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Sports Radio Is Thinking Social But Not Acting It

Jason Barrett

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Satisfying the wants and needs of the audience is a daily priority for every sports radio executive, host and employee. But when advancing the station-listener relationship beyond the airwaves comes into play, things become much more difficult.

One quote which I’ve grown fond of over the years is from Henry Ford, who said “If I had asked people what they wanted, they would have said faster horses.” Ford was making the point that people fear change, but when you have a vision, you can’t be afraid to take risks and introduce new ideas which might make things better.

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In 2017, most sports stations operate over the air, online and on mobile. They also have a Twitter and Facebook account, with some even extending their presence on Instagram and/or Snapchat. Social media platforms are where the audience reside each day, and where brands can further extend their relationships with their most passionate fans.

When you dig into a radio station’s social media account, you often find they post photos or links to stories, and occasionally a piece of audio or video from the station’s shows or hosts. You also discover just how inconsistent and far behind many brands are when it comes to using these platforms effectively.

These issues aren’t any one person’s fault. They’re a reflection of the industry not providing enough manpower or defined strategy to help their brands and people excel in a foreign space. Other companies outside of the radio business not only understand these areas much better, but they’re dedicating people, time, and resources to them, because they see the long-term benefits.

This is a big problem in our industry. When new opportunities arise, we assume that it’s a simple task, and try to solve it by tacking on more responsibility to the people inside our operations. If the audience seeks more written or video content, we just ask the talent to do more. If advertisers want a campaign built around the radio station’s digital and social media assets and our sales team doesn’t grasp the difference of the space, we just arm them with a presentation, and trust that they’ll get in the room and close the deal just as they would any other radio buy.

Except some of our top radio hosts aren’t great writers or equipped to perform on camera. And many salespeople who have spent years, and in some cases decades, selling traditional radio, don’t understand the complexities of selling digital and social media. Some also don’t see the financial upside in selling it. I’ve been in multiple places where it becomes a value added item for a client, or the account executive closes a radio deal and then shifts part of the total earnings towards social and digital so they can satisfy their budgets in those areas and keep their managers happy.

But if this is a space where people are investing most of their time, and advertiser dollars are shifting to it, then that should be enough cause for concern for the radio industry to invest more resources to becoming experts in it.

Here’s a sobering statistic from Edison Research’s 2017 Infinite Dial study. Did you know that 81% of all american’s use social media? That number has grown nearly 30% in the last 5 years, and 57% in less than 10 years. Altogether, an estimated 226 million people currently use social media.

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Here’s some other data to digest. According to Michelle Klein, Head of Marketing for North America at Facebook, adults check their phones 30 times per day. The average millennial checks it 157 times per day. Most of each person’s phone time is spent checking their social media accounts.

If you consider that the average person sleeps 8.8 hours per day, that makes them accessible for 15.2 hours per day. This means that your brand has an opportunity to connect with the audience every 30.4 minutes, and a total of 30 different times per day on social media. More than a third of a person’s time is spent on social media, and each time they log on to check their account, your radio station is given an opening to present your content, personalities, promotions, and client messages to them (assuming they’re following your brand).

But now let’s look at the other side of this equation.

Inside most radio stations, people are consumed with the over the air product. They focus on ratings and revenue, and the thought of changing anything makes many uncomfortable, because it could disrupt the brands chances of earning a quarter hour of listening.

But once again, let’s look at some evidence.

First, the average person’s commute time in the United States is 26 minutes per day. This means that if they drive to and from work listening to your station, they will spend a total of 52 minutes per day consuming your content. That’s assuming of course that they never leave their car, make a phone call, play a CD or change the dial to sample another radio station.

Maybe they’ll also listen to your station while at lunch or at at work, but if we’re being realistic, most brands rely on in-car listening, which means that at best, you’ll earn 4 quarter hours of listening during a 52 minute drive. Even if I doubled that number of commute time for larger cities where traffic is heavier, that still only gives the radio station access to the audience for up to 2 hours a day, a total of eight quarter hours.

