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The Benefits & Misconceptions of Hiring An Agent

Jason Barrett

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The decision of when and if to retain an agent is an important one for a sports radio personality. When you rise through the ranks in this business, you do it based on your own hard work, and negotiating skills. But when you reach that point in your career when you’re beginning to make a mark on the industry, it’s fair to ask the question “what else am I capable of accomplishing”?

Having the right person in your corner who has confidence in your abilities and possesses the relationships necessary to open up doors is worth its weight in gold. But if the only reason you’re retaining an agent is to help put your resume and on-air samples in front of top decision makers, you have the wrong strategy.

Truth be told, most personalities won’t become dominant national figures or the next Mike Francesa in a local market. Sports radio is ultra competitive and for every person with talent, there are a thousand more with similar skills. It’s not always a question of whether you’re good, it’s a matter of whether or not you’re the right fit for a brand, and if you have the right relationships with key decision makers.

I’m asked for career advice on a regular basis by many members of the sports radio community. While I’m happy to pass along whatever wisdom I’ve gathered from two decades of experience, I don’t pretend to be an agent. I do have friendships with many executives, and understand how many of them think and operate, and I’ve been fortunate to develop friendships and knowledge of how some of the best agents in the business work as well. Whether or not an individual reaching out to me for advice makes sense to put on their radar depends on a variety of factors.

One of the biggest misconceptions I see involves upcoming talent, often younger people, and what they believe is going to happen if they retain an agent. They assume that the agency is going to spend each day chasing down leads for them, and making sure they locate employment. They approach the situation with the mindset of the agent being their personal recruitment center, instead of understanding their role as a career adviser and business partner.

That’s the wrong way to approach the relationship.

First things first, nobody will work harder to find a job than the person without one. But when an opening is identified, it’s often the relationship between the agent and potential employer that can help place the candidate at the top of the list, especially if the agent’s track record is considered strong by the hiring executive.

For example, FOX Sports 1 employs Colin Cowherd and Skip Bayless. Both individuals are represented by CAA. If FOX Sports 1 has a future need, and CAA recommends someone else they’re working with, hiring officials at FS1 are likely going to take a look. This doesn’t mean they’ll hire that person, but a strong track record gives them an advantage over someone else chasing the same opportunity.

There’s also this belief among some on-air talent that being skilled should be enough to warrant a high profile position. I can’t tell you how many times I’ve been told by an on-air host “did you see who ESPN hired? I’m ten times better than him”. My immediate response is usually something to the affect of, “the hiring executive obviously had an interest in what they provide, and if you don’t have the right people talking to that executive, it doesn’t matter how good you may be or think you are”.

I’ve seen industry people with limited experience as a night or weekend talk show host apply for positions on First Take and Undisputed. I’ve seen board operators with one year of experience apply for afternoon drive jobs in top 10 markets despite not having hosted regularly at the radio station where they’re employed.

Newsflash folks, if you’re John Skipper or Jamie Horowitz, you are more than likely going to want to see more proof of performance than a couple of hours on the weekend in a local market. The same is true of those Top 10 market hiring managers who are going to see a resume with no hosting experience and toss it to the side when considering applicants for their vacant position. There are exceptions of course, but a strong track record in a top market often helps candidates stand out.

Hosts have little idea of how sought after these jobs are or who’s in the mix for consideration. Having hired people many times in various markets, the flood of activity is enormous. If a market is desirable, and a brand has a good reputation, a PD is going to receive hundreds of applications and air checks, and phone calls. That’s not taking into account the couple of people who drop by the radio station unannounced and decide to try and infiltrate the PD’s office to let them know they’re the next big thing. By the way, that approach rarely works.

If you’re in charge of a sports television network and under the microscope for every hire you make, especially when it involves large dollars, you’re more likely to pledge your commitment to someone with a strong track record and a relationship with a well respected agency than a possible diamond in the rough who nobody has given a big break to.

As it applies to sports radio, it’s slightly different. Local stations don’t work with the budgets that national television networks do, but that doesn’t mean that a good agent can’t be extremely valuable.

Personalities who have built a good foundation in a local market and choose to handle their own business often assume they’ve emerged victorious when negotiating with their employer. If they were offered a 2 year deal with a 2% raise and negotiated a 2 year deal with a 5% bump, they’re heard in the halls bragging about their big victory.

Except they have no idea if the company would have been willing to extend the deal to three or four years or if they had 10-20% available in compensation and other perks. In that case, did the host really get the best deal available?

