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Under The Radar – July 31, 2017

Jason Barrett

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The MLB Trade Deadline took place Monday, and as expected, a flurry of activity unfolded. However, the moves paled in comparison to the past week’s sports media developments. A reminder, if you’d like to have your individual or company’s news shared in this column in the future, please send any important details to us via email at JBarrett@hvy.tcp.mybluehost.me.

Now on to the news we go!

Great news for Mad Dog Sports Radio morning hosts Evan Cohen and Mike Babchik. The Morning Men have been tabbed by the Dan Patrick Show to fill in this Wednesday and Thursday. Cohen and Babchik will air on television on The Audience Network and NBC Sports Network. The only question is how many viewers will have the strength to hold down their breakfast after being visually exposed to a topless Babchik?

Changes are taking place in San Francisco. KNBR has parted ways with 680 evening host and update anchor Ray Woodson and cancelled the local 1050 programs, The Audible and The Ted Ramey Show. Woodson had been with KNBR for the past twenty years. He was recently hosting evenings when local play by play didn’t air on 680’s airwaves. On 1050, midday host Ted Ramey lost his daily talk show, but will continue to be heard on the radio station as the voice of the San Jose Earthquakes. Morning co-host Rudy Ortiz was also let go as part of the changes.

ESPN Radio is making a smart move tapping into their affiliates to feature some of their outstanding talent, while strengthening their relationships with local operators in the process. Case in point, 97.1 The Fan in Columbus weekday host and former Ohio State and NFL Linebacker, Bobby Carpenter, has been summoned by the network to join Dave Rothenberg and Eric Karabell on ESPN Radio’s Fantasy Focus football show. The program debuts when the NFL season begins.

Speaking of fantasy football, Nate Lundy announced on social media that the Fantasy Football Hour program he works on for Altitude Sports has received some great news. The show expects to expand into additional major markets. Lundy says further details will be provided soon.

Kirk Minihane of WEEI in Boston sat down with former program director Jason Wolfe for a fascinating conversation on his Enough About Me podcast. The first part of the interview reflects on Wolfe’s early years at WEEI and a number of key decisions that took place on his watch. The second part of the interview will be released soon. To hear Part 1 click here.

After adding Mike Jurecki last month to strengthen its midday show, 98.7FM Arizona’s Sports Station has made another move to increase their local offerings during evening hours. The radio station has added The Rundown with Luke Lapinski. The show is said to be opinion driven, fast paced, and offer a complete look at the biggest sports stories of the day. Phoenix sports fans can catch the program on non-local play-by-play game nights at 6pm MT.

That isn’t the only news that 98.7FM Arizona’s Sports Station has to share. A special congratulations is in order for Rod Lakin. After contributing in a variety of roles over the span of 11 years, Lakin has been promoted from Executive Producer to Assistant Program Director. In his new role, Lakin will take on additional duties including working closer with the digital content team and being further involved in the brand’s overall growth strategy.

Exciting news for 810 WHB in Kansas City. After 610 Sports announced last week it had been forced to part ways with the University of Kansas, the school wasted no time in announcing a new five-year deal with 610’s top competitor. The Union Broadcasting station will take over as the broadcast partner of the Jayhawks, airing both football and men’s basketball, as well as coaches shows on the radio station. For additional information click here.

Elsewhere on the college circuit, the Nevada Wolf Pack have found their next voice for football and men’s basketball. John Ramey has accepted the position and fills the void left behind by Ryan Radtke who joined Westwood One to call national games.

Staying in Nevada, ESPN Las Vegas 1100/100.9FM have hired a new producer. Chrissy Paradis is on her way to Sin City to contribute to the station’s weekday programs. Paradis previously produced Rob Dibble’s show in Hartford.

After announcing in May that they had reached an agreement to move football and men’s basketball broadcasts to 1280 and 97.5FM The Zone, Utah State and Learfield Communications have revealed that VP of radio operations and weekday sports talk show host Scott Garrard will serve as the school’s new play-by-play announcer for both football and men’s basketball. Former Utah State Offensive Tackle Kevin Whimpey will provide color commentary on football broadcasts. The school says an announcement will be made at a later time regarding the men’s basketball color analyst.

After ten seasons calling Lehigh Valley Iron Pigs baseball, Jon Schaeffer is heading west. The play-by-play announcer shared that he is joining XTRA Sports 1360 in San Diego. Schaeffer will produce the midday program hosted by Mark Willard and Rich Ohrnberger.

Tim Donnelly has received an opportunity to advance his career. The former Delaware quarterback turned Nebraska sports director and host, has agreed to join ESPN Ithaca where he’ll contribute in a variety of ways including as a weekday talk show host. Donnelly is expected to start his new job in a few weeks.

WGR Buffalo Bills beat/sideline reporter Sal Capaccio has created a new podcast titled SalSports…and Stuff. Capaccio says the podcast will feature guests from a number of different backgrounds and he hopes to feature a number of interesting stories for the benefit of the audience.

Congratulations to Danielle McCartan. The high school teacher and sports blogger earned an hour of air time last week to host on WFAN in New York. McCartan hosted the 3a-4a ET hour of the Thursday overnight shift.

95.7 The Game in San Francisco is adding to its bench. The radio station has brought in Jason Page to work part-time shifts.

Brian Custer is in great spirits after securing a new deal with FOX Sports to provide play-by-play this season for college football games. Custer will team with former NFL Linebacker Ben Leber to call a combination of Big 10, Big 12, and Pac-12 games.

The Athletic continues to add talented writers to its numerous local platforms. This week Seth Davis‘ new college basketball platform The Field House added Sam Vecenie. The Athletic CFB brought in Max Olson, and The Athletic Cleveland welcomed Aaron Portzline. The Athletic Chicago though informed Sam Highkin that his contract will not be renewed this September.

Last but not least, Michael Phillips has been named the new sports editor of the Richmond Times-Dispatch.

Sports Radio News

SURVEY: 16.9% of All Sports Radio Listeners Are Streaming

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, All Sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in its latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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