Meanwhile, the average person spends 50 minutes per day on Facebook, 25-30 minutes on Snapchat, 21 minutes daily on Instagram, and 17 minutes on Twitter. When you look at the younger demographic (18-29), the numbers are even higher. Most people now use a minimum of two social media accounts, and they’re investing more time before, during, and after work on these platforms.

Why should that concern you? Because soon these will be the people you’re trying to reach, except getting them to use your radio station will be as easy as convincing Donald Trump to stop tweeting.

Their parents may have grown up on radio, but they haven’t. That means you’ve got to play by their rules. Your entry point to them exists, except it’s not inside of a vehicle on a dashboard. It’s a place where they’re already established, and you too have a solid foundation. The big difference is that it dominates their life, while you consider it to be an afterthought – social media.

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Remember when I wrote the piece last week about the sports format needing to consider eliminating sports updates? Traditionalists took exception because it’s different than what they’ve been used to for the past thirty years. But in this case, change is necessary, and here’s why.

If the average person only hears 2-4 updates per day due to spending 52 minutes of total time in their car, and the reports themselves offer minimal original content and unique value (not to mention they’re often tied to a commercial break which causes further tune out), and we have key areas of our business performing poorly which require greater maintenance and focus, then what are we debating about? We’ve got to take a collective look in the mirror and ask ourselves, why we’re resisting efforts to serve the audience in the places where they’re most available.

We focus our time and energy resisting change to an antiquated update structure, which has a maximum potential of reaching our listeners 2-4 times per day, while the same listeners are engaged and accessible on social platforms 30 times daily and for the same amount of time as their daily commute. If you’re a gambler, would you bet on people spending more time on the radio and less time on social media over the next 5 years? If you answered yes, please email me. I have a bucket of steam, a left handed screwdriver and a wall stretcher that I’d like to sell you.

One of the biggest issues I see is that most sports radio brands don’t have dedicated digital and social media strategists inside of their buildings. Nor do they have a game plan or the knowledge of how to maximize the station’s relationship with the audience and advertisers in that space. They may receive corporate support from time to time, but even those corporate teams with great insights and strategies, are at the mercy of what each brand does on its own. That becomes increasingly difficult when overseeing the strategic efforts of more than one hundred radio stations, many of which broadcast different formats.

To excel in the social space, companies have to be willing to make larger investments to help their brands. This is vital to every station’s existence, relevance, and future growth. Before the company dedicates funds though, they have a right to question each operator about the dollars they’re already spending towards their on-air products. If resources are being used in areas that deliver minimal impact, then it’s worth exploring redirecting those dollars to further improve the brand’s social and digital media strategy and execution.

As it relates to the social picture, I did a study recently of twelve local sports stations to see how active and engaged their brands were on Facebook. The brands I chose for this project were WFAN and ESPN New York 98.7FM in New York, ESPN LA 710 and AM 570 L.A. Sports in Los Angeles, 790 The Ticket in Miami, 620 WDAE in Tampa, 1500 ESPN in Minneapolis, Arizona Sports 98.7FM in Phoenix, Sports Radio 94 WIP in Philadelphia, ESPN 97.5 in Houston, the Mighty 1090 in San Diego and Sports Radio 810 WHB.

I selected these stations for a few reasons.

  • I wanted to feature a number of different corporate groups. For this project, CBS, Entercom, ESPN, iHeart, Hubbard, and Bonneville were all represented.
  • I wanted to examine a few locally operated brands. Gow Media, Union Broadcasting, and Broadcast Company of the Americas all fit that description.
  • I wanted to see how stations executed on both coasts, in the north and south, and in the middle of the country.
  • I wanted to analyze a few stations with strong leaders who I know have thick skin, and who know that I don’t take personal shots and am only interested in helping our business improve.
  • I wanted to profile a few brands that I don’t have deep relationships with because it’s a little uncomfortable and forces me to be thorough and honest.

Over a period of 24-48 hours, I examined how often these stations posted, what time of the day their material went up, which content they featured, and the amount of response they provided to the audience’s feedback. I chose Facebook over the other platforms because it is the most utilized social network on the planet. The others aren’t even close. If you’re unsure about that, check out slides 1, 2, 3 and 4 courtesy of the 2017 Infinite Dial study done last week by Edison Research.