When personalities handle their own negotiations they also have a harder time separating business from their personal feelings. Many can’t hear that the company doesn’t believe they’re worth more, and they want to believe that because they’ve invested the past 2-3 years of energy into the brand that they simply deserve to receive better compensation. Unlike the federal government though, a raise isn’t granted for time served in broadcasting.

In numerous cases, the host isn’t familiar with the station’s expenses, sales performance, budgets, or additional challenges. They also don’t know how they’re perceived internally when it comes to working with other departments and station advertisers who are attaching their dollars to the station and/or individual. Before they find out those hard truths at the negotiating table, a good agent is able to prepare them, and hopefully guide them along the way so they can fix any issues that arise and ultimately impact the talent’s earning potential.

This is why smart personalities with a long-term view of their careers invest in good representation. It doesn’t always result in an overnight success story, but having a strategic long-term game plan in place with someone you trust, who has your best interests in mind, who’s willing to invest in your development, and has the ability to present your story to prospective employers is how you ultimately help advance your career.

I wanted to get a better understanding of how agents think and approach a variety of these situations so I reached out to four people who I know and have a ton of respect for in the industry. These men have represented some of the best talents in the sports media business, and if you’re considering working with an agent in the future, or looking to gain perspective of what to expect from such a relationship, I encourage you to pay close attention to their advice.

What do you look for when considering whether or not to represent a sports radio personality?

Herz: Personal character issues first and foremost. Are they hard working, passionate and committed to the business for the right reasons (a love of the craft as opposed to a desire for fame)? Are they coachable people (on and off the air), and do they have a growth mindset about life and learning? We have made a policy of meeting every potential new client so you can generally tell in that face to face meeting if your personalities are in sync, and that generally serves as a mutual weeding process.

We ask people to do a writing sample and reflect on their reasons for being in the business and childhood/life influences. It reveals a lot and helps us make an educated decision on whether we think it’ll be a mutually beneficial long term relationship. Obviously, we also look at their talent and skills and while that’s subjective, after doing this for so many years you like to think you develop a good gut/sense of the marketplace.

Miller: I look for a solid combination of talent, skill and radio business acumen. The latter can be taught or honed. Natural talent is of course a driving quality, but it’s not everything. I have known a lot of naturally talented people who just couldn’t get out of their own way on the business side, often because they weren’t willing to listen and learn. I would share their names but unfortunately you wouldn’t have heard of them. Had they received the proper guidance, and listened and followed that advice, they would be household names today.

Kramer: While there are many attributes we look for in a client, we first consider if he or she is a next level talent. If so, we try to determine how we can help elevate them to that next level across multiple platforms.

Lepselter: We are very selective about who we look to represent in the radio arena. We consider, in no particular order, depth of knowledge, ability to entertain and engage listeners, age, work ethic, background and experience.

What is the biggest misconception a sports radio personality has about hiring an agent?

Herz: That agents have magic pixie dust. This business is a process and careers take time to develop and involve a lot of factors including timing and luck. Agents who sell the career equivalent of lottery tickets should be avoided by talent. Clients who expect immediate results should be avoided by agents.

Miller: That all agents are equal and able to accomplish the same goals on behalf of their client. Our sole focus is to represent broadcast professionals on a local and national basis. Another misconception is that agents will represent anyone who inquires. Maybe some will, but we won’t. As much as an agent is a reflection of his or her client, a client is a reflection of the agent as well. I work with some of the best and brightest in the industry, and if I’m known as the agent that also represents that “nightmare” of a talent, it reflects poorly on all my clients. My clients are my family, and I won’t bring a negative force into my house.

Kramer: The agent is a facilitator who must be knowledgeable about the entire marketplace – television, radio , digital platforms, and beyond. It is important to remember that the network is king, and therefore, has the keys to the kingdom. The agent works for the client and the client works for the network, so the agent must be useful in helping to maintain, manage, and grow that relationship.

Lepselter: I think that’s a question you’d need to ask the talent, more so than an agent.

Once you’ve agreed to work with a personality, how do you help them in their career beyond negotiating their contracts and helping place them on the radar of potential employers?

Herz: We like to find out what the marketplace thinks of their strengths and weaknesses and if we agree and/or there is a general consensus on that, we try to work with them on improving the areas holding them back. For example, we’ve had clients where the feedback was about the lack of authority in their voice so we engaged a professional voice coach.

