Entercom remains focused on working through the process to complete its acquisition of CBS Radio, forming one of the most powerful media companies in the country. Although a merger of this magnitude may require extra time and patience, it isn’t stopping David Field from constructing a new management team to lead his new company forward.
There are a number of different individuals who will be involved in various aspects of the company, but specifically as it pertains to the sports format, here’s what you need to know.
Moving forward, Pat Paxton will assume the role of President of Programming. Paxton has had a strong influence on the growth of Entercom’s programming, having led the company’s efforts since 20001. Prior to advancing up the corporate ladder, Paxton held stints as Entercom’s Director of AC and CHR programming and as Operations Manager for Star in Boston. He’s also enjoyed stints as National Program Director for Nationwide Communications, program director of WOMX in Orlando and KHMX in Houston, Weather anchor for KCAU-TV (ABC affiliate) in Sioux City, and as a consultant for Zapoleon Media Strategies. His primary focus will be to oversee the music brands but he’s expected to be included in all company programming matters.
Chris Olivero, who’s been a mainstay of CBS Radio’s corporate team, will also be part of the new management staff, earning the title of Executive Vice President of Programming. During Olivero’s time at CBS he led the content development and strategy for all of CBS’ stations, and oversaw the company’s research and national concert initiatives. Chris was a big proponent for launching the CBS Sports Radio Network and handled recruiting and negotiating contracts for CBS Radio’s marquee personalities across all formats. Under his watch CBS Radio has enjoyed great success, especially in the sports format. Olivero’s new role includes overseeing all News/Talk/Sports programming.
Additionally, Mike Dee has taken the reigns as the company’s President of Sports. Dee joined the management team in early May and has been charged with helping the company increase its revenue development from national sales and marketing programs. Entercom is hoping Dee’s experience as a sports executive serves them well with creating new platform opportunities, expanding sports distribution, and elevating the company’s position as a leading sports media partner.
The full list of Entercom’s new management team is listed below:
- David Field, Chief Executive Officer
- Weezie Kramer, Chief Operating Officer
- Pat Paxton, President of Programming
- Chris Oliviero, Executive Vice President of Programming
- Mike Dee, President of Sports
- Rich Schmaeling, Chief Financial Officer
- Ruth Gaviria, Chief Marketing Officer
- Bob Philips, Chief Revenue Officer
- JD Crowley, Executive Vice President of Digital
- Michael Doyle, Regional President and President of Sales Operations
- Andrew Sutor, Senior Vice President and General Counsel
SURVEY: 16.9% of All Sports Radio Listeners Are Streaming
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, All Sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in its latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.