To see my full report for all 12 sports stations, click here.

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Something that’s important to understand is that each platform requires different tactics. What you do on Twitter won’t work on Facebook, and what you do on Facebook won’t register on Instagram. You also need to understand which days and times the audience is most available, and capitalize on those opportunities. Fast Company conducted a study to share best practices and I recommend clicking the link to familiarize yourself with it.

An area of frustration for many radio stations is how Facebook uses sophisticated algorithms to limit a brand’s ability to reach their entire audience. But while it may fuel your desires to share a few expletive laced commentaries with Mark Zuckerberg, it’s the platform that delivers the biggest impact, and you can’t afford not to make this your brand’s top social media priority.

One thing you can do to help yourself, is make sure you’re posting material that doesn’t read as an ad. If it comes across as shareworthy content that’s even better. Anytime you attach a video or photograph to your posts, your odds increase of the content being viewed by a larger part of your fan base.

I noticed while researching this story that many stations tend to follow a similar pattern when posting material. They often update social media content during the weekday business hours when everyone is inside the building. However, when people are home from work at night or on the weekend, and actively engaging with a sports brand during a popular sporting event, the content dramatically decreases. They also tend to post content in off peak hours that isn’t as topical, which does little to help the brand.

Another area of concern, one which I consider the worst sin of them all, is the lack of engagement that most sports radio stations provide to their fans on Facebook. This is true for radio stations outside of the sports format too. Tons of comments are being sent to your brand each day, but they rarely get answered. Imagine if your audience kept calling your phone line to talk to your hosts, and sent in a flurry of texts to the air studio, but nobody ever acknowledged them. Eventually the audience would stop engaging. Well, this is the expectation you’ve created in the mind of your audience as a result of being absent on social media.

What happens in most cases on these pages is a one sided conversation. The radio station pushes out the content, hopes the audience clicks a link or gives the brand a like or comment, but rarely do they take the time to acknowledge the listener’s existence. What this tells the audience is that there’s limited upside for engaging with the brand, and they’re better off instead sending a text to the studio, an email to the program director or a tweet to the host. Why? Because in each of those three cases they have a much better chance of receiving a response.

Ask yourself this question, why would my audience engage with my radio station account? What is the upside in the relationship for the listener? Do they gain access to information they can’t get elsewhere by following the page? Are they earning any rewards for liking and commenting on your material? If they never gain a response or benefit, why would you expect them to continue supporting you in the future?

Here’s a few others to think about. If I asked you what your engagement percentage was on your social media accounts, would you know it? Do you know how many posts your band delivers each day? If your CEO called and asked, “how do we grow our Facebook likes by 10,000 over the next 12 months”, do you have a strategy to do so?

The term “social media” implies that you’re entering a public community where others will interact and share ideas, content and information. Except most sports stations aren’t doing that. The term that best describes our approach is “one sided media” because we focus solely on pushing content at people and not participating in the experience with them.

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So how do we fix it?

It starts with each company, market manager, and program director taking a good hard look at the way they’re executing, and admitting that it’s a space they need help in. Most brand managers lack superior knowledge and vision in the social space because it’s unfamiliar territory, and still relatively new. But if this is where your listeners are most available, and advertisers continue to spend more on digital and social assets, then that should serve as a motivator to get it right.

Then what follows is exploring deeper ways to educate everyone inside each building. Whether that’s attending a social media conference to learn tricks of the trade, bringing a social media strategist into your building from a company unrelated to radio to share best practices with your crew or studying on your own time how to best use and monetize these spaces, it requires sustained effort and a lot of learning.

After that, each station has to review its internal structure, and figure out who inside their operation can help the brand improve its social media relevance, reputation, and response time. This may require reassigning people to new positions that provide a much bigger payoff for them and the company, and/or hiring non-radio people who are experts in the space to help lead the radio station’s digital and social media efforts.

But to those of you who would be tasked with hiring someone to lead the brand’s digital and social strategy, I want you to consider something. If this is an area you’re not skilled in, how do you know if you’re crafting the right job description, targeting the right candidates, and asking the right questions?

