyone is eager to do it and as much as I love the fact that there are thousands of new options for people to enjoy, it’s difficult to separate the good from the bad. Eric Nuzum who oversees the Audible division for Amazon put it best when he said it’s like going to a flea market and sifting through the trash to find the treasure.

In some ways it’s no different than YouTube where millions of people upload video content and some become future stars and others remain invisible. Does that matter? Should it matter? That depends on who you ask.

For the business to make a dent long-term it needs to offer more Adam Carolla’s and Bill Simmons’ to advertisers and audiences, and less Johnny and Freddy Broadcaster’s. It also needs to continue prying great talent from terrestrial radio, just as satellite radio has done over the past decade.

One area where this is a real problem is in the sports audio space. The quality of sports talk talent on radio compared to podcasting isn’t close. Podcasting companies don’t seem to be focused on sports even though it’s a massive business. I sat in sessions where Audible, Gimlet, Midroll, Spotify and other groups shared tips, ideas and details of forthcoming projects and none covered sports programming. The only time I heard it even mentioned was during a session which featured Traug Keller of ESPN Audio and Greg Strassell of Hubbard Radio. Why sports isn’t a bigger focus I’m not sure.

moneyRevenue and Growth – Arguably the biggest statement of the entire conference was that radio is a 2 billion dollar annual business whereas podcasting is a 100 million dollar industry. Even if those numbers are slightly off, there’s a huge disparity between the two. That begs the question, is podcasting really the next big thing or a cool niche idea? Most people don’t disagree that on-demand audio interest is rapidly growing and being a content provider is important but whether or not it can be monetized and developed into a thriving business remains questionable.

In watching many of these sessions, I learned that it can be very uplifting for people to hear thirty minutes of positives about the industry they’re in. There’s something invigorating about being a podcaster and having control over your own storytelling, self-expression, authenticity, and not being a slave to advertisers. It’s sort of like being a writer and being able to blog without a newspaper editor reining you in. Or being an independent musician and playing the songs you feel like playing rather than the hits that label representatives require you to so they can sell your next album or single.

rcBut here’s your reality check. The world isn’t all sunshine and rainbows, and the economic returns in the podcasting world are low compared to radio. If the financial numbers echoed throughout multiple sessions are accurate, that would make the radio industry 20x more profitable than the podcasting business. That’s enormous.

As I thought about that disparity I wondered how the space could become more profitable without muddying up the content experience. Making matters worse is that ad agencies are still unsure about investing bigger dollars on the platform. They’ve increased spending in recent years and are expected to do so in the future but the level of spending versus other traditional media is lower.

So when does it bottom out? Is podcasting a $200 million dollar business? $300 million? $500 million? Can it surpass where radio is? Or is its present performance the best it has to offer?

podcastingMy Final Thoughts – The radio industry has a big decision to make. Does it go all in on podcasting or take a cautious approach? With dashboards and desktops continuing to represent where users spend the majority of their time consuming audio, and the ad community slowly increasing spending rather than making sizable investments, it’s hard to picture radio groups putting podcasting on equal footing with their over the air products.

In the past, radio has been slow to adapt but this is a space that is difficult to judge. It’s not as simple as looking at whether or not audiences are interested in the content or whether people will listen more on phones, tablets and digital dashboards. I do believe the platform is growing, and I love that the user experience is clutter free and able to be enjoyed whenever the user wants to listen. The number one question though is how can it be monetized better?

I’ve yet to see anyone step forward with a secret recipe to excite advertisers. Shows in this space are generally shorter and delivered less frequently, and advertising opportunities inside of the programming are fewer. It may be appealing to the user, but it’s a lot harder to justify spending larger dollars on it for sponsors and operators.

IMG_1438So how do you fix it? Will the public pay for it? Audible is banking on that with the launch of their new service ‘Channels’ which offers 40 original high-quality shows. Amazon believes that if you provide a great content experience and target it to people who find value for that particular form of programming, they’ll invest in it.

