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FOX Sports Radio Adds Chris Broussard To Its Roster

Jason Barrett

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FOX Sports Radio is adding veteran sports media personality Chris Broussard to its roster as an on-air host, opinionist and NBA analyst. He’ll make frequent appearances across the network as a guest and contributor, plus launch the first of two weekend programs this Saturday, November 12th. Co-hosted by FSR personality Brian Noe, the duo will broadcast 5p-8p PT on 200 stations nationwide, in addition to FOX Sports Radio’s channel on iHeartRadio, iHeartMedia’s industry-leading digital radio platform.

Broussard is also expected to add a Sunday radio program in 2017, and will continue his role as FS1’s new NBA analyst, providing insights for FS1’s studio shows, including Skip And Shannon: Undisputed, The Herd with Colin Cowherd and Speak For Yourself.

“I want to thank FOX Sports Radio and FS1 for providing me with the platform to share my sports views and opinions, which have been developed over my 20 years of covering professional sports, particularly the NBA,” stated Broussard. “I can’t wait to hit the airwaves in my new role with Brian Noe. Together, we’ll bring listeners a show that is smart, entertaining and insightful.”

“Having worked with Chris for many years, he is a total pro who brings unmatched perspective to the airwaves,” shared Scott Shapiro, FOX Sports Radio Vice President of Sports Programming. “Whether he’s sharing his expertise on the NBA or opining on the topics of the day, Chris is going to shine in his role with FOX Sports Radio, while making our growing network that much stronger.”

Broussard came to FOX Sports from ABC and ESPN television, where he contributed to many ESPN studio shows including SportsCenter, as well as ESPN The Magazine and ESPN.com. Broussard has shared the small screen with some of the NBA’s legendary figures, including Magic Johnson, with whom he co-starred on the “KIA NBA Countdown Show” during the 2011-2012 season. His achievements led to his being named one of the 100 Black History Makers of 2012 by Thegrio.com, the African-American news arm of NBC.

 

Sports Radio News

16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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