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Has Sports Media Content Become Too Serious?

Jason Barrett

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Growing up in Brooklyn, sports were a huge part of my childhood. My first memory involved the New York Yankees winning the World Series in 1977, when my entire house erupted after Reggie Jackson crushed three home runs in Game 6 against the Los Angeles Dodgers. I wasn’t old enough to vividly recall any particular part of that series, but the jubilation inside my home, told me something good was happening.

Soon thereafter I became fascinated with Reggie, Willie Randolph, Ron Guidry, Goose Gossage and my personal favorite, Thurman Munson. The Yankees were atop the baseball mountain and their success produced great benefits for an adolescent including new shirts, baseball caps and trips to The House That Ruth Built.

But in the summer of 1979 I experienced my first taste of sadness. My five year old heart was crushed as I sat in the living room watching television with my grandfather and learned that Munson, the Yankees captain, had been killed in a plane crash. Reggie may have been the straw that stirred the drink, but it was Munson who was the team’s heartbeat. Needless to say, tears flowed like a waterfall that night.blank

At the age of five, I was given my first baseball glove. I would head outside to toss my blue rubber ball off of the wall of the auto body shop across the street, and let my imagination run wild thinking of different scenarios involving my beloved Yankees. As my passion for exerting energy outside grew, so did my interest in participating. I convinced my father to sign me up for little league, and for the next eight years I’d play every season, winning two MVP’s and being voted an All-Star six times.

The passion I developed for baseball stretched beyond playing too. I discovered the joy of collecting baseball cards, and each week would hit up my father for a quarter to run up the street and buy a new pack. Over the next thirteen years, I purchased every single Topps set, and that was followed by gaining interest in meeting players and acquiring autographs, many of which remain in my personal collection today.

When I reached my teenage years, the passion to play subsided but watching games still consumed me. Much like many teenage New York Yankees fans, I had Don Mattingly’s “Hit Man” poster on my wall. I experienced every joyless moment watching the New York Knicks get their collective throats stepped on by Michael Jordan, and I suffered thru every New York Rangers season, hearing the chants grow louder about the franchise not winning a Stanley Cup since 1940. The only saving grace were the New York Giants who produced multiple Super Bowl championships.blank

It was during my teenage years that I began to dabble in listening to sports radio. The format was new and unproven, and AM radio wasn’t appealing to listen to beyond the games, but because I loved the New York teams, I took a liking to hearing other people talk about it. My listening early on was very sporadic, but as the years passed by it became a bigger part of my life, especially once I started driving.

After completing high school, and entering the real world, I found myself in the car quite often. That increased my connection to my local sports radio station WFAN, particularly the Mike and the Mad Dog program. Mike Francesa had built a reputation on being smart and forceful with his opinions, but it was Chris Russo’s energy and passion which I connected to most. That was odd for me because Mike loved the Yankees, and Chris carried a huge disdain for them.

As I performed dead end jobs to pay bills, the fan in me remained alive and well. I continued to watch Yankees, Knicks, Rangers and Giants games, suffering thru a number of heartbreaks, when the tide finally turned in 1994. That year I witnessed the Rangers end a fifty four year drought, eliminating the Vancouver Canucks to bring the Stanley Cup back to New York. It’s why Mark Messier will go down in my book as the most important player in franchise history. If you wish to debate it, save your energy, you’re not going to change my mind.blank

Even more important to me were the Yankees championship teams of the late 1990’s. Derek Jeter’s arrival pumped new blood into an organization which had desperately needed it. After being named the team’s opening day starting shortstop in 1996, the fortunes of the Bronx Bombers began to change, and the euphoria surrounding the team became so contagious it was impossible not to get caught up in it.

In fact, when the Yankees knocked off the Texas Rangers to advance to the 1996 World Series, I was working a 10p-6a part-time job as a security guard at a local infirmary. I relied on my radio that night to hear the game. When the final out was recorded, and John Sterling announced tickets for the World Series would go on sale the following morning, I made a decision to abandon my post, and get into the car and drive to the Bronx. I had suffered thru enough bad seasons that I wasn’t going to miss out on an opportunity to be in the building when something special was taking place.