Too often in radio we assume that just because someone designed a website, wrote a newspaper column, or worked inside another media company’s digital department that they’ll be qualified to create the brand’s digital and social media identity and execute the vision to make it matter. But we learn afterwards that they’re not versatile enough. It’s easy to blame the individual for not doing the job, but the process also reveals a lack of strategy in our hiring, and an unwillingness on our end to go outside the box and look in different places for digital/social brand leaders.

When a radio station is hiring a program director, the market manager and corporate team work together to make sure they find a person capable of managing and leading the radio station’s on-air staff, strategy, and execution. In this case, the same line of thinking is necessary. You have to think of this person as the digital/social media programmer of your brand, and that requires a special set of skills. It’s not a job for the person with the least amount of hours in the promotions department or the handful of producers on your shows who are already spread way too thin.

Far too often in our business, there’s a lack of urgency for becoming masters in new areas. There’s this mentality that it’s simply enough to be strong on the air and present in the social space, rather than add people who are experts in it. Well guess what? It’s not enough.

Do yourself a favor today and take a few minutes to read this piece from Lori Lewis, who lists the various things that happen inside of an internet minute. This is what you’re up against every day if you’re not cutting thru the clutter and forming deeper relationships with your audience.

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There’s no excuse to be invisible to the audience on your own page. If the audience is taking the time to like or follow your account, and they’re reading your posts, promoting it to their friends, responding to topics, and supporting your advertisers, the least you can do is acknowledge them. This will especially come back to haunt you with younger people who won’t be as patient or as loyal as your current P1’s might be.

If you saw the movie “Moneyball” you may remember the scene when Brad Pitt (playing the role of Billy Beane) tells his entire scouting department they need to think and act differently when replacing a few superstars who were leaving via free agency. Beane understood that the Athletics couldn’t match up against larger market clubs when economics entered the equation, and if they planned to compete, they were going to have to adjust their strategy. His message to the group was that they had a choice, either adapt or die.

Well, we’ve got to do the same if we want to take advantage of the social space.

Sports radio’s social media strategy may not be on the verge of extinction, but if we keep ignoring our fans, bombarding them with irrelevant material at the wrong times, and treating social platforms like an afterthought instead of a critical part of our business, we could miss out on significant opportunities to strengthen our relationships with our audiences and advertisers. Before we end up like dinosaurs, let’s educate ourselves, and make sure we’re positioned to ride this gravy train as far as it will take us.

Barrett Blogs

Jeff Catlin, John Mamola, Gordy Rush & Maggie Clifton Join The 2023 BSM Summit Lineup

Jason Barrett

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We’re less than two months away from the 2023 BSM Summit in Los Angeles. This year’s conference takes place on March 21-22, 2023 at the Founders Room inside of the Galen Center at USC. Many industry professionals are set to attend but sports media folks tend to be a last minute crowd whether it’s buying a ticket, reserving a room or committing to be a sponsor. Yes, tickets, rooms, and a select few sponsorships are still available, but the longer you wait, the more you risk not being in the room, featured as a partner, and paying higher prices for travel. To make sure you have a seat and a place to stay, log on to BSMSummit.com. For sponsorship inquiries, email Stephanie at Sales@BarrettSportsMedia.com.

I am really excited about this year’s Summit. The venue is tremendous, the agenda is coming together nicely, and there’s no doubt we’ll have great weather when we gather in LA. Some have asked me why I don’t reveal the full schedule of sessions months in advance, and it’s because I believe in swinging for the fences and trying to do big things. To do that, you’ve got to be willing to invest time and explore every opportunity that can be impactful. It’d be much easier to fill the schedule and be done with everything but if it’s going to take a little longer to deliver the best speakers, discussions and experiences for all in the room, then that’s what I’m going to do.

Those involved in the creation of this conference know that I set a very high standard for it. We’ve run some great events over the years, and it’s because we put everything we have into making sure each session is valuable to a different segment of the industry. My goal each year is to present an action packed agenda that helps people learn, gain access to information to improve themselves and/or their brands, and create a few connections and memorable moments to justify it being worth a few days away out of the office or studio. If we can do that, it makes the sacrifices worthwhile. If we can’t execute at a high level, then I’d probably pass on doing it.

