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Under The Radar – September 11, 2017

Jason Barrett

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Football season is back, which means the interest in sports media content should be top of mind for the next four months. This week there were a little more than twenty news items to share. As always, if you have information to share involving yourself or your company, please send it via email to JBarrett@hvy.tcp.mybluehost.me.

Now here are this week’s tidbits.

Last year many blamed the NFL‘s ratings decline on the election, Donald Trump, Colin Kaepernick’s protest, Peyton Manning’s retirement and Tom Brady’s four game suspension. But this year’s Thursday Night opener on NBC featuring the New England Patriots and Kansas City Chiefs produced a lower rating than last year’s game between the Carolina Panthers and Denver Broncos. Is it a one week aberration or a sign of things to come? To read more about it, click here.

As WFAN begins dealing with the aftereffects of Craig Carton‘s arrest, the million dollar question becomes, “who takes his spot opposite Boomer Esiason?” The Fan has a few internal options to consider from Brandon Tierney, Gregg Giannotti, Damon Amendolara and Jerry Recco. They could stay in the company and ask Adam The Bull, Chris Carlin or Mike Valenti to relocate to the big apple. Or they could go outside the box. The New York Daily News raised the possibility of external candidates such as Chris Simms, Jon “Stugotz” Weiner or Michael Rappaport, and Greg Hughes, formerly of ‘Opie and Anthony’, has also been floated as a suggestion before too. One thing that’s not expected to change is the show’s television simulcast on the CBS Sports Network.

New York radio stations are ramping up their contributors for the 2017 NFL season. 98.7 ESPN New York has added New York Giants safety Landon Collins for The Michael Kay Show, and former New York Jets Linebacker Bart Scott as a contributor on a variety of station shows. WFAN will once again have Eli Manning and Ben McAdoo on each week with Mike Francesa, plus NFL Network reporter Peter Schrager has signed on to appear with Mike each Friday.

Speaking of contributors, ESPN Radio has announced its collection of experts to contribute to the network’s morning show, Mike and Mike, and starting in November, Golic & Wingo. Set to appear on the show are Louis Riddick, Booger McFarland, Ryan Clark, Herm Edwards, Paul Finebaum, Kirk Herbstreit, Matthew Berry, Brian Billick, Field Yates, Mike Golic Jr. and Joey Galloway.

Also on ESPN Radio, the network is bringing back Brian Custer and Donovan McNabb. The two men will broadcast Monday evenings from 7p-10p ET.

Changes are coming to 97.5 The Fanatic. The radio station has confirmed the addition of Bob Cooney to the morning show with Anthony Gargano. Cooney spent twenty five years with the Philadelphia Daily News.

Meanwhile on the other side of town, Sports Radio 94WIP deserves a round of applause for leading the cause to raise over two hundred thousand dollars for the Eagles Charitable Foundation. WIP says the money will help over 6,932 children receive eye care in the form of a $30 comprehensive vision exam and a pair of eyeglasses. Nice work.

Sticking with WIP, the radio station also announced their football contributors for the 2017 NFL season. Eagles defensive end Brandon Graham will appear live from Chickie’s and Pete’s each Monday night at 6p ET. The show will be hosted by Merrill Reese, Howard Eskin and Jon Marks. Immediately after Graham’s show at 7p ET, WIP rolls out the “Player’s Lounge” with Ike Reese and Eagles defensive tackle Fletcher Cox. In addition, Eagles Head Coach Doug Pederson appears Monday mornings at 8a ET with Angelo Cataldi. The station will also feature regular appearances by The Athletic’s Sheil Kapadia, former NFL offensive lineman Ross Tucker, former NFL coach and Super Bowl champion Dick Vermeil, Eagles linebacker Jordan Hicks, Ray Didinger, former NFL executive Mike Lombardi, Eagles cornerbacks Rodney McLeod and Jalen Mills, fantasy football experts Paul Charchian and John Hansen, and NFL Insider Ian Rapoport.

Congratulations to 106.7 The Fan in Washington D.C. on finishing the August book in the Top 3 with Men 25-54 M-F 6a-7p and M-SU 6a-Mid. The Sports Junkies turned in a dominant performance in morning drive, finishing the month a few tenths of a point under a 12 share, good enough for second place. Local competitor ESPN 980 also received good news. The majority of their weekday programs finished in the Top 10 including their morning show hosted by Chris Cooley and Kevin Sheehan which came in sixth.

The ratings were also positive for ESPN Los Angeles 710AM. Month to month performances were higher for the majority of the weekday lineup, but even more important was growth for each show in the key M-F 6a-7p schedule. Leading the way as usual were Mason and Ireland who turned in a little better than a three and a half share. Their rating is the best of any local sports talk show in the market.