Other suggestions for monetization include developing branded content, increasing live reads, developing sponsored contests, creating live event revenue opportunities, and providing merchandise. Those all sound great and should help but they’re all things that are offered in radio.

The fact of the matter is that despite being in existence for quite some time, podcasting brands are still relatively unfamiliar to a large number of people. To influence a change in spending or listening takes time, promotion, and most importantly – a lot of money!

Radio has decisions to make about its own level of confidence in the podcasting business. Groups such as Hubbard, ESPN Radio and E.W. Scripps have placed their support behind it, and others offer on-demand audio on many of their brands and appear intrigued by the idea of becoming larger players in the future.

FullSizeRender (24)As radio contemplates its viability in the digital audio business, the podcasting community needs to understand the importance of walking before running. Replacing the radio business isn’t going to happen tomorrow or the next day and expecting advertisers to make drastic changes in the way they do business doesn’t happen without effort, patience, and sustained performance. The space is attractive to listeners and creators, and if good judgment is used in the future, and more quality programming is provided, who knows what the industry’s ceiling is.

The one glimmer of hope I’ll leave you with is this. It’s easy to suggest that podcasting won’t surpass radio. A case can easily be made today to demonstrate why its economic potential is limited. However, in 2000 you’d have laughed if I told you that the UFC in 10-15 years would pass professional boxing in terms of popularity and revenue growth.

If you missed it, the UFC was purchased on Monday by WME/IMG for 4 billion dollars, after initially being purchased in 2000 for only 2 million. I’m not suggesting that podcasting will be to radio what the UFC became to boxing, but no one truly knows what the long-term economic potential is. As long as quality audio programming continues being created, and audiences continue clamoring for it, that’ll help determine if podcasting is the next big treasure or fool’s gold.

Barrett Blogs

BSM’s Black Friday SALE on BSM Summit Tickets is Underway!

Jason Barrett

Published

on

blank

Each year I’m asked if there are ways to save money on tickets to the 2023 BSM Summit. I always answer yes but not everyone takes advantage of it. For those interested in doing so, here’s your shot.

For TODAY ONLY, individual tickets to the 2023 BSM Summit are reduced by $50.00. Two ticket and four ticket packages are also lowered at $50 per ticket. To secure your seat at a discounted price, just log on to BSMSummit.com. This sale ends tonight at 11:59pm ET.

If you’re flying to Los Angeles for the event, be sure to reserve your hotel room. Our hotel partner this year is the USC Hotel. It’s walking distance of our venue. Full details on hotel rooms can also be found via the conference website.

Continue Reading

Barrett Blogs

Mina Kimes, Bruce Gilbert, Mitch Rosen, and Stacey Kauffman Join the 2023 BSM Summit

“By the time we get to March, we should have somewhere between 40-60 participants involved in the conference.”

Jason Barrett

Published

on

blank

The 2023 BSM Summit is returning to Los Angeles on March 21-22, 2023, live from the Founders Club at the Galen Center at the campus of the University of Southern California. Information on tickets and hotel rooms can be found at BSMSummit.com.

We’ve previously announced sixteen participants for our upcoming show, and I’m excited today to confirm the additions of four more more smart, successful professionals to be part of the event. Before I do that, I’d like to thank The Volume for signing on as our Badge sponsor, the Motor Racing Network for securing the gift bag sponsorship, and Bonneville International for coming on board as a Session sponsor. We do have some opportunities available but things are moving fast this year, so if you’re interested in being involved, email Stephanie Eads at Sales@BarrettSportsMedia.com.

Now let’s talk about a few of the speaker additions for the show.

First, I am thrilled to welcome ESPN’s Mina Kimes to the Summit for her first appearance. Mina and I had the pleasure recently of connecting on a podcast (go listen to it) and I’ve been a fan of her work for years. Her intellect, wit, football acumen, and likeability have served her well on television, podcasts, and in print. She’s excelled as an analyst on NFL Live and Rams preseason football games, as a former host of the ESPN Daily podcast, and her appearances on Around The Horn and previously on Highly Questionable and the Dan Le Batard Show were always entertaining. I’m looking forward to having Mina join FS1’s Joy Taylor and ESPN LA 710 PD Amanda Brown for an insightful conversation about the industry.