Miller: Once we dive in it’s more than just placement and negotiation of contracts. We work with the talent to improve their knowledge of the business, and guide them to be a greater asset to their broadcast partner and to their future success threshold. If you are looking for someone to “yes” you to death and just keep the status quo, we probably aren’t the company for you. If you are looking for someone to be honest and challenge you to raise your game to the next level, both on and off air, then we may have something to talk about. I’m tough (my clients reading this are nodding voraciously), but it’s because there are only so many hours in the day and if I represent you I dive in 100%. If you aren’t listening or working with me to raise your game, then it’s wasted effort.

As to getting on the radar it’s about career planning and taking advantage of our network of contacts and reputation with broadcast companies. But beyond that I am goal oriented. There has to be a plan. Let’s target particular companies for which your skill set is a match and start creating familiarity before there is an opening, so that when opportunities arise the decision makers are already familiar with you.

Kramer: A successful relationship is incumbent on the sharing of information. The agent has to obtain the information and then be able to help connect the dots for the client. The agent needs to convey information – positive and negative – quickly and efficiently to the client. As an agent, if you have information, and know how best to utilize it, your client usually wins.

Lepselter: Listening and reviewing their shows certainly is important. Helping them diversify their portfolio is imperative. You can no longer be a one trick pony in this business. Introducing our clients to the decision makers is critical for them.

For a personality to warrant consideration for a high profile national or local opportunity, what must they already possess? (track record, market familiarity, industry relationships, unique style, etc.

Herz: They must have some track record of success, hopefully some level of relationship/connection to the potential hiring executive either direct or thru a referral, and they have to be consistent with the goals of the hiring company. Someone who might work on ESPN might not be a fit for CBS. In our case, since we represent a small select number of clients, we hope our clients merit a serious look based on prior success with those execs.

Miller: Track record of success, and a reputation for being a positive force in a company environment. Look, it should be enough to just be talented on the air, to garner ratings. But it’s not. This is a business and the talent who can drive ratings yet understand that we live in a revenue driven world, who can partner in and give the extra effort to help their company drive revenue, develop relationships with sales clients, get out and participate in promotional and sales events and meet current and future P1’s, will always find success. A good agent can get you in the door, that’s the industry relationship portion, but it’s very easy to find out everything about you through various sources. If you’re known as a pain in the ass or unable to work with sales, or countless other shortcomings, you will be passed over.

Kramer: You have to have a laser-focus on what you do to have a shot at making it. You must watch everything and have a strong take on what is happening and what might happen. You can’t fake it through a three or four hour daily radio show. It’s too easy to get exposed in a 24/7 social media world if you aren’t on top of your game.

Lepselter: All of the above. I always say that in this industry, timing is everything.

What advice can you pass along to a personality who has established a good track record and is considering utilizing an agent to help him get to the next level?

Herz: Make sure your personalities, objectives and expectations of each party are consistent and aligned when you enter the relationship. And continue to be an active part of the process of advancing your own career. Continue to build a track record and relationships. The best agent/talent relationships are partnerships.

Miller: I have spoken with hundreds of personalities for whom the timing wasn’t right to hire an agent. Every circumstance is different. I would say reach out to an agent if you think it’s time, but be wary of the agent that will rush to sign you. Research that person or company, and talk to them more than once. As I said earlier, your representative is a reflection of you, and the right agent can reflect positively on your reputation and be effective in accomplishing your career goals.

Kramer: Be meticulous when it comes to the actual representation agreement. Agents know when a client wants to be represented by them. Too many agencies use that to their advantage; pressuring a new client to sign an agreement that requires them to pay that agency in perpetuity – literally forever – for what, in many instances, may be an unsophisticated approach to representation. I would advise talent to take a step back and understand why an agent, who has a fiduciary responsibility to put the client first, would ask for this.

Lepselter: If you truly believe you have the “it factor” you have to decide if you are willing to invest in yourself.

Barrett Blogs

BSM’s Black Friday SALE on BSM Summit Tickets is Underway!

Jason Barrett

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Each year I’m asked if there are ways to save money on tickets to the 2023 BSM Summit. I always answer yes but not everyone takes advantage of it. For those interested in doing so, here’s your shot.

For TODAY ONLY, individual tickets to the 2023 BSM Summit are reduced by $50.00. Two ticket and four ticket packages are also lowered at $50 per ticket. To secure your seat at a discounted price, just log on to BSMSummit.com. This sale ends tonight at 11:59pm ET.

If you’re flying to Los Angeles for the event, be sure to reserve your hotel room. Our hotel partner this year is the USC Hotel. It’s walking distance of our venue. Full details on hotel rooms can also be found via the conference website.