When it comes to numbers, 101 ESPN in St. Louis has become accustomed to dominating the local competition, and the month of August was no exception. The station’s weekday shows once again finished between 1st and 4th. Leading the way were The Fast Lane which turned in another #1 performance in afternoons with better than a 12 share.

Jordan Kent has returned to 102.9/750 The Game in Portland to co-host the Oregon Ducks pre-game show. Kent, who played football, basketball and ran track for the Ducks, also contributes locally on television for Comcast Sports Northwest.

KNBR 680 host John Lund has launched a new website, playing off of one of his popular benchmarks “The Caboose Pistol.” The site contains a bunch of male demo prep material and can be accessed by clicking here.

Staying in San Francisco, KCBS has announced the return of John Madden to its airwaves. The former NFL head coach and analyst has been a longtime contributor to the radio station.

A little further south, the Broadcast Company of the Americas in San Diego have struck a deal to feature University of San Diego football and basketball on their radio stations. Five football home games will air on The Mighty 1090. The remaining road games will be carried by sister station ESPN 1700. Men’s basketball games will also split between the two stations, with 1090 carrying 10 games, and the remaining ones being offered on 1700.

Charlotte’s sports leader WFNZ has added some firepower to its talk shows for the 2017 NFL season. Joining the station’s lineup as weekly contributors are voice of the Panthers Jim Szoke, Panthers linebacker Thomas Davis, former NFL executive Tony Softli, NBC Pro Football Talk reporter Mike Florio, former NFL offensive lineman Lomas Brown, and a slew of others.

The Big 1070 in Madison, Wisconsin has adjusted its weekday lineup. 1070 has replaced Fox Sports Radio’s “Rich Eisen Show” weekdays 11a-2p CT with a one-hour edition of “The Rundown with Jon Arias”, and a regional simulcast of sister station The Big 920’s “The Drew Olson Show.” An hour of Mike Heller’s programs gets eliminated but he remains installed in afternoons on the station from 3p-6p CT.

Shifting to Denver, Ryan Edwards is moving from Mile High Sports to Orange and Blue Radio. Edwards will host M-F 10a-12p MT.

In Cleveland, Danny Cunningham has left ESPN 850 WKNR. He says he’s involved in talks for another project and will share the details at the appropriate time.

The Syracuse Crunch have decided on their new play by play voice. Congratulations to Lukas Favale on earning the opportunity.

Aaron Torres has joined Kentucky Sports Radio as a contributing writer according to founder Matt Jones.

A new podcast has been launched by former WFAN and current WOR producer “Sugar” Ray Martel, and New England radio personality Keith Rice. The two Boston sports fans will discuss Boston’s “Big 4” via the Sugar and Rice podcast. Martel brings a Big Apple perspective to his Boston fandom. Rice acknowledges his slant is very “anti-New York”. The weekly podcast will be available on iTunes and Google Play.

A toast is in order for ESPN which celebrated 38 years in business last week. The network launched to an estimated audience of 30,000 viewers. It’s pretty remarkable to see where the company is now compared to where it was in 1979 when it first began. Cheers!

While we’re on the subject of anniversaries, congratulations to CBS‘ flagship show, The NFL Today, which celebrates 50 years on the air on September 13th. The initial broadcast ran 15 minutes and was hosted by Frank Gifford. Since then, 43 different hosts, analysts and reporters have contributed to the program.

Lately many writers have been flocking from the Bay Area News Group to join The Athletic, leaving holes inside the organization’s sports department. One of them has been filled as BANG has hired Dieter Kurtenbach as a sports columnist.

The St. Louis Post-Dispatch has lost a valuable member of their sports department. Longtime Blues reporter and writer Jeremy Rutherford has announced he’s signed on with The Athletic. JR says he will transition from breaking news, game stories and practice updates to providing deeper columns that cover the key issues involving the Blues.

The Athletic has landed another scribe north of the border. The company’s Toronto division has lured Eric Duhatschek over from the Globe and Mail. Duhatschek had spent 17 years with the local newspaper.

Ken Pomeroy has also announced he’s joining The Athletic. Pomeroy will be a regular contributor and analytics editor for the company’s college basketball platform.

There will be a new beat reporter covering the Missouri Tigers for the Kansas City Star. Longtime writer Tod Palmer has confirmed he’s stepping aside to take a position as Suburbans Editor for some of The Star’s products as well as Lee’s Summit Journal and the Cass County Democrat.

Sports Radio News

16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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