Before I tell you about the four people we’re adding to our speaker lineup, I do want to remind you that we recently announced a contest for California college students. We’re giving away ten (10) FREE tickets to the show courtesy of Steve Kamer Voiceovers. If you know a student in California please let them know about this. If they’re not in California but want to attend the event, we’ve created a special college rate to make it affordable for young people. Everything is listed on BSMSummit.com.

Now, for the new additions to the lineup.

I’m excited to welcome Jeff Catlin of The Ticket in Dallas to the Summit. This will be Jeff’s first Summit visit, and I appreciate him making time to share his programming wisdom with the rest of the room. Jeff will be part of a programming panel that kicks off day #2. That panel will include Jimmy Powers of 97.1 The Ticket in Detroit, Raj Sharan of Denver’s Sports Station 104.3 The Fan, and our next addition, John Mamola of WDAE. John has been at all of our events dating back to our first test event in Chicago. I’m looking forward to giving him an opportunity to offer his programming insights alongside this talented group.

Also joining the Summit lineup is Maggie Clifton, Blue Wire’s Senior Vice President of Business Development. Maggie has played a vital role in growing Blue Wire’s revenue, and I’m looking forward to having her join Barstool Sports’ SVP, Head of Sales Matt Berger, and Magellan AI’s Chief Revenue Officer John Goforth on a panel that focuses on digital monetization.

Guiding that conversation will be Guaranty Media’s Gordy Rush. The Baton Rouge Vice President and General Manager who doubles as LSU’s sideline reporter on football broadcasts is well versed in monetizing content, and understanding the opportunities and challenges broadcasters face. I’m confident those in the room charged with maximizing digital revenue for their brands will gain great value from these four professionals.

There’s much more in the works that I’m looking forward to announcing in the coming weeks. Whether you own a company, manage a cluster as a GM, lead a sales team, host or produce a podcast or radio/TV show, buy advertising, oversee a brand’s social media strategy or program a network or local outlet, there’s something for every sports media professional at the BSM Summit. I invite you to come see for yourself. To do so, visit BSMSummit.com.

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Jimmy Powers to Receive The Mark Chernoff Award at the 2023 BSM Summit

“Jimmy received the most votes from our industry panel to become our third recipient of the Mark Chernoff Award.”

Jason Barrett

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As a former programmer turned consultant, I pay more attention than most to those who lead brands, manage talent, and create consistent success. When you look across the country at the hundreds of stations delivering sports radio content, and analyze who operates at a high level, there’s maybe ten to twenty who are changing the game, and others who are rising and hoping to become a bigger part of the conversation.

What makes this annual award special in addition to having Mark Chernoff’s name on it, is that it’s voted on by eighteen industry heavyweights. These are folks tasked with overseeing radio companies, major networks, and having exceptional track records of broadcasting success. So when they vote and an individual earns an honor, it means a little more.

If you’re in the business and follow sports radio, then you’re aware of Mark Chernoff’s accomplishments as a program director. He was one of the true architects and consistent winners, and his ability to excel as a sports radio manager has influenced and shaped many careers. Mark graciously agreed to be part of our awards ceremony a few years ago when I approached him with the idea in New York City. I’m thrilled to share that although he doesn’t attend many industry conferences on the west coast, he will be with us at the 2023 BSM Summit in Los Angeles for the ceremony.

Which brings me to this year’s winner.

It is my honor to congratulate the leader of 97.1 The Ticket in Detroit, Jimmy Powers. Jimmy received the most votes from our industry panel to become our third recipient of the Mark Chernoff Award. He follows Rick Radzik of 98.5 The Sports Hub in Boston, and Mitch Rosen of 670 The Score in Chicago. Jimmy will be in attendance at the Summit to pick up the award, and will take part in a program director panel at the show. Further details on that to be shared next week.