Imagine my surprise when I arrived in the Bronx a little after 1am and discovered thousands of people already in line. I was ready to give up hope and drive back home, but a fight broke out on the line, leaving a big hole in the middle. Myself and two others who were sitting on a patch of grass quickly took advantage of the situation, and eased our way in. The reward the next morning was purchasing 4 tickets to Game 2 of the fall classic, a game which left every Yankee fan miserable thanks to an October gem from Braves pitcher Greg Maddux.blank

As we left the stadium and made our sixty mile trek home, WFAN provided much needed noise. My father bitched and moaned the entire time about how pathetic the team had played, and wrote off any possibility of the Yankees battling back to win the series. It was hard to argue, given that they had been outscored 16-1 in the first two games, but the optimist in me held out hope that David Cone could save the season in Game 3.

Luck was on the Yankees side in Game 3, giving fans a renewed energy and confidence, but the euphoria started to dissipate when Kenny Rogers laid an egg in Game 4. The Yankees trailed 6-0 at the end of five innings, and every New York baseball fan was mentally preparing to hear the fat lady sing later that night.

But then the baseball gods decided to intervene.

Jim Leyritz, who had been a hero in the 1995 playoffs against the Seattle Mariners, stepped to the plate and delivered one of the most clutch home runs in franchise history, sending a Mark Wohlers slider over the left field wall, just beyond the reach of Braves left fielder Andruw Jones. That tied things up at 6-6. Quickly the momentum had shifted, and when Wade Boggs battled Steve Avery to earn a bases loaded walk in the 10th inning, Yankees fans lost their minds, and began to believe that destiny was on their side.

The next two games would be close and intense, but fortunately the Yankees prevailed. Their 4-2 series win brought a world championship back to the Bronx for the first time since 1978, and a ticker tape parade down the canyon of heroes, one which I was in attendance for.blank

By now you’re either asking yourself, what exactly does Jason’s recollection of New York sports moments have to do with this article? Or you’re screaming at your computer or phone, “I don’t give a damn about the Yankees or any other New York team.”

Allow me to explain why I took you down my personal memory lane.

Each of us have these kind of sports memories stained in our minds. They evoke emotions that run thru us and are part of what makes sports special. For many of us who choose to pursue sports media work professionally, these celebratory and devastating moments fuel our desire to tell stories, connect with fans, and experience excitement in each venue.

But as you distance yourself from high school and college, and settle into a career, joy and fandom start to wane. The pressures of paying bills, raising families, battling everyday issues, and tackling work responsibilities become your priority and the time you spend in front of a television or radio decreases. Suddenly the little kid in you who lived each day to throw a ball outside or open up a new pack of baseball cards is pushed aside, and the new adult version of yourself takes over.

Many in our audience work a full-time job that they don’t enjoy. They do it to put a roof over their families heads and food on the table. They’d prefer to make a living like us playing in the toy department of life, but being broke, living longer at home with mom and dad, and feasting on ramen noodles and peanut butter and jelly sandwiches doesn’t have great appeal.blank

For those of us in the sports media business who have paid our dues and been fortunate to escape low paying jobs and earn opportunities on larger stages, what’s our excuse? We’re not digging ditches, operating on patients, selling insurance or welding metal. We are talking sports, on radio, on television, on social media, and in print, and part of our job description includes watching games, reading stories, and conveying our honest thoughts to form a deeper bond with an audience. That should elicit excitement, passion, curiosity and fun in each of us.

But sadly when you look around the industry that isn’t always felt or presented on the air.

It’d be unfair of me to suggest that every sports media personality has silenced their inner fan. There are exceptions. Play by play announcers would be one of them. But, I don’t think it’s unreasonable to point out that a large majority of talk show personalities have distanced themselves from the teams and players they once loved.

