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Sports Radio Thrives In The Summer Book

Jason Barrett

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How did sports radio stations perform during the month of September or for the summer book? Below are a few details from a number of top markets. Stations are always invited to be included in this quarterly column and help tell their story and reinforce the power of the sports talk radio format. To have your brand represented in the future please reach out via email to JBarrett@hvy.tcp.mybluehost.me.

Los Angeles:

The shares may not be high in the city of Angels but growth has been a positive for ESPN LA 710 AM. For the summer book, the radio station finished ahead of local competitor AM 570 LA Sports in all M-F 6a-7p head to head battles. 570 did gain an advantage during evenings thanks to the Los Angeles Dodgers. Leading the way for 710 was the popular midday team Mason & Ireland with just under a 4 share. Equally as encouraging for 710 was an increase of a full point or better for all of the station’s key weekday shows year over year. 570 received its best ratings in midday thanks to a solid performance from Colin Cowherd.

Chicago:

The competition is always fierce in the windy city between 670 The Score and ESPN 1000 and the summer book was no exception. This quarter belonged to The Score as the station placed 3rd overall M-SU 6a-Mid with just under a 5 share. 1000 finished 15th for the full week with slightly over a 3 share. Given the power of the Cubs though, that’s not a big surprise. Once again 670 led the way in mornings, with Mully and Hanley nearly doubling Mike and Mike. M&H were 3rd with just under a 6 share. M&M produced a 3 share. In middays, The Score’s team of Parkins and Spiegel got some great news, finishing seven tenths of a point ahead of David Kaplan and the first hour of Carmen and Jurko‘s show (670 and 1000 schedule their shows differently). The Score was 6th between 9a-1p. ESPN 1000 was 9th. Where ESPN 1000 received its biggest win was in PM drive between 2p-6p. Waddle and Silvy finished tied for 1st with just over a 5 share. The Score’s team of Bernsein and Goff were three tenths of a point behind in 4th. One item to point out, Bernstein and Goff’s show is an hour longer though than Waddle and Silvy’s so if you measure their entire 1p-6p program the news is slightly different, the two stations are even during those hours at just under a 5 share. Nonetheless, Waddle and Silvy have been rolling in 2017.

San Francisco:

The Giants and Athletics weren’t chasing world series trophies, and the Raiders, 49ers, Warriors and Sharks weren’t involved in regular season action yet, but that didn’t stop KNBR 680 from turning in a strong September book. Summer book totals weren’t yet made available. For the overall month, KNBR led all head to head weekday show comparisons against 95.7 The Game. The station was 2nd M-F 6a-7p and M-SU 6a-Mid among Men 25-54, led by a 1st place finish from Gary and Larry in middays. The station also got a 2nd place performance from Fitz and Brooks, a 3rd place ranking in afternoon drive with Tom Tolbert and John Lund and a 6th place showing in mornings from Murph and Mac. 95.7 The Game received its best performance M-F 10a-1p and saw a slight uptick year to year for its morning show numbers.

Philadelphia:

Last year Sports Radio WIP took a few lumps for its ratings lagging behind where they normally were, but the tide has begun to turn in 2017. For the summer book, WIP advanced into the Top 3 among Men 25-54 M-SU 6a-Mid, up from 7th one year earlier. Leading the charge was Angelo Cataldi, who turned in a Top 3 performance in mornings with a low 7 share. The midday team of Joe DeCamara and Jon Ritchie finished 4th with a mid 6 share, up year to year from 10th and a high 3 share. Rounding things out in afternoons were the team of Chris Carlin and Ike Reese, who registered a Top 5 finish with just under a 5 share, up nearly a point and 4 positions year to year. The one area where 97.5 The Fanatic remained ahead and in strong shape was in PM drive thanks to Mike Missanelli.

Washington DC:

History was made in the nation’s capital and this time it had zero to do with politics. 106.7 The Fan saw its morning show, The Sports Junkies, register a 1st place finish in AM drive for the summer book beating the nation’s dominant news talk brand WTOP. The market victory was a first for the Junkies. Making the feat even more spectacular was that the show produced a low 10 share to earn the win among Men 25-54. That number was strong enough to place the show 2nd with Adults 25-54 too. The Fan also received positives news in middays and afternoons, with Grant and Danny and Chad Dukes each placing 3rd for the summer book. G&D were #1 overall for the month of September, and Dukes was 2nd in afternoon drive. The Fan finished 2nd overall M-F 6a-7p and M-SU 6a-Mid with Men 25-54.

Boston:

The summer book produced positive stories for both local sports radio brands but momentum appears to have shifted in the direction of WEEI. The quarter saw WEEI edge 98.5 The Sports Hub by three tenths of a point for 1st overall M-SU 6a-Mid. The two stations were tied for 1st M-F 6a-7p with each delivering slightly above a 10 share. In the head to head matchups, Kirk and Callahan won morning drive again by finishing 1st with just under a 14 share. The Hub’s Toucher and Rich were also in double digits with just above a 10 and a half. K&C also finished 1st for the quarter with Adults 25-54 and Men 18+ and 35-64. In middays, Glenn Ordway, Lou Merloni and Christian Fauria finished 2nd, nipping The Hub’s Zo and Bertrand by four tenths of a point with Men 25-54. OMF were just above a 9 share. The Hub remained in control in afternoons with Felger and Massarotti taking top honors among Men 25-54 with a little better than an 11 share. WEEI’s Dale, Holley and Keefe continued to increase their share and finished 2nd. The Hub also won evenings from 6p-10p by three tenths of a point. One stark difference between the two brands is how their streaming performances factor into their monthly and quarterly numbers. Entercom, which owns and operates WEEI subscribes to Total Line Reporting which includes over the air and streaming listening. CBS Radio, which owns and operates The Sports Hub, lists them separately.

