iHeartmedia has revealed that it’s been working on a project to make a much greater impact in New Orleans. Starting July 17th, the company will strengthen Sports Radio 1280, by introducing a brand new lineup which includes a mixture of FOX Sports Radio personalities, local voices and iHeart Houston hosts with a connection to the state of Louisiana.
Here’s a look at the weekday lineup:
- 5-8 a.m.: Clay Travis
- 8-10 a.m.: Chris Gordy
- 10 a.m.-noon: Dunc & Holder
- Noon-2 p.m.: Josh Innes
- 2-4 p.m.: Jordy Hultberg
- 4-6 p.m.: Kaare Johnson
Perhaps the biggest local splash involves Times-Picayune sports columnists Jeff Duncan and Larry Holder. The duo have spent over a decade each covering the New Orleans sports scene. Holder has primarily covered the Saints for 11 years, and Duncan is a four-time recipient of the Louisiana Sports Writers Association’s Columnist of the Year award, who’s currently in his 12th year as a sports columnist.
The pair will be heard weekdays on Sports Radio 1280, as well as nola.com/sports, and the NOLA.com and iHeartradio app. A video stream of the show will also be provided on the NOLA.com YouTube channel, and a podcast of each day’s show will be presented on nola.com/duncandholder and the iHeart app. The Times-Picayune says it will also feature the best quotes and social media activity from each week’s shows on the Dunc & Holder page in the Sunday Sports section starting July 23.
“With ‘Dunc & Holder’ we continue to fulfill our commitment to sharpen our journalism and deepen our engagement with the New Orleans community,” added Tim Williamson, President of NOLA Media Group. “By expanding our sports coverage, we are able to engage readers in new ways and serve advertisers on every available platform: print, digital, social, video, radio, TV, events.”
“iHeart Media and Sports 1280 are honored to partner with NOLA Media Group and The Times-Picayune,” said Michael Hudson, President for IHeartMedia New Orleans and Baton Rouge. “Content is everything in radio and Jeff Duncan and Larry Holder bring great content and expertise to Sports 1280.”
The timing of the launch coincides with changes taking place in Houston on SportsTalk 790. Monday July 17th is when the station will roll out its new weekday lineup which includes Josh Innes in morning drive. Given the structure of 1280’s lineup, it appears that Innes will host mornings in Houston, take a little break, and then go live two hours later for New Orleans. Innes grew up in Louisiana, attended high school and college there, and started his radio career in the state.
Additionally, Chris Gordy gains an opportunity to host his own daily show. Gordy has been a member of 790 in Houston and is no stranger to the microphone having hosted various shows on the station. Gordy is from New Orleans, went to school at LSU and also began his radio career in the state before making the move to Texas.
SURVEY: 16.9% of All Sports Radio Listeners Are Streaming
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, All Sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in its latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.