In many cities and buildings, show units work together to identify topics and angles, and line up callers and guests who can fuel conversation and provide additional entertainment value. The host opinions are delivered from a neutral or antagonistic position, and the thought of being labeled a professional fan with access and a microphone is quickly rejected.blank

And the teams don’t make it any easier.

Inside every press box, media members are encouraged to cut the chord to their teams. If a player makes a great play or the team you’re covering rallies to win an important game, you’re reminded to avoid cheering or expressing yourself in a positive manner.

It’s easy to see why many in the media become jaded. After spending years developing a deep love and passion for sports and those who cover them, you’re immediately met by neutrality and negativity once you start covering them. It was OK to root, love, and support players and teams when you were younger and not a working professional, but once you earn a paycheck from a media outlet and enter an arena or stadium, a burial for your fandom is scheduled.

Another  problem which causes broadcasters to disconnect is the way they’re treated by those they cover. Many players are cynical of the media, and at times, even disrespectful. They view writers, reporters and personalities as potential enemies, and although the good ones may squeeze out solid information from time to time, the willingness of players, coaches, and executives to be candid, conversational, and unguarded is rare at best.

It’s no excuse, but when you’re treated poorly or disrespected, it’s going to show up at some point in your work. Rather than giving a player or coach the benefit of the doubt after a tough game or offering praise for a particular feat, the media gravitate to pointing out flaws, selling concern, and pouring gasoline on the fire. It becomes the one way they can fight back against individuals who play the game and think they’re invincible. It also reminds those players, coaches and executives just how powerful the media can be in shaping public opinion.blank

If you read a sports website, listen to sports radio, or watch sports television, you may notice that the majority of content is supplied by media members who are over 35 years old. Coincidentally, the content appeals better to the older part of the audience (35-64) than it does the younger demo (18-34). If a media member is mature, experienced, and able to reduce their fandom and handle egotistical, sensitive and guarded sports personalities, then it allows the outlet they’re working for to maintain a more neutral position.

But is that really what drew us to wanting to work in sports? Didn’t we become interested in doing this line of work because we appreciated great players with unmatched skill and larger than life personalities? Weren’t we enamored watching two teams or individuals compete to find out who was better? If they failed to execute or made bad decisions, we held them accountable, but we attached ourselves to teams and players and emotionally invested in their success.

That connection enabled us to invite conversation with others who shared similar interests. It allowed us to be kids again, and forget about life’s responsibilities and pressures for a while.blank

Which is why I wonder if the sports media business is hurting itself by becoming too serious. I see a lot of parallels today between the presentation of sports/talk and news/talk, and I’m not sure if that’s a good thing.

News is about reality. It’s our wake up call. It’s serious conversation, and what we need to hear, even when we don’t necessarily want to hear it. It’s often negative in tone, but helps to put life and its day to day challenges into perspective.

Sports is supposed to pull us away from that reality and negativity. We rely on it to make us feel good. It becomes a conversation starter, and the link between childhood and adulthood. Whether we’re with our families or complete strangers, it brings us together and gives us hope, joy, and something positive to look forward to.

But we don’t always hear, see or feel that from those who lead the sports conversation across the airwaves. Instead, there’s a strong journalistic approach, and the intent is often to dissect stories, provoke thought, and generate emotional responses, rather than share any genuine semblance of joy, passion, love or appreciation.blank

Are audiences really clamoring for neutrality and cynicism? Have they demanded broadcasters possess black hearts and icy veins and shun the idea of expressing their true passions and love for the teams that inspired them to want to earn a living in sports media?

The last time I checked, they had not.

Didn’t America’s best broadcasters grow up watching sports, loving them, playing them, and wanting to be around them? Then why have we silenced that part of our personalities now that we’ve become adults?

It’s OK to be excited to talk to a guest who you once cheered for and display that vulnerability to the audience. Expressing joy when your favorite team wins makes you human and more relatable. Sharing your personal memories and feelings, opens the door for further discussion and deeper attachments with your listeners or viewers. If we can’t take these qualities with us to the air, then we’re robbing the audience of half of who we are.