“It’s such a great honor not only to be mentioned in the same breath with Mark Chernoff, but to receive the ‘Mark Chernoff Award’ is really, really cool” shared 97.1 The Ticket Program Director Jimmy Powers. “With so many great program directors across the country who are deserving of this award, I truly appreciate the recognition.”

Since late 2009, Powers has led the Detroit sports radio station to unmatched local success. Brought in to build upon what was created by the late great Tom Bigby, he’s helped The Ticket become one of the format’s best examples of success. The station has consistently dominated the Male 25-54 demo, while also becoming a ratings force with Persons 12+ and Adults 25-54.

“Jimmy has done an amazing job over the years running 97.1 the Ticket,” said legendary sports radio programmer Mark Chernoff. “He knows how to work with talent, and maintain balance while managing relationships with the Lions, Tigers, Red Wings and Pistons, which is not an easy job. The ratings remain high, and the Ticket continues to be one of America’s top sports stations, which reflects the great work Jimmy has done as the station’s program director.”

In addition to delivering double digit shares, quarterly ratings wins, and presenting a star studded lineup and Michigan’s top sports franchises, The Ticket has taken home plenty of hardware too. The station has won the Marconi award for best sports station in 2016 and 2022. And now, they can add the 2023 Mark Chernoff Award to their trophy case.

“2022 was another big year for The Ticket, and many in Detroit deserve credit for the brand’s consistent success, but none more so than their exceptional brand leader, Jimmy Powers,” added BSM President Jason Barrett. “Jimmy has been a staple of consistency, guiding one of the crown jewels of sports radio, managing top personalities, important play by play partnerships, and helping the brand generate large revenues. I’m thrilled that our industry voters took notice of the fantastic work Jimmy has done and look forward to celebrating his career and accomplishments in Los Angeles this March.”

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California College Students Earn Chance to Win 10 Free Tickets to the 2023 BSM Summit Thanks to Steve Kamer Voiceovers

“In order to win tickets to attend the Summit, students must submit a 2-minute video by email explaining why they’d like to be in attendance and what they hope to learn at the event.”

Jason Barrett

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With a new year comes renewed energy and optimism for the sports media business. Yours truly is looking forward to showcasing the best our business has to offer when we gather the industry in Los Angeles, CA at the 2023 BSM Summit at the Founders Club at the University of Southern California on March 21-22, 2023. Our conference is returning to the west coast for the first time since 2019. We’ve announced some super talented speakers. We’ve got additional things in the works and I plan to make additional announcements in the next few weeks.

People often ask me what the biggest challenge is putting this event together. My answer is always the same, it’s getting people to leave the comfort of their office and spend two days in a room together learning and discussing ways to grow the business. We have great sponsorship support and exceptional people on stage and are fortunate to have a lot of folks already set to attend. Our venue this year has extra space though, so I’m hoping a few more of you make time to join us. If you haven’t bought a ticket or reserved your hotel room, visit BSMSummit.com to make sure you’re all set.

If there’s one thing our industry could get better at it’s opening our minds to new ideas and information. There’s more than one path to success. Just because you’re in good shape today doesn’t mean you will be tomorrow. Building brands, growing audiences, increasing revenue, and examining new opportunities is an ongoing process. There are many shifts along the way. We may not solve every business challenge during our two-days together but you’ll leave the room more connected and informed than when you entered it.

Each year I’ll get two or three emails from folks sharing that they learned more about the industry in two-days at the Summit than they have in ___ years inside of their building. That’s truly gratifying and what I strive to achieve when I put this event together. I remember when conferences like this didn’t exist for format folks and I take the risk and invest the time and resources to create it because I love the sports media industry and believe I can help it thrive. I see great value in gathering professionals to share ideas, information, and meet others who can help them grow their business, and if we do our part, I’m confident some will want to work with us too. That’s how we benefit over the long haul.

But as much as I focus on serving the professional crowd, I also think we have a responsibility to educate young people who are interested, passionate, and taking steps to be a part of our business in the future. The BSM website is visited by hundreds of thousands of people each month and it’s become a valuable resource for folks who enjoy sports radio and television. I think it’s vital to use our platform, influence and two-day event to connect generations and I’m happy to announce that we will once again welcome college students at this year’s Summit.