Next is another newcomer. I’m looking forward to having Audacy San Francisco and Sacramento Regional Vice President Stacey Kauffman in the building for our 2023 show. In addition to overseeing a number of music brands, Stacey also oversees a dominant news/talk outlet, and two sports radio brands. Among them are my former station 95.7 The Game in San Francisco, and ESPN 1320 in Sacramento. I’m looking forward to having her participate in our GM panel with Good Karma’s Sam Pines, iHeart’s Don Martin, and led by Bonneville’s Executive Vice President Scott Sutherland.

From there, it’s time to welcome back two of the sharpest sports radio minds in the business. Bruce Gilbert is the SVP of Sports for Westwood One and Cumulus Media. He’s seen and done it all on the local and national level and anytime he’s in the room to share his programming knowledge with attendees, everyone leaves the room smarter. I’m anticipating another great conversation on the state of sports radio, which FOX Sports Radio VP of programming Scott Shapiro will be a part of.

Another student of the game and one of the top programmers in the format today is 670 The Score in Chicago PD, Mitch Rosen. The former Mark Chernoff Award recipient and recently appointed VP of the BetQL Network juggles managing a top 3 market sports brand while being charged with moving an emerging sports betting network forward. Count on Mr. Rosen to offer his insights and opinions during another of our branding and programming discussions.

By the time we get to March, we should have somewhere between 40-60 participants involved in the conference. My focus now is on finalizing our business and digital sessions, research, tech and sports betting panels, securing our locations and sponsorships for the After Party and Kickoff Party, plus working out the details for a few high-profile executive appearances and a couple of surprises.

For those looking to attend and save a few dollars on tickets, we’ll be holding a special Black Friday Sale this Friday November 25th. Just log on to BSMSummit.com that day to save $50 on individual tickets. In addition, thanks to the generosity of voice talent extraordinaire Steve Kamer, we’ll be giving away 10 tickets leading up to the conference. Stay tuned for details on the giveaway in the months ahead.

Still to come is an announcement about our special ticket rate for college students looking to attend the show and learn. We also do an annual contest for college kids to attend the event for free which I’m hoping to have ready in the next few weeks. It’s also likely we’ll give away a few tickets to industry professionals leading up to Christmas, so keep an eye out.

If you work in the sports media industry and value making connections, celebrating those who create an impact, and learning about the business from folks who have experienced success, failure, and everything in between, the Summit is worth your time. I’m excited to have Mina, Bruce, Mitch and Stacey join us for the show, and look forward to spending a few days with the industry’s best and brightest this March! Hope to see you there.

Continue Reading

Barrett Blogs

Barrett Media is Making Changes To Better Serve Our Sports and News Media Readers

“We had the right plan of attack in 2020, but poor timing. So we’re learning from the past and adjusting for the future.”

Jason Barrett

Published

on

blank

When I launched this website all I wanted to do was share news, insight and stories about broadcasters and brands. My love, passion and respect for this business is strong, and I know many of you reading this feel similar. I spent two great decades in radio watching how little attention was paid to those who played a big part in their audiences lives. The occasional clickbait story and contract drama would find their way into the newspapers but rarely did you learn about the twists and turns of a broadcaster’s career, their approach to content or the tactics and strategies needed to succeed in the industry. When personal reasons led me home to NY in 2015, I decided I was going to try my best to change that.

Since launching this brand, we’ve done a good job informing and entertaining media industry professionals, while also helping consulting clients and advertising partners improve their businesses. We’ve earned respect from the industry’s top stars, programming minds and mainstream media outlets, growing traffic from 50K per month to 500K and monthly social impressions from a few thousand to a few million. Along the way we’ve added conferences, rankings, podcasts, a member directory, and as I’ve said before, this is the best and most important work I’ve ever done, and I’m not interested in doing anything else.