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Barrett Blogs

Mina Kimes, Bruce Gilbert, Mitch Rosen, and Stacey Kauffman Join the 2023 BSM Summit

“By the time we get to March, we should have somewhere between 40-60 participants involved in the conference.”

Jason Barrett

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The 2023 BSM Summit is returning to Los Angeles on March 21-22, 2023, live from the Founders Club at the Galen Center at the campus of the University of Southern California. Information on tickets and hotel rooms can be found at BSMSummit.com.

We’ve previously announced sixteen participants for our upcoming show, and I’m excited today to confirm the additions of four more more smart, successful professionals to be part of the event. Before I do that, I’d like to thank The Volume for signing on as our Badge sponsor, the Motor Racing Network for securing the gift bag sponsorship, and Bonneville International for coming on board as a Session sponsor. We do have some opportunities available but things are moving fast this year, so if you’re interested in being involved, email Stephanie Eads at Sales@BarrettSportsMedia.com.

Now let’s talk about a few of the speaker additions for the show.

First, I am thrilled to welcome ESPN’s Mina Kimes to the Summit for her first appearance. Mina and I had the pleasure recently of connecting on a podcast (go listen to it) and I’ve been a fan of her work for years. Her intellect, wit, football acumen, and likeability have served her well on television, podcasts, and in print. She’s excelled as an analyst on NFL Live and Rams preseason football games, as a former host of the ESPN Daily podcast, and her appearances on Around The Horn and previously on Highly Questionable and the Dan Le Batard Show were always entertaining. I’m looking forward to having Mina join FS1’s Joy Taylor and ESPN LA 710 PD Amanda Brown for an insightful conversation about the industry.

Next is another newcomer. I’m looking forward to having Audacy San Francisco and Sacramento Regional Vice President Stacey Kauffman in the building for our 2023 show. In addition to overseeing a number of music brands, Stacey also oversees a dominant news/talk outlet, and two sports radio brands. Among them are my former station 95.7 The Game in San Francisco, and ESPN 1320 in Sacramento. I’m looking forward to having her participate in our GM panel with Good Karma’s Sam Pines, iHeart’s Don Martin, and led by Bonneville’s Executive Vice President Scott Sutherland.

From there, it’s time to welcome back two of the sharpest sports radio minds in the business. Bruce Gilbert is the SVP of Sports for Westwood One and Cumulus Media. He’s seen and done it all on the local and national level and anytime he’s in the room to share his programming knowledge with attendees, everyone leaves the room smarter. I’m anticipating another great conversation on the state of sports radio, which FOX Sports Radio VP of programming Scott Shapiro will be a part of.

Another student of the game and one of the top programmers in the format today is 670 The Score in Chicago PD, Mitch Rosen. The former Mark Chernoff Award recipient and recently appointed VP of the BetQL Network juggles managing a top 3 market sports brand while being charged with moving an emerging sports betting network forward. Count on Mr. Rosen to offer his insights and opinions during another of our branding and programming discussions.

By the time we get to March, we should have somewhere between 40-60 participants involved in the conference. My focus now is on finalizing our business and digital sessions, research, tech and sports betting panels, securing our locations and sponsorships for the After Party and Kickoff Party, plus working out the details for a few high-profile executive appearances and a couple of surprises.

For those looking to attend and save a few dollars on tickets, we’ll be holding a special Black Friday Sale this Friday November 25th. Just log on to BSMSummit.com that day to save $50 on individual tickets. In addition, thanks to the generosity of voice talent extraordinaire Steve Kamer, we’ll be giving away 10 tickets leading up to the conference. Stay tuned for details on the giveaway in the months ahead.

Still to come is an announcement about our special ticket rate for college students looking to attend the show and learn. We also do an annual contest for college kids to attend the event for free which I’m hoping to have ready in the next few weeks. It’s also likely we’ll give away a few tickets to industry professionals leading up to Christmas, so keep an eye out.

If you work in the sports media industry and value making connections, celebrating those who create an impact, and learning about the business from folks who have experienced success, failure, and everything in between, the Summit is worth your time. I’m excited to have Mina, Bruce, Mitch and Stacey join us for the show, and look forward to spending a few days with the industry’s best and brightest this March! Hope to see you there.

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Barrett Blogs

Barrett Media is Making Changes To Better Serve Our Sports and News Media Readers

“We had the right plan of attack in 2020, but poor timing. So we’re learning from the past and adjusting for the future.”

