LaVar Ball’s interview on “The Herd with Colin Cowherd” created mixed reactions across the sports media industry. Some rose to the defense of the controversial father of NBA prospect Lonzo Ball, but most felt his behavior was out of bounds, and grounds for not being given a future opportunity to appear on FS1’s airwaves. Jason though believes a follow up appearance from Ball on Cowherd’s show needs to happen, and it’s the focus of his Starting Point.
For this week’s sports media conversation, Jason reconnects with a longtime friend and former colleague, ESPN Radio’s Freddie Coleman. During the course of their 45-minute discussion, Jason and Freddie discuss paying dues in small markets, the way ESPN has changed over the past 13 years, the reason why First Take is successful and what people misunderstand about the show, how to handle volatile guests like LaVar Ball, and the keys to thriving and surviving on a national stage for more than 13 years.
SUBJECTS EXPLORED WITH FREDDIE COLEMAN
- The challenge of doing what’s best for business vs. what you personally like
- What hosts must do to maintain control when talking to bombastic guests
- Qualities and habits he picked up while working in smaller markets
- Why it’s beneficial for broadcasters to pay dues before catching a break
- His introduction to hosting a sports talk show 5-days per week in Albany, NY
- Landing on ESPN Radio’s radar and the details of his on-air audition
- How working on ESPN Radio’s GameNight, a 6-hour show, helped him grow
- The ways ESPN Radio has changed for the better and the worse during his time
- How he’s managed to survive and thrive at ESPN Radio over the past 13 years
- His previous frustrations of not earning a daytime shot & how he changed his mindset
- What makes his show on the network with Ian Fitzsimmons fun and unique
- Why he believes people are more critical and rooting for the worldwide leader to fail
- SportsCenter’s challenges and why he feels the show isn’t as powerful as it once was
- Why First Take succeeds and what the number one misconception is about the show
- Quick Hits – Jets/Knicks, Best advice, Most influential host, ex-ESPN colleague
FROM THE GUEST
Freddie’s Twitter handle: @ColemanESPN
Jason Barrett is the owner and operator of Barrett Sports Media. Prior to launching BSM he served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco and 101 ESPN in St. Louis. He has also produced national shows for ESPN Radio including GameNight and the Dan Patrick Show. You can find him on Twitter @SportsRadioPD or reach him by email at JBarrett@sportsradiopd.com.
Sports Talkers Podcast – Jay Bilas, ESPN
Jay Bilas explains the influence Vin Scully had on him, what all of the best analysts do, and how he feels about NIL becoming a reality decades after he started campaigning for it.
Stephen Strom can be heard hosting ‘The Sports Talkers Podcast’ for Barrett Sports Media. In addition to hosting here, Stephen works as a broadcasting assistant for the Miami Heat and color analyst for Nova Southeastern. Additional career experiences include working for SiriusXM, performing analyst duties for Princeton basketball, and hosting shows for TalkNorth.com. You can find him on Twitter @SStrom_.
Producers Podcast – Billy Gil, The Dan Le Batard Show
Billy Gil relives the show’s exit from ESPN, talks about what he has learned about being part of the cast on a big show, and explains the value of being polite.
Brady Farkas is a sports radio professional with 5+ years of experience as a Program Director, On-Air Personality, Assistant Program Director and Producer in Burlington, VT and Albany, NY. He’s well versed in content creation, developing ideas to generate ratings and revenue, working in a team environment, and improving and growing digital content thru the use of social media, audio/video, and station websites. His primary goal is to host a daily sports talk program for a company/station that is dedicated to serving sports fans. You can find him on Twitter @WDEVRadioBrady and reach him by email at email@example.com.
Seller to Seller: Adam Shifrin, Westwood One
Jeff Caves is a sales columnist for BSM working in radio, digital, hyper-local magazine, and sports sponsorship sales in DFW. He is credited with helping launch, build, and develop SPORTS RADIO The Ticket in Boise, Idaho, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at firstname.lastname@example.org or find him on Twitter @jeffcaves.