If I’ve learned anything over seven years of operating a digital content company it’s that you need skill, strategy, passion, differentiating content, and good people to create impact. You also need luck, support, curiosity and an understanding of when to double down, cut bait or pivot. It’s why I added Stephanie Eads as our Director of Sales and hired additional editors, columnists and features reporters earlier this year. To run a brand like ours properly, time and investment are needed. We’ve consistently grown and continue to invest in our future, and it’s my hope that more groups will recognize the value we provide, and give greater consideration to marketing with us in the future.

But with growth comes challenges. Sometimes you can have the right idea but bad timing. I learned that when we launched Barrett News Media.

We introduced BNM in September 2020, two months before the election when emotions were high and COVID was a daily discussion. I wasn’t comfortable then of blending BNM and BSM content because I knew we’d built a trusted sports media resource, and I didn’t want to shrink one audience while trying to grow another. Given how personal the election and COVID became for folks, I knew the content mix would look and feel awkward on our site.

So we made the decision to start BNM with its own website. We ran the two brands independently and had the right plan of attack, but discovered that our timing wasn’t great.

The first nine months readership was light, which I expected since we were new and trying to build an audience from scratch. I believed in the long-term mission, which was why I stuck with it through all of the growing pains, but I also felt a responsibility to make sure our BNM writing team and the advertising partners we forged relationships with were being seen by as many people as possible. We continued with the original plan until May 2021 when after a number of back and forth debates, I finally agreed to merge the two sites. I figured if WFAN could thrive with Imus in the Morning and Mike and the Mad Dog in the afternoon, and the NY Times, LA Times, KOA, KMOX and numerous other newspaper and radio brands could find a way to blend sports and news/talk, then so could we.

And it worked.

We dove in and started to showcase both formats, building social channels and groups for each, growing newsletter databases, and with the addition of a few top notch writers, BNM began making bigger strides. Now featured under the BSM roof, the site looked bigger, the supply of daily content became massive, and our people were enjoying the increased attention.

Except now we had other issues. Too many stories meant many weren’t being read and more mistakes were slipping through the cracks. None of our crew strive to misspell a word or write a sloppy headline but when the staff and workload doubles and you’re trying to focus on two different formats, things can get missed. Hey, we’re all human.

Then a few other things happened that forced a larger discussion with my editors.

First, I thought about how much original material we were creating for BSM from our podcast network, Summit, Countdown to Coverage series, Meet the Market Managers, BSM Top 20, and began to ask myself ‘if we’re doing all of this for sports readers, what does that tell folks who read us for news?’ We then ran a survey to learn what people valued about our brand and though most of the feedback was excellent, I saw how strong the response was to our sports content, and how news had grown but felt second fiddle to those offering feedback.

Then, Andy Bloom wrote an interesting column explaining why radio hosts would be wise to stop talking about Donald Trump. It was the type of piece that should’ve been front and center on a news site all day but with 3 featured slots on the site and 7 original columns coming in that day, they couldn’t all be highlighted the way they sometimes should be. We’re actually going through that again today. That said, Andy’s column cut through. A few sports media folks didn’t like seeing it on the site, which wasn’t a surprise since Trump is a polarizing personality, but the content resonated well with the news/talk crowd.

National talk radio host Mike Gallagher was among the folks to see Andy’s piece, and he spent time on his show talking about the column. Mike’s segment was excellent, and when he referenced the article, he did the professional thing and credited our website – Barrett SPORTS Media. I was appreciative of Mike spending time on his program discussing our content but it was a reminder that we had news living under a sports roof and it deserved better than that.

I then read some of Pete Mundo, Doug Pucci and Rick Schultz’s columns and Jim Cryns’ features on Chris Ruddy, Phil Boyce, and David Santrella, and knew we were doing a lot of quality work but each time we produced stories, folks were reminded that it lived on a SPORTS site. I met a few folks who valued the site, recognized the increased focus we put on our news/talk coverage, and hoped we had plans to do more. Jim also received feedback along the lines of “good to see you guys finally in the news space, hope there’s more to come.”

