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Under The Radar – January 16, 2017

Jason Barrett

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A number of news items you may not be aware of from the world of sports media. As usual, if you have a tip to share or a press release to pass along, send it via email to JBarrett@hvy.tcp.mybluehost.me. Now here’s this week’s news.

John Cassio has been hired by SiriusXM as the new program director of College Sports Nation. Cassio fills the vacancy left behind by TJ Cuttini. Prior to accepting the offer to join SiriusXM, Cassio was the program director for Fox Sports 97.3 The Fan in Fort Meyers, FL.

In Boston, WEEI.com has added Alex Reimer as a full-time contributor. Reimer will also continue making on-air contributions to Kirk and Callahan‘s morning show on WEEI.

Here’s a very cool idea that Atlanta sports radio personality Mark Zinno has developed. The evening host on 92.9 The Game has announced he’s launching the Hazard Ground Podcast, a program which will include conversations with military members and their stories of survival, combat, and beyond. To check it out click here. The first episode drops on Tuesday.

Congratulations to Owen Lademann who been named the new producer of Ken Carman and Anthony Lima‘s morning show on 92.3 The Fan in Cleveland. Lademann had previously produced Nick Wilson‘s evening show on the station. He fills the vacancy left behind by Landry Locker who left for Houston to produce MaD Radio on Sports Radio 610.

Look for former 97.5 The Fanatic host Jon Marks to resurface soon on the airwaves in Philadelphia. Marks’ non-compete is expected to expire soon. While it’s unclear which station he will be heard on, local sources say to expect him to join WIP. Stay tuned.

After winning a world series, the Chicago Cubs are satisfied sticking with what’s worked on their television broadcasts. The team has signed TV broadcasters Len Kasper and Jim DeShaies to contract extensions through the 2019 season.

Speaking of contracts, Ben Maller has inked a new deal to remain on the airwaves of FOX Sports Radio. Premiere Radio Networks, which operates FSR, has been very pleased with Maller’s performance and growth.

One additional contract extension comes from the CBS Sports Radio Network. Amy Lawrence has agreed to terms to continue patrolling the network’s airwaves overnight. The network has signed her to a multi-year deal.

Congratulations is in order for Cliff Saunders who has been retained for a 5th season on Houston Astros pre and postgame shows. Astros radio broadcasts are carried on NewsRadio 740 KTRH in Houston.

Matt Pauley is adding to his workload by adding anchor work at SB Nation Radio. Pauley also works for 620 WTMJ in Milwaukee as the station’s pre and postgame host for Milwaukee Brewers baseball.

A second sports station has been introduced in Eugene, Oregon. Steve Woodward has launched FOX Sports Eugene, which includes FSR programming, play by play from the Portland Trail Blazers and San Francisco 49ers, and local reports. The station is broadcasting on KORE 1050AM, which previously aired Christian programming for over four decades.

Meanwhile in San Antonio, Cox Radio has decided to exit the sports format. The company has flipped CBS Sports Radio 860 to the oldies format.

Alex Womer has been named Sports Blitz anchor on FOX Sports 1330 and Assistant Production Director of Connoisseur Media‘s six radio stations in Eerie, PA. Womer had worked for the company in a variety of roles before being elevated to full-time status.

In the TV world, ESPN is losing one of its play by play announcers. Eamon McAnaney is leaving the network for a full time anchor role with SNY.

ESPN high profile personality Stephen A. Smith is one of seven honorees who will be inducted into the 2016-2017 John B. McLendon Jr. Hall of Fame. The Central Intercollegiate Athletic Association will hold its ceremony for the honorees on February 24th.

The WWE has hired Vic Travagliante as an on-air announcer. He will go by the name of Vic Joseph on the air. He’s recently served as the voice of the wrestling promotion House of Hardcore, and previously spent time working for the Cleveland Browns Network and CBS Cleveland.

Sports Radio News

16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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