Most of us who’ve been in this line of work for two or three decades learned the business without podcasts, YouTube, social media, the web or conferences delivering two full days of sessions that taught you more about the business than what’s available inside of a class room. We learned by doing, and hoping we were right. Then we copied others who had success. Some of that still exists, and that’s not a bad thing. But where our business goes in the future is going to be drastically different.

I’d like to see the difference makers in our format remembered for years to come, and practices that have stood the test of time remain valued down the line. Change is inevitable in every business and I’m excited about the road that lies ahead especially some of the technological advancements that are now available or will soon become a bigger part of our industry. I think we can embrace the future while enjoying the present and celebrating the past. The best way to do that is by bringing together everyone who is and is hoping to be a part of the sports media universe.

So here’s two things we’re doing to make sure future broadcasters have an opportunity to learn with us.

First, I want to send a HUGE thank you to Steve Kamer Voiceovers. Thanks to Steve’s generosity, TEN (10) college students will be given FREE tickets to attend the 2023 BSM Summit in March. Steve is a USC graduate (Class of 1985) and he bought the ten tickets to help young people learn about the industry, save money and make valuable connections. When I first received his order, I thought he hit the wrong button. I reached out to tell him a mistake was made and I needed to refund him. That’s when he told me what he wanted to do for students who were pursuing their broadcasting dreams just as we both did years ago. A very classy gesture on his part.

As it pertains to the contest, here’s how it’s going to work.

To win tickets to attend the Summit, students must submit a 2-minute video by email to JBarrett@sportsradiopd.com explaining why they’d like to be in attendance and what they hope to learn at the event. Included in your email should be a list of steps that you’ve taken or are pursuing to explore opportunities in the media industry. If you want to pass along a resume and audio or video clips too to showcase your work and experience, that’s fine as well. BSM will accept submissions until February 17th. The winners will be announced on Friday February 24th.

Helping me select the winners will be an exceptional panel of media executives. Each of these folks below will choose one person to attend our L.A. event. The final two will be picked by Steve Kamer and myself.

  • Scott Shapiro – Senior Vice President, FOX Sports Radio
  • Justin Craig – Senior Program Director, ESPN Radio
  • Jeff Sottolano – Executive Vice President, Programming, Audacy
  • Bruce Gilbert – Senior Vice President of Sports, Cumulus Media & Westwood One
  • Amanda Gifford – Vice President, Content Strategy & Audio, ESPN
  • Jacob Ullman – Senior Vice President, Production and Talent Development, FOX Sports
  • Greg Strassell – Senior Vice President, Programming, Hubbard Radio
  • Scott Sutherland – Executive Vice President, Bonneville International

To qualify for the BSM Summit College Contest, students must be enrolled in college in the state of California, pursuing a degree that involves course work either in radio, television, print or the digital business. Those attending local trade schools with a focus on broadcasting are also welcome to participate. You must be able to take care of your own transportation and/or lodging.

This is a contest I enjoy running. We’ve had great participation during our prior two shows in New York City but haven’t done it before on the west coast. I’m hoping it’s helpful to California students and look forward to hearing from many of them during the next month.

For students who live out of state and wish to attend or those enrolled at local universities who enter the contest but aren’t lucky enough to win one of the ten free tickets from Steve Kamer Voiceovers, we are introducing a special two-day college ticket for just $124.99. You must provide proof that you’re currently in school to take advantage of the offer. This ticket gives you access to all of our sessions inside the Founders Club. College tickets will be limited to forty (40) seats so take advantage of the opportunity before it expires.

The 2023 BSM Summit will feature award ceremonies with Emmis Communication CEO Jeff Smulyan and legendary WFAN program director Mark Chernoff, sessions with influential on-air talent such as Colin Cowherd, Jim Rome, Joy Taylor, and Mina Kimes, big picture business conversations with executives from groups such as Audacy, iHeart, Bonneville, Good Karma Brands, Barstool, The Volume, Omaha Productions and more. For details on tickets and hotel rooms visit BSMsummit.com.

I look forward to seeing you in March in Los Angeles!

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