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Under The Radar – February 20, 2017

Jason Barrett

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Here’s the latest news from the world of sports radio and television. To pass along a news story, tip, or press release, email JBarrett@hvy.tcp.mybluehost.me.

With Jay Mohr gone from FOX Sports Radio, the network has a hole in its weekday lineup. Phil Mushnick of the New York Post reported last week that Doug Gottlieb would soon fill the hole, joining the radio network, and FOX Sports 1. The move would make a lot of sense for both Gottlieb and FOX. Assuming it comes together it would leave a vacancy in the CBS Sports Radio Network lineup. Nothing has officially been announced yet.

Toronto sports radio veteran Mike Richards is launching a new website which will serve as the home for his new show. Richards says his debut broadcast will take place on April 12th, the first day of the NHL playoffs.

104.3 The Fan in Denver is expected to make a decision soon on a host to work opposite Brandon Stokley. The station has been reviewing applicants and trying to wind down its process.

With Jim Rome off for President’s Day, Marc James will step in on the the CBS Sports Radio Network, and host Monday’s program.

Former Sirius XM College Sports Nation program director T.J. Cutini has joined Westwood One as a producer and news editor.

After spending the past few years producing Rob Dibble‘s show on 97.9 ESPN in Hartford, Chrissy Paradis has decided to leave the radio station. She says she’s interested in continuing to produce. To reach her via Twitter click here. The station is looking for her replacement, and the opening has been posted in our Jobs section.

Spencer Ray is leaving 730 The Game in Lansing, Michigan where he’s worked as a producer in order to join the ESPN Radio network in Bristol, CT.

In Chicago, Sean Freedberg has been named a producer at 670 The Score.

Congratulations is in order for Tom Ackerman who recently signed a new contract to remain the Sports Director at KMOX in St. Louis. Ackerman has been the station’s SD since 2009.

105.7FM The Fan in Milwaukee has brought back its motor sports show Final Inspection. The show airs Saturday’s at Noon and features Steve Zautke and a mix of well-seasoned contributors. Jeff Orloski will produce the show and offer observations and opinions as well.

ESPN 97.5 afternoon host Fred Faour shared some exciting personal news on social media on Friday. Faour says terms have been agreed to and plans are being finalized to develop a movie version of his novel, “Jesus Just Left Chicago“.

SB Nation Radio host and former ESPN and SEC Network reporter Kayce Smith has accepted a new opportunity with CSN New England. She’s expected to join the Boston sports television channel at the end of the month.

Sports Radio News

SURVEY: 16.9% of All Sports Radio Listeners Are Streaming

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, All Sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in its latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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