Many in sports media have become so disenchanted with the organizations and people they cover, that it’s rubbed off on areas of their presentation. Maybe the travel, long work hours, and interactions with delusional listeners and arrogant players can be a drain, but talking about sports and watching them for a living should lift us up, not bring us down.blank

A question we should all be asking ourselves is, how does being jaded, angry, detached and emotionless help us? Certainly there are times when tough conversations and negative stances are warranted, but is it to much to ask that our best on-air voices also display a little bit of love, joy, excitement and vulnerability?

It’s been said before that the sports media cares more about what takes place outside the lines than what occurs inside of them. I think that’s true. If you watched or listened to 60-minutes of any show last week, you heard much more discussion about Kyrie Irving demanding a trade, Colin Kaepernick not being signed, Tim Tebow deserving a call up from the Mets and the selling of hate between Floyd Mayweather and Conor McGregor, then you heard about athletic performances or any team’s progress.

But is that really good for our business? Does sports programming need to continue being served in a similar way to news?blank

If one of the few joys we share in life (sports) is presented in a neutral or negative fashion, and the personalities discussing them aren’t personally excited or invested in a team or individual’s success, it becomes harder to connect with the audience. I don’t think the airwaves need to be full of cheerleaders and apologists, but having fun, showing you care, and experiencing the same euphoria and agony with an audience shouldn’t require a sales pitch.

In life, people turn to sports because it makes them happy. They believe in its power to unite. I just wonder if the direction we’ve headed in is doing more to divide.

Barrett Blogs

California College Students Earn Chance to Win 10 Free Tickets to the 2023 BSM Summit Thanks to Steve Kamer Voiceovers

“In order to win tickets to attend the Summit, students must submit a 2-minute video by email explaining why they’d like to be in attendance and what they hope to learn at the event.”

Jason Barrett

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With a new year comes renewed energy and optimism for the sports media business. Yours truly is looking forward to showcasing the best our business has to offer when we gather the industry in Los Angeles, CA at the 2023 BSM Summit at the Founders Club at the University of Southern California on March 21-22, 2023. Our conference is returning to the west coast for the first time since 2019. We’ve announced some super talented speakers. We’ve got additional things in the works and I plan to make additional announcements in the next few weeks.

People often ask me what the biggest challenge is putting this event together. My answer is always the same, it’s getting people to leave the comfort of their office and spend two days in a room together learning and discussing ways to grow the business. We have great sponsorship support and exceptional people on stage and are fortunate to have a lot of folks already set to attend. Our venue this year has extra space though, so I’m hoping a few more of you make time to join us. If you haven’t bought a ticket or reserved your hotel room, visit BSMSummit.com to make sure you’re all set.

If there’s one thing our industry could get better at it’s opening our minds to new ideas and information. There’s more than one path to success. Just because you’re in good shape today doesn’t mean you will be tomorrow. Building brands, growing audiences, increasing revenue, and examining new opportunities is an ongoing process. There are many shifts along the way. We may not solve every business challenge during our two-days together but you’ll leave the room more connected and informed than when you entered it.

Each year I’ll get two or three emails from folks sharing that they learned more about the industry in two-days at the Summit than they have in ___ years inside of their building. That’s truly gratifying and what I strive to achieve when I put this event together. I remember when conferences like this didn’t exist for format folks and I take the risk and invest the time and resources to create it because I love the sports media industry and believe I can help it thrive. I see great value in gathering professionals to share ideas, information, and meet others who can help them grow their business, and if we do our part, I’m confident some will want to work with us too. That’s how we benefit over the long haul.

But as much as I focus on serving the professional crowd, I also think we have a responsibility to educate young people who are interested, passionate, and taking steps to be a part of our business in the future. The BSM website is visited by hundreds of thousands of people each month and it’s become a valuable resource for folks who enjoy sports radio and television. I think it’s vital to use our platform, influence and two-day event to connect generations and I’m happy to announce that we will once again welcome college students at this year’s Summit.

