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Under The Radar – November 7, 2016

Jason Barrett

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The latest news that you might have missed across the sports media industry. As always, if you have news to share please pass it along via email at JBarrett@hvy.tcp.mybluehost.me.

Sid Rosenberg is reuniting with Don Imus on WABC 770AM. Rosenberg, who hosts middays on WABC has been summoned by the I-Man to replace New York sports media legend and longtime member of the show Warner Wolf. Rosenberg will provide sports updates during the show, a role he previously occupied when he and Imus both worked for WFAN.

Former Grand Rapids, Seattle and Omaha radio host Michael Grey has announced he’s accepted an opportunity in Helena, Montana. Grey will join The Montana Radio Company. He’s scheduled to start next week.

Lotus Broadcasting in Las Vegas has given an increased role to Helen Yee. She’s expected to be heavier involved on the digital side including doing a few more shifts on the company’s local sports stations.

Congratulations is in order for former Mike and Ike producer Eric Golden. He’s been promoted internally to the production department at Sports Radio 94WIP. James Seltzer is now producing the station’s new midday show with Joe DeCamara and Jon Ritchie.

In July, Joe Hunk was promoted at WJOX to host the evening show with Jon Lunceford. Then in September, Hunk was promoted to the position of program director and afternoon host for Sports Radio 740 WMSP in Montgomery, Alabama. Both WMSP and WJOX are owned and operated by Cumulus. Tim Melton replaced Hunk alongside Lunceford on WJOX’s evening show “JOX Prime Time”.

Bobby Mauro has confirmed that he’s joined Learfield Sports. Mauro will contribute for the network as a play by play announcer on Women’s Basketball broadcasts.

A familiar face has popped up on Fox Sports 1. Former ESPN NFL Analyst Cris Carter appeared Monday and Tuesday on Skip and Shannon: Undisputed. It’s unclear if Carter will have a future role with FS1 where he’d be reunited with former ESPN colleague Jamie Horowitz.

NFL Free Agent Quarterback Jimmy Clausen is moving closer towards a career in the sports media industry. The former Notre Dame star and member of the Carolina Panthers, Chicago Bears and Baltimore Ravens has appeared recently as a guest analyst on NBC Sports college football programming.

The Texas Rangers continue to make changes to their broadcast team for next season. In-game reporter Jim Knox will not be retained after spending the past 15 seasons working with the club. The Rangers have not announced who will fill Knox’s role.

Sports Radio News

SURVEY: 16.9% of All Sports Radio Listeners Are Streaming

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, All Sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in its latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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