Connect with us

Sports Radio News

D.C. Sports Radio Overcomes The Political Chaos

Jason Barrett

Published

on

A polarizing election featuring two of the most high profile and controversial personalities of our lifetime wasn’t enough to slow down sports radio in the nation’s capital during the November book. Although News/Talk still occupied the top of the ratings ladder, Chris Kinard and his team at 106.7 The Fan, and Chris Johnson and his staff at ESPN 980, the market’s two leading sports stations, have plenty to feel good about.

Starting with 106.7 The Fan, they retained bragging rights as the market’s top rated sports station, finishing in the top three with Men 25-54 6a-7p (5.9), and in the top 5 (5.0) with Men 25-54 M-SU 6a-Mid. The station’s morning and midday shows also placed in the top 3, and the afternoon show was just four tenths of a point off of placing inside the top 5.

Another encouraging sign for The Fan is their year to year growth. Twelve months ago, the Sports Junkies produced a 4.8 and Chad Dukes’ afternoon show delivered a 4.5. Both shows have since increased their overall share. Grant and Danny, The Fan’s midday show, was slightly down in share year to year, but they’ve maintained strong consistency while fluctuating between 2nd and 3rd place.

Meanwhile at ESPN 980, there were also some very positive signs.

Year to year the station saw a huge gain in afternoons, soaring from a 2.7 to 4.4, which was good enough for 9th place. Inside The Locker Room which airs weekdays from 1p-4p, climbed from a 2.9 to 4.2 to finish 10th. And despite losing local icon Tony Kornheiser to the podcasting world in June, 980 lost little momentum in his timeslot, as Bram Weinstein produced a 3.9 and cemented a spot inside the top 10. Three of 980’s core four weekday programs were ranked in the top 10.

Another item that should have the 980 staff feeling hopeful is the progress being made in mornings. Chris Cooley and Kevin Sheehan took over the timeslot in April, and although they have more work to do in terms of growing the time slot’s overall share, the station is now local and stable in that position. Their ratings are also up year to year.

Given the turmoil that surrounded 980 last year (the station hired Jason Reid and Chris Paul, then pulled the show before it started, reversed course and let it debut, only to cancel the show for low ratings 7 months later) that progress is something the station can build upon.

At a time where Donald Trump and Hillary Clinton captivated the country and fueled increased media attention and conversation, it would’ve been understandable if both stations experienced a decline, especially in a market where politics takes center stage. Fortunately though for both sports stations that wasn’t the case. They provided a much needed distraction for their local audiences, and that approach led them to a strong November, and healthy year to year gains.

One thing to take into account as you process the information below, the weekday lineups for these two stations are structured differently. To make it easier to consume, I’ve listed both brands individually so you can see how each show and daypart performed. From strictly a ratings perspective, The Fan is comfortably in front in the head to head battle. 980 though has done a nice job of making inroads.

106.7 The Fan:

  • M-F 6a-7p – 5.9 (3rd)
  • M-SU 6a-Mid – 5.0 (5th)
  • The Sports Junkies (5a-10a) – 6.7 (3rd)
  • Grant & Danny (10a-2p) – 6.3 (3rd)
  • Chad Dukes (2p-7p) – 5.1 (7th)
  • Evenings (7p-12a) – 3.6 (11th)

ESPN 980:

  • M-F 6a-7p – 3.7 (12th)
  • M-SU 6a-Mid – 3.4 (tied for 13th)
  • Al Galdi (5a-7a) – 2.3 (14th)
  • Cooley and Kevin (7a-11a) – 2.9 (13th)
  • Bram Weinstein (11a-1p) – 3.9 (tied for 10th)
  • Inside The Locker Room (1p-4p) – 4.2 (10th)
  • The Sports Reporters w/ Czaban/Pollin (4p-7p) – 4.4 (9th)
  • Evenings (7p-12a) – 1.4 (22nd)

Sports Radio News

16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Published

on

Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

Continue Reading

Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

Published

on

MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

Continue Reading

Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Published

on

Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

Continue Reading
Advertisement
Advertisement

Trending

Copyright © 2021 Barrett Media.