Most of us who’ve been in this line of work for two or three decades learned the business without podcasts, YouTube, social media, the web or conferences delivering two full days of sessions that taught you more about the business than what’s available inside of a class room. We learned by doing, and hoping we were right. Then we copied others who had success. Some of that still exists, and that’s not a bad thing. But where our business goes in the future is going to be drastically different.

I’d like to see the difference makers in our format remembered for years to come, and practices that have stood the test of time remain valued down the line. Change is inevitable in every business and I’m excited about the road that lies ahead especially some of the technological advancements that are now available or will soon become a bigger part of our industry. I think we can embrace the future while enjoying the present and celebrating the past. The best way to do that is by bringing together everyone who is and is hoping to be a part of the sports media universe.

So here’s two things we’re doing to make sure future broadcasters have an opportunity to learn with us.

First, I want to send a HUGE thank you to Steve Kamer Voiceovers. Thanks to Steve’s generosity, TEN (10) college students will be given FREE tickets to attend the 2023 BSM Summit in March. Steve is a USC graduate (Class of 1985) and he bought the ten tickets to help young people learn about the industry, save money and make valuable connections. When I first received his order, I thought he hit the wrong button. I reached out to tell him a mistake was made and I needed to refund him. That’s when he told me what he wanted to do for students who were pursuing their broadcasting dreams just as we both did years ago. A very classy gesture on his part.

As it pertains to the contest, here’s how it’s going to work.

To win tickets to attend the Summit, students must submit a 2-minute video by email to JBarrett@sportsradiopd.com explaining why they’d like to be in attendance and what they hope to learn at the event. Included in your email should be a list of steps that you’ve taken or are pursuing to explore opportunities in the media industry. If you want to pass along a resume and audio or video clips too to showcase your work and experience, that’s fine as well. BSM will accept submissions until February 17th. The winners will be announced on Friday February 24th.

Helping me select the winners will be an exceptional panel of media executives. Each of these folks below will choose one person to attend our L.A. event. The final two will be picked by Steve Kamer and myself.

  • Scott Shapiro – Senior Vice President, FOX Sports Radio
  • Justin Craig – Senior Program Director, ESPN Radio
  • Jeff Sottolano – Executive Vice President, Programming, Audacy
  • Bruce Gilbert – Senior Vice President of Sports, Cumulus Media & Westwood One
  • Amanda Gifford – Vice President, Content Strategy & Audio, ESPN
  • Jacob Ullman – Senior Vice President, Production and Talent Development, FOX Sports
  • Greg Strassell – Senior Vice President, Programming, Hubbard Radio
  • Scott Sutherland – Executive Vice President, Bonneville International

To qualify for the BSM Summit College Contest, students must be enrolled in college in the state of California, pursuing a degree that involves course work either in radio, television, print or the digital business. Those attending local trade schools with a focus on broadcasting are also welcome to participate. You must be able to take care of your own transportation and/or lodging.

This is a contest I enjoy running. We’ve had great participation during our prior two shows in New York City but haven’t done it before on the west coast. I’m hoping it’s helpful to California students and look forward to hearing from many of them during the next month.

For students who live out of state and wish to attend or those enrolled at local universities who enter the contest but aren’t lucky enough to win one of the ten free tickets from Steve Kamer Voiceovers, we are introducing a special two-day college ticket for just $124.99. You must provide proof that you’re currently in school to take advantage of the offer. This ticket gives you access to all of our sessions inside the Founders Club. College tickets will be limited to forty (40) seats so take advantage of the opportunity before it expires.

The 2023 BSM Summit will feature award ceremonies with Emmis Communication CEO Jeff Smulyan and legendary WFAN program director Mark Chernoff, sessions with influential on-air talent such as Colin Cowherd, Jim Rome, Joy Taylor, and Mina Kimes, big picture business conversations with executives from groups such as Audacy, iHeart, Bonneville, Good Karma Brands, Barstool, The Volume, Omaha Productions and more. For details on tickets and hotel rooms visit BSMsummit.com.

