Connect with us

Sports Radio News

Under The Radar – July 24, 2017

Jason Barrett

Published

on

It’s starting to sound like a broken record, but another week passes, and the sports media news cycle keeps on spinning. Although this week was a little slower than the past few. A reminder, you can have your individual or company news featured in this article by forwarding any pertinent information to JBarrett@hvy.tcp.mybluehost.me.

Now here’s the latest developments.

Vice Sports has become the latest digital brand to overhaul its writing team in favor of video content. The company is parting ways with 2% of its 3,000 employees as it becomes heavier focused on original video programming. Among the cuts were Aaron Gordon, Jorge Arrangure, and Patrick Hruby. To read more about it click here.

Adrian Wojnarowski may not have been able to raid the entire Vertical staff and take them with him to ESPN, but that doesn’t mean the network isn’t committed to adding to its NBA reporting team. Mike Schmitz and Jonathan Givony of DraftExpress.com have agreed to join the company as NBA Draft Analysts. The Draft Express website had produced millions of readers over the past 14 years, but with their new opportunity at ESPN, Givony and Schmitz plan to produce all of their content exclusively for ESPN and its multiple platforms. Archived material will remain available on the Draft Express website.

Also heading ESPN’s direction is Nick DePaula. The former feature writer for The Vertical, and creative director and Editor-In-Chief for Sole Magazine and Nice Kicks, has signed on with the network to provide additional coverage on hoops and athlete’s footwear.

Darius Rucker has decided that calling into sports talk shows isn’t enough. The county music star has reached an agreement with SiriusXM to host a new golf show on SiriusXM PGA Tour Radio. The show will be titled “On Par with Darius Rucker” and it’s slated to debut Wednesday July 26th. The show will air monthly once its officially launched.

Congratulations to SportsNet 590 The Fan program director Dave Cadeau who has been elevated by Rogers Media to National Format Director. In addition to continuing to program the Toronto sports radio station, Cadeau will assist other sports radio properties under the Rogers umbrella.

Longtime Nashville sports talk show host George Plaster is returning to the local airwaves. A new program is being developed and will air on Classic Country WSM-AM. The show won’t interfere with Plaster’s position of Associate Director of Athletics at Belmont University. Plaster previously hosted on 102.5 The Game.

WQAM’s Ant Calatayud is bound for Bristol. The Miami radio producer is moving to Connecticut in August to join ESPN where he’s expected to contribute to the network’s Podcenter team.

Atlanta sports radio station 680 The Fan gave former Bills and Falcons wide receiver Peerless Price an opportunity to host last week. Price stepped in alongside fellow former wideout Brian Finneran and radio host/anchor Sandra Golden. Lead host Steak Shapiro had time off.

iHeartmedia has taken the plunge into the sports format in Tucson, Arizona. The company has launched FOX Sports 1450 featuring FOX Sports Radio network programming. The station also is the local home for Tucson Roadrunners minor league hockey.

The Baltimore Ravens have announced a new nine-part podcast series which will dive into the lives of the Harbaugh family. Man of the Crowd is hosted by Sarah Ellison and features more than 25 interviews with family members, friends, co-workers and reporters, offering fans a better understanding of what makes the Harbaugh family tick. For more information click here.

While some in the media begin to write obituaries for written content, others are taking advantage of the opportunity to add talented writers to their websites. The Athletic are the latest to do so. After previously hiring Tim Kawakami and Marcus Thompson to spearhead their Bay Area coverage, Kawakami revealed that Phil Taylor, John Middlekauff, Dieter Kurtenbach, Danny Leroux and Bay Area Sports Guy have been added as contributors.

Former Sports Illustrated writer Greg Bedard is also taking a more prominent role in overseeing a digital brand. Bedard has launched BostonSportsJournal.com, which includes Sean McAdam, Christopher Price, and Brian Robb and focuses primarily on the Boston sports scene. The website’s model replicates what Dejan Kovacevic installed in Pittsburgh with DKPittsburghsports.com. Kovacevic’s brand has amassed over 38,000 subscribers while adding strong corporate advertising support. Bedard is hoping to accomplish the same with his new digital venture.

Sticking in the San Francisco area, NBC Sports Bay Area recently launched a new show, Giants Outsiders, featuring Grant Brisbee and Therese Vinal. The show is thirty minutes in length and offers viewers an entertaining and fresh take on Giants games with an emphasis on viewer interaction via Twitter and Facebook. The show is also synced with Facebook Live to produce a unique interactive experience.

Sports Radio News

SURVEY: 16.9% of All Sports Radio Listeners Are Streaming

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Published

on

Streaming Radio

According to Nielsen, All Sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in its latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

Continue Reading

Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

Published

on

MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

Continue Reading

Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Published

on

Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

Continue Reading
Advertisement
Advertisement

Trending

Copyright © 2021 Barrett Media.