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Under The Radar – February 6, 2017

Jason Barrett

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Another week of news to share that you may have not been aware of. To pass along future tips, press releases and relevant information, email JBarrett@hvy.tcp.mybluehost.me. Now here’s the stuff you might have missed.

One of the biggest sports media questions of 2017 is, where will Mike Francesa land after he departs WFAN? Last week during an on-air reunion with Chris “Mad Dog” Russo, Francesa said he will be on the air somewhere on January 3, 2018. He also hinted that the next venture might not be conventional. Stay tuned.

Altitude Sports 950 in Denver is going thru a change to its weekday lineup. Tom Nalen has left the station and his position in afternoon drive with Nate Kreckman, forcing the station to make a personnell adjustment. Starting Monday, Kreckman will be joined on a daily basis by former Denver Bronco Ryan Harris. The new afternoon show will be titled “Kreckman and Harris“.

Also in Denver, Mile High Sports is bringing in former Sports Radio 810 WHB evening host TJ Carpenter for a look. Carpenter who has spent the past four and a half years in Kansas City is expected to do a few test shows this week.

Congratulations to Kyle Brown who’s been promoted to Assistant Program Director at 710 ESPN Seattle. The station also announced promotions for James “Boy Howdy” Osborn and Taylor Jacobs. Osborn will become the station’s Topical Content producer, which includes handling the station’s imaging and developing ways to produce content across all media platforms. Jacobs takes on the role of Audience Engagement Manager, which focuses on the brand’s social media strategy and engagement, database development, and digital brand messaging.

When you have a love for radio, you keep pushing forward regardless of the setbacks. That’s exactly what Jeff Pantridge did and as luck would have it, he’s now landed the afternoon hosting opportunity at ESPN Radio 94.1 in Virginia Beach. Congrats to Dave Paulus and the Max Media Virginia Beach crew on finding a quality replacement for Nick Cattles who left last month to join 98.5 The Sports Hub.

Former LSU center T-Bob Hebert, who’s also the son of former NFL quarterback Bobby Hebert is returning to Baton Rouge. The former offensive linemen will co-host a morning drive show with Jordy Culotta on 104.5/104.9 ESPN. The program “Off the Bench” will air weekdays from 7a-9a ET.

CRC Broadcasting has announced plans to launch a new sports radio station in Phoenix. 1580 The Fanatic will debut Monday, February 13th and feature a mixture of local programming and CBS Sports Radio and SB Nation Radio shows. The station’s weekday lineup will consist of The Morning Fanatics with K-Ray and Bauer from 6-9am, Fouhy on The Fanatic from 9-10am, Jim Rome from 10am-12pm, The Daily Blender with Jeffry O’Brien from 12-2pm, The Dean’s List with Jeff Dean from 2-3pm, and Roc and Manuch with Shawn Crespin from 3-6pm. This will be the 4th sports station to be available in the Phoenix market, joining Arizona Sports 98.7FM, FOX Sports 910 and NBC Sports 1060.

Also in Phoenix, congratulations is in order for Erin Maloney who has expanded her role on Arizona Sports 98.7FM. Maloney will be providing on-air updates during Bickley and Marotta’s midday show.

In the windy city, Julie DiCaro and Brian Hedger are teaming up to co-host a new Saturday program on 670 The Score. The debut broadcast took place this past Saturday February 4th immediately after the Illinois basketball game.

Heading to the nation’s capital, 106.7 The Fan has made a couple of moves. The radio station has struck a deal with Thom Loverro to contribute to all of the station’s weekday programs. Loverro had been a member of ESPN 980 but was let go due to budget cuts. Additionally, The Fan has partnered with the Washington Capitals to bring head coach Barry Trotz on the Sports Junkies every Wednesday morning at 8am.

Congratulations are in order for Jack Fritz who has been hired as a producer at Sports Radio 94 WIP in Philadelphia.

CBS Sports Radio is losing the talents of Max Herman. The on-air anchor has announced he’s moving to Vancouver where he hopes to produce content for an interested company. Herman worked his final shift on CBS Sports Radio last week.

Former NFL Defensive Coordinator and San Francisco 49ers Head Coach Mike Nolan will be departing SiriusXM‘s NFL channel in order to accept a new opportunity with the New Orleans Saints.

Sports Radio News

16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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