I look forward to seeing you in March in Los Angeles!

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Barrett News Media To Gather The Industry in Nashville in September 2023

“I’ve been lucky enough to play a key role in bringing the sports media industry together on an annual basis, and in 2023 we’re going to attempt to do the same for news/talk media professionals.”

Jason Barrett

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One of the best parts about working in the media business is that you’re afforded an opportunity to use your creativity, take risks, and learn if an audience or advertisers will support your ideas. Sometimes you hit a homerun, other times you strike out, but regardless of the outcome, you keep on swinging.

I’ve tried to do that since launching a digital publishing and radio consulting company in 2015. Fortunately, we’ve delivered more hits than misses.

When I added news media industry coverage to our brand in September 2020, I knew it’d be a huge undertaking. The news/talk format is two and a half times larger than sports, many of its brands are powered by national shows, and the content itself is more personal and divisive. I wanted our focus and attention on news media stories, not politics and news, and though there have been times when the lines got blurred, we’ve tried to be consistent in serving industry professionals relevant content .

What made the move into news media more challenging was that I’d spent less time in it. That meant it’d take longer to find the right writers, and it required putting more time into building relationships, trust, respect, and support. Though we still have more ground to cover, we’ve made nice strides. That was reflected by the participation we received when we rolled out the BNM Top 20 of 2022 the past two weeks. Hopefully you checked out the lists. Demetri Ravanos and I will be hosting a video chat today at 1pm ET on BNM’s Facebook and Twitter accounts, and through Barrett Media’s YouTube page discussing the series, as well as this article.

It’s because of that growing support, trust, and confidence in what we’re doing that I’m taking a risk yet again. I’ve been lucky enough to play a key role in bringing the sports media industry together on an annual basis, and in 2023 we’re going to attempt to do the same for news/talk media professionals.

I am excited to share the news that Barrett News Media will host its first ever BNM Summit on Thursday September 14, 2023 in Nashville, TN. Our one-day conference will take place at Vanderbilt University’s Student Life Center Ballroom. The venue we’ve selected is tremendous and I’m eager to spend a day with news/talk professionals to examine ways to further grow the format and industry.

If you’re wondering why we chose Nashville, here’s why.

First, the city itself is awesome. The access to great restaurants, bars, entertainment, hotels, and famous landmarks is unlimited, and when you’re traveling to a city for a business conference, those things matter. Being in a city that’s easy for folks across the country to get to also doesn’t hurt.

Secondly, a conference is harder to pull off if you can’t involve successful on-air people in it. If you look at Nashville’s growth in the talk media space over the past decade, it’s remarkable. Many notable talents now live and broadcast locally, major brands have created a local footprint in the area, and that opens the door to future possibilities. I have no idea who we’ll include in the show, and I haven’t sent out one request yet because I wanted to keep this quiet until we were sure it made sense. I’m sure we’ll have plenty of interest in participating and I can’t promise we’ll be able to accommodate all requests but if you have interest in being involved, send an email to Jason@BarrettNewsMedia.com.

Third, finding the right venue is always difficult. We looked at a bunch of great venues in Nashville during our vacation this past summer, and when we stepped on to the campus at Vanderbilt University and walked through the SLC Ballroom, we knew it was the right fit. It had the space we needed, the right tech support, access to private parking, a green room for guests, and it was within walking distance of a few hotels, restaurants, and the Parthenon.

As I went through the process of deciding if this event was right for BNM, a few folks I trust mentioned that by creating a Summit for news/media folks, it could create a competitive situation. I don’t see it that way. I view it as a responsibility. I think we need more people coming together to grow the industry rather than trying to tear each other down. I hear this far too often in radio. We worry about what one station is doing rather than strengthening our own brand and preparing to compete with all audio options.

For years I’ve attended conferences hosted by Radio Ink, NAB, Talkers, and Conclave. I’ve even spoken at a few and welcomed folks who operate in the consulting space to speak at my shows. I’ll continue to support those events, read various trade sites, and invite speakers who work in a similar field because they’re good people who care about helping the industry. I believe BNM and BSM add value to the media business through its websites and conferences, and though there may be a detractor or two, I’ll focus on why we’re doing this and who it’s for, and let the chips fall where they may.