Seattle:

Summer listening wasn’t as hot as it normally is, but in September the audience was back and clamoring for more. The beneficiary of the interest was 710 ESPN Seattle which had 3 shows finish the month in the Top 10, led by Danny, Dave and Moore and Bob, Groz and Tom each placing in the Top 6 in their respective dayparts. With football season now in full swing, and the Seahawks making noise on and off the field, listening should continue to increase, helping the market end the 2017 campaign on a high note.

Denver:

The summer book provided another powerful story for 104.3 The Fan. Denver’s leading sports radio brand finished 1st overall among Men 25-54 M-F 6a-7p with just under an 8 share. Making the news more remarkable was that the brand grew from a low 5 share in July to a high 10 share in September (think football might create a little interest?). The biggest benefactor was the morning team of Mike Evans and Mark Schlereth. The duo increased their share from the mid 8’s in July to the high 13’s in September. The morning show has finished 1st overall every single month in 2017 except July (finished 2nd) and has increased their overall double digit share year to year by three full points.

St. Louis:

101 ESPN continues to dominate the marketplace, pulling in another Top 3 finish among Men 25-54 with just under a 10 share. Leading the way once again was the station’s afternoon show, The Fast Lane, which finished the quarter 1st overall with a mid 11 share, highlighted by a mid 12 performance in September. The drive time program has been rated 1st overall every month this year. 101’s remaining weekday shows hosted by Bernie Miklasz, Kevin Wheeler and the team of Anthony Stalter and Chris Duncan finished between 2nd and 4th in their respective dayparts.

Additional Market Notes:

97.1 The Ticket in Detroit turned in another big ratings book. The radio station was #1 overall with Men 25-54

In Dallas, Sports Radio 1310 The Ticket was #1 with Men 25-54. 105.3 The Fan also performed well coming in 3rd.

The Charlotte sports radio scene once again was led by WFNZ which received a strong midday performance.

And to wrap things up, KFAN in Minneapolis continued to cruise, finishing in the Top 5 among Adults 6+, 18-49 and 25-54. The station finished #1 overall with Men 25-54.

Sports Radio News

Cumulus Announces 790 The Score in Rhode Island is Officially On The Air

In addition to shows like Bet MGM’s The Daily Tip and others like Bet QL Daily, listeners can catch Jim Rome and Amy Lawrence.

Jordan Bondurant

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After reporting last week that Kevin McNamara would be the station’s only local host in the programming lineup, 790 The Score in Providence, Rhode Island is officially on the air.

The station, which was last on the air in the market in 2008, has been revived and will serve as the market’s first sports and sports betting station.

“The station features a lineup of expert personalities that deliver unique sports talk and sports betting insights that entertain, inform, and engage,” said Holly Paras, VP and market manager of Cumulus Providence. “We think Providence sports and sports betting fans will love 790 THE SCORE!”

In addition to shows like Bet MGM’s The Daily Tip and others like Bet QL Daily, listeners can catch some of the top national talent on the airwaves throughout the day and night. This includes hosts like Jim Rome and Amy Lawrence.

McNamara will host his show Kevin Mac Sports Hour daily from 5-7 p.m.

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Sports Radio News

Paul Finebaum Will Make $700K Advance Ahead of Nick Saban-Jimbo Fisher Book

Finebaum will make $700,000 plus royalties for the deep dive into the rivalry between the two SEC head coaches.

Jordan Bondurant

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Paul Finebaum

Though there’s still some time before a finished products reaches bookshelves, but ESPN’s Paul Finebaum is reportedly set to get a nice six-figure advance by Penguin Press.

According to John Ourand of Sports Business Journal, Finebaum will make $700,000 plus royalties for the deep dive into the rivalry between the two SEC head coaches.

Back in the spring things came to a head between Alabama’s Nick Saban and Texas A&M’s Jimbo Fisher, as the two engaged in a verbal spat in separate press conferences over name, image and likeness.

Saban said Fisher and his staff utilized NIL and “bought every player” in the Aggies’ spring 2022 recruiting class.

Things got so heated and drew so many headlines that SEC commissioner Greg Sankey had to step in and try to get the former colleagues to cool it.

Finebaum is teaming up with Alabama beat reporter John Talty to write the book.

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Sports Radio News

Sports Gambling Podcast Network To Stage 24-Hour Fantasy Football Draft

“The event begins at 3 pm on Tuesday and is dubbed Draft Day 2.0.”

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Sports Gambling Podcast

If you’re serious about Fantasy Football, the Sports Gambling Podcast Network is bringing back a tradition you’ll want to pay attention to. 

For the second year in a row, Ryan Kramer will draft 24 different teams over the course of a 24 hour marathon that will be streamed across multiple video platforms. 

“Fortunately, the analytics research is done so I can focus now on news coming out of the camps to sharpen my views and deliver the well-reasoned selections that people need to get an edge in their drafting,” Kramer said in a press release. “It’s a bit of an audacious undertaking, but the growing phenomenon of Fantasy Football deserves this level of commitment and our SGPN audiences always respond.” 

The event begins at 3 pm on Tuesday and is dubbed “Draft Day 2.0”. All of the content will originate from the Sports Gambling Podcast Network’s studios in Los Angeles. 

The marathon will also be a fundraiser. The network is using GoFundMe to raise funds for a colleague named Darryl injured in a motorcycle accident earlier this year. A portion of proceeds generated from the sale of Sports Gambling Podcast Network branded apperal will also go to the effort. 

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