Wanting to better understand our opportunities and challenges, I reviewed our workflow, looked at which content was hitting and missing the mark, thought about the increased relationships we’d worked hard to develop, and the short-term and long-term goals for BNM. I knew it was time to choose a path. Did I want to think short-term and keep everything under one roof to protect our current traffic and avoid disrupting people or was it smarter to look at the big picture and create a destination where news/talk media content could be prioritized rather than treated as BSM’s step-child?

Though I spent most of my career in sports media and established BSM first, it’s important to me to serve the news/talk media industry our very best. I want every news/talk executive, host, programmer, market manager, agent, producer, seller and advertiser to know this format matters to us. Hopefully you’ve seen that in the content we’ve created over the past two years. My goal is to deliver for news media professionals what we have for sports media folks and though that may be a tall order, we’re going to bust our asses to make it happen. To prove that this isn’t just lip service, here’s what we’re going to do.

Starting next Monday November 28th, we are relaunching BarrettNewsMedia.com. ALL new content produced by the BNM writing team will be available daily under that URL. For the first 70-days we will display news media columns from our BNM writers on both sites and support them with promotion across both of our brands social channels. The goal is to have the two sites running independent of each other by February 6, 2023.

Also starting on Monday November 28th, we will begin distributing the BNM Rundown newsletter 5 days per week. We’ve been sending out the Rundown every M-W-F since October 2021, but the time has come for us to send it out daily. With increased distribution comes two small adjustments. We will reduce our daily story count from 10 to 8 and make it a goal to deliver it to your inbox each day by 3pm ET. If you haven’t signed up to receive the Rundown, please do. You can click here to register. Be sure to scroll down past the 8@8 area.

Additionally, Barrett News Media is going to release its first edition of the BNM Top 20 of 2022. This will come out December 12-16 and 19-20. The category winners will be decided by more than 50 news/talk radio program directors and executives. Among the categories to be featured will be best Major/Mid Market Local morning, midday, and afternoon show, best Local News/Talk PD, best Local News/Talk Station, best National Talk Radio Show, and best Original Digital Show. The voting process with format decision makers begins today and will continue for two weeks. I’ve already got a number of people involved but if you work in an executive or programming role in the news/talk format and wish to be part of it, send an email to me at JBarrett@sportsradiopd.com.

We have one other big thing coming to Barrett News Media in 2023, which I will announce right after the BNM Top 20 on Wednesday December 21st. I’m sure news/talk professionals will like what we have planned but for now, it’ll have to be a month long tease. I promise though to pay it off.

Additionally, I’m always looking for industry folks who know and love the business and enjoy writing about it. If you’ve programmed, hosted, sold or reported in the news/talk world and have something to offer, email me. Also, if you’re a host, producer, programmer, executive, promotions or PR person and think something from your brand warrants coverage on our site, send it along. Most of what we write comes from listening to stations and digging across the web and social media. Receiving your press releases and getting a heads up on things you’re doing always helps.

If you’re a fan of BSM, this won’t affect you much. The only difference you’ll notice in the coming months is a gradual reduction of news media content on the BSM website and our social accounts sharing a little about both formats over the next two months until we’re officially split in February. We are also going to dabble a little more in marketing, research and tech content that serves both formats. If you’re a reader who enjoys both forms of our content, you’ll soon have BarrettSportsMedia.com for sports, and BarrettNewsMedia.com for news.

Our first two years in the news/talk space have been very productive but we’ve only scratched the surface. Starting November 28th, news takes center stage on BarrettNewsMedia.com and sports gets less crowded on BarrettSportsMedia.com. We had the right plan of attack in 2020, but poor timing. So we’re learning from the past and adjusting for the future. If we can count on you to remember two URL’s (add them to your bookmarks) and sign up for our newsletters, then you can count on us to continue delivering exceptional coverage of the industry you love. As always, thanks for the continued support. It makes everything we do worthwhile.

Continue Reading
Advertisement blank
Advertisement blank

Barrett Media Writers

Copyright © 2022 Barrett Media.