I know juggling two conferences in one year is likely going to make me crazy at times, but I welcome the challenge. In the months ahead I’ll start lining up speakers, sponsors, building the conference website, and analyzing every detail to make sure we hold up our end of the bargain and deliver an informative and professionally beneficial event. The news/talk media industry is massive and making sure it stays healthy is critically important. I think we can play a small role in helping the business grow, and I look forward to finding out on September 14th in Nashville at Vanderbilt University.

Hope to see you there!

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Jimmy Powers, Raj Sharan, Matt Berger and John Goforth Added to 2023 BSM Summit Lineup

“BSM is having a special Holiday SALE this week. Individual tickets are reduced to $224.99 until Friday night December 23rd at 11:59pm ET.

Jason Barrett

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In less than a hundred days, the BSM Summit will return to Los Angeles for two-days of networking, learning, laughing, and celebrating. The conference hasn’t been held on the west coast since 2019, and we’re looking forward to returning to the city of angels on March 21-22, 2023, and bringing together sports media professionals at the Founders Club, located inside the Galen Center at the University of Southern California.

For those of you who haven’t purchased your ticket(s) yet, BSM is having a special Holiday SALE this week. From today (Monday) through Friday 11:59pm ET, individual tickets are reduced to $224.99. If you’re planning to come, and want to make sure you’re in the room, take advantage of the extra savings and secure your seat. To buy tickets, reserve your hotel room, and learn more about the Summit’s speakers, click here.

We’ve previously announced twenty one (21) participants who will join us on stage at the 2023 BSM Summit. Today, we’re excited to expand our lineup by welcoming four (4) more additions to March’s industry spectacular.

First, BSM is thrilled to have two accomplished sports radio programmers contributing to the event. Jimmy Powers of 97.1 The Ticket in Detroit will make his Summit debut in L.A.. Fresh off of a Marconi victory earlier this fall, The Ticket’s brand manager will share his insights on the present and future of sports radio on one of our programming panels. Also taking part in that panel will be the leader of 104.3 The Fan in Denver, Raj Sharan. Raj appeared on stage at the 2022 BSM Summit in NYC, and we look forward to having him return to lend his voice to an important sports radio programming discussion.

But programming won’t be the only thing we invest time in out west. Growing a business, more specifically, a digital business will be part of our conference agenda as well.

When it comes to maximizing digital revenue, few brands understand the space better than Barstool Sports. Charged with growing the brand’s revenue is Senior Vice President and Head of Sales Matt Berger, and we’re looking forward to having Matt join us for a conversation that will focus on monetizing digital opportunities. Before joining Barstool, Matt sold for Bleacher Report/House of Highlights. He’s also worked for Warner Brothers and the Walt Disney Company. We’re excited to have him share his wisdom with the room.

Also taking part in our digital sales panel will be John Goforth of Magellan AI. John knows the radio business well from having served previously as a sales manager and salesperson. Since leaving traditional media and joining Magellan AI, John has studied the podcasting advertising space and learned who the top spenders are, who’s making big moves with their podcast advertising budgets, and which publishers are best positioned to benefit. Having his expertise on stage will help many in the room with trying to better understand the digital sales space.

There are other speaker announcements still to come. We have some big things planned, which I’m hoping to reveal in January and February. I want to thank ESPN Radio, FOX Sports, Showtime, and Point to Point Marketing for coming on board as partners of the 2023 BSM Summit. The support we’ve received heading into Los Angeles has been tremendous, and we greatly appreciate it. If you’re looking to be associated with the Summit as an event partner, email Stephanie Eads at Sales@BarrettSportsMedia.com.

That’s all for now, but be sure to take advantage of the Summit Holiday Sale. You have until Friday night December 23rd at 11:59pm ET to take advantage of discounted tickets. Happy Holidays!

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