Jason Barrett

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When I launched this website all I wanted to do was share news, insight and stories about broadcasters and brands. My love, passion and respect for this business is strong, and I know many of you reading this feel similar. I spent two great decades in radio watching how little attention was paid to those who played a big part in their audiences lives. The occasional clickbait story and contract drama would find their way into the newspapers but rarely did you learn about the twists and turns of a broadcaster’s career, their approach to content or the tactics and strategies needed to succeed in the industry. When personal reasons led me home to NY in 2015, I decided I was going to try my best to change that.

Since launching this brand, we’ve done a good job informing and entertaining media industry professionals, while also helping consulting clients and advertising partners improve their businesses. We’ve earned respect from the industry’s top stars, programming minds and mainstream media outlets, growing traffic from 50K per month to 500K and monthly social impressions from a few thousand to a few million. Along the way we’ve added conferences, rankings, podcasts, a member directory, and as I’ve said before, this is the best and most important work I’ve ever done, and I’m not interested in doing anything else.

If I’ve learned anything over seven years of operating a digital content company it’s that you need skill, strategy, passion, differentiating content, and good people to create impact. You also need luck, support, curiosity and an understanding of when to double down, cut bait or pivot. It’s why I added Stephanie Eads as our Director of Sales and hired additional editors, columnists and features reporters earlier this year. To run a brand like ours properly, time and investment are needed. We’ve consistently grown and continue to invest in our future, and it’s my hope that more groups will recognize the value we provide, and give greater consideration to marketing with us in the future.

But with growth comes challenges. Sometimes you can have the right idea but bad timing. I learned that when we launched Barrett News Media.

We introduced BNM in September 2020, two months before the election when emotions were high and COVID was a daily discussion. I wasn’t comfortable then of blending BNM and BSM content because I knew we’d built a trusted sports media resource, and I didn’t want to shrink one audience while trying to grow another. Given how personal the election and COVID became for folks, I knew the content mix would look and feel awkward on our site.

So we made the decision to start BNM with its own website. We ran the two brands independently and had the right plan of attack, but discovered that our timing wasn’t great.

The first nine months readership was light, which I expected since we were new and trying to build an audience from scratch. I believed in the long-term mission, which was why I stuck with it through all of the growing pains, but I also felt a responsibility to make sure our BNM writing team and the advertising partners we forged relationships with were being seen by as many people as possible. We continued with the original plan until May 2021 when after a number of back and forth debates, I finally agreed to merge the two sites. I figured if WFAN could thrive with Imus in the Morning and Mike and the Mad Dog in the afternoon, and the NY Times, LA Times, KOA, KMOX and numerous other newspaper and radio brands could find a way to blend sports and news/talk, then so could we.

And it worked.

We dove in and started to showcase both formats, building social channels and groups for each, growing newsletter databases, and with the addition of a few top notch writers, BNM began making bigger strides. Now featured under the BSM roof, the site looked bigger, the supply of daily content became massive, and our people were enjoying the increased attention.

Except now we had other issues. Too many stories meant many weren’t being read and more mistakes were slipping through the cracks. None of our crew strive to misspell a word or write a sloppy headline but when the staff and workload doubles and you’re trying to focus on two different formats, things can get missed. Hey, we’re all human.

Then a few other things happened that forced a larger discussion with my editors.

First, I thought about how much original material we were creating for BSM from our podcast network, Summit, Countdown to Coverage series, Meet the Market Managers, BSM Top 20, and began to ask myself ‘if we’re doing all of this for sports readers, what does that tell folks who read us for news?’ We then ran a survey to learn what people valued about our brand and though most of the feedback was excellent, I saw how strong the response was to our sports content, and how news had grown but felt second fiddle to those offering feedback.

Then, Andy Bloom wrote an interesting column explaining why radio hosts would be wise to stop talking about Donald Trump. It was the type of piece that should’ve been front and center on a news site all day but with 3 featured slots on the site and 7 original columns coming in that day, they couldn’t all be highlighted the way they sometimes should be. We’re actually going through that again today. That said, Andy’s column cut through. A few sports media folks didn’t like seeing it on the site, which wasn’t a surprise since Trump is a polarizing personality, but the content resonated well with the news/talk crowd.

National talk radio host Mike Gallagher was among the folks to see Andy’s piece, and he spent time on his show talking about the column. Mike’s segment was excellent, and when he referenced the article, he did the professional thing and credited our website – Barrett SPORTS Media. I was appreciative of Mike spending time on his program discussing our content but it was a reminder that we had news living under a sports roof and it deserved better than that.

I then read some of Pete Mundo, Doug Pucci and Rick Schultz’s columns and Jim Cryns’ features on Chris Ruddy, Phil Boyce, and David Santrella, and knew we were doing a lot of quality work but each time we produced stories, folks were reminded that it lived on a SPORTS site. I met a few folks who valued the site, recognized the increased focus we put on our news/talk coverage, and hoped we had plans to do more. Jim also received feedback along the lines of “good to see you guys finally in the news space, hope there’s more to come.”

Wanting to better understand our opportunities and challenges, I reviewed our workflow, looked at which content was hitting and missing the mark, thought about the increased relationships we’d worked hard to develop, and the short-term and long-term goals for BNM. I knew it was time to choose a path. Did I want to think short-term and keep everything under one roof to protect our current traffic and avoid disrupting people or was it smarter to look at the big picture and create a destination where news/talk media content could be prioritized rather than treated as BSM’s step-child?

Though I spent most of my career in sports media and established BSM first, it’s important to me to serve the news/talk media industry our very best. I want every news/talk executive, host, programmer, market manager, agent, producer, seller and advertiser to know this format matters to us. Hopefully you’ve seen that in the content we’ve created over the past two years. My goal is to deliver for news media professionals what we have for sports media folks and though that may be a tall order, we’re going to bust our asses to make it happen. To prove that this isn’t just lip service, here’s what we’re going to do.

Starting next Monday November 28th, we are relaunching BarrettNewsMedia.com. ALL new content produced by the BNM writing team will be available daily under that URL. For the first 70-days we will display news media columns from our BNM writers on both sites and support them with promotion across both of our brands social channels. The goal is to have the two sites running independent of each other by February 6, 2023.

Also starting on Monday November 28th, we will begin distributing the BNM Rundown newsletter 5 days per week. We’ve been sending out the Rundown every M-W-F since October 2021, but the time has come for us to send it out daily. With increased distribution comes two small adjustments. We will reduce our daily story count from 10 to 8 and make it a goal to deliver it to your inbox each day by 3pm ET. If you haven’t signed up to receive the Rundown, please do. You can click here to register. Be sure to scroll down past the 8@8 area.

Additionally, Barrett News Media is going to release its first edition of the BNM Top 20 of 2022. This will come out December 12-16 and 19-20. The category winners will be decided by more than 50 news/talk radio program directors and executives. Among the categories to be featured will be best Major/Mid Market Local morning, midday, and afternoon show, best Local News/Talk PD, best Local News/Talk Station, best National Talk Radio Show, and best Original Digital Show. The voting process with format decision makers begins today and will continue for two weeks. I’ve already got a number of people involved but if you work in an executive or programming role in the news/talk format and wish to be part of it, send an email to me at JBarrett@sportsradiopd.com.

We have one other big thing coming to Barrett News Media in 2023, which I will announce right after the BNM Top 20 on Wednesday December 21st. I’m sure news/talk professionals will like what we have planned but for now, it’ll have to be a month long tease. I promise though to pay it off.

Additionally, I’m always looking for industry folks who know and love the business and enjoy writing about it. If you’ve programmed, hosted, sold or reported in the news/talk world and have something to offer, email me. Also, if you’re a host, producer, programmer, executive, promotions or PR person and think something from your brand warrants coverage on our site, send it along. Most of what we write comes from listening to stations and digging across the web and social media. Receiving your press releases and getting a heads up on things you’re doing always helps.

If you’re a fan of BSM, this won’t affect you much. The only difference you’ll notice in the coming months is a gradual reduction of news media content on the BSM website and our social accounts sharing a little about both formats over the next two months until we’re officially split in February. We are also going to dabble a little more in marketing, research and tech content that serves both formats. If you’re a reader who enjoys both forms of our content, you’ll soon have BarrettSportsMedia.com for sports, and BarrettNewsMedia.com for news.

Our first two years in the news/talk space have been very productive but we’ve only scratched the surface. Starting November 28th, news takes center stage on BarrettNewsMedia.com and sports gets less crowded on BarrettSportsMedia.com. We had the right plan of attack in 2020, but poor timing. So we’re learning from the past and adjusting for the future. If we can count on you to remember two URL’s (add them to your bookmarks) and sign up for our newsletters, then you can count on us to continue delivering exceptional coverage of the industry you love. As always, thanks for the continued support. It makes